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Social Media for Faculty Beyond the Classroom


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While social media has tremendous benefits in the classroom, faculty often dismiss the potential it has for their careers and outside-of-academia opportunities. Viewers of the presentation can receive a free chapter of Dr. Ross' upcoming book - Social Media Daily - soon to be released on Amazon Kindle.

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Social Media for Faculty Beyond the Classroom

  1. 1. Social Media for Faculty - Dr. Tara Ross Thursday, October 10, 13
  2. 2. Why Social Media? Thursday, October 10, 13
  3. 3. Expand your reach Establish authority Increase exposure Generate awareness of upcoming event Thursday, October 10, 13
  4. 4. Where to Start? Overwhelming? Time consuming? Too many options Watered down version of you across too many social media platforms Thursday, October 10, 13
  5. 5. Goals for this presentation Where to start with social media Establishing goals Finding your niche Designing your strategy Thursday, October 10, 13
  6. 6. Check your motive Beyond using social media in the classroom, what do you want to do with it? Job connections? Book launch? Alternate income streams? ? Thursday, October 10, 13
  7. 7. Where to start: Helping others The ethos of social media is to promote others more than yourself Rewards come back to you Altruism Thursday, October 10, 13
  8. 8. Step 2: Establish Goals Thursday, October 10, 13
  9. 9. Expand your reach Great content --> more people 0 375 750 1125 1500 Users in millions Pinterest Google+ YouTube Facebook iTunes LinkedIn Thursday, October 10, 13
  10. 10. Thursday, October 10, 13
  12. 12. Thursday, October 10, 13
  13. 13. Step 3: Know Your Audience Thursday, October 10, 13
  14. 14. Who is my audience? Those with similar interests Those who want to hire me Those with a problem I can solveThose with goals who need help Who else? Thursday, October 10, 13
  15. 15. Finding your Niche Niche is where you develop your content May be different from what you teach Find what people’s problems, fears, and dreams are and address them Find what top-sellers are in Amazon non- fiction Thursday, October 10, 13
  16. 16. Finding your Niche What “how to” questions do people always ask you? What do you love to write? What is your passion? Your passions People’s problems, passions, and fears Your niche Thursday, October 10, 13
  17. 17. Step 4: Design Strategy Thursday, October 10, 13
  18. 18. Decide on your Platform Blog? Podcast? YouTube Videos? eBooks? Thursday, October 10, 13
  19. 19. You are a content creator already • Lesson plans • Design presentations • Hold online chats • Create online courses • Develop academic programs • Design and conduct research studies Thursday, October 10, 13
  20. 20. Thursday, October 10, 13
  21. 21. Expand your Reach Thursday, October 10, 13
  22. 22. status update with link to content on your blog Keyword-rich post with link to content Video walk through of your content with visuals and how-to Picture from your content with keyword-rich pin uploaded to pinboard Repurpose Content Thursday, October 10, 13
  23. 23. Use visual elements to generate interest and engagement Pinterest has a high trust factor among users Purchases are twice as high from Pinterest than they are from Facebook or Twitter Create collections of content - or “visual hyperlinks” - that curate content together visually Use apps like Pinwords to make your pins even more visually interesting Thursday, October 10, 13
  24. 24. Repurpose Content Hold a Google Hangout on Air like I am doing here in order to build excitement for upcoming book, seminar, or product release Upload presentations to Slideshare or Scribd as well as many other free sites where you can share parts of your content Cluster your content over two weeks for maximum exposure Thursday, October 10, 13
  25. 25. Publish Content eBook via Amazon Kindle Direct Publishing price between 2.99-9.99 = 70% commission Amazon is the world’s #1 marketplace 300 million credit cards on file Thursday, October 10, 13
  26. 26. Publish Content Use your website to publish original content as a PDF and keep 100% commission Price items in 3 different packages for greater sales: (1) eBook only (2) eBook and videos (3) eBook, videos, study guide, and webinars Thursday, October 10, 13
  27. 27. Maximize your Blog Embed Facebook, Google+, and Twitter into your website Give your audience many ways to connect with you Thursday, October 10, 13
  28. 28. Build authority Thursday, October 10, 13
  29. 29. Understanding authority - Connect Accounts Publishing eBook or other content Your Blog Google Authorship Increase Search Engine Optimization Thursday, October 10, 13
  30. 30. The Power of Audio and Video YouTube is the #2 search engine in the world Podcasts have grown in popularity - over 1 billion downloads on iTunes Fewer podcasts to compete with Thursday, October 10, 13
  31. 31. Interesting Stats 97 million people commute to work each day. Give them something to listen to. 450 million active blogs. 1.2 million new hours of content on YouTube each month. By contrast, there are only 200,000 active podcasts. Thursday, October 10, 13
  32. 32. Increase Brand Awareness LinkedIn is now the preferred tool for recruiters Utilize LinkedIn groups to make connections Embed your documents right on your LinkedIn profile Utilize Thursday, October 10, 13
  33. 33. Generate Awareness Share a chapter of your publication on Scribd, post a presentation of it on Slideshare, give it out via email Submit content to curators such as StumbleUpon and Reddit Guest post on other blogs Everybody’s blog is your blog Be everywhere - make it so people keep tripping over your content Thursday, October 10, 13
  34. 34. Use Social Media to: Expand your reach Establish authority Increase exposure Generate awareness of upcoming event Thursday, October 10, 13
  35. 35. Thursday, October 10, 13
  36. 36. Thank you for attending! Please join me over at Join my email list and receive a free chapter of my upcoming book on social media I welcome and appreciate your honest reviews on Amazon Thursday, October 10, 13