Powerpoint Presentation discussing StumbleUpon and how this technology relates to others out there.

1. The Online Discovery Networking Tool
By: Kathleen M. Vogel
http://www.stumbleupon.com/productdemo
StumbleUpon

2. History of StumbleUpon
 Founded in 2001 by Garrett
Camp, Geoff Smith, Justing La
France, & Eric Boyd in Canada
 StumbleVideo introduces in 2006
 Gets videos from Youtube,
Metacafe, etc.
 In 2007, Ebay aquired
StumbleUpon for 75 million
 April 2009, Garrett Camp and
other investors bought back the
company
Garrett Camp, CEO of
StumbleUpon

3. StumbleUpon Today
 Headquartered in
California
 Acquired over 8.5 million
members
 Largest personalized
content discovery engine
on the Web
 425 million
recommendations a month
and growing

4. How Stumbling Works
 High Quality pages matched to personal preferences

5. One Way To Stumble….

6. Sharing Video Content
 Via Email, Facebook, Twitter

7. Benefits of Stumbling
 Channel surfing video
 Sharing with friends
 Discovering content for yourself
 Combats information overload
 Personalized browsing
 Just click Stumble: Simple/Easy to
use
 Advertise your content
 A way to have your content
stumbled

8. StumbleUpon vs. Pandora
 Sharing Emphasized
 Facebook
 Twitter
 Email
 Money Maker:
Advertising
 “Stumbling” for Music
vs.
“Stumbling” for Video +
Text

9. Stumbling vs. Googling
 Both find things on the
web.
 Discovery over utilitarian
searching
 Google’s huge!
 Both use advertising but
ads are shown differently

10. Stumbling vs. Digging
 Both are built through user
submissions
 Both deliver a sense of
“discovery” to visitors
 Digg lacks personalization and
does not recommend stories
 Digg does not cluster its users
and make recommendations
based on social network
 StumbleUpon doesn’t cover
breaking news very well
 Digg is better at covering tech,
world or other news.
 Digg has all stories at once vs.
in StumbleUpon showing one
story at a time

11. Bibliography
 http://www.searchenginejournal.com/stumble-
upon-interview-series-stumbleupon-defined-
vs-digg-google-myspace-and-more/4414/
 http://en.wikipedia.org/wiki/StumbleUpon
 http://www.stumbleupon.com/aboutus/
 www.pandora.com
 www.digg.com
 www.google.com
 www.stumbleupon.com

12. Deli.cio.us
 StumbleUpon vs. Deli.cio.us
 They are both ways to save and record
wonderful bits of information you experience
as you cruise the web and they both have
browser-side gizmos for users.
 The interfaces are radically different, though I
suspect you’ll get more link and SEM value
from Deli.cio.us in the short term.

13. Myspace
 Here’s StumbleUpon vs. MySpace:
 Both have profile pages that show personal interests
and photos of users
 StumbleUpon is built around an information and
entertainment discovery recommendation
experience where profiles lead back to discovery,
while MySpace is built around the profile viewing
and community communication experience.
 It would be wicked if SU and MySpace could
converge. Innit.