The document discusses an introduction to social media and strategies for using different social media platforms. It covers defining social media, common social networks, developing a social media strategy with objectives and tactics, and tips for using platforms like Facebook, Twitter, blogs and video. The presentation aims to help people get started with social media and provides resources for further learning.

1. Getting Started with Social Media Welcome! Your webinar will begin at 7:00 pm Chris Burdge  250.508.7761  www.bwest.ca

2. Credentials Online marketing since 1994 McCann Erikson, Publicis, Cove-Ito (Japan) Fortune 500 brands: Nestle, HP, Coca-Cola Founded bWEST – July 2009 Co-founded Social Media Camp 2010 Chris Burdge  250.508.7761  www.bwest.ca

3. What is Social Media ?

4. Social ~ the characteristic of living organisms. It refers to the interaction of organisms with other organisms (people) and to their collective co-existence . Media ~ tools used to deliver, share & store information or data. Chris Burdge  250.508.7761  www.bwest.ca

5. Social Networks You Know Religious Charity Chamber of Commerce Networking Group Sports Teams Book Club Online Social Networks Facebook Linkedin Twitter MySpace YouTube Google+ social networks Chris Burdge  250.508.7761  www.bwest.ca

6. Social Media Strategy

7. Objectives Strategy Tactics Measurement Social Media Strategic Planning Chris Burdge  250.508.7761  www.bwest.ca

8. Increase website traffic Generate awareness Build “social capital ” … Objectives Chris Burdge  250.508.7761  www.bwest.ca

9. Social Media ROI Chris Burdge  250.508.7761  www.bwest.ca

10. Content Engagement Management Measurement Social Media Strategy Chris Burdge  250.508.7761  www.bwest.ca

11. Plan compelling, valuable content Copy, images, video Follow category, customers, prospects Create 5 blog “themes” 1. Content Chris Burdge  250.508.7761  www.bwest.ca

12. Leadership Goals Entrepreneurism Problem Solving Coaching Five Themes Chris Burdge  250.508.7761  www.bwest.ca

14. Base Camp Outposts

15. Content Engagement Management Measurement Social Media Strategy Chris Burdge  250.508.7761  www.bwest.ca

16. Determine tools (Blog, Facebook, Twitter, YouTube) Start slow, get comfortable Network building Engage … be “social” 2. Engagement Chris Burdge  250.508.7761  www.bwest.ca

17. Chris Burdge  250.508.7761  www.bwest.ca

18. Chris Burdge  250.508.7761  www.bwest.ca

20. Twitter A micro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length. Chris Burdge  250.508.7761  www.bwest.ca

24. What to tweet… A blog post / event Tips / Top 10 Lists. People love lists Ask a question / get feedback Retweet something interesting / useful Comment on a tweet @reply to a tweet / question Chris Burdge  250.508.7761  www.bwest.ca

25. What NOT to tweet… What you had for breakfast, unless it was truly awesome… (include pic) What your cat had for breakfast, or anything else about your cat… Don’t overuse #hashtags… And always remember, the Internet never forgets, and that’s a long time… Chris Burdge  250.508.7761  www.bwest.ca

27. Tweet Rule 10 : 1 Value-add : Marketing Chris Burdge  250.508.7761  www.bwest.ca

28. Chris Burdge  250.508.7761  www.bwest.ca

29. Tweet every day at least 3 times, more if you’d like Talk about what you are passionate about Find people to follow in various areas ; business, hobbies, sports, passions Create at least 2 lists e.g. business related, hobby related Retweet people who’s tweets you enjoy The 90 Day Challenge Commit to doing the following for 90 days: Chris Burdge  250.508.7761  www.bwest.ca

30. Say something funny – show your sense of humor @reply at least once a day with either a comment or question Post a few pictures to Twitter using Twitpic or Hootsuite (or other) Use a few hashtags e.g. #coaching #yyj or others related to your business Get to know Tweeps “IRL” by attending an event e.g. a tweet-up Chris Burdge  250.508.7761  www.bwest.ca The 90 Day Challenge

31. Chris Burdge  250.508.7761  www.bwest.ca

32. What’s new @ facebook ? Chris Burdge  250.508.7761  www.bwest.ca

33. 1 2 7 4 5 6 3 3

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38. Generate awareness Network with other businesses Establish relationships Like” other Pages Post content on other Pages Comment on other Pages’ wall content Use Facebook as Your Business Chris Burdge  250.508.7761  www.bwest.ca

40. Always add value Comment, don’t just “like” content Be aware of etiquette Pictures increase “ edge rank ” And please… best practices Chris Burdge  250.508.7761  www.bwest.ca

41. answer the phone

42. BUILDING YOUR NETWORK

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48. Chris Burdge  250.508.7761  www.bwest.ca

49. The average CND Facebook user has 190 friends Chris Burdge  250.508.7761  www.bwest.ca

50. The average CND Facebook user has 190 friends 218 (comments) X 190 (friends) = 41,420 impressions Chris Burdge  250.508.7761  www.bwest.ca

51. Content Engagement Management Measurement Social Media Strategy Chris Burdge  250.508.7761  www.bwest.ca

52. Management (tools & systems) Identify resources Hootsuite Create a System Work it… SM Strategy Breakdown Chris Burdge  250.508.7761  www.bwest.ca

54. Chris Burdge  250.508.7761  www.bwest.ca

56. Content Engagement Management Measurement Chris Burdge  250.508.7761  www.bwest.ca SM Strategy Breakdown

57. Measurement & Monitoring Google analytics Hootsuite Facebook Chris Burdge  250.508.7761  www.bwest.ca SM Strategy Breakdown

59. things you can do today Chris Burdge  250.508.7761  www.bwest.ca

60. start listening… 1

61. Who’s talking about you, your organization, events in your area What are they saying Look for opportunities to engage Provide customer service 1. Listen for… Chris Burdge  250.508.7761  www.bwest.ca

65. Simple & cheap Search engines love blogs Encourages repeat visits Foundation / hub 2. Start a blog Chris Burdge  250.508.7761  www.bwest.ca

67. Facebook contest YouTube account Foursquare promo Google Adwords 3. Try Something New

69. Slide Shows Interviews Behind-the-scenes How-to videos Reviews Video blogs Commercials video ideas Chris Burdge  250.508.7761  www.bwest.ca

70. Let’s Review

71. Listen, listen, listen Content is king… Engage, engage, engage Always add value Answer the phone Test, track & tweak Overnight success, takes time… social media mantras

72. bWEST Interactive bwest.ca/blog Hootsuite hootsuite.com Twitter Twitter.com Web Strategy by Jeremiah web-strategist.com/blog resources YouTube YouTube.com Chris Brogan chrisbrogan.com Micropersuasion micropersuasion.com Facebook facebook.com Chris Burdge  250.508.7761  www.bwest.ca

73. Questions? @b_west BwestInteractive 250.508.7761 http://www.bwest.ca Chris Burdge  250.508.7761  www.bwest.ca

74. Chris Burdge  250.508.7761  www.bwest.ca special offer Limited number of tickets for Social Media Camp , June 8-9 “ Super Early Bird” price $189 (regular price $399) Email chris@bwest.ca for link