The style sheet outlines a color scheme of black and white for the digi-pack with embedded natural color images to contrast the mono style. This color scheme relates to influencing artist Arctic Monkeys and aims to attract their target audience of 16-25 year olds. Two fonts, 'Classic Robot' and Arial, are chosen with the former for the title and the latter for other texts due to its simplicity and sophistication. Images for the digi-pack will consist of real street style photographs and CGI in black and white, adding non-realism while linking to reality and the street style of Arctic Monkeys.

1. Style sheet for Digi-Pak
Colour scheme for the digi-pack will consist of black and white with embedded images with
natural colours to juxtapose the mono style. Black and white is sophisticated and can be
aimed at both male and females in the Rock genre. Colours from the images will make the
digi-pak more exciting.
This colour scheme also relates to our influencing artists Arctic Monkeys therefore we know
the colour scheme works. This is as we aim to attract a similar target audience (16-25’s).

2. Arial - Sizes 11, 12, 18
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z
A b c d e f g h I j k l m n o p q r s t
u v w x y z
Font Used on the Digi-pak
These Fonts I feel are appropriate as my group and
I have chosen a robotic theme to challenge the
conventions of the rock genre.
‘Classic Robot’ is fond on ‘dafont.com’ where it can
be downloaded and used for the title, and ‘Arial’ is
another font that is used for other texts aside from
the title as It is simple and sophisticated. Two fonts
are chosen as when looking at other digi-paks I
have seen the rest of the text font have to be
different to the main title.

3. Images for Digi-pak
The image style my group an I have chosen for the digi-pak consists of real images and CGI. This
adds to the non-realistic idea of robots and fantasy land as well as linking it back to reality.
The street style images relate to the street style that is derived from the Arctic Monkeys. This
Draft digi-pak is an example of what style we are going for. Rob created the CGI images in black
and white and also the robot figures. The same robot figure are seen in different street images
to link to the robots in the music video but also to the street style. Like some researched
images of Arctic monkeys in the street we will do the same with our characters.