Social Branded U
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Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.
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Social Branded U
- 2. WHAT IS SOCIAL MEDIA ANYWAY?
- 3. SOCIAL MEDIA IS... INBOUND MARKETING
- 4. SOCIAL MEDIA AND BUSINESS MARKETING Outbound Marketing • Telemarketing • Trade shows • Direct Mail • Email blasts • Print ads • TV/Radio ads
- 5. SOCIAL MEDIA AND BUSINESS MARKETING Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Viral videos
- 6. SOCIAL MEDIA IS INBOUND MARKETING • Social Media helps with SEO • Social Media promotes your blog • Social Media is Permission Centric • The conversation has already started...
- 7. SOCIAL MEDIA = COCKTAIL PARTY • Become a real member of the community • Add value to the community • ask and answer questions • More effective than live cocktail parties • no boundaries of time or space • other people can listen in easily
- 8. Share Publish Network 3 TYPES OF SOCIAL MEDIA
- 10. MARKETING TIPS FOR SOCIAL MEDIA PUBLISHING • Publish: “Everything you have, anywhere you can” • Monitor what others publish - promote it • Empower your customers to publish
- 11. Share Publish Network 3 TYPES OF SOCIAL MEDIA
- 13. MARKETING TIPS FOR SOCIAL MEDIA SHARING • Monitor what’s being shared about you • Find where your audience hangs out • Promote your content and other content • Produce content your audience will love
- 14. Share Publish Network 3 TYPES OF SOCIAL MEDIA
- 16. MARKETING TIPS FOR SOCIAL MEDIA NETWORKING • Make friends • find your existing connections • network through groups • add to your email signature, blog articles, bio or profile... • Be helpful • answer questions • share interesting content • make connections
- 17. TOP SITES FOR BUSINESS YOU should be engaging with your customers here!
- 18. #1 BUSINESS/CAREER SITE ON THE WEB You must have a business profile on this site!
- 23. #1 PERSONAL & BUSINESS PROFILE SITE ON THE WEB
- 25. #1 VIDEO SITE ON THE WEB YouTube is the number one video site on the Internet – with 67.5 million unique users in the U.S., according to Nielsen NetRatings. ■ The site also is the 6th largest Internet destination overall, Nielsen determined. ■ The #2 Search Engine behind Google.
- 27. Fast Pitch Networking TOP SITE FOR PITCHING YOUR BUSINESS
- 29. A real-time information network powered by people all around the world that lets you share and discover what’s happening right now in 140 characters or less.
- 30. POWERFUL SEO-FRIENDLY BUSINESS DIRECTORY
- 31. Flickr - almost certainly the best online photo management and sharing application in the world - has two main goals: 1. To help people make their content available to the people who matter to them. 2. To enable new ways of organizing photos and video.
- 32. SOME UP AND COMING VALUABLE SITES
- 33. BUZZBLITZ WILL DO IT ALL FOR YOU
- 34. THE SOCIAL MEDIA REVOLUTION Leon Spencer Social Branded Media