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East Lake Foundation CREWTeens Tweet This

High school students learn the differences and similarities of using social media and Twitter for personal and business use.

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CREWTeens Steps
                                 Into Social Media

                               Tweet This
                                June 29, 2010




© 2010 Bloomberg Marketing
What Is Social Media?
To You




  © 2010 Bloomberg Marketing
What Is Social Media?
For Business
Video Dramatic Shift in Marketing Reality
    http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related
       What social media means to me: Duncan Wardle, VP Disney
       http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20


© 2010 Bloomberg Marketing
Plan To Succeed

              1. Goals
              2. Content Direction/Value
              3. Customers
              4. Guidelines
              5. What is Success




© 2010 Bloomberg Marketing
Social Media Guidelines
  Example – LA Times

  • Integrityis our most important commodity:
  Avoid writing or posting anything that would
  embarrass The Times or compromise your ability to do
  your job.
  I call this the Mom Test

  • Even if you use privacy tools (who can view your page
  or profile, for instance), assume that everything you
  write, exchange or receive on a social media site is
  public.


  © 2010 Bloomberg Marketing

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East Lake Foundation CREWTeens Tweet This

  • 1. CREWTeens Steps Into Social Media Tweet This June 29, 2010 © 2010 Bloomberg Marketing
  • 2. What Is Social Media? To You © 2010 Bloomberg Marketing
  • 3. What Is Social Media? For Business
  • 4. Video Dramatic Shift in Marketing Reality http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related What social media means to me: Duncan Wardle, VP Disney http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20 © 2010 Bloomberg Marketing
  • 5. Plan To Succeed 1. Goals 2. Content Direction/Value 3. Customers 4. Guidelines 5. What is Success © 2010 Bloomberg Marketing
  • 6. Social Media Guidelines Example – LA Times • Integrityis our most important commodity: Avoid writing or posting anything that would embarrass The Times or compromise your ability to do your job. I call this the Mom Test • Even if you use privacy tools (who can view your page or profile, for instance), assume that everything you write, exchange or receive on a social media site is public. © 2010 Bloomberg Marketing
  • 7. Twitter Basics Profile  Handle  Picture  Bio  Link  Design © 2010 Bloomberg Marketing
  • 8. Twitter Basics  Tweet  Follow  Unfollow  Block  Direct Message (DM)  ReTweets (RT)
  • 9. 8 Twitter Tips 1. Twitter Handle • Every character counts • Brand consistency 2. Your Page • Link to your most relevant page • Brand consistency 3. Your Avatar • People relate to people 4. Content Direction • Authenticity while being a brand steward • Who are you writing (for)? • Value, information, personality, relationship building, ask questions • Establish yourself as a helpful person © 2010 Bloomberg Marketing
  • 10. 8 Twitter Tips 5. Find Followers 6. Listen to the conversations 7. Join in • RT .. Retweet the highest complement .. Or a spam tactic • # Tag Chat conversations 8. Monitor tweets: http://searchtwitter.com © 2010 Bloomberg Marketing
  • 11. A Tweet Book Sale $$ © 2010 Bloomberg Marketing
  • 12. CREWTeen On Twitter Develop Your Plan 1. What do you want to happen – or What are your Goals? 2. Who do you want to talk to –or- Who are your “customers?” 3. What will you tweet about – or what is your Content Direction and what Value will you bring to your “customers?” 4. What will be your bumper guards –or- Guidelines? 5. How will you know if it worked – or- What is Success? © 2010 Bloomberg Marketing
  • 13. Content Direction Content Ideas  People I’ve met  What I’ve learned  How I’ve changed,  Perceptions of “summer school”  What’s been fun  What I would change,  Lessons learned from classes,  Summer activities for teens in Atlanta  Getting ready for college © 2010 Bloomberg Marketing
  • 14. Develop Guidelines  How will the CREW brand be reinforced?  How will the Eastlake Foundation brand be respected? Implementation  Posting frequency  @s  Who will you follow?  Will tweets be identified by team/individual, or individual only?  What is success? © 2010 Bloomberg Marketing
  • 15. Capture your Tweets and create an eBook of your CREWTeen experience © 2010 Bloomberg Marketing
  • 16. From Diva Marketing To YOU! Toby Bloomberg Bloomberg Marketing/Diva Marketing www.divamarketingblog.com @tobydiva http://www.box.net/shared/9bjvmyxeqe © 2010 Bloomberg Marketing