Social Media Optimisation


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A very beginner-level overview of social media, the rules of social media optimisation, and some of the well-known sites.

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Social Media Optimisation

  1. Social Media Optimisation Joshua Hay [email_address]
  2. Topics Covered <ul><li>What is Social Media Marketing? </li></ul><ul><li>Blogging and common blog platforms </li></ul><ul><li>RSS Feeds & Syndication </li></ul><ul><li>Social Bookmarking / Recommendation </li></ul><ul><li>Social Content (Videos / Photos) </li></ul><ul><li>Wikis & User Generated Content </li></ul><ul><li>Important Points </li></ul>
  3. What is Social Media Marketing? <ul><li>Combines the goals of internet marketing with social media sites. </li></ul><ul><li>Often viral marketing to build idea or brand awareness, increase visibility, and/or sell a product or service. </li></ul><ul><li>Can also include online reputation management. </li></ul><ul><li>Also assists SEO! </li></ul>
  4. 5 Original Rules of SMO <ul><li>Increase your linkability. </li></ul><ul><li>Make tagging and bookmarking easy. </li></ul><ul><li>Reward inbound links. </li></ul><ul><li>Help your content travel. </li></ul><ul><li>Encourage the mashup. </li></ul>“ SMO” Orignally coined by Rohit Bhargava
  5. Rules 6 and 7 <ul><li>Be a user resource, even if it doesn’t help you. </li></ul><ul><li>Reward helpful and valuable users. </li></ul>
  6. So what is a blog? <ul><li>An easy to use CMS. </li></ul><ul><li>Commentary, News, Info or Personal. </li></ul><ul><li>Text, Images, Videos, Music, Podcasts. </li></ul><ul><li>Permalinks , Blogrolls & Trackbacks . </li></ul><ul><li>More than 71 million of them! </li></ul>
  7. Common Blogging Platforms <ul><li>Free vs Paid </li></ul><ul><li>Hosted externally? </li></ul><ul><li>Plugins / Widgets </li></ul><ul><li>Blog Templates </li></ul><ul><li>Traffic statistics </li></ul><ul><li>Setup </li></ul><ul><li>Modification </li></ul>
  8. Blogger – Example Blog
  9. Wordpress – Example Blog
  10. Wordpress – Admin
  11. Wordpress – Write Article
  12. RSS Feeds - “Really Simple Syndication” <ul><li>Lists updated content from a website live. </li></ul><ul><li>Can be used for syndication ( build links and traffic ). </li></ul><ul><li>Increase return visits. </li></ul><ul><li>Track topics or reputation. </li></ul><ul><li>Subscribe using a feed reader. </li></ul>
  13. Technorati ( ) <ul><li>“ Indexes the live web within minutes”. </li></ul><ul><li>Most blogging scripts send a ping automatically. </li></ul><ul><li>Search for up to date info based on tags. </li></ul><ul><li>Claim your blog here to tag it and track its popularity. </li></ul><ul><li>Blogs ranked based on referring sources. </li></ul><ul><li>You can track what others are saying about your services or products. </li></ul>
  14. Social Bookmarking / Recommendation <ul><li>Users bookmark/submit sites, articles, pictures, videos they enjoy or find relevant. </li></ul><ul><li>Items tagged with relevant keywords. </li></ul><ul><li>Others read/view and then agree/disagree. </li></ul><ul><li>Voting & commenting runs the show. </li></ul>
  15. Bookmarking Links
  16. Digg ( ) <ul><li>Save time by searching what others have already found. </li></ul><ul><li>Submit (Digg) your articles to a category. </li></ul><ul><li>Digg/Bury (vote on) existing articles. </li></ul><ul><li>Get “Dugg” by others. </li></ul><ul><li>The Digg Effect. </li></ul><ul><li>Best articles for 1st page. </li></ul>
  17. Digg – Home Page
  18. ( ) <ul><li>Like browser favourites except stored online for anyone / anywhere access. </li></ul><ul><li>Your bookmarks are shared with others. </li></ul><ul><li>Explore others’ bookmarks by searching tags and comments using keywords. </li></ul><ul><li>Have multiple contributors to one account. </li></ul><ul><li>Create a feed for your bookmarks or subscribe to other peoples feeds. </li></ul>
  19. - Home Page
  20. - Search Page
  21. StumbleUpon ( ) <ul><li>Stumble or StumbleThru sites related to your categories of interest. </li></ul><ul><li>Discover sites/pages and Stumble them (your own ones too… duh!). </li></ul><ul><li>Thumbs up or Thumbs down sites and attach comments. </li></ul><ul><li>Subscribe to people who Stumble great sites to see more of their findings. </li></ul>
  22. StumbleUpon – Home Page
  23. StumbleUpon – Tag Page
  24. Social Content (Videos / Photos) <ul><li>Users can upload, view, share and get feedback on their work. </li></ul><ul><li>The public can search for, view, and subscribe to content that interests them based on tagging, channels, titles and descriptions. </li></ul><ul><li>Perfect for creating a viral buzz about your brand or product(s). </li></ul><ul><li>Great way to build some extra traffic . </li></ul>
  25. Flickr ( ) <ul><li>Leading free online photo album storage. </li></ul><ul><li>Upload direct, via email or from a phone. </li></ul><ul><li>Organise photos into collections and sets. </li></ul><ul><li>Tag photos with keywords to keep track of, and help them get found by others. </li></ul><ul><li>Map where the photos were taken. </li></ul><ul><li>Blog the photos and create a profile page that sends you traffic. </li></ul>
  26. Flickr – Photo Upload
  27. Flickr – Tag & Describe
  28. Flickr – Review & Blog Them!
  29. Flickr – Photo Screen
  30. YouTube ( ) <ul><li>Most popular video sharing site. </li></ul><ul><li>4 th highest traffic rank on the web. </li></ul><ul><li>Upwards of 65,000 submissions daily. </li></ul><ul><li>Millions of members, billions of page views. </li></ul><ul><li>Upload, tag, share, comment, embed. </li></ul><ul><li>Videos streamed live using flash player. </li></ul><ul><li>Easily syndicated. </li></ul>
  31. YouTube – Video Screen
  32. YouTube – Member Screen
  33. User Generated Content <ul><li>“ They write the content, you keep the revenue!” </li></ul><ul><li>Includes digital video, blogging, podcasting, news, gossip, research, mobile phone photography and wikis. </li></ul><ul><li>Must be monitored. </li></ul><ul><li>Higher level of trust because it is created by our peers. </li></ul>
  34. Example of UGC - Eatability
  35. Example of UGC –
  36. Wikipedia ( ) <ul><li>Largest Social Media site on the net. </li></ul><ul><li>Ranks ridiculously well in Google. </li></ul><ul><li>Run on completely user-generated content. </li></ul><ul><li>Users can create, edit, expand and update content from within their browsers. </li></ul><ul><li>But beware of the fully devoted geeks. </li></ul>
  37. Wikipedia – Article Page
  38. Wikipedia – Article Page
  39. Wikipedia – Edit Page
  40. AboutUs – Wiki Article ( )
  41. Important Thinking Points! <ul><li>Blog as a real person, NOT under a company name or as a fictional character. </li></ul><ul><li>It’s not just about building traffic but also about opening a dialogue and connecting with your market. </li></ul>
  42. Important Thinking Points! <ul><li>NOT the place to be pushing for sales. </li></ul><ul><li>In order to be most successful - think outside the box. </li></ul><ul><li>You cannot silence the geeks! </li></ul>
  43. Thanks Everyone! <ul><li>Feel free to contact me! </li></ul><ul><li>Joshua Hay </li></ul><ul><li>1300 785 122 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>Source: “cool” search
  44. Question Time <ul><li>Feel free to contact me! </li></ul><ul><li>Joshua Hay </li></ul><ul><li>1300 785 122 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>Source: “puzzled” search