This document outlines the objectives and key lessons of a course on strategic thinking. It discusses how most companies lack focus because they do not properly conduct strategic analysis before making strategic choices and implementing strategies. It emphasizes that strategic analysis should come before choice and implementation. The document also stresses that companies need to understand their business from their customers' perspective rather than an inside-out technical perspective. Finally, the document explains that the course aims to help students develop a clear understanding of strategy concepts and, more importantly, learn to think strategically through practice rather than just memorizing definitions. It acknowledges strategic thinking is a skill that requires instructor guidance and regular practice to master.