The document outlines a digipak design comparison between the bands Deap Vally and Sleigh Bells, focusing on the visual representation and branding strategies for a pop and dance music project. It describes the planned use of a heart logo, a dark and abstract color scheme, and abstract art to create a sense of mystery and creativity that aligns with the accompanying music video and website. The goal is to attract audience attention and enhance branding through effective imagery and design.

1. Digipak designs
Compare with Deap Vally and Sleigh Bells.

2. Deap Vally
• This is the artist that we are
going to pick in order to
compare with our music
artists/dancers.
• Deap Vally are an American
rock duo, formed in Los
Angeles, California in
2011.The group consists
Lindsey Troy and Julie
Edwards.

3. Our design
• This is the illustration of our design of
the digipak, in the middle is a logo for
the band which is a heart in red and
wings, crown in gold
• For the backgroung, we will have the
dark-base backgroung and abstractly
mix with other colors such as red and
purple or yello( a messy of color) to
show the pop music genre as
connotation by colors, and also
represent our target that we want the
wired, special way.
• We are going to have the font segoe
script, like this.

4. • In another word, we show the
band name ( we will use our own
name afterwards) and the
backgroung is used as
connotation for the genre, the logo
is for a kind of illustration.
• I show a kind of example below:

5. Digipak design from Deap Vally
• I selected two digipak design from the
list of Deap Vally CD digipak, because
I think these two are close to the ideas
that I mentioned.
• The first one, is in the similar structure because
they also used the logo, this is same as we put
logo in the middle. More importantly, the logo is
also about a heart! And therefore, write artists
name in the middle.
• The second digipak design, is about the
background colors. Let's not say the logo and the
title yet, the backgroung is also linked to the
way we coloring the backgroung of the digipak
as different colors mix together. Not regularly,
but abstractly.. The only difference is that it is
light color based, and we want dark setting
based and with other colors.

6. Digipak for Sleigh Bells

7. All digipak for Deap Vally

8. Similar effects
• My notification : For CD
digipak design, they all used
the abstract or wired pattern
and color , or even for Sleigh
Bells the images of something
else is also used as a
representation. But mainly,
colors and images are more
likely to be used here to
represent a kind of style , I will
pick to as a comparison.

9. Design with star image-
for our music production.
• Because we are producing a pop and dancing based music, we use
a loge a massive colors as background to represent the creativity
and also a kind of mysterious that what will be in the music video ?
Because we did the same way in our website, so the digipak design
fits with our website and has the same effect of attracting audiences
attention as they could be interested to find out more.
• This is really helpful for branding becauese the huge logo will be
really effective, and the abstract art design can leace a massive
space for audiences to image what the music is about, and in
another way to emphasize the mysterious character.

10. Design with star image-
for our music production.
• Because we are producing a pop and dancing based music, we use
a loge a massive colors as background to represent the creativity
and also a kind of mysterious that what will be in the music video ?
Because we did the same way in our website, so the digipak design
fits with our website and has the same effect of attracting audiences
attention as they could be interested to find out more.
• This is really helpful for branding becauese the huge logo will be
really effective, and the abstract art design can leace a massive
space for audiences to image what the music is about, and in
another way to emphasize the mysterious character.