Museums Association - Social Media Slideshow 1


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Presentation from Museums Association Conference, Monday 5th October 2009.

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  • Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
  • Connect Contribute Research Collaborate Harness the wisdom of crowds rank, rate, vote, tag review, comment, share … Discover new people and experiences Develop your personal brand online Social apps enable users to…
  • So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!
  • Museums Association - Social Media Slideshow 1

    1. 1. Social Media for Museums A How To Guide Monday 5 th October 2009 Jude Habib Director, sound delivery
    2. 2. <ul><li>sound delivery is a dynamic training production and communications agency. </li></ul><ul><li>Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard. </li></ul><ul><li>For more information, visit us at </li></ul><ul><li> </li></ul>
    3. 3. Workshop Overview <ul><li>A shift in the communications landscape </li></ul><ul><li>How do you communicate </li></ul><ul><li>Essential Communications </li></ul><ul><li>Reaching out to new audience Social Media for good - exploring podcasts, blogs, flickr and social networks </li></ul><ul><li>Sharing best practice </li></ul>
    4. 4. Who am I ? <ul><li>12 + years at the BBC – across networks </li></ul><ul><li>Many years working on multi-platform social action campaigns </li></ul><ul><li>Set up sounddelivery working with charities and the cultural and heritage sectors </li></ul><ul><li>Specialise in social media including podcasting, audio, video and creative communications. </li></ul><ul><li>Been working with museums for several years. </li></ul><ul><li>Worked with the Museum of London on several podcasting and social reporting projects </li></ul>
    5. 5. Who are you trying to reach? <ul><li>Teachers </li></ul><ul><li>Parents </li></ul><ul><li>Young People / Older People </li></ul><ul><li>People Who Don’t Know Who You Are </li></ul><ul><li>Funders </li></ul><ul><li>Trustees </li></ul><ul><li>Staff </li></ul><ul><li>Volunteers </li></ul><ul><li>Media </li></ul><ul><li>Partners </li></ul><ul><li>Corporate Sector </li></ul><ul><li>Global Reach </li></ul>And how are you communicating with them?
    6. 6. is really just a label for the way the internet looks today
    7. 7. <ul><li>Its up to you to figure out what the *something* is! </li></ul>These are the tools that allow you to do something
    8. 8. What’s changed? <ul><li>RSS-fed </li></ul><ul><li>You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out. </li></ul>
    9. 9. Terms and Definitions <ul><li>Whats a tag? </li></ul><ul><li>Whats a blog? </li></ul><ul><li>What is RSS? </li></ul><ul><li>What’s a social network? </li></ul><ul><li>Whats a podcast? </li></ul><ul><li>Whats a wiki? </li></ul><ul><li>What is social bookmarking? </li></ul><ul><li>What is a personalized homepage? </li></ul>
    10. 10. What is a blog? <ul><li>Website of entries, descriptions and thoughts, updated regularly </li></ul><ul><li>Usually maintained by one person </li></ul><ul><li>Uses free / simple interface </li></ul><ul><li>Allows people to comment and to subscribe </li></ul><ul><li>Mainly text but can be photo / audio / video </li></ul><ul><li>Technorati tracking 106m </li></ul>
    11. 11. Blogging: stories with words <ul><li>A conversation: a two way communication channel </li></ul><ul><li>Think of it as keeping in touch with friends </li></ul><ul><li>Write like a real person, not a PR </li></ul><ul><li>Write about real experiences, personal views </li></ul><ul><li>Use your blog to link to others, and key points of information </li></ul>
    12. 12. Keep it personal
    13. 13. Does it make any difference? <ul><li>Blogs are perfect for contacting the ‘Long Tail’ museum visitors: a large number of keen, long-term, disparate individuals. </li></ul><ul><li>When aiming at larger, transient or more mainstream audiences, such as families or tourists, traditional routes like advertising and website listings may be more appropriate. </li></ul><ul><li>The public seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work: the arrival of unusual exhibits, preparing exhibitions. </li></ul><ul><li>Sharing the responsibility for the blog amongst a group really helps reduce the workload too! </li></ul>
    14. 14. Trend towards microblogging <ul><li>Linked to growth in mobile and social networking </li></ul><ul><li>Status </li></ul><ul><li>Irregular posts </li></ul><ul><li>Photo sharing & social bookmarking </li></ul>
    15. 15. <ul><li>Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. </li></ul><ul><li>You can also add tags, which allow you to trace comments on particular subjects, events or stories. </li></ul>
    16. 17. Blogging: stories with Pictures <ul><li>Museums using Flickr: </li></ul><ul><li>Museum of London: http:// / </li></ul><ul><li>Bolton Museum: http:// / </li></ul><ul><li>London Transport Museum: http:// / </li></ul><ul><li>V&A: http:// / </li></ul><ul><li>British Postal Museum & Archive: http:// / </li></ul><ul><li>National Maritime Museum: http:// / </li></ul><ul><li>York Railway Museum: </li></ul><ul><li>National Media Museum: http:// </li></ul><ul><li>RAF Museum: http:// / </li></ul><ul><li>Aviation Museum: http:// / </li></ul>
    17. 18. What is a podcast? <ul><li>Regularly updated audio content </li></ul><ul><li>Often a ‘radio show’ format </li></ul><ul><li>RSS-fed </li></ul><ul><li>Anytime, Any where </li></ul><ul><li>Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player. </li></ul>
    18. 19. Why Audio? <ul><li>Powerful </li></ul><ul><li>Cost Effective </li></ul><ul><li>Anonymous </li></ul><ul><li>Dynamic </li></ul><ul><li>Exciting </li></ul><ul><li>Real </li></ul><ul><li>Emotive </li></ul><ul><li>Controlled </li></ul><ul><li>Authentic </li></ul><ul><li>Passionate </li></ul><ul><li>Grassroots </li></ul><ul><li>Targeted </li></ul>
    19. 20. Who is Podcasting and using Audio?
    20. 21. Museum Podcast Examples
    21. 22. What kind of audio/podcasts are there? <ul><li>Magazine style programmes </li></ul><ul><li>Stand-alone interviews </li></ul><ul><li>Case studies/profiles </li></ul><ul><li>Audio diaries/citizen media </li></ul><ul><li>Dramas/comedies </li></ul><ul><li>Exhibition tours </li></ul><ul><li>Speeches/presentations </li></ul>
    22. 23. What is social bookmarking? <ul><li>store, tag and share links across the internet. </li></ul><ul><li>share links with friends… and people with similar interests. </li></ul><ul><li>access links from any computer. </li></ul>
    23. 24. Benefits <ul><li>Makes information manageable </li></ul><ul><li>Makes information portable – you can access your bookmarks anywhere </li></ul><ul><li>Connects your information and you to others </li></ul>
    24. 25. Considerations <ul><li>Must agree to tags </li></ul><ul><li>Can’t stop people tagging your content – even stuff you don’t want associated with you </li></ul><ul><li>Bookmarks can go out of date </li></ul>
    25. 26. What’s a wiki? <ul><li>a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring. </li></ul>
    26. 27. Camera options <ul><li>Flip camera </li></ul><ul><li>Range in price from £70 - £150 (on Amazon) </li></ul>Kodak Zi6 £85 – 112 (
    27. 28. More professional and costly equipment
    28. 29. Digital Storytelling Audio Slideshows
    29. 32. Social Media Case Study <ul><li>Brooklyn Museum </li></ul>
    30. 41. What is a social network? <ul><li>Social networks are groups of individuals unified by common </li></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Vocations </li></ul></ul><ul><ul><li>Passions </li></ul></ul><ul><ul><li>Needs </li></ul></ul><ul><li>Before the internet these groups were more limited by proximity </li></ul><ul><li>Online social networks benefit from the LONG-TAIL effect </li></ul>
    31. 43. Niche social networks
    32. 44. <ul><li>More than 300 million active users </li></ul><ul><li>50% of active users log on to Facebook in any given day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>General Growth </li></ul><ul><li>Average user has 120 friends on the site </li></ul><ul><li>More than 6 billion minutes are spent on Facebook each day (worldwide) (3) </li></ul><ul><li>More than 40 million users update their statuses at least once each day (15) </li></ul><ul><li>More than 10 million users become fans of Pages each day (3.5) </li></ul>
    33. 45. Fan page
    34. 46. Are you talking their language? <ul><li>It doesn’t matter what the method you communicate. </li></ul><ul><li>Absolutely Crucial – Content is King! </li></ul><ul><li>Get it right and people will subscribe to feed </li></ul><ul><li>Continue to listen </li></ul><ul><li>Join in the conversation via social networks </li></ul><ul><li>Get involved – user generated content </li></ul><ul><li>Tell their friends </li></ul><ul><li>Find out more about you! </li></ul>
    35. 47. Challenges
    36. 48. Tips for creating powerful content <ul><li>Listen to podcasts, audio content, read blogs, explore social networking </li></ul><ul><li>sites, watch vodcasts, read wikis – see what “the competition” is doing </li></ul><ul><li>Involve your staff, supporters, clients - get their opinions & ideas, find </li></ul><ul><li>out how they want to be communicated with. </li></ul><ul><li>Be yourself - don’t try and copy what’s already out there. Be </li></ul><ul><li>innovative. </li></ul><ul><li>Share the responsibility – ask team members what they would like to </li></ul><ul><li>do. </li></ul><ul><li>Explore how incorporating a social media strategy start slowly and build </li></ul><ul><li>up content. </li></ul>
    37. 49. So is Social Media for you or not? <ul><li>YES </li></ul><ul><li>You want to express the human voice of your organisation </li></ul><ul><li>You want to enable easy ways for people to share knowledge and information </li></ul><ul><li>Open source thinking - willing to share ideas in progress and let others join in and help it </li></ul><ul><li>Can deal with the messiness </li></ul><ul><li>You already have the basics covered. </li></ul><ul><li>Costs </li></ul><ul><li>Source: Designing for Civil Society </li></ul><ul><li>NO </li></ul><ul><li>You are obsessively controlling </li></ul><ul><li>Your organization is not ready for some changes in how you work </li></ul><ul><li>Your audience is not online </li></ul><ul><li>Everything must be vetted by central authority </li></ul><ul><li>Your aims are written in stone, not electricity </li></ul><ul><li>You aren't prepared to assist people in learning a new skill and the time to make it an organizational habit. </li></ul>
    38. 50. Contact <ul><li>If you would like these slides or more information, contact </li></ul><ul><li>[email_address] </li></ul>