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How to engage audiences using social media

Presentation given at 'Social Media and Museum Learning' training day for Group for Education in Museums Yorkshire.

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How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010
Setting the scene – eye-openers ,[object Object],[object Object],[object Object],[object Object],Image from:  http://www.babble.com/CS/blogs/strollerderby/2008/08/16-22/home%20alone.jpg
What is social media? ,[object Object]
Web 1.0 to Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Easy way to remember ,[object Object],Image from:  http://2.bp.blogspot.com/_ytU6dUQrIfU/Saatfw9yDHI/AAAAAAAABsE/2tsMpde4l0s/s400/Two_Way_Traffic.png
Social media is a tool for: ,[object Object],[object Object],[object Object],[object Object],Image from:  http://thesituationist.files.wordpress.com/2008/03/istock-social-network.jpg
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How to engage audiences using social media

  • 1. How to engage audiences using social media Social Media and Museum Learning The Round Foundry Media Centre, Leeds Friday 10 December 2010
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  • 19. She then decides to share this on her facebook profile and her friends respond:
  • 20. She then goes along to the lesson and Tweets about it:
  • 21. One of Sara’s followers sees the Tweet and gets in touch with Learn at Harewood on Twitter to sign up himself.
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Editor's Notes

  1. Intros – name and what they would ask Jim for if they could go on Jim’ll fix it now. Give short outline of course