This document provides an overview of strategic management concepts including: - The role of strategy is to find a way for an organization to succeed and create value in a complex environment. - Elements of a competitive strategy include differentiating or lowering costs to create value relative to competitors. - An organization's strategy must account for market and non-market factors that can influence its performance. - Developing and implementing a strategy requires aligning an organization's resources, capabilities, and activities to fit its strategic context and goals.