This document discusses strategic alliances, which are agreements between two or more independent firms to cooperate and achieve common goals. It defines strategic alliances and their role in international markets. The document outlines the need for strategic alliances to add value, improve market access, and enhance strategic growth. It describes different types of alliances and models, and lists the stages in forming an alliance from conceptualization to implementation. The document discusses advantages like improved efficiency and access to new markets/technologies. Finally, it provides examples of strategic alliances between companies like Cisco/Polycom and Nokia/Microsoft.

1. Strategic
Alliance

2. Synopsis
 Introduction
 Strategic alliance in international market
 Role and emergence
 Need of strategic alliance
 Types of strategic alliance
 Models
 Stages of strategic alliance
 Advantages
 example

3. Introduction
“A strategic alliance is a relationship
between two or more parties to pursu a
set of agreed goal or to meet a critical
business need while remaining
independent.”

4. Strategic alliance in
international market
 “A global strategic alliance is an
agreement among two or more
independent firm to co-operate for the
purpose of achieving common goal such
as a competitive advantage or customer
value creation.”

5. Role……………….
 Globalization of the world economy.
 Systematic technological change.
 Innovation led growth.
 Growing acceptance of the view that
competition does not necessarily ensure
optimum growth.

6. Need…………
 Adding value to product.
 Improving market access.
 Strengthening operations.
 Adding technological strength.
 Enhancing strategic growth.
 Building finance strength.

7. Types

8. Types on the basis of
agreement
Technology- Production- Distribution- Resource-
based based based based
alliance. alliance. alliance . alliance.

9. Models……….
Alliance Alliance
conceptualization. pursuance.
Alliance Alliance
confirmation implementation

10. Preocess………..
Revised condition Initial condition
* Task definition * Task definition
* Partner’s routine * Partner’s routine
* Interface * Interface
structure structure
* Expectation of * Expectation of
motives motives
Learning about
Re-evaluation of- *environment
*efficiency * Task
*equity * Process
*adoptability *skills
*goods

11. Stages……….
Alliance
Alliance termination.
operation.
Contract
negotiation.
Partner assessment
Strategic
development.

12. Advantages
 Improve organization efficiency.
 Offer to access new market and
technologies.
 Reduce the impact of risk.
 Help to build independent brands.
 Deals to heavy budget project.

13. Example………..
 Cisco system and polycom Inc. have
strategic alliance for joint development.
 Nokia and Microsoft enter strategic
alliance on Windows Phone, Bing, Xbox
Live and more

14. Thank You.