Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

East Lake Foundation CREWTeens Tweet This

1,392 views

Published on

High school students learn the differences and similarities of using social media and Twitter for personal and business use.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

East Lake Foundation CREWTeens Tweet This

  1. 1. CREWTeens Steps Into Social Media Tweet This June 29, 2010 © 2010 Bloomberg Marketing
  2. 2. What Is Social Media? To You © 2010 Bloomberg Marketing
  3. 3. What Is Social Media? For Business
  4. 4. Video Dramatic Shift in Marketing Reality http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related What social media means to me: Duncan Wardle, VP Disney http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20 © 2010 Bloomberg Marketing
  5. 5. Plan To Succeed 1. Goals 2. Content Direction/Value 3. Customers 4. Guidelines 5. What is Success © 2010 Bloomberg Marketing
  6. 6. Social Media Guidelines Example – LA Times • Integrityis our most important commodity: Avoid writing or posting anything that would embarrass The Times or compromise your ability to do your job. I call this the Mom Test • Even if you use privacy tools (who can view your page or profile, for instance), assume that everything you write, exchange or receive on a social media site is public. © 2010 Bloomberg Marketing
  7. 7. Twitter Basics Profile  Handle  Picture  Bio  Link  Design © 2010 Bloomberg Marketing
  8. 8. Twitter Basics  Tweet  Follow  Unfollow  Block  Direct Message (DM)  ReTweets (RT)
  9. 9. 8 Twitter Tips 1. Twitter Handle • Every character counts • Brand consistency 2. Your Page • Link to your most relevant page • Brand consistency 3. Your Avatar • People relate to people 4. Content Direction • Authenticity while being a brand steward • Who are you writing (for)? • Value, information, personality, relationship building, ask questions • Establish yourself as a helpful person © 2010 Bloomberg Marketing
  10. 10. 8 Twitter Tips 5. Find Followers 6. Listen to the conversations 7. Join in • RT .. Retweet the highest complement .. Or a spam tactic • # Tag Chat conversations 8. Monitor tweets: http://searchtwitter.com © 2010 Bloomberg Marketing
  11. 11. A Tweet Book Sale $$ © 2010 Bloomberg Marketing
  12. 12. CREWTeen On Twitter Develop Your Plan 1. What do you want to happen – or What are your Goals? 2. Who do you want to talk to –or- Who are your “customers?” 3. What will you tweet about – or what is your Content Direction and what Value will you bring to your “customers?” 4. What will be your bumper guards –or- Guidelines? 5. How will you know if it worked – or- What is Success? © 2010 Bloomberg Marketing
  13. 13. Content Direction Content Ideas  People I’ve met  What I’ve learned  How I’ve changed,  Perceptions of “summer school”  What’s been fun  What I would change,  Lessons learned from classes,  Summer activities for teens in Atlanta  Getting ready for college © 2010 Bloomberg Marketing
  14. 14. Develop Guidelines  How will the CREW brand be reinforced?  How will the Eastlake Foundation brand be respected? Implementation  Posting frequency  @s  Who will you follow?  Will tweets be identified by team/individual, or individual only?  What is success? © 2010 Bloomberg Marketing
  15. 15. Capture your Tweets and create an eBook of your CREWTeen experience © 2010 Bloomberg Marketing
  16. 16. From Diva Marketing To YOU! Toby Bloomberg Bloomberg Marketing/Diva Marketing www.divamarketingblog.com @tobydiva http://www.box.net/shared/9bjvmyxeqe © 2010 Bloomberg Marketing

×