The Digital Marketing Revolution
Thursday 5th
September 2013 by Stephen Whitelaw
(stephen@orthic.com)
#WorkingDigital
Nestle Cereal Box comes to life !
www.youtube.com/watch?feature=player_embedded&v=IZYbHcEmWQg
© Stephen Whitelaw 2010
Virtual Worlds
© Stephen Whitelaw 2010
Virtual Worlds
• Kaneva
• Second Life
• Smallworlds
• Onverse
• Runsescape
© Stephen Whitelaw 2010
Virtual Worlds
© Stephen Whitelaw 2010
Second Life
• Buy a PC at Dell Island
• Study for a University Degree
© Stephen Whitelaw 2010
Flash Mobbing
• flash mob (FLASH mawb) noun.
“A large group of people who gather in a
predetermine...
Tuángòu (pronounced twangoo)
• team buying or group buying (also known as
store mobbing), is a recently developed
shopping...
© Stephen Whitelaw 2010
GroupOn
www.groupon.com (www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru )
www.livingsocial.co...
Group Buying
Aggregation Sites
www.dealradar.com
www.yipit.com
www.dealzippy.com
© Stephen Whitelaw 2011
Google Offers (April 2010)
© Stephen Whitelaw 2010
Facebook Deals
© Stephen Whitelaw 2011
Amazon Deals
© Stephen Whitelaw 2010
What happens in Vegas stays on
Exif Data !
Exif Data on the Social Networks…
o Twitter and Facebook delete the Exif data.
o Pinterest, Google+, Flickr all retain the...
Delete your account
© Stephen Whitelaw 2011
Deleteyouraccount – Remove
yourself from the Social Media
world.
Suicidemachin...
© Stephen Whitelaw 2010
Protecting your brand online
Protecting your brand online
© Stephen Whitelaw 2010
Your Brand Online
• Protect it.
• www.pcnames.com – You must register all the
Register TLD’s - try...
© Stephen Whitelaw 2010
Check your username online/
protect your brand.
• www.namechk.com
• www.usernamecheck.com/ - Gone!...
gTLD’s …
Google has applied for over 100 gTLD’s !
Uncontested applications
Contested Domains!
KimTag – The Connection Hub
© Stephen Whitelaw 2011
www.kimtag.com/stephenwhitelaw
© Stephen Whitelaw 2010
Connection Hubs
Use a connection hub – it makes sense!
1. www.Kimtag.com
2. www.About.Me
3. www.Xe...
Has my password been compromised?
Has my password been compromised?
Unexpected Item in the Bagging
Area …
© Stephen Whitelaw 2010
Social Media Monitoring Tools
• Google Alerts - Free
• Trackur – Free & chargeable model
• Social ...
tescofoodnews.com
© Stephen Whitelaw 2010
Google Alerts
www.google.com/alerts
© Stephen Whitelaw 2010
Trackur www.trackur.com
© Stephen Whitelaw 2010
Social Radar
www.socialradar.net
© Stephen Whitelaw 2010
Social Mention
www.socialmention.com
Mention (https://en.mention.net )
Brandwatch
© Stephen Whitelaw 2010
Radian6
www.radian6.com
© Stephen Whitelaw 2010
SM2 (formerly Techrigy, now SDL)
• High end raw feeds with analytic tools
© Stephen Whitelaw 2010
Social Media Monitoring Tools
• Monitor and evaluate what is being said, by who, where
and what im...
© Stephen Whitelaw 2010
Social Media Monitoring Tools
© Stephen Whitelaw 2010
What they offer
• Search and relevance filters
• Further categorisation and tagging
• Assign Event...
Taking it seriously
© Stephen Whitelaw 2010
Gatorade Mission Control
© Stephen Whitelaw 2010
http://www.youtube.com/watch?v=InrOvEE2v38
Social Insight Tool…
© Stephen Whitelaw 2010
SOCIAL MEDIA IS NOT FREE
© Stephen Whitelaw 2010
1. It takes people.1. It takes people.
© Stephen Whitelaw 2010
2. It takes technology.2. It takes technology.
© Stephen Whitelaw 2010
3. It takes time.3. It takes time.
© Stephen Whitelaw 2010
Have Fun Online
Gary Vaynerchuk
• WineLibrary TV – Changing the Wine World
• http://garyvaynerchuk...
How to get banned for the top 5
social network …
How to get banned for the top 5
social network …
• Pinterest
• LinkedIn
• Twitter
• Google Plus
• Facebook
http://pinteres...
www.facecrooks.com
© Stephen Whitelaw 2010
All about facebook
• www.checkfacebook.com
• www.openbook.org
• www.facebakers.com
• www.insidefac...
Facebook Graph Search …
launched Jan 2013 …
Facebook Graph Search is very
powerful …
Facebook Graph Search 1 of 2
Facebook Graph Search 2 of 2
Facebook Global Pages 1 of 3
www.facebook.com/dove
Facebook Global Pages 2 of 3
Facebook Global Pages 3 of 3
Beware - Facebook tabs will vanish
on a mobile device!
Illegal Facebook cover photos!
Strong Calls to Action – help the journey – but be careful …
The rule
Facebook cover compliance Tool
www.coverphoto.paavo.ch
facebook business pages
Facebook app for restaurant bookings
© Stephen Whitelaw 2010
Facebook versus Netflix !
© Stephen Whitelaw 2010
Big Lebowski
© Stephen Whitelaw 2011
Pepsi – Call to Action
© Stephen Whitelaw 2010
Facebook – Call to Action
© Stephen Whitelaw 2010
Facebook- Call to Action
© Stephen Whitelaw 2010
Facebook- Call to Action
© Stephen Whitelaw 2011
Carlsberg – Call to Action
© Stephen Whitelaw 2011
Match – Call To Action
© Stephen Whitelaw 2011
Manchester United
© Stephen Whitelaw 2010
Jacob’s Creek – Call To Action
with incentive
© Stephen Whitelaw 2011
Tesco – Call To Action with Freebies
© Stephen Whitelaw 2011
Microsoft
© Stephen Whitelaw 2011
David Lloyd Leisure
© Stephen Whitelaw 2011
There is no ‘dislike button’ [these are scams]
© Stephen Whitelaw 2011
Social recommendation
© Stephen Whitelaw 2011
Payvment for Facebook
(Ecommerce made very easy, now called ecwid)
© Stephen Whitelaw 2011
KLM – the Facebook Campaign
Masters
KLM Fan Calendar 2013
Facebook Targeted Advertising
Facebook Advertising ..
Facebook Advertising
The problem with Facebook Ads …
The Challenge for your
Facebook Ads…
• With Google Search - for adverts to be effective they need to be highly relevant, a...
Facebook ads versus Google
Adwords Performance i.e. CTR’s
Facebook ads versus Google
Adwords formats
Google Ads are Free !
• If you are a …..
Limits: $10,000 USD per month ($330 per day)
See www.google.co.uk/grants/details....
Facebook Ad testing …
Facebook Advertising … Do A/B
Multivariate testing on Ads …
A/B testing of Facebook Ads ..
How Do you do… A/B Facebook Ads testing ?
Hot Tip …
• Build as big a fan base as possible before
running an ad campaigns.
Why fans matter 
Target Competitors …
Strip for Likes …
What is Facebook Edgerank?
www.whatisedgerank.com
About Edgerank …
Q: What is an Edge?
A: An Edge is basically everything that "happens" in
Facebook. Examples of Edges woul...
Edgerank Factors definitions ..
• Affinity is a one-way relationship between a User and an Edge. It could be understood as...
Edgerank Tips…
• A typical Facebook post reaches about 17% of
your fan base
• The average life of a Facebook post is about...
How to get more “Likes”
1. Put your Facebook on all your communications.
2. Offer an incentive of some kind to get Faceboo...
Facebook 3rd
Party Tools/Apps for…
Sweepstakes, competitions, landing pages, instant wins,
photo contests, deal, tabs, cou...
© Stephen Whitelaw 2011
Coca Cola on Google+
© Stephen Whitelaw 2011
Ford on Google+
© Stephen Whitelaw 2011
Coca Cola on Google+
Pepsi on Google+
Ben & Jerry’s on Google+
Red Bull on Google+
Starbucks on Google+
Google Takeout
Google Plus launches vanity URL
Starts to roll out in August 2012 …
Will look like
https://plus.google.com/+hughjackman
ht...
No Google Plus Vanity URL yet!
www.gplus.to
www.plus.ly
www.goplus.us
www.gplusnick.com
Google+
My Profile on Google Plus
What’s this?
128
This is almost everything you
use on your computer!
129
Third Party Google Plus website …
• www.circlecount.com
• www.findpeopleonPlus.com
• www.gplusrecruiter.com
• www.gphangou...
132
Dreaming, Belonging, Sharing
How is Google+ Different From Facebook?
They are NOT drawing the same users…
• Facebook is a ...
http://neverseconds.blogspot.co.uk
Pinterest
www.pinterest.com/toowist
Why is it important to your
business?
Average time on site …
Order Value …
Why do people pin ?
www.PinReach.com
www.Pinpuff.com
PinReach data ..
PinFaves .. Whats trending ..
Attack of the clones …
Pinterest clones on Pinterest!!
Pinterest clones …
• Trippy, a Pinterest for travelers.
• Wanderfly, a Pinterest for travel recommendations.
• Gtrot, a Pi...
www.pinspire.com
A new way to consume music?
Men are on the increase
Nail It! With Manteresting …
Pinterest clones in China
Newspapers jumping online..
• San Francisco Chronicle
• New York Times
• Toronto Star
• Chicago Tribune
• Pottstown Mercury
Wanted by Police !
Top of the Funnel
“Pin – ter – vention”
Pinterest = LinkedIn for Creatives !
CV’s 1 of 5
CV’s 2 of 5
CV’s 3 of 5
CV’s 4 of 5
CV’s 5 of 5
Pinterest and Copyright
Pinterest before the © filter
Pinterest after the © filter !
Ninja Pinner
http://www.ninjapinner.com/idevaffiliate/idevaffiliate.php?id=106
Adding a Pinterest tab to Facebook !
http://www.pinvolve.co/
http://woobox.com/pinterest
Don’t Make Me Think …
• We don’t read page – we scan them.
• We don’t figure out how things work. We
muddle through.
• Kee...
Cookie Policy – It’s the law !
Cookie Widget/Alert ….
Google starts to comply with
Cookie Law - April 2013
Live Chat
• www.providesupport.com
• www.livechatsoftware.com
• www.liveperson.com
• www.mioot.com
• www.oggchat.com
• www...
Latest LiveHelp technologies …
www.schuh.co.uk
(https://secure2.schuh.co.uk/myaccount/accounttrackorder.aspx )
www.edelwei...
Avatars
• www.sitepal.com
• www.livefaceonweb.com
• www.websitetalkingheads.com
• www.mywebpresenters.com
• www.model2web....
No More Captcha’s !!!!!
© Stephen Whitelaw 2010
Comply with Standards – even more
• Captcha – “Completely Automated Public
Turing test to tell Com...
The ‘Solvemedia’ solution ..
Responsive Web Design (RWD) …
The beauty of this is that responsive design does not need to be
code-specific to every devi...
Usability and Responsive
Design
Design for 4
screens
Responsive and
Adaptive Design
In the case of Mashable, we also detect the type of device and
change the site's behavior a...
RWD also applies to emails !
Responsive Web Design Example
© Stephen Whitelaw 2010
Richer Interactivity - RichUI
DeepZoom/SeaDragon/Silverlight
• www.gigapixel.com/image/gigapan-can...
http://btlondon2012.co.uk/pano.html
[World’s largest panoramic photo]
www.gopano.com/video/MTA4NTc
© Stephen Whitelaw 2010
Geo-Location
• Facebook asks “Whats’ on your mind?”
• Twitter asks “What’s happening?”
• [Other co...
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
… was called Dodgeball
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Twitter Places
© Stephen Whitelaw 2010
www.grindr.com
© Stephen Whitelaw 2010
www.blendr.com
© Stephen Whitelaw 2010
Twitter Announced in March 2013
… about to offer a music service !
Twitter Music appeared on 18th
April
2013 …
© Stephen Whitelaw 2010
• 60%+ Twitter users do not use Twitter!
• 80%+ of Twitter users are mobile.
Keep tabs on Twitter ...
© Stephen Whitelaw 2010
Persodic
Twitter case study
© Stephen Whitelaw 2010
Best Buy – Customer Service
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Albion Oven on Twitter
© Stephen Whitelaw 2010
Arena Flowers … Have a laugh 
Virgin America – customer service
© Stephen Whitelaw 2011
Getting help on Twitter
© Stephen Whitelaw 2011
First Tweet ever
© Stephen Whitelaw 2011
© Stephen Whitelaw 2010
Twitter used everywhere at anytime !
First Tweet from Space
© Stephen Whitelaw 2011
© Stephen Whitelaw 2011
Robin Hood
© Stephen Whitelaw 2010
Sent home on 27th
July 2012 from
London back to Greece !
WhiteHouse.Gov
© Stephen Whitelaw 2010
Hudson – Jan 2009
© Stephen Whitelaw 2010
Christchurch Earthquake
© Stephen Whitelaw 2010
Unrest in Egypt (Jan 2011)
© Stephen Whitelaw 2010
McDonald’s Hoax
© Stephen Whitelaw 2011
McDonald’s response
© Stephen Whitelaw 2011
Over 10 million followers (May 2011)
© Stephen Whitelaw 2011
Twitter App permissions ...
© Stephen Whitelaw 2011
• Promoted Account / Tweets / Trends
http://business.twitter.com
Promoted Tweets : You only pay when someone
follows you –...
Twitter get serious with 2 factor
authentication
The best Twitter Analytics Tool
ever …
Vine …
Vine …
Vine is a mobile app that allows you to
create 7 second video clips.
Website: www.vine.co
Twitter: www.twitter.com/...
Vine is becoming very
Advertising on Twitter …
Advertising launch dates in
2010 …
Twitter launches Promoted Tweets – April 2010
Twitter launches Promoted Trends – June 2...
Where can you advertise …
Promoted Accounts …
• Promoting your account is one of the quickest way to build an
active community of advocates and infl...
Promoted Tweets
Promoted Tweets are regular Tweets but
with the added bonus of reaching both
current and potential followe...
Promoted Trends …
Trends mean massive exposure for your business. Trends are
popular topics happening right now, on Twitte...
Twitdom … Twitter Appstore …
© Stephen Whitelaw 2011
© Stephen Whitelaw 2010
Should your location be secret?
www.pleaserobme.com
We know what you’re doing !!!
We know ‘exactly’ where you are!!
• http://benwerd.com/lab/geo.php
• http://html5demos.com/geo
© Stephen Whitelaw 2010
Geo-Tags
More and more search engines are using
geo information to provide local results to
the we...
OBA !
Google Remarketing
Google Remarketing …
Some facts: 70% of visitors abandon their shopping carts
96% of visitors to a site leave without comp...
Behavioural Advertising
(Interest-based advertising)
© Stephen Whitelaw 2011
Online tracking companies ... plenty of them!
© Stephen Whitelaw 2011
Re-marketing/Re-targeting…
www.youronlinechoices.com/uk/ - here to help
Browser … Do Not Track Me ...
Your phone tracks you …
Your camera tracks you !!
Then they keep
you coming
back…
Diet Chef …. pre-roll video
advert on YouTube
www.graze.com
Graze advert on YouTube …
Social Ads …
Examples of Social Ads are:
Twitter: Promoted Tweets, Trends, Account
Facebook: Sponsored Stories, App, Promo...
Google +1 and Social Ads …
© Stephen Whitelaw 2010
Video Time Saver
Bing, Blip.tv Brightcove , Dailymotion
eBaum's World, Facebook Videos, Graspr
Gri...
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
www.linkedIn.com [Raised $53m in 2008]
Why use LinkedIn?
1. Increase your visibility
2. Improve yo...
LinkedIn rolls out new company
profiles 1 of 2
LinkedIn rolls out new company
profiles 2 of 2
LinkedIn Bio …
LinkedIn …
endorsing “skills and
expertise” …
LinkedIn ShowGrooming
The 99+ Limit Response …
(Display only)
• Quora is a question-and-answer website
created, edited and organized by its
community of users. The company was
founded ...
Measuring Digital Influence
Klout
PeerIndex
Kred
• Klout (based in San Francisco) is a company that provides social media
analytics to measure your influence across your s...
Klout for Business … (Started March 20th
2013)
© Stephen Whitelaw 2010
The future of Newspapers, Books,
TV and Radio!
© Stephen Whitelaw 2010
Lost £76M ($121M) in 2011 !!!!
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
The Times Online
© Stephen Whitelaw 2010
The Future of publishing
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Zombie Landscapes
• Two screen dumps here
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Out of Control – Anarconomy
• P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0
• “Everything that can be dig...
© Stephen Whitelaw 2010
Free Music
• PearlJam (www.pearljam.com) – 96
albums in last 24 months.
• Nine Inch Nails (www.nin...
© Stephen Whitelaw 2010
Open Source Models
• Software
• Movies
• Accommodation
• Cars
• Food
• Government
• Money
© Stephen Whitelaw 2010
Open Source Models - Software
• Apache - HTTP web server
• Tomcat web server - web container
• Dru...
© Stephen Whitelaw 2010
Open Source Models - Movies
• www.goodcopybadcopy.net
• http://panicstruckpro.com/revelations
• ht...
© Stephen Whitelaw 2010
Open Source Models - Cars
• Oscar - www.theoscarproject.org
• Aptera - www.aptera.com
• C,MM,N - w...
© Stephen Whitelaw 2010
Open Source Models -
Accommodation
• www.couchsurfing.com A professional-looking
site, with numero...
© Stephen Whitelaw 2010
Copyright/Copyleft
• Copyleft, Creative Commons
• e.g. flickr, wikitravel.org etc…
• Copyscape tur...
© Stephen Whitelaw 2010
Free – The future of a Radical New Price
© Stephen Whitelaw 2010
The Long Tail
What Happens When the Economics of Scarcity Meets the
Economics of Abundance?
© Stephen Whitelaw 2010
LittleMissMatched
© Stephen Whitelaw 2010
Find a new Galaxy!
• www.galaxyzoo.org
© Stephen Whitelaw 2010
23 and me – Collecting data
© Stephen Whitelaw 2010
Google 411 – Collecting data 
http://www.youtube.com/watch?v=cN0q8SvlQAk
Have you been paying attention?
• I’m eating a donut
• I like Donuts
• This is where I eat Donuts
• Why am I eating a Donu...
© Stephen Whitelaw 2010
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square...
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Dell Island
© Stephen Whitelaw 2010
Second life uni 1
© Stephen Whitelaw 2010
Second life uni 2
© Stephen Whitelaw 2010
Second life uni 3
© Stephen Whitelaw 2010
Google Property Search
© Stephen Whitelaw 2010
Your freedom
© Stephen Whitelaw 2010
Map jack demo screen
© Stephen Whitelaw 2010
Facebook Privacy 1 of 3
• Facebook Privacy Policy circa 2005:
• No personal information that you s...
© Stephen Whitelaw 2010
Facebook Privacy 2 of 3
• Facebook Privacy Policy circa November 2009:
• Facebook is designed to m...
© Stephen Whitelaw 2010
Facebook Privacy 3 of 3
• Current Facebook Privacy Policy, as of April 2010:
• When you connect wi...
© Stephen Whitelaw 2010
Youtube number 10
© Stephen Whitelaw 2010
Royal Family
© Stephen Whitelaw 2010
The Whitehouse
© Stephen Whitelaw 2010
BBC Worldwide
© Stephen Whitelaw 2010
Channel 4
© Stephen Whitelaw 2010
Stanford University
© Stephen Whitelaw 2010
Mayo Clinic
© Stephen Whitelaw 2010
British Airways
• http://www.youtube.com/user/FlyBritishAirways
© Stephen Whitelaw 2010
NIN
http://info.cern.ch/hypertext/WWW/TheProject.html
© Stephen Whitelaw 2010
© Stephen Whitelaw 2011
Growing too fast!
List of Google gTLD’s
www.youtube.com/redbull
How to get banned on Pinterest
• Grabbing another company's account name.
• Pinning copyrighted content.
• Automating your...
How to get banned on LinkedIn
• Connecting with people you don't know.
• Posting copyrighted content to forums.
• Using Li...
How to get banned on Twitter
• Impersonating others.
• Snagging trademarked usernames.
• Squatting on handles.
• Buying or...
How to get banned on Google Plus
• Creating fake pages.
• Running contests. (You cannot run contests, sweepstakes, offers,...
How to get banned on Facebook
• Creating fake accounts.
• Using bots or scrapers.
• Posting copyrighted content.
• Includi...
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
Part 2   the digital marketing revolution - 5th september 2013
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Stephen Whitelaw at #WorkingDigital 2013 - "Digital marketing revolution" (Part 2 of 2). Working Digital was a unique digital technology and social media event involving industry leaders, key thinkers and future business stars. Providing live presentations streamed to an online audience, along with original digital content. Working Digital is a project of East Ayrshire Council's Economic Development section and has been developed in partnership with NSDesign Ltd.

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  • © Stephen Whitelaw Date: 2013 Email: stephen@orthic.com Skype: sirstevie6
  • 5 tips for Group Deals Success for vendors: While many small business owners have considered offering a group deal, only 10% have actually run one, according to  recent research from MerchantCircle . And while the results have been promising for these early adopters — and 77% say they would run another one — group deals don’t work for everyone. Among the people who said they wouldn’t offer another deal, 42% said it was not effective in customer acquisition, and 24% said they lost money. Given these mixed results, it is critical that entrepreneurs do their homework before embarking on a group deal to make sure they’re positioned for success. Here are five tips to help you get the best results: 1. Shop Around While  Groupon  and  LivingSocial  may be the most well-known group deal services, there are now a wide range of services to choose from.  Yelp ,  Facebook  and  Google  have all tossed their hat in the ring, as have a number of daily newspapers and newsletter services. While all can get your business in front of consumers who’ve expressed an interest in daily deals, these services “can vary widely when it comes to terms and conditions,” says  Brent Harrison  of marketing consulting firm  SmokeJumper Strategy , who has tested out more than a half dozen group deals services for his Mountain View, Calif., wine bar and shop  Savvy Cellar . For example, Harrison notes that “with Groupon you’ll get the biggest volume, but also the least attractive economics and control. Groupon typically wants a higher share of the deal price, and they also spread out payments to the merchant over a period of months.” Another issue related to volume is audience targeting. “With a high-volume provider, you’re essentially deep-sea fishing with a driftnet: You want the valuable salmon, but you’re going to get all sorts of less attractive life forms while you’re at it,” adds Harrison. While high-volume services may be a good fit for larger, more established businesses, he suggests that new or niche businesses test out a few smaller, more targeted services to see which one brings in the right clientele. The good news is that there are many vertical and niche deals sites to choose from. There’s  Daily Gourmet  for foodies. There’s  Yuupon  and  TripAlertz  for travel. There’s even a deals site for dog owners called “ Doggyloot .” There are also business-to-business deals site such as  RapidBuyr . Before choosing the first vendor that calls you, do some research into which ones offer the right terms and audience for your business. 2. Put Time Constraints on Your Deal to Manage Demand With most group deals services, you won’t have much control over the timing of when your deal hits — this can make it difficult to service the increased demand and could lead to bad reviews from new customers and existing patrons alike. “ People who redeem your offer are likely to follow your usual traffic patterns and come in when you’re already at peak capacity,” notes Harrison. “At Savvy Cellar, I’m typically looking to fill in the downtime such as Tuesday evening, but without constraints on my deal, I know that most people will come in Friday or Saturday night, which could put a strain on my operations.” For this reason, Harrison recommends putting time constraints on your deal when possible. “Think about making your offer valid Monday through Thursday, or running a special event on a specific day with a limited number of spaces available,” he suggests. You can also set up your deal so that the value of the discount is greater on your slowest days or during off-peak times. If your business has significant seasonality, try just running deals during your slowest months. Some group deals services are actually beginning to give merchants more flexibility and control over when volume comes in, so it’s something to ask about when choosing a vendor. For example, Groupon recently launched a “ Groupon Now ” product that lets you put out more modest deals around a certain item or timeframe. 3. Understand the Costs In many cases, group deals don’t result in an immediate profit and may even result in a net cost to the business. Make sure you’ve done the math ahead of time to minimize costly surprises. Here’s the basic formula: your group deal needs to be offered at a steep discount to the regular price — let’s say somewhere around 50%. You will then need to share revenue from the deal with your service provider, at rates as high as 50% or more. So if your spa is offering a $200 service for $100, and you have to pay $50 of that to your service provider, you’ll end up with $50 for your $200 service. If it costs you more than $50 to provide the service, you’ll actually lose money on the deal — and the better the deal does, the more it will cost you. Even if you do make a profit, if your business has a limit on capacity (such as a restaurant or a spa), deal seekers may be edging out regular customers who would have paid full price. But there are other ways to benefit from a group deal besides an immediate profit. A successful group deal brings new customers in the door and gives them a taste of your business. There are up-sell opportunities once they’re in your shop. Plus, your company’s name gets in front of thousands of local consumers through the service providers’ marketing of your deal. 4. Make the Most of the First Customer Visit Given the economics of group deals, there’s a lot riding on getting new customers to spend beyond the initial deal, but according to recent  Rice University study , less than 20% of deal users return again to make a full-price purchase. In order to improve these odds, it is essential to make the most of each new customer visit. This means that in addition to making sure you have enough capacity to serve both new and existing patrons, you should also think about developing special up-sells for people who redeem your coupon. For example, a dentist could offer new customers $5 off a Sonicare toothbrush at the end of their appointment, or a yoga studio could offer a discount for new patrons who book a series of sessions before leaving the studio. Also make sure to capture people’s information when they redeem their coupon so you can continue to stay in touch with them. Have a sign-up sheet at the check-out counter for people to register for your email newsletter, encourage people to “check in” at your establishment on  Facebook Places  or  Foursquare , and let them know how to follow you on  Facebook  or  Twitter . 5. Measure ROI If you don’t make an immediate profit on your deal, how can you determine if it was a success and thus worth doing again? David Rangel, former Head of Merchant Services at Groupon and founder of gourmet food e-commerce and deals site Daily Gourmet, recommends that you build these basic considerations into your ROI calculation: How many buyers are new customers?  While it may be easier for some businesses such as dentists or spas to identify new customers than others (such as a restaurant), try to figure out which people redeeming your coupon are visiting you for the first time — it may be as simple as asking this question each time the coupon is presented. How many new customers came back, and how much did they spend?  Rangel recommends capturing information on each new customer in a database if possible and tracking their ongoing patronage and spending over time. How much money was spent above the voucher amount?  Rice University found that 36% of deals customers spend more than the voucher value when visiting a merchant. Rangel suggests that you actually structure your deals to encourage this additional spend; for example, a restaurant whose average bill is $50 could issue vouchers with a value of $35 to $40. How many coupons or vouchers were not redeemed?  Not everyone who pays for your deal will end up redeeming it — the Rice study found that average coupon “breakage” is about 22%. Depending on the laws of the state and how your service provider structures the deal, you may be able to keep this money without ever delivering goods or services.
  • FB closed deals on August 26 th 2011 – 4 months after it started! Facebook has decided to shut down  Facebook Deals , its four-month-old Groupon competitor. “ After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” Facebook told  Reuters   in a statement . The product, which launched in late April, was an attempt to bring the popular daily deals phenomenon to Facebook’s 750+ million users. It launched in San Francisco, Austin, Dallas, Atlanta and San Diego, but quickly  rolled out to other cities . The market for daily deals has become more competitive in recent months, however, and many are questioning the entire business model in light of  Groupon’s questionable financials . “ We think there is a lot of power in a social approach to driving people into local businesses,” Facebook said in its statement. “We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.” We have reached out to Facebook for more information.
  • http://www.bbc.co.uk/news/technology-19409207 Amazon do not need this to be their profit centre 
  • http://regex.info/exif.cgi www.stolencamerafinder.com
  • http://domainassets.ca/gtlds $185,000 per application. So, yes, Google has dropped a small country's GDP applying for new gTLDs, and then $25,000 per annum to maintain it ! $18milion spent by Google on applications.
  • http:// www.dotwhat.co /
  • http:// www.dotwhat.co /
  • Personal portals for your digital identity or your companies digital identity.
  • https:// shouldichangemypassword.com /
  • http:// pwnedlist.com /
  • www.tescofoodnews.com – we are sorry – honest!
  • www.google.com/alerts
  • http:// topsy.com /
  • www.facecrooks.com ‘ like’ them on facebook to get updates on scams etc.. https://www.facebook.com/Facecrooks Great for security settings on Facebook to protect your privacy.
  • Facebook reached over 500 million members in late July 2010.
  • Launched Jan 2013
  • Here are the items that you can change if you have local Pages coming off your Global Page: Profile photo Cover photo About Photos – uploaded and only shown to each region Tabs/Apps – customisable for each region
  • FB cover image rules are quite strict: No price or purchase information No reference to ‘like’ or ‘share’ No calls to action …. ‘Vote’ is border line and they are getting away with it. No logos of your company or product No phone numbers address postcode etc.. New rule Jan 15 th 2013 onwards – text to be no more than 20% of the image area.
  • Facebook page for DietChef with calls to action. FB cover image rules are quite strict: No price or purchase information No reference to ‘like’ or ‘share’ No calls to action …. ‘Vote’ is border line and they are getting away with it. No logos of your company or product No phone numbers address postcode etc.. New rule Jan 15 th 2013 onwards – text to be no more than 20% of the image area. Copyright © 2012 LMW Consulting Ltd
  • http://coverphoto.paavo.ch/ Facebook cover compliance rule..
  • Facebook old/new cover image rules – April 2013 – they change a lot !!
  • Killer Face book Fan Pages: 5 Inspiring Case Studies - http://mashable.com/2009/06/16/killer-facebook-fan-pages/ Pringles stands out mostly for its great use of video. Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content. Copyright © 2010 Targeting Innovation
  • April 20 th 2012 – Marley is launched in the cinemas – also streams live on Facebook at the same time for $6.99
  • http:// klmcalendar.klm.com/?WT.mc_id =1585961|5593405|74615146|249196629|1083639&
  • i.e. no one is clicking on Facebook Ads !
  • 7x – what a difference !!!
  • Dutch Fashion company – April 2012
  • www.whatisedgerank.com
  • Sweepstakes, competitions, landing pages, instant wins, photo contests, deal, tabs, coupons.
  • Google+ has 170million users (April 2012)
  • https://plus.google.com/+Coca-Cola/posts
  • https://plus.google.com/111883881632877146615/posts
  • https://plus.google.com/+benandjerrys/posts
  • https://plus.google.com/+RedBull/posts
  • https://plus.google.com/+starbucks/posts
  • Starts roll out of vanity url’s in August 2012
  • http://likevsplus.com/ A fun site that asks you to click Facebook ‘Like’ of Google Plus +1 button.
  • Martha Payne from Lochgilphead in Argyllshire in Scotland Started a food blog – took photos of her school diners.
  • Number of hairs today=0 Popular site – raised over £60k for kids in Africa (Malawi)
  • On June 14 th she was banned from taking photos of her food – can you imagine what happened next? What made them think they could get away with this (i.e. the council ban) Answer: All of human history up until now. She is now famous – has a wiki entry - http:// en.wikipedia.org/wiki/NeverSeconds Kids from all over the world contribute now
  • Engagement
  • The figures above are the total number of minutes per month spent on the website It probably won’t surprise you that Facebook is the stickiest social website of them all, with the users spending an average of 405 minutes on the site in January. This is well ahead of Tumblr and rising star Pinterest, which tie at 89 minutes each, with Twitter, LinkedIn and MySpace rounding out the pack. And the wooden spoon? That goes to Google+, which sees an average visit time of just 3 minutes per month from its users. Compared to Facebook, Twitter registers a relatively slight 21 minutes per user per month, but remember that (as usual) these numbers only track visits to Twitter.com, and do not take into account mobile usage, as well as popular Twitter clients such as HootSuite, TweetDeck and others. With these factored in, Twitter’s monthly minutes would be a lot higher. But the big story here is Google+, whose numbers are horrendous. Google CEO Larry Page recently claimed  that 80 percent of Google+’s 90 million users log in weekly, so something here clearly does not add up. I wonder if Google is counting people who are logged into their Google  accounts as Google+ logins, because if that’s the case I’m  always  logged into Google+, although I never use it. Nor does anyone I personally know. If so, that’s quite a cheat, as there’s a very big difference between being logged in and being active. No doubt we’ll see an official reaction from Google to these numbers in the weeks to come.
  • People Pin because it is inspirational and also quite addictive. Passion, Love of curation. Humans fight entropy and disorder in the universe – it is part of what we do – we wash cars we tidy houses etc… - its natural 
  • http://pinterest.com/themercury/wanted-by-police/
  • Top of the Funnel Marketers are always trying to exert influence on the potential purchasers.  And the ultimate point of influence is in that brief, yet critical moment, when the consumer decides to put your product in their consideration set.  It might occur because of a movie, a dinner at an Italian restaurant or even a midlife crisis. Previously, this moment was hidden from our view.  But Pinterest changes that. Now, we can literally see when a consumer has added your product (yes, via a pin) to their consideration set. That is a remarkably powerful signal of intent to buy.   And one that is difficult to discover through any other medium, tactic or social network.
  • http://pinterest.com/JeanneHwang/jeanne-for-pinterest / http://thegrindstone.com/career-management/resumes-strategy/pinterest-resumes-could-become-linkedin-for-creatives-263/?utm_source= feedburner&utm_medium = feed&utm_campaign =Feed%3A+b5media%2FTheGrindstone+%28The+Grindstone%29
  • They have applied for SafeHabor under the DMCA. However Copyright and how they deal with it remains their number 1 threat/issue.
  • Click here - http://www.ninjapinner.com/idevaffiliate/idevaffiliate.php?id=106 to get a free demo version of NinjaPinner www.ninjapinner.com NinjaPinner costs $47 USD for a single license OR $67 USD for an unlimited license. You should be aware that NinjaPinner is locked to the machine that you install it on (in much the same way as Microsoft Windows is).
  • How to install a Pinterest tab on Facebook.
  • From Steve Krugg – Don’t Make Me Think – a book about the commonsense approach to web usability.
  • Since May 2012 – it is the law – ipo.gov.uk
  • The widget available at www.civicuk.com/cookie-law appears to be a common widget on UK based websites and is fairly non-intrusive and most certainly worth considering for inclusion on your website. A useful (and also very popular) website to refer to from your website to educate/inform your visitor about cookies is www.allaboutcookies.org/manage-cookies
  • www.vee24.com Schuh offer a live fitting service for kids shoes Vee24 lets you control the page
  • Create engaging live onsite avatars Many website now offer real online video help through the use of interactive avatars – the use of these online avatars as been shown to increase conversion rate by 30%-60% and lead capture by 20%-45% by getting your messages across to website visitors in a unique and innovative way. Using an online virtual spokesperson on your website will allow you to: introduce your home page, spice up your FAQ, guide traffic, drive call to action on sign up, and create landing pages and tutorials. Tailor your message any way you want. The sky is the limit and of course most of the companies who offer this technology will offer male and/or female actors with plenty of languages and accents including southern-US, neutral-US, British, Spanish, French, German, Greek, Japanese, Italian, Hebrew, Russian, Portuguese, Mandarin and Korean.
  • http://www.solvemedia.com/client-showcase Offer both CAPTCHA TYPE-IN  & Video TYPE-IN  http://www.bbc.co.uk/news/technology-21260007 – 30th Jan 2013 – Ticketmaster dumps Captcha
  • Responsive Web Design  ( RWD ) essentially indicates that a web site is crafted to use Cascading Style Sheets , with fluid proportion-based grids, to adapt the layout to the viewing environment, and probably also use flexible images. As a result, users across a broad range of devices and browsers will have access to a single source of content, laid out so as to be easy to read and navigate with a minimum of resizing, panning, and scrolling. e.g. http:// www.gocompare.com / - move chrome screen size on this and see it resize automatically.
  • Customer service starts from the first time the customer interacts with your brand – make sure they feel at least satisfied with you before they arrive. Usability helps the journey tenfold Copyright © 2012 LMW Consulting Ltd
  • http://mashable.com/2012/12/11/responsive-web-design/ Copyright © 2012 LMW Consulting Ltd
  • http://finecitizens.com/define/responsive/
  • A  gigapixel image  is a  digital image   bitmap  composed of one  billion  (10 9 )  pixels  (picture elements), 1000 times the information captured by a 1  megapixel   digital camera . Current technology for creating such very  high-resolution  images usually involves either making  mosaics  of a large number of high-resolution digital photographs or using a  film negative  as large as 12" × 9" (30 cm × 23 cm) up to 18" × 9" (46 cm × 23 cm), which is then scanned with a high-end large-format  film scanner  with at least 3000 dpi resolution. As of 2011, only a few cameras are capable of creating a gigapixel image in a single sweep of a scene, such as the  Pan-STARRS  PS1 and the  Gigapxl Camera . [1] [2]
  • The World's Largest Panoramic Photo   Canon 7D and & EF 400 f/2.8L IS II were used to make this  320 gigapixel . http://btlondon2012.co.uk/pano.html An amazing image of London taken from the top of the BT Tower has set a new record for the world’s largest panoramic photo. The image shows a full 360 degree view of London in incredible detail. Project by numbers: • 320 – the number of gigapixels in the photo • 48,640 – the number of individual images shot • 3 – the number of days it took to shoot all the individual photos • 3 – the number of months over which the computer processed the final result • 60,000 – times bigger than an iPhone 4 photo • 98 – the number of meters long if printed in normal photographic resolution • 24 – the number of meters high if printed in normal photographic resolution • 29th – The floor at the BT Tower where the photos were taken • 20 – number of miles distant to the viewable horizon
  • Kind of Flickr meets geo-location
  • http://en.wikipedia.org/wiki/Dodgeball_%28service%29
  • Blendr is the new way to make friends nearby. Using your mobile device's location based services (LBS), Blendr connects users based upon on shared interests helping you to make new friends instantly. Blendr is the go-to social networking app available on Facebook and iOS devices 4.0 or later (iPhone, iPod Touch and iPad).
  • Links to Spotify and Rdio – i.e play full songs Has explicit lyrics opt out section etc.. – impressive interface.
  • They you when to target people who follow u e.g. if lots of married mums follow you then they give you the best times to tweet them etc.. www.persodic.com
  • There are more uses for Twitter than I care to mention and hell, more blog space written on the subject than I care to list, however the best way to manage a brand and product is not through shouting, we're here, buy my stuff, aren't we brilliant... it is to listen and respond. For example Bank of America are gaining in popularity on the Twittersphere due to their help desk - they scan Twitter and offer advice, links to products when asked, conversations are taken offline to follow up in detail - essentially marketing the brand by offering help and advice. I teach my clients that unless you are operating a "Fire Sale" stop broadcasting - listen and take part in the conversations relevant to your business and product - the best use of Twitter for a business is Customer Care - managing their expectations and pointing them in the right direction - not shouting buy buy buy! Your business needs to set up search filters to monitor relevant conversations and join in.
  • www.twitter.com/ArenaFlowers
  • Utah Attorney General – Ronnie Lee Gardner – 17 th June 2010
  • http:// en.wikipedia.org/wiki/Twitter_Joke_Trial Paul Chambers and the Twitter joke trial !
  • Greek Olympian Voula Papachristou was booted from her country’s Olympic team this week after posting a racial joke to  Twitter  — and now says the punishment has left her “very bitter and upset.” The triple jumper  posted a tweet  earlier this week that roughly translated to: “With so many Africans in Greece…at least the West Nile mosquitoes will eat homemade food!!!” She later apologized for the tweet, but it wasn’t enough to prevent the Greek Olympic Committee from expelling her from the Games. What’s more, a spokesperson told the  Associated Press  that the episode had prompted the country’s committee to prohibit Greek Olympians from using social media to talk about anything not directly related to the Games for the remainder of the event. Now, Papachristou tells the  Guardian  she believe her punishment was too harsh.
  • http://www.weknowwhatyouredoing.com/
  • Demos of hml5 geo-location technology.
  • Online Behavioural Advertising ..
  • Behavioural advertising is also known as online profiling. It's rarely a coincidence when you see Web ads for products that match your interests. WSJ's Christina Tsuei explains how advertisers use cookies to track your online habit. Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study. The site's annual revenue, about $9 million in 2009 according to an SEC filing, means the site is too small to support an extensive ad-sales team. So it needs to rely on the national ad-placing networks, whose business model is built on tracking. Dictionary.com executives say the trade-off is fair for their users, who get free access to its dictionary and thesaurus service. "Whether it's one or 10 cookies, it doesn't have any impact on the customer experience, and we disclose we do it," says Dictionary.com spokesman Nicholas Graham. "So what's the beef?" The problem, say some industry veterans, is that so much consumer data is now up for sale, and there are no legal limits on how that data can be used. Until recently, targeting consumers by health or financial status was considered off-limits by many large Internet ad companies. Now, some aim to take targeting to a new level by tapping online social networks. Adobe Flash Local Shared Objects If a browser includes the  Adobe Flash Player   plugin  (formerly developed by  Macromedia ), the  Local Shared Objects  (“flash cookies”) functionality can be used in a way very similar to cookies. Local Shared Objects may be an attractive choice to web developers because a majority of  Windows  users have Flash Player installed, the default size limit is 100 kB, and the security controls are distinct from the user controls for cookies, so Local Stored Objects may be enabled when cookies are not. In some cases, web sites have created Flash LSOs that behave differently than what a user specifies for his http cookies, which has raised concern that web sites need to specify a consistent privacy policy across different types of cookies. [39] Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny. The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn. The code knows that her favorite movies include "The Princess Bride," "50 First Dates" and "10 Things I Hate About You." It knows she enjoys the "Sex and the City" series. It knows she browses entertainment news and likes to take quizzes. "Well, I like to think I have some mystery left to me, but apparently not!" Ms. Hayes-Beaty said when told what that snippet of code reveals about her. "The profile is eerily correct." In an interview with WSJ's Alan Murray, WPP CEO Sir Martin Sorrell conceded that advertisers must do better to inform customers about the tracking and mapping of online behavior. On the U.S. economy, he characterized the last 6-7 months as "America Bites Back" but wonders how long the recovery will last. Ms. Hayes-Beaty is being monitored by Lotame Solutions Inc., a New York company that uses sophisticated software called a "beacon" to capture what people are typing on a website—their comments on movies, say, or their interest in parenting and pregnancy. Lotame packages that data into profiles about individuals, without determining a person's name, and sells the profiles to companies seeking customers. Ms. Hayes-Beaty's tastes can be sold wholesale (a batch of movie lovers is $1 per thousand) or customized (26-year-old Southern fans of "50 First Dates"). "We can segment it all the way down to one person," says Eric Porres, Lotame's chief marketing officer. One of the fastest-growing businesses on the Internet, a Wall Street Journal investigation has found, is the business of spying on Internet users. View Full Image Brian McCord for The Wall Street JournalAshley Hayes-Beaty's taste in film is tracked by a New York firm—and offered for sale for a tenth of a cent. Journal Community The Journal conducted a comprehensive study that assesses and analyzes the broad array of cookies and other surveillance technology that companies are deploying on Internet users. It reveals that the tracking of consumers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry. • The study found that the nation's 50 top websites on average installed 64 pieces of tracking technology onto the computers of visitors, usually with no warning. A dozen sites each installed more than a hundred. The nonprofit Wikipedia installed none. • Tracking technology is getting smarter and more intrusive. Monitoring used to be limited mainly to "cookie" files that record websites people visit. But the Journal found new tools that scan in real time what people are doing on a Web page, then instantly assess location, income, shopping interests and even medical conditions. Some tools surreptitiously re-spawn themselves even after users try to delete them. • These profiles of individuals, constantly refreshed, are bought and sold on stock-market-like exchanges that have sprung up in the past 18 months. The new technologies are transforming the Internet economy. Advertisers once primarily bought ads on specific Web pages—a car ad on a car site. Now, advertisers are paying a premium to follow people around the Internet, wherever they go, with highly specific marketing messages. It's rarely a coincidence when you see Web ads for products that match your interests. WSJ's Christina Tsuei explains how advertisers use cookies to track your online habits. Dig Deeper Part 2 in Series: Microsoft Quashed Bid to Boost Web Privacy Part 3 in Series: On Web's Frontier, Anonymity in Name Only Part 4 in Series: Stalking by Cellphone Part 5 in Series: Google Agonizes Over Privacy Personal Details Exposed Via Biggest U.S. Websites The Journal's Methodology What They Know About You Digits:  Your Questions on Digital Privacy Digits:  Analyzing What You Have Typed Digits:  Lawsuit Tackles Files That 'Re-Spawn' Cookies Full Coverage:   wsj.com /WTK Glossary Key tracking terminology How to Protect Yourself Almost every major website you visit is tracking your online activity. Here's a step-by-step guide to fending off trackers. View Interactive The Tracking Ecosystem Surfing the Internet kickstarts a process that passes information about you and your interests to tracking companies and advertisers. See how it works. In between the Internet user and the advertiser, the Journal identified more than 100 middlemen—tracking companies, data brokers and advertising networks—competing to meet the growing demand for data on individual behavior and interests. The data on Ms. Hayes-Beaty's film-watching habits, for instance, is being offered to advertisers on BlueKai Inc., one of the new data exchanges. "It is a sea change in the way the industry works," says Omar Tawakol, CEO of BlueKai. "Advertisers want to buy access to people, not Web pages." The Journal examined the 50 most popular U.S. websites, which account for about 40% of the Web pages viewed by Americans. (The Journal also tested its own site, WSJ.com.) It then analyzed the tracking files and programs these sites downloaded onto a test computer. As a group, the top 50 sites placed 3,180 tracking files in total on the Journal's test computer. Nearly a third of these were innocuous, deployed to remember the password to a favorite site or tally most-popular articles. But over two-thirds—2,224—were installed by 131 companies, many of which are in the business of tracking Web users to create rich databases of consumer profiles that can be sold. The top venue for such technology, the Journal found, was IAC/InterActive Corp.'s Dictionary.com. A visit to the online dictionary site resulted in 234 files or programs being downloaded onto the Journal's test computer, 223 of which were from companies that track Web users. The information that companies gather is anonymous, in the sense that Internet users are identified by a number assigned to their computer, not by a specific person's name. Lotame, for instance, says it doesn't know the name of users such as Ms. Hayes-Beaty—only their behavior and attributes, identified by code number. People who don't want to be tracked can remove themselves from Lotame's system. And the industry says the data are used harmlessly. David Moore, chairman of 24/7 RealMedia Inc., an ad network owned by WPP PLC, says tracking gives Internet users better advertising. "When an ad is targeted properly, it ceases to be an ad, it becomes important information," he says. Tracking isn't new. But the technology is growing so powerful and ubiquitous that even some of America's biggest sites say they were unaware, until informed by the Journal, that they were installing intrusive files on visitors' computers. The Journal found that Microsoft Corp.'s popular Web portal, MSN.com, planted a tracking file packed with data: It had a prediction of a surfer's age, ZIP Code and gender, plus a code containing estimates of income, marital status, presence of children and home ownership, according to the tracking company that created the file, Targus Information Corp. Both Targus and Microsoft said they didn't know how the file got onto MSN.com, and added that the tool didn't contain "personally identifiable" information. Tracking is done by tiny files and programs known as "cookies," "Flash cookies" and "beacons." They are placed on a computer when a user visits a website. U.S. courts have ruled that it is legal to deploy the simplest type, cookies, just as someone using a telephone might allow a friend to listen in on a conversation. Courts haven't ruled on the more complex trackers. The most intrusive monitoring comes from what are known in the business as "third party" tracking files. They work like this: The first time a site is visited, it installs a tracking file, which assigns the computer a unique ID number. Later, when the user visits another site affiliated with the same tracking company, it can take note of where that user was before, and where he is now. This way, over time the company can build a robust profile. One such ecosystem is Yahoo Inc.'s ad network, which collects fees by placing targeted advertisements on websites. Yahoo's network knows many things about recent high-school graduate Cate Reid. One is that she is a 13- to 18-year-old female interested in weight loss. Ms. Reid was able to determine this when a reporter showed her a little-known feature on Yahoo's website, the Ad Interest Manager, that displays some of the information Yahoo had collected about her. Yahoo's take on Ms. Reid, who was 17 years old at the time, hit the mark: She was, in fact, worried that she may be 15 pounds too heavy for her 5-foot, 6-inch frame. She says she often does online research about weight loss. "Every time I go on the Internet," she says, she sees weight-loss ads. "I'm self-conscious about my weight," says Ms. Reid, whose father asked that her hometown not be given. "I try not to think about it…. Then [the ads] make me start thinking about it." Yahoo spokeswoman Amber Allman says Yahoo doesn't knowingly target weight-loss ads at people under 18, though it does target adults. "It's likely this user received an untargeted ad," Ms. Allman says. It's also possible Ms. Reid saw ads targeted at her by other tracking companies. Information about people's moment-to-moment thoughts and actions, as revealed by their online activity, can change hands quickly. Within seconds of visiting eBay.com or Expedia.com, information detailing a Web surfer's activity there is likely to be auctioned on the data exchange run by BlueKai, the Seattle startup. Each day, BlueKai sells 50 million pieces of information like this about specific individuals' browsing habits, for as little as a tenth of a cent apiece. The auctions can happen instantly, as a website is visited. Spokespeople for eBay Inc. and Expedia Inc. both say the profiles BlueKai sells are anonymous and the people aren't identified as visitors of their sites. BlueKai says its own website gives consumers an  easy way  to see what it monitors about them. Tracking files get onto websites, and downloaded to a computer, in several ways. Often, companies simply pay sites to distribute their tracking files. But tracking companies sometimes hide their files within free software offered to websites, or hide them within other tracking files or ads. When this happens, websites aren't always aware that they're installing the files on visitors' computers. Often staffed by "quants," or math gurus with expertise in quantitative analysis, some tracking companies use probability algorithms to try to pair what they know about a person's online behavior with data from offline sources about household income, geography and education, among other things. The goal is to make sophisticated assumptions in real time—plans for a summer vacation, the likelihood of repaying a loan—and sell those conclusions. Some financial companies are starting to use this formula to show entirely different pages to visitors, based on assumptions about their income and education levels. Life-insurance site AccuquoteLife.com, a unit of Byron Udell & Associates Inc., last month tested a system showing visitors it determined to be suburban, college-educated baby-boomers a default policy of $2 million to $3 million, says Accuquote executive Sean Cheyney. A rural, working-class senior citizen might see a default policy for $250,000, he says. "We're driving people down different lanes of the highway," Mr. Cheyney says. Consumer tracking is the foundation of an online advertising economy that racked up $23 billion in ad spending last year. Tracking activity is exploding. Researchers at AT&T Labs and Worcester Polytechnic Institute last fall found tracking technology on 80% of 1,000 popular sites, up from 40% of those sites in 2005. The Journal found tracking files that collect sensitive health and financial data. On Encyclopaedia Britannica Inc.'s dictionary website Merriam-Webster.com, one tracking file from Healthline Networks Inc., an ad network, scans the page a user is viewing and targets ads related to what it sees there. So, for example, a person looking up depression-related words could see Healthline ads for depression treatments on that page—and on subsequent pages viewed on other sites. Healthline says it doesn't let advertisers track users around the Internet who have viewed sensitive topics such as HIV/AIDS, sexually transmitted diseases, eating disorders and impotence. The company does let advertisers track people with bipolar disorder, overactive bladder and anxiety, according to its marketing materials. Targeted ads can get personal. Last year, Julia Preston, a 32-year-old education-software designer in Austin, Texas, researched uterine disorders online. Soon after, she started noticing fertility ads on sites she visited. She now knows she doesn't have a disorder, but still gets the ads. It's "unnerving," she says. Tracking became possible in 1994 when the tiny text files called cookies were introduced in an early browser, Netscape Navigator. Their purpose was user convenience: remembering contents of Web shopping carts. Back then, online advertising barely existed. The first banner ad appeared the same year. When online ads got rolling during the dot-com boom of the late 1990s, advertisers were buying ads based on proximity to content—shoe ads on fashion sites. The dot-com bust triggered a power shift in online advertising, away from websites and toward advertisers. Advertisers began paying for ads only if someone clicked on them. Sites and ad networks began using cookies aggressively in hopes of showing ads to people most likely to click on them, thus getting paid. Targeted ads command a premium. Last year, the average cost of a targeted ad was $4.12 per thousand viewers, compared with $1.98 per thousand viewers for an untargeted ad, according to an ad-industry-sponsored study in March. The Journal examined three kinds of tracking technology—basic cookies as well as more powerful "Flash cookies" and bits of software code called "beacons." More than half of the sites examined by the Journal installed 23 or more "third party" cookies. Dictionary.com installed the most, placing 159 third-party cookies. Cookies are typically used by tracking companies to build lists of pages visited from a specific computer. A newer type of technology, beacons, can watch even more activity. Beacons, also known as "Web bugs" and "pixels," are small pieces of software that run on a Web page. They can track what a user is doing on the page, including what is being typed or where the mouse is moving. The majority of sites examined by the Journal placed at least seven beacons from outside companies. Dictionary.com had the most, 41, including several from companies that track health conditions and one that says it can target consumers by dozens of factors, including zip code and race. Dictionary.com President Shravan Goli attributed the presence of so many tracking tools to the fact that the site was working with a large number of ad networks, each of which places its own cookies and beacons. After the Journal contacted the company, it cut the number of networks it uses and beefed up its privacy policy to more fully disclose its practices. The widespread use of Adobe Systems Inc.'s Flash software to play videos online offers another opportunity to track people. Flash cookies originally were meant to remember users' preferences, such as volume settings for online videos. But Flash cookies can also be used by data collectors to re-install regular cookies that a user has deleted. This can circumvent a user's attempt to avoid being tracked online. Adobe condemns the practice. Most sites examined by the Journal installed no Flash cookies. Comcast.net installed 55. That finding surprised the company, which said it was unaware of them. Comcast Corp. subsequently determined that it had used a piece of free software from a company called Clearspring Technologies Inc. to display a slideshow of celebrity photos on Comcast.net. The Flash cookies were installed on Comcast's site by that slideshow, according to Comcast. Clearspring, based in McLean, Va., says the 55 Flash cookies were a mistake. The company says it no longer uses Flash cookies for tracking. CEO Hooman Radfar says Clearspring provides software and services to websites at no charge. In exchange, Clearspring collects data on consumers. It plans eventually to sell the data it collects to advertisers, he says, so that site users can be shown "ads that don't suck." Comcast's data won't be used, Clearspring says. Wittingly or not, people pay a price in reduced privacy for the information and services they receive online. Dictionary.com, the site with the most tracking files, is a case study. The site's annual revenue, about $9 million in 2009 according to an SEC filing, means the site is too small to support an extensive ad-sales team. So it needs to rely on the national ad-placing networks, whose business model is built on tracking. Journal Community DISCUSS “ Think about how these technologies and the associated analytics can be used in other industries and social settings (e.g. education) for real beneficial impacts. This is nothing new for the web, the now that it has matured, it can be a positive game-changer. ” — Mitchell Weisberg Dictionary.com executives say the trade-off is fair for their users, who get free access to its dictionary and thesaurus service. "Whether it's one or 10 cookies, it doesn't have any impact on the customer experience, and we disclose we do it," says Dictionary.com spokesman Nicholas Graham. "So what's the beef?" The problem, say some industry veterans, is that so much consumer data is now up for sale, and there are no legal limits on how that data can be used. Until recently, targeting consumers by health or financial status was considered off-limits by many large Internet ad companies. Now, some aim to take targeting to a new level by tapping online social networks. Media6Degrees Inc., whose technology was found on three sites by the Journal, is pitching banks to use its data to size up consumers based on their social connections. The idea is that the creditworthy tend to hang out with the creditworthy, and deadbeats with deadbeats. "There are applications of this technology that can be very powerful," says Tom Phillips, CEO of Media6Degrees. "Who knows how far we'd take it?" — Emily Steel, Jennifer Valentino-DeVries and Tom McGinty contributed to this report. Write to  Julia Angwin at  [email_address]
  • Adroll is one of many many companies who offer this service…
  • Using the addin Ghostery – you can see the amount of tracking programs that this website is using – many use more ! www.dietchef.co.uk
  • How to protect your privacy and explain what you can do i.e. complain etc.. http://www.youronlinechoices.com/uk/
  • http://www.stolencamerafinder.com/
  • www.dietchef.co.uk Stunning website Calls to action, phone numbers, help, social media, offers, nice UI, feedback, buy now. Ghostery tells me they are very serious about profiling and tracking customers.
  • Copyright © 2012 LMW Consulting Ltd
  • here at  graze  we select the healthy foods that actually taste good and handpick your very own snack box, delivered wherever you like.
  • Tubemogule from 2012 onwards is now called Oneload.com
  • http://mashable.com/2012/09/06/linkedin-revamps-brand-pages/ Launched new company pages in Sept 2012 with new follow button etc..
  • http:// uk.linkedin.com/in/stephenwhitelaw - vanity url
  • New from September 2012 onwards … different from recommendation – not as strong You can now endorse your friends for their skills and expertise – your picture will appear on their profile next to what you have endorsed.
  • They are attempting to measure your social capital – not financial capital! http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/
  • www.klout.com – uses a huge number of social networks to give you a score from 0-100
  • www.peerindex.com Bring to bear a lot of social networking sites data (a lot less than Klout, but a lot more than Kred)
  • www.kred.com Appear to only work using Twitter.
  • So what is Klout and why does it matter? Klout measures influence across the social web. We assign a Klout Score from 1 to 100 based on your ability to   drive action. We also find your most influential topics, your influencers, who you influence, as well as other stats surrounding your influence. Think of it as a social credit score that will increasingly impact your life. How do we Score?  We believe influence is the ability to drive action. We are not focused on follower or friend count but instead look at social actions such as Retweets, @messages, likes, and comments. If you have a lot of highly influential people engaging with you on a regular basis you will have a high Score. We score based on Twitter and Facebook (more networks coming soon)
  • http://klout.com/s/business – launched in March 2013. A Klout score simply shows whether you are somebody who can move content over social media channels that creates reactions
  • https://aereo.com/
  • Oscar – Cmm,n Aptera
  • Like a free hospitality club for the entire planet
  • Copyright © 2010 Targeting Innovation
  • http:// www.youtube.com/redbull Austrian Felix Baumgartner breaks the record for the highest ever skydive by jumping out of a balloon 128,000ft (39km) above New Mexico on Aug 14 th 2012
  • Part 2 the digital marketing revolution - 5th september 2013

    1. 1. The Digital Marketing Revolution Thursday 5th September 2013 by Stephen Whitelaw (stephen@orthic.com) #WorkingDigital
    2. 2. Nestle Cereal Box comes to life ! www.youtube.com/watch?feature=player_embedded&v=IZYbHcEmWQg
    3. 3. © Stephen Whitelaw 2010 Virtual Worlds
    4. 4. © Stephen Whitelaw 2010 Virtual Worlds • Kaneva • Second Life • Smallworlds • Onverse • Runsescape
    5. 5. © Stephen Whitelaw 2010 Virtual Worlds
    6. 6. © Stephen Whitelaw 2010 Second Life • Buy a PC at Dell Island • Study for a University Degree
    7. 7. © Stephen Whitelaw 2010 Flash Mobbing • flash mob (FLASH mawb) noun. “A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.” www.flashmob.co.uk
    8. 8. Tuángòu (pronounced twangoo) • team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once. © Stephen Whitelaw 2011 團購
    9. 9. © Stephen Whitelaw 2010 GroupOn www.groupon.com (www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru ) www.livingsocial.com www.woot.com www.buywithme.com www.tippr.com www.wow.com (AOL) www.deals.valpak.com www.gruupy.com www.itison.com
    10. 10. Group Buying Aggregation Sites www.dealradar.com www.yipit.com www.dealzippy.com © Stephen Whitelaw 2011
    11. 11. Google Offers (April 2010) © Stephen Whitelaw 2010
    12. 12. Facebook Deals © Stephen Whitelaw 2011
    13. 13. Amazon Deals
    14. 14. © Stephen Whitelaw 2010 What happens in Vegas stays on
    15. 15. Exif Data !
    16. 16. Exif Data on the Social Networks… o Twitter and Facebook delete the Exif data. o Pinterest, Google+, Flickr all retain the Exif data.
    17. 17. Delete your account © Stephen Whitelaw 2011 Deleteyouraccount – Remove yourself from the Social Media world. Suicidemachine – Meet your real neighbours again!
    18. 18. © Stephen Whitelaw 2010 Protecting your brand online
    19. 19. Protecting your brand online
    20. 20. © Stephen Whitelaw 2010 Your Brand Online • Protect it. • www.pcnames.com – You must register all the Register TLD’s - try www.panabee.com ! • Surround the brand + ORM continuous. • www.verizon.com and • www.verizoneatspoop.com www.verizonthetruth.com • www.verizonscrewedme.com www.verizonpathetic.com
    21. 21. © Stephen Whitelaw 2010 Check your username online/ protect your brand. • www.namechk.com • www.usernamecheck.com/ - Gone! • www.checkusernames.com/ • www.knowem.com/
    22. 22. gTLD’s … Google has applied for over 100 gTLD’s !
    23. 23. Uncontested applications
    24. 24. Contested Domains!
    25. 25. KimTag – The Connection Hub © Stephen Whitelaw 2011 www.kimtag.com/stephenwhitelaw
    26. 26. © Stephen Whitelaw 2010 Connection Hubs Use a connection hub – it makes sense! 1. www.Kimtag.com 2. www.About.Me 3. www.XeeMe.com 4. www.WhoHub.com 5. www.flavors.me 6. www.viadeo.com 7. www.central.ly 8. www.AboutOurWork.com 9. www.zerply.com
    27. 27. Has my password been compromised?
    28. 28. Has my password been compromised?
    29. 29. Unexpected Item in the Bagging Area …
    30. 30. © Stephen Whitelaw 2010 Social Media Monitoring Tools • Google Alerts - Free • Trackur – Free & chargeable model • Social Mention - Free • Social Radar – Cost per month • Radian6 - Expensive • Howsociable - Free • Socialomph.com • Reputationdefender.com • Netvibes • Cocomment.com • Imooty.com • Sysomos • Sprout Social • Meltwater Buzz • Buzz tracking Tools – www.boardtracker.com , www.boardreader.com • Twilert, Twitr ratr, - 100’s of Twitter media monitoring tools. • www.addictomatic.com – custom pages on any topic. (Inhale the Web) • Monitor Competitors pages: www.watchthatpage.com
    31. 31. tescofoodnews.com
    32. 32. © Stephen Whitelaw 2010 Google Alerts www.google.com/alerts
    33. 33. © Stephen Whitelaw 2010 Trackur www.trackur.com
    34. 34. © Stephen Whitelaw 2010 Social Radar www.socialradar.net
    35. 35. © Stephen Whitelaw 2010 Social Mention www.socialmention.com
    36. 36. Mention (https://en.mention.net )
    37. 37. Brandwatch
    38. 38. © Stephen Whitelaw 2010 Radian6 www.radian6.com
    39. 39. © Stephen Whitelaw 2010 SM2 (formerly Techrigy, now SDL) • High end raw feeds with analytic tools
    40. 40. © Stephen Whitelaw 2010 Social Media Monitoring Tools • Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights • Three stage process – Aggregate what is being said – Natural language analysis – understand the data – Deliver actionable insights • We have identified more than 100 Companies in this space
    41. 41. © Stephen Whitelaw 2010 Social Media Monitoring Tools
    42. 42. © Stephen Whitelaw 2010 What they offer • Search and relevance filters • Further categorisation and tagging • Assign Events to the Social Graph • A variety of channels: web, news, blog, twitter • Mention Volume, Importance and Demographics • Analyse sentiment or tone • Analyse date parameters • Updates as they happen
    43. 43. Taking it seriously © Stephen Whitelaw 2010
    44. 44. Gatorade Mission Control © Stephen Whitelaw 2010 http://www.youtube.com/watch?v=InrOvEE2v38
    45. 45. Social Insight Tool…
    46. 46. © Stephen Whitelaw 2010 SOCIAL MEDIA IS NOT FREE
    47. 47. © Stephen Whitelaw 2010 1. It takes people.1. It takes people.
    48. 48. © Stephen Whitelaw 2010 2. It takes technology.2. It takes technology.
    49. 49. © Stephen Whitelaw 2010 3. It takes time.3. It takes time.
    50. 50. © Stephen Whitelaw 2010 Have Fun Online Gary Vaynerchuk • WineLibrary TV – Changing the Wine World • http://garyvaynerchuk.com/ • http://vaynermedia.com/ • http://www.facebook.com/gary • http://twitter.com/garyvee • http://crushitbook.com/ • http://www.youtube.com/user/GaryVaynerchuk
    51. 51. How to get banned for the top 5 social network …
    52. 52. How to get banned for the top 5 social network … • Pinterest • LinkedIn • Twitter • Google Plus • Facebook http://pinterest.com/about/terms http://www.linkedin.com/static?key=user_agreement https://support.twitter.com/articles/18311-the-twitter-rules http://www.google.com/+/policy/content.html https://www.facebook.com/page_guidelines.php
    53. 53. www.facecrooks.com
    54. 54. © Stephen Whitelaw 2010 All about facebook • www.checkfacebook.com • www.openbook.org • www.facebakers.com • www.insidefacebook.com • www.allfacebook.com • www.facebookspectrum.com • www.betterfacebook.net • www.facebook-symbols.com • www.facecrooks.com • www.facebookproxy.co.uk • www.unblock-facebook.net • www.sickfacebook.com • www.ihatefacebook.net • www.quitfacebookday.com • www.facebookdesktop.com • Facebook – Privacy Policy • http://stories.facebook.com • www.facebooksucks.com
    55. 55. Facebook Graph Search … launched Jan 2013 …
    56. 56. Facebook Graph Search is very powerful …
    57. 57. Facebook Graph Search 1 of 2
    58. 58. Facebook Graph Search 2 of 2
    59. 59. Facebook Global Pages 1 of 3 www.facebook.com/dove
    60. 60. Facebook Global Pages 2 of 3
    61. 61. Facebook Global Pages 3 of 3
    62. 62. Beware - Facebook tabs will vanish on a mobile device!
    63. 63. Illegal Facebook cover photos!
    64. 64. Strong Calls to Action – help the journey – but be careful …
    65. 65. The rule Facebook cover compliance Tool www.coverphoto.paavo.ch
    66. 66. facebook business pages
    67. 67. Facebook app for restaurant bookings © Stephen Whitelaw 2010
    68. 68. Facebook versus Netflix ! © Stephen Whitelaw 2010
    69. 69. Big Lebowski © Stephen Whitelaw 2011
    70. 70. Pepsi – Call to Action © Stephen Whitelaw 2010
    71. 71. Facebook – Call to Action © Stephen Whitelaw 2010
    72. 72. Facebook- Call to Action © Stephen Whitelaw 2010
    73. 73. Facebook- Call to Action © Stephen Whitelaw 2011
    74. 74. Carlsberg – Call to Action © Stephen Whitelaw 2011
    75. 75. Match – Call To Action © Stephen Whitelaw 2011
    76. 76. Manchester United © Stephen Whitelaw 2010
    77. 77. Jacob’s Creek – Call To Action with incentive © Stephen Whitelaw 2011
    78. 78. Tesco – Call To Action with Freebies © Stephen Whitelaw 2011
    79. 79. Microsoft © Stephen Whitelaw 2011
    80. 80. David Lloyd Leisure © Stephen Whitelaw 2011
    81. 81. There is no ‘dislike button’ [these are scams] © Stephen Whitelaw 2011
    82. 82. Social recommendation © Stephen Whitelaw 2011
    83. 83. Payvment for Facebook (Ecommerce made very easy, now called ecwid) © Stephen Whitelaw 2011
    84. 84. KLM – the Facebook Campaign Masters
    85. 85. KLM Fan Calendar 2013
    86. 86. Facebook Targeted Advertising
    87. 87. Facebook Advertising ..
    88. 88. Facebook Advertising
    89. 89. The problem with Facebook Ads …
    90. 90. The Challenge for your Facebook Ads… • With Google Search - for adverts to be effective they need to be highly relevant, and will usually have to have a compelling call-to-action. • On Facebook you still need a great call-to-action however there is a huge difference – on Google users search for something and are provided with relevant ads – on Facebook users are typically there to check on their social life – so an element of disruption is involved! Your Facebook adverts need to be louder, grab attention and make the user change their course of action to pay attention to your adverts! – this is tricky !
    91. 91. Facebook ads versus Google Adwords Performance i.e. CTR’s
    92. 92. Facebook ads versus Google Adwords formats
    93. 93. Google Ads are Free ! • If you are a ….. Limits: $10,000 USD per month ($330 per day) See www.google.co.uk/grants/details.html for details.
    94. 94. Facebook Ad testing …
    95. 95. Facebook Advertising … Do A/B Multivariate testing on Ads …
    96. 96. A/B testing of Facebook Ads ..
    97. 97. How Do you do… A/B Facebook Ads testing ?
    98. 98. Hot Tip … • Build as big a fan base as possible before running an ad campaigns.
    99. 99. Why fans matter 
    100. 100. Target Competitors …
    101. 101. Strip for Likes …
    102. 102. What is Facebook Edgerank? www.whatisedgerank.com
    103. 103. About Edgerank … Q: What is an Edge? A: An Edge is basically everything that "happens" in Facebook. Examples of Edges would be status updates, comments, likes, and shares. About The Edgerank Algorithm • This algorithm can be understood as: the sum of Edges, each Edge is made up of Affinity, Weight, and Time Decay. • This may sound complicated at first, but when you begin to understand the underlying concept, it's actually a simple and effective algorithm.
    104. 104. Edgerank Factors definitions .. • Affinity is a one-way relationship between a User and an Edge. It could be understood as how close of a "relationship" a Brand and a Fan may have. Affinity is built by repeat interactions with a Brand's Edges.Actions such as Commenting, Liking, Sharing, Clicking, and even Messaging can influence a User's Affinity. • Weight is a value system created by Facebook to increase/decrease the value of certain actions within Facebook. Commenting is more involved and therefore deemed more valuable than a Like. In the weighting system, Comments would have a higher value than a Like. In this system all Edges are assigned a value chosen by Facebook. As a general rule, it's best to assume Edges that take the most time to accomplish tend to weigh more. • Time Decay refers to how long the Edge has been alive; the older it is the less valuable it is. Time Decay is the easiest of the variables to understand. Mathematically it is understood as 1/ (Time Since Action). As an Edge ages, it loses value. This helps keep the News Feed fresh with interesting new content, as opposed to lingering old content.
    105. 105. Edgerank Tips… • A typical Facebook post reaches about 17% of your fan base • The average life of a Facebook post is about three hours • Comments carry more weight than likes • Photos and call-to-action status updates are more valuable than third party links • Facebook analyzes relationships too, so it is more likely you will have a higher affinity to your cousin on Facebook
    106. 106. How to get more “Likes” 1. Put your Facebook on all your communications. 2. Offer an incentive of some kind to get Facebook Fans. 3. Communicate like a person. 4. Ask questions, encourage feedback. 5. Put up stuff when it is relevant or interesting to your audience. 6. Have contests. 7. Get your current fans to attract other fans. 8. Use applications to attract people with quizzes and other interesting ways of engaging people. 9. Don’t give up.
    107. 107. Facebook 3rd Party Tools/Apps for… Sweepstakes, competitions, landing pages, instant wins, photo contests, deal, tabs, coupons etc. • Woobox • Involver • Constant Contact
    108. 108. © Stephen Whitelaw 2011
    109. 109. Coca Cola on Google+ © Stephen Whitelaw 2011
    110. 110. Ford on Google+ © Stephen Whitelaw 2011
    111. 111. Coca Cola on Google+
    112. 112. Pepsi on Google+
    113. 113. Ben & Jerry’s on Google+
    114. 114. Red Bull on Google+
    115. 115. Starbucks on Google+
    116. 116. Google Takeout
    117. 117. Google Plus launches vanity URL Starts to roll out in August 2012 … Will look like https://plus.google.com/+hughjackman https://plus.google.com/+britneyspears https://plus.google.com/+toyota https://plus.google.com/+Delta https://plus.google.com/+hugoboss https://plus.google.com/+davidbeckham As opposed to https://plus.google.com/107341475998486822497
    118. 118. No Google Plus Vanity URL yet! www.gplus.to www.plus.ly www.goplus.us www.gplusnick.com
    119. 119. Google+
    120. 120. My Profile on Google Plus
    121. 121. What’s this? 128
    122. 122. This is almost everything you use on your computer! 129
    123. 123. Third Party Google Plus website … • www.circlecount.com • www.findpeopleonPlus.com • www.gplusrecruiter.com • www.gphangouts.com • www.gplus.to • www.socialstatistics.com
    124. 124. 132
    125. 125. Dreaming, Belonging, Sharing How is Google+ Different From Facebook? They are NOT drawing the same users… • Facebook is a place to connect with Family, Friends, and Business Acquaintances. • Google+ is a place to connect with Strangers • Facebook – the conversation is more casual. • Google+ - the conversation is more about business, news, education. • Facebook – users expect to see personal posts, family photos. • Google+ - users expect to see interesting content. • Facebook – the conversation is more personal. • Google+ - the conversation is intellectual.
    126. 126. http://neverseconds.blogspot.co.uk
    127. 127. Pinterest
    128. 128. www.pinterest.com/toowist
    129. 129. Why is it important to your business?
    130. 130. Average time on site …
    131. 131. Order Value …
    132. 132. Why do people pin ?
    133. 133. www.PinReach.com
    134. 134. www.Pinpuff.com
    135. 135. PinReach data ..
    136. 136. PinFaves .. Whats trending ..
    137. 137. Attack of the clones …
    138. 138. Pinterest clones on Pinterest!!
    139. 139. Pinterest clones … • Trippy, a Pinterest for travelers. • Wanderfly, a Pinterest for travel recommendations. • Gtrot, a Pinterest for globetrotters. • Kulisha, a Pinterest for social commentary. • Manteresting, a Pinterest for men. • Gentlemint, a Pinterest for gentlemen. • Dartitup, a Pinterest for dudes. • Snatchly, a Pinterest for porn. • Hunuku, a Pinterest for families. • Everplaces, a Pinterest for the real world. • Urbantag, a Pinterest for places you’ve been. • Singterest, a Pinterest for Singapore. • Pin.me, a Pinterest for Russia. • TheComplete.Me, a Pinterest for dating. • Discover, a Pinterest for designers. • Pingram, a Pinterest for Instagram. • Reclip.it, a Pinterest for deal lovers (perhaps a Groupon for Pinterest for deals). • Sworly, a Pinterest for music. • Tailored, a Pinterest for weddings. • Chill, a Pinterest for video. • Stylepin, a Pinterest for fashion. • SparkRebel, a Pinterest for fashionistas. • Pinstyle, a Pinterest for fashionable fashionistas. • Minglewing, a Pinterest for discussion. • Thinng, a Pinterest for stuff. • GetVega, a Pinterest for compulsive listers. • Clipix, a Pinterest for private people. • Pinspire, a Pinterest for Pinterest users. • I Wanna Nom, a Pinterest for recipes. • PinCat, a Pinterest for pinning cats to Pinterest.
    140. 140. www.pinspire.com
    141. 141. A new way to consume music?
    142. 142. Men are on the increase
    143. 143. Nail It! With Manteresting …
    144. 144. Pinterest clones in China
    145. 145. Newspapers jumping online.. • San Francisco Chronicle • New York Times • Toronto Star • Chicago Tribune • Pottstown Mercury
    146. 146. Wanted by Police !
    147. 147. Top of the Funnel “Pin – ter – vention”
    148. 148. Pinterest = LinkedIn for Creatives !
    149. 149. CV’s 1 of 5
    150. 150. CV’s 2 of 5
    151. 151. CV’s 3 of 5
    152. 152. CV’s 4 of 5
    153. 153. CV’s 5 of 5
    154. 154. Pinterest and Copyright
    155. 155. Pinterest before the © filter
    156. 156. Pinterest after the © filter !
    157. 157. Ninja Pinner http://www.ninjapinner.com/idevaffiliate/idevaffiliate.php?id=106
    158. 158. Adding a Pinterest tab to Facebook ! http://www.pinvolve.co/ http://woobox.com/pinterest
    159. 159. Don’t Make Me Think … • We don’t read page – we scan them. • We don’t figure out how things work. We muddle through. • Keep your site simple – every question mark adds to your visitors cognitive workload.
    160. 160. Cookie Policy – It’s the law !
    161. 161. Cookie Widget/Alert ….
    162. 162. Google starts to comply with Cookie Law - April 2013
    163. 163. Live Chat • www.providesupport.com • www.livechatsoftware.com • www.liveperson.com • www.mioot.com • www.oggchat.com • www.clickandchat.com • www.whoson.com • www.live2support.com • www.livehelpnow.com • www.providechat.com • www.boldchat.com • www.click4assisstance.com • www.clickandchat.com • www.activalive.com • www.velaro.com • www.zopim.com © Stephen Whitelaw 2011
    164. 164. Latest LiveHelp technologies … www.schuh.co.uk (https://secure2.schuh.co.uk/myaccount/accounttrackorder.aspx ) www.edelweiss-gurgl.co.uk
    165. 165. Avatars • www.sitepal.com • www.livefaceonweb.com • www.websitetalkingheads.com • www.mywebpresenters.com • www.model2web.com/
    166. 166. No More Captcha’s !!!!!
    167. 167. © Stephen Whitelaw 2010 Comply with Standards – even more • Captcha – “Completely Automated Public Turing test to tell Computers and Humans Apart” DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email
    168. 168. The ‘Solvemedia’ solution ..
    169. 169. Responsive Web Design (RWD) … The beauty of this is that responsive design does not need to be code-specific to every device out there. It intelligently changes the content based on browser width. If it’s designed correctly, your user will no longer need to zoom in to find content.
    170. 170. Usability and Responsive Design Design for 4 screens
    171. 171. Responsive and Adaptive Design In the case of Mashable, we also detect the type of device and change the site's behavior accordingly. On touch devices, for instance, we enable swiping between columns. (Technically, detecting device functionalities may be referred to as "adaptive design," rather than "responsive," but increasingly both approaches are used in tandem.) Adaptive -
    172. 172. RWD also applies to emails !
    173. 173. Responsive Web Design Example
    174. 174. © Stephen Whitelaw 2010 Richer Interactivity - RichUI DeepZoom/SeaDragon/Silverlight • www.gigapixel.com/image/gigapan-canucks-g7.html • www.360cities.net/gigapixel/strahov-library.html • Very Hi Res images - http://bit.ly/cfvqBN
    175. 175. http://btlondon2012.co.uk/pano.html [World’s largest panoramic photo]
    176. 176. www.gopano.com/video/MTA4NTc
    177. 177. © Stephen Whitelaw 2010 Geo-Location • Facebook asks “Whats’ on your mind?” • Twitter asks “What’s happening?” • [Other companion sites: www.twittermap.tv and www.trendsmap.com “Where Are You” – modern version of LBS. • http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org
    178. 178. © Stephen Whitelaw 2010
    179. 179. © Stephen Whitelaw 2010
    180. 180. © Stephen Whitelaw 2010
    181. 181. © Stephen Whitelaw 2010
    182. 182. © Stephen Whitelaw 2010
    183. 183. © Stephen Whitelaw 2010 … was called Dodgeball
    184. 184. © Stephen Whitelaw 2010
    185. 185. © Stephen Whitelaw 2010 Twitter Places
    186. 186. © Stephen Whitelaw 2010
    187. 187. www.grindr.com © Stephen Whitelaw 2010
    188. 188. www.blendr.com
    189. 189. © Stephen Whitelaw 2010
    190. 190. Twitter Announced in March 2013 … about to offer a music service !
    191. 191. Twitter Music appeared on 18th April 2013 …
    192. 192. © Stephen Whitelaw 2010 • 60%+ Twitter users do not use Twitter! • 80%+ of Twitter users are mobile. Keep tabs on Twitter Trends www.trendistic.com – Visual Twitter trends www.tweetvolume.com – Compare results
    193. 193. © Stephen Whitelaw 2010
    194. 194. Persodic
    195. 195. Twitter case study © Stephen Whitelaw 2010
    196. 196. Best Buy – Customer Service © Stephen Whitelaw 2010
    197. 197. © Stephen Whitelaw 2010
    198. 198. Albion Oven on Twitter © Stephen Whitelaw 2010
    199. 199. Arena Flowers … Have a laugh 
    200. 200. Virgin America – customer service © Stephen Whitelaw 2011
    201. 201. Getting help on Twitter © Stephen Whitelaw 2011
    202. 202. First Tweet ever © Stephen Whitelaw 2011
    203. 203. © Stephen Whitelaw 2010 Twitter used everywhere at anytime !
    204. 204. First Tweet from Space © Stephen Whitelaw 2011
    205. 205. © Stephen Whitelaw 2011
    206. 206. Robin Hood © Stephen Whitelaw 2010
    207. 207. Sent home on 27th July 2012 from London back to Greece !
    208. 208. WhiteHouse.Gov © Stephen Whitelaw 2010
    209. 209. Hudson – Jan 2009 © Stephen Whitelaw 2010
    210. 210. Christchurch Earthquake © Stephen Whitelaw 2010
    211. 211. Unrest in Egypt (Jan 2011) © Stephen Whitelaw 2010
    212. 212. McDonald’s Hoax © Stephen Whitelaw 2011
    213. 213. McDonald’s response © Stephen Whitelaw 2011
    214. 214. Over 10 million followers (May 2011) © Stephen Whitelaw 2011
    215. 215. Twitter App permissions ... © Stephen Whitelaw 2011
    216. 216. • Promoted Account / Tweets / Trends http://business.twitter.com Promoted Tweets : You only pay when someone follows you – geocode & budget control.
    217. 217. Twitter get serious with 2 factor authentication
    218. 218. The best Twitter Analytics Tool ever …
    219. 219. Vine …
    220. 220. Vine … Vine is a mobile app that allows you to create 7 second video clips. Website: www.vine.co Twitter: www.twitter.com/vineapp Blog: http://vine.co/blog Company: Vine Labs Inc (Bought by Twitter Oct 2012) Can post short video clips to Twitter and/or Facebook Vine – initially launched in iphone and now on Android (as of June 13th 2013) Related app : Snapchat!
    221. 221. Vine is becoming very
    222. 222. Advertising on Twitter …
    223. 223. Advertising launch dates in 2010 … Twitter launches Promoted Tweets – April 2010 Twitter launches Promoted Trends – June 2010 (1st was “Advertising Age”) Twitter launches Promoted Accounts – October 2010 (Ist was @Xbox)
    224. 224. Where can you advertise …
    225. 225. Promoted Accounts … • Promoting your account is one of the quickest way to build an active community of advocates and influencers for your business. The bigger your follower base, the more people there are to engage with and spread your message. You can control the Tweets by: Interests Gender Location Users like their current followers Users who follow specific influencers
    226. 226. Promoted Tweets Promoted Tweets are regular Tweets but with the added bonus of reaching both current and potential followers you target. You can control the Tweets by: Interests Gender Location Users like their current followers Users who follow specific influencers Device followers (phones, desktop) Current Promoted tweets are sold on a cost-per- engagement basis, meaning advertisers only pay when a user replies to, clicks or favorites the tweet.
    227. 227. Promoted Trends … Trends mean massive exposure for your business. Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure. Promoted trends currently cost $200k. They’re bought for a day, for a region and function much like a display placement. [Was $150k in 2012] The advertiser is paying to be seen and spark a conversation on Twitter about their business or a theme related to their business.
    228. 228. Twitdom … Twitter Appstore …
    229. 229. © Stephen Whitelaw 2011
    230. 230. © Stephen Whitelaw 2010 Should your location be secret? www.pleaserobme.com
    231. 231. We know what you’re doing !!!
    232. 232. We know ‘exactly’ where you are!! • http://benwerd.com/lab/geo.php • http://html5demos.com/geo
    233. 233. © Stephen Whitelaw 2010 Geo-Tags More and more search engines are using geo information to provide local results to the web surfer. http://www.map-generator.us/meta-tags.html - ICBM Generator
    234. 234. OBA !
    235. 235. Google Remarketing
    236. 236. Google Remarketing … Some facts: 70% of visitors abandon their shopping carts 96% of visitors to a site leave without completing the action you want. Remarketing allows you to re-engage with them as the surf other sites on the web (GDN) i.e. you have an opportunity to win back lost potential customers. In order to use remarketing you must link Google Adwords with Google Analytics You need to make 1 small (1 time) change to your Google Analytics code. Google Analytics then allows you to create lists of users to use get back in front of and you are able to remove them from the list once they have been converted.
    237. 237. Behavioural Advertising (Interest-based advertising) © Stephen Whitelaw 2011
    238. 238. Online tracking companies ... plenty of them! © Stephen Whitelaw 2011
    239. 239. Re-marketing/Re-targeting…
    240. 240. www.youronlinechoices.com/uk/ - here to help
    241. 241. Browser … Do Not Track Me ...
    242. 242. Your phone tracks you …
    243. 243. Your camera tracks you !!
    244. 244. Then they keep you coming back…
    245. 245. Diet Chef …. pre-roll video advert on YouTube
    246. 246. www.graze.com
    247. 247. Graze advert on YouTube …
    248. 248. Social Ads … Examples of Social Ads are: Twitter: Promoted Tweets, Trends, Account Facebook: Sponsored Stories, App, Promoted Post
    249. 249. Google +1 and Social Ads …
    250. 250. © Stephen Whitelaw 2010 Video Time Saver Bing, Blip.tv Brightcove , Dailymotion eBaum's World, Facebook Videos, Graspr GrindTV, Ustream.tv Howcast, Hulu i2TV, iFood TV iTunes videos Metacafe MySpace, Sevenload, Streetfire, Twitter, StupidVideos, Veoh, Videojug, Yahoo Video, YouTube, Viddler, Vimeo Plus, 5min, Zoopy
    251. 251. © Stephen Whitelaw 2010
    252. 252. © Stephen Whitelaw 2010 www.linkedIn.com [Raised $53m in 2008] Why use LinkedIn? 1. Increase your visibility 2. Improve your connectability 3. Improve your Google Rank 4. Gauge the health of a company 5. No more recruitment costs 6. Get free advice in groups 7. Help you sell your products 8. Keep in touch. 135 million+ members worldwide, 6 million+ in the UK A new member joins LinkedIn approximately every second More than a billion people-searches through the site last year 25% of FTSE 100 companies hire through LinkedIn 50% of Fortune 100 companies hire through LinkedIn Over half a million LinkedIn groups exist
    253. 253. LinkedIn rolls out new company profiles 1 of 2
    254. 254. LinkedIn rolls out new company profiles 2 of 2
    255. 255. LinkedIn Bio …
    256. 256. LinkedIn … endorsing “skills and expertise” …
    257. 257. LinkedIn ShowGrooming
    258. 258. The 99+ Limit Response … (Display only)
    259. 259. • Quora is a question-and-answer website created, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010 www.quora.com Available as a mobile app on iphone & Android
    260. 260. Measuring Digital Influence
    261. 261. Klout
    262. 262. PeerIndex
    263. 263. Kred
    264. 264. • Klout (based in San Francisco) is a company that provides social media analytics to measure your influence across your social network. • Networks used are: Twitter, Facebook, Google+, LinkedIn, FourSquare, YouTube, Instagram, Tumblr, Blogger, Wordpress, Last.fm, Flickr. Network coming soon are: • Quora, Yelp, Posterous, bit.ly, BranchOut, DisQus, LiveFyre. Benefits: Upgrades on hotels & flights, more job interviews, more speaker engagement?
    265. 265. Klout for Business … (Started March 20th 2013)
    266. 266. © Stephen Whitelaw 2010 The future of Newspapers, Books, TV and Radio!
    267. 267. © Stephen Whitelaw 2010
    268. 268. Lost £76M ($121M) in 2011 !!!!
    269. 269. © Stephen Whitelaw 2010
    270. 270. © Stephen Whitelaw 2010 The Times Online
    271. 271. © Stephen Whitelaw 2010
    272. 272. The Future of publishing © Stephen Whitelaw 2010
    273. 273. © Stephen Whitelaw 2010 Zombie Landscapes • Two screen dumps here
    274. 274. © Stephen Whitelaw 2010
    275. 275. © Stephen Whitelaw 2010 Out of Control – Anarconomy • P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0 • “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …) • New Business Models (Free, Ad supported, Freemium…)
    276. 276. © Stephen Whitelaw 2010 Free Music • PearlJam (www.pearljam.com) – 96 albums in last 24 months. • Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise.
    277. 277. © Stephen Whitelaw 2010 Open Source Models • Software • Movies • Accommodation • Cars • Food • Government • Money
    278. 278. © Stephen Whitelaw 2010 Open Source Models - Software • Apache - HTTP web server • Tomcat web server - web container • Drupal — content management system • Eclipse - software framework for "rich-client applications" • FreeBSD - operating system derived from Unix • GNU Project - "a sufficient body of free software." • Joomla — content management system • Linux - operating system based on Unix • Mediawiki — wiki server software, the software that runs Wikipedia • MongoDB - document-oriented, non-relational database • Moodle - course management system • Mozilla Firefox - web browser • Mozilla Thunderbird - e-mail client • OpenOffice.org — office suite • OpenSolaris - Unix Operating System from Sun Microsystems • osCommerce - ecommerce • PeaZip - File archiver • Stockfish — chess engine series, considered to be one of the strongest chess programs of the world • Symbian - real time operating system • WordPress - content management system - blog software • 7-Zip - File archiver
    279. 279. © Stephen Whitelaw 2010 Open Source Models - Movies • www.goodcopybadcopy.net • http://panicstruckpro.com/revelations • http://www.bigbuckbunny.org • http://www.elephantsdream.org
    280. 280. © Stephen Whitelaw 2010 Open Source Models - Cars • Oscar - www.theoscarproject.org • Aptera - www.aptera.com • C,MM,N - www.cmmn.org
    281. 281. © Stephen Whitelaw 2010 Open Source Models - Accommodation • www.couchsurfing.com A professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”. • www.globalfreeloaders.com An Australian hospitality network. • www.hospitalityclub.org One of the web originals, aiming to “bring people together”. • www.stay4free.com A global “free accommodation network” based in Holland. • www.travelhoo.com Another of the early web outfits. Also offers a travel partner-finding service. Sign up to surf
    282. 282. © Stephen Whitelaw 2010 Copyright/Copyleft • Copyleft, Creative Commons • e.g. flickr, wikitravel.org etc… • Copyscape turnitin + other tools to catch you out – image cop from Israel • Essay Mills - http://www.essaymill.com/, http:// www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http:// www.essaywriters.net/, • http://www.plagiarismchecker.com/, • http://www.scanmyessay.com/ • www.copyscape.com
    283. 283. © Stephen Whitelaw 2010 Free – The future of a Radical New Price
    284. 284. © Stephen Whitelaw 2010 The Long Tail What Happens When the Economics of Scarcity Meets the Economics of Abundance?
    285. 285. © Stephen Whitelaw 2010 LittleMissMatched
    286. 286. © Stephen Whitelaw 2010 Find a new Galaxy! • www.galaxyzoo.org
    287. 287. © Stephen Whitelaw 2010 23 and me – Collecting data
    288. 288. © Stephen Whitelaw 2010 Google 411 – Collecting data  http://www.youtube.com/watch?v=cN0q8SvlQAk
    289. 289. Have you been paying attention? • I’m eating a donut • I like Donuts • This is where I eat Donuts • Why am I eating a Donut? • Look here I am eating a Donut • I’m good at eating Donuts • Here’s a vintage photo of my Donut • Here’s a Donut Recipe • Now listening to “Donuts”
    290. 290. © Stephen Whitelaw 2010 Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. The Crazy Ones
    291. 291. © Stephen Whitelaw 2010
    292. 292. © Stephen Whitelaw 2010
    293. 293. © Stephen Whitelaw 2010
    294. 294. © Stephen Whitelaw 2010
    295. 295. © Stephen Whitelaw 2010
    296. 296. © Stephen Whitelaw 2010
    297. 297. © Stephen Whitelaw 2010 Dell Island
    298. 298. © Stephen Whitelaw 2010 Second life uni 1
    299. 299. © Stephen Whitelaw 2010 Second life uni 2
    300. 300. © Stephen Whitelaw 2010 Second life uni 3
    301. 301. © Stephen Whitelaw 2010 Google Property Search
    302. 302. © Stephen Whitelaw 2010 Your freedom
    303. 303. © Stephen Whitelaw 2010 Map jack demo screen
    304. 304. © Stephen Whitelaw 2010 Facebook Privacy 1 of 3 • Facebook Privacy Policy circa 2005: • No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings. • Facebook Privacy Policy circa 2006: • We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about. • Facebook Privacy Policy circa 2007: • Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.
    305. 305. © Stephen Whitelaw 2010 Facebook Privacy 2 of 3 • Facebook Privacy Policy circa November 2009: • Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ... • Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings. • Facebook Privacy Policy circa December 2009: • Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.
    306. 306. © Stephen Whitelaw 2010 Facebook Privacy 3 of 3 • Current Facebook Privacy Policy, as of April 2010: • When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection. Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.
    307. 307. © Stephen Whitelaw 2010 Youtube number 10
    308. 308. © Stephen Whitelaw 2010 Royal Family
    309. 309. © Stephen Whitelaw 2010 The Whitehouse
    310. 310. © Stephen Whitelaw 2010 BBC Worldwide
    311. 311. © Stephen Whitelaw 2010 Channel 4
    312. 312. © Stephen Whitelaw 2010 Stanford University
    313. 313. © Stephen Whitelaw 2010 Mayo Clinic
    314. 314. © Stephen Whitelaw 2010 British Airways • http://www.youtube.com/user/FlyBritishAirways
    315. 315. © Stephen Whitelaw 2010 NIN
    316. 316. http://info.cern.ch/hypertext/WWW/TheProject.html © Stephen Whitelaw 2010
    317. 317. © Stephen Whitelaw 2011
    318. 318. Growing too fast!
    319. 319. List of Google gTLD’s
    320. 320. www.youtube.com/redbull
    321. 321. How to get banned on Pinterest • Grabbing another company's account name. • Pinning copyrighted content. • Automating your Pinterest content. • Scraping content from Pinterest. • Scraping for contacts. • Putting links in the wrong place.
    322. 322. How to get banned on LinkedIn • Connecting with people you don't know. • Posting copyrighted content to forums. • Using LinkedIn messages with a mass mailer. • Putting links and email addresses where they don't belong. • Selling your LinkedIn presence. • Using bots to get connections, followers, or members. • Impersonating another company.
    323. 323. How to get banned on Twitter • Impersonating others. • Snagging trademarked usernames. • Squatting on handles. • Buying or selling Twitter usernames. • Posting the same thing over and over. • Following people like a bot would. • Getting followers in sketchy ways. • Hijacking a hashtag or Trending Topic. • Posting links with no context.
    324. 324. How to get banned on Google Plus • Creating fake pages. • Running contests. (You cannot run contests, sweepstakes, offers, or coupons directly on your Google+ page, but you can display a link to those promotions that leads people offsite.) • Aggressive Circling. • Keyword stuffing. • Marketing regulated products. (guns, tobacco etc..) • Letting your page go dormant. (>9 months)
    325. 325. How to get banned on Facebook • Creating fake accounts. • Using bots or scrapers. • Posting copyrighted content. • Including calls-to-action in your cover photo. This includes promotions or discounts, requests to 'Like' or share your photo, contact information for your business, or generic CTAs like "Tell a Friend.“ • Running contest or promotions outside of a Facebook app. If you want to run a contest or promotion on Facebook, you can only do it through one of their apps -- either a Canvas Page or a Facebook App. You also can't base participation on a requirement that a user take any action with your brand page, such as uploading a photo to your Timeline, or "Liking" a wall post. The only actions that are allowed as a condition of participation are "Liking" a page, connecting to your app, or checking in to a Place. You can't use any Facebook mechanism, like the 'Like' button, in order to vote or register for the promo, either. Finally, you can't notify winners through Facebook. So basically ... you have to jump through a whole lotta hoops if you want to run a promotion or contest on Facebook.

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