This document provides 5 tips for more effective social media use: 1) Choose social media platforms carefully based on goals and audience. 2) Make a specific, measurable, achievable, realistic, and time-bound social media plan. 3) Tailor social media posts to different platforms by posting at optimal times and using a scheduling tool. 4) Use visual content like photos that are properly sized for each platform. 5) Learn from others by reading widely and finding mentors about effective social media practices.

1. 5 tips for
more
effective
social
media
Emma Bell
#HEEC2015

2. 0
20
40
60
80
100
18-24
25-39
40-59
60+
%
Age group
Would you describe yourself as being a practicing member of a religion?
YouGov/Sunday Times, 2015
Yes
No
Not sure

3. What can you do with social networks?

4. •Support non-religious
people
•Promote Humanism
•Motivate people to care
about issues
•Develop local activism

6. Percentage of UK adults who use social
networks by...
0
20
40
60
80
100
16-24
25-34
35-54
55-64
65-74
75+
%
Age group
Ofcom, The Communications Market 2014
0
20
40
60
80
100
AB
C1
C2
DE
%
Social grade
0
20
40
60
80
100
Male
Female
%
Gender

11. 2. Have a plan

12. Define goals
Specific Focus on one area
Measurable Use a progress indicator
Assignable Assign responsibility for your goal
Realistic Make sure your goal is achievable with your resources
Time-bound Decide when the goal needs to be completed by

13. Build a community
• Using Facebook and Twitter, we will
build a community of 18-35 year old
UK-based humanists, by acting as a
source of humanist news and
commentary.
• We aim to have larger Facebook and
Twitter followings than other BHA
sections and our sister organisations
(e.g. IHEYO).
• Emma Bell is responsible for
achieving this goal.
• We will do this within 1 year of our
founding.

14. 2263
1879
1860
1854
1662
1492
473
1659
1818
640
1211
460
618
695
0
500
1000
1500
2000
2500
Numberoffollowers
Facebook Twitter

15. Great Blasphemies
Humanist communities
Speakers
World Humanist Congress 2014

16. WorldHumanistCongress2014
SocialMediaContentMatrix

17. 3. Tailor your posts to your platforms

18. Post when your
community is
using your
platform FacebookTwitter
FollowerWonk
Facebook Page Insights

19. Post frequently
enough to engage
without annoying
Kevan Lee. (2014). How to Create a Social Media
Marketing Plan From Scratch. BufferSocial.

20. Repeat schedule
unique versions of
your posts to
maximise exposure Matthew Barby. (2014). Blogging 101: Traffic Generation
for Blogs on a Budget. Search Engine Journal.

21. Tweetdeck
Buffer
Use a social
media dashboard
to make your
life easier

22. 4. Be visual

23. •Visual content reaches further.
•Photos make your posts:
•More digestible;
•Stand out;
•And helps overcome language barriers;
•It’s a very easy way of improving
your social media strategy. DanZarella.com

24. •Visual content reaches further.
•Photos make your posts:
•More digestible;
•Stand out;
•And helps overcome language barriers;
•It’s a very easy way of improving
your social media strategy.

25. •Tailor your images to the
specifications of each of
your social media
platforms.
•Don’t forget about mobile
users! Fb pages: Sizes & Dimensions

26. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons.
creativecommons.org/examples

27. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons.
search.creativecommons.org

28. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons. Photo credit: Castaways in Scotland
https://www.flickr.com/photos/castaway_in_wales/ CC BY-NC 2.0

29. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons.

30. 5. Learn from others

31. Read widely about
social media practices
and research, and Find
mentors.

32. 5 tips for more effective social media
1. Choose your platforms carefully
2. Make a plan
3. Tailor your posts to your platform.
4. Be visual
5. Learn from others

33. Thank you for listening

34. Photo credits
• Young Humanists Launch Party by Elyse Marks Photography http://www.elysemarksphotography.com/
• “Sony Xperia Z3 Compact smartphone” by Maurizio Pesce. Licensed under CC BY 2.0 via Flickr
https://www.flickr.com/photos/pestoverde/15247501745/in/photostream/
• "Swiss Army Knife Wenger Opened 20050627". Licensed under Public Domain via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Swiss_Army_Knife_Wenger_Opened_20050627.jpg#/media/File:Swiss_Army_Knife_Wenger_Opened_20050
627.jpg
• “Focusing mind” by miuenski miuenski. Licensed under CC BY-NC-SA 2.0 via Wikimedia Commons -
https://www.flickr.com/photos/miuenski/5887393036/
• “Just a face in the crowd” by Scott Cresswell. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/scott-s_photos/12712204375/
• “2.26.09: color wheel” by Team Dalog. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/thedalogs/
• "Archery target“ by Casito. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Archery_target.jpg#/media/File:Archery_target.jpg
• "Lego Color Bricks" by Alan Chia - Lego Color Bricks. Licensed under CC BY-SA 2.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Lego_Color_Bricks.jpg#/media/File:Lego_Color_Bricks.jpg
• "Tailor´s shop - Werkstatt 2" by Wolfgang Sauber - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Tailor%C2%B4s_shop_-_Werkstatt_2.jpg#/media/File:Tailor%C2%B4s_shop_-_Werkstatt_2.jpg
• "Einstein blackboard" by decltype - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Einstein_blackboard.jpg#/media/File:Einstein_blackboard.jpg