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PARTNERSHIP AND
STRATEGIC ALLIANCING
           Customer Relationship Management
Contents
•   Business Relationships
•   Business growth
•   Competency
•   PARTNERSHIP AND STRATEGIC ALLAINCING
    –   Partnership
    –   Strategic alliancing
    –   Joint ventures
    –   Mergers
    –   Acquisitions
    –   Licensing
    –   Franchising
BUSINESS RELATIONSHIPS
TRADITIONAL RELATIONSHIPS




CONTEMPORARY RELATIONSHIPS
Internal and External Growth Strategies
External Growth Strategies

•   Partnership
•   Strategic alliancing
•   Joint ventures
•   Mergers
•   Acquisitions
•   Licensing
•   Franchising
So, is BIGGER better?



The fly outlived the Dinosaur!
So, is BIGGER better?



      The fly outlived the Dinosaur!



Responsiveness &
flexibility to change
So, is BIGGER better?


“Only 23 percent of companies involved in a
  merger or acquisition are able to recover the
  costs of the Merge or the acquisition”- McKinsey
  study (2008)
Competency




FIGURE 5- 1000VENTURES.COM
Advantages and Disadvantages of
                  External Growth Strategies

   Advantages                             Disadvantages

• Reducing competition                  • Incompatibility of top management
• Vertical or horizontal Integration    • Clash of corporate cultures
• Gaining access to new products and    • Operational problems
  markets
                                        • Increased business complexity
• Access to technical expertise
                                        • Loss of organizational flexibility
• Access to an established brand name
• Economies of scale                    • Antitrust environment
• Diversification of business risk
PARTNERSHIP AND STRATEGIC
       ALLAINCING



       1+1=??
Partnership and strategic alliancing




                        1+1= +3
“Partnership and strategic alliancing
leverage the resources, abilities and gifts
while getting around the weaknesses”.
Mohamed Essam
PARTNERSHIP & STRATEGIC
      ALLIANCING




      FIGURE Potential Partnership Participants -
                  Dr. Syed M. Ahmed, Ph.D.
             College of Engineering & Computing
        Florida International University, Miami, Florida
PARTNERSHIP

“A partnership is an arrangement where
  parties agree to cooperate to advance their
  mutual interests”. - (1000ventures, 2010)




                              “Our success has really been based
                                 on partnerships from the very
                                           beginning.” Bill Gates
                             (American Entrepreneur and Founder of
                                             Microsoft Co., b.1980)

                                                                 1
Strategic Alliance

"A strategic alliance is a partnership between
  firms whereby resources, capabilities, and
  core competences are blended to follow
  mutual interests”. - (Answers.com, 1996)




                                                 2/3
Joint ventures

“Two or more "parent" financial gatherings
  accept to share capital, technical
  knowledge, human supplies, and threats
  and compensates in a formation of a new
  entity under divided control”. - (1000ventures, 2010)



                                     "If you do not seek out allies
                                     and helpers, then you will be
                                              isolated and weak.“
                                        Sun Tzu, "The Art of War"
Mergers

“A merger occurs when the net assets of two
  or more cooperatives merge into one
  surviving cooperative. Mergers usually
  involve horizontal growth”. - (Institute of Mergers,
  Acquisitions and Alliances, 2008)
Acquisition - Takeover

• “In business, an Acquisition or a
  takeover is the purchase of
  one company (the target) by another
  (the acquirer, or bidder)”. - Investopedia.com




                                                   4
Nestlé’s Acquisition Strategy
All acquisitions are measured against a list of
 key criteria for Nestlé
 Possible transition into Nutrition, Health and Wellness
 To be category No. 1 or strong No. 2
 Strong brands in leadership positions
 Focused approach on value-added growth categories
 Enhancing RIG (Real internal growth), cash flow and earnings
 Generate value for shareholders
 Maintain strong credit ratings and financial flexibility
 High degree of certainty of successful integration
x
About half of Nestlé’s billionaire brands
In-                           come from acquisitions
                                                                                                                  Acquired
                                                                                                                  in 1996

                                                                                                                      Acquired
                                                                                                                      in 2002




                                                                       Acquired                             JV with
                                                                                          Acquired          L'Oréal
                                                                       in 1988            in 2002

                                                                   JV with                           Acquired
                                                      Acquired     Coke                              in 1985
                                           Acquired
                                           in 2007    in 2002
                                                                              Acquired
                                                                              in 1998
                                                            Acquired
                            Acquired                        in 1977
                                       Acquired
                            in 2004    in 1985


                 Acquired
      Acquired
                 in 1973
      in 1986




      Acquired
                                                                                  “An alliance with a powerful
      in 1988
                                                                                  person is never safe.” Phaedrus
                                                                                  (Roman fabuliste, 15-50 B.C.)
         21
WATERS’ BUSINESS IN EGYPT
                   MARKETSHARE

       Schweppes     Siwa       Nahl
          4%          3% Safi   1%
                          1%
              Aqua
     Hayat     5%
                                  Aquafina
      5%                           26%
       Baraka
Baraka 12%                         Dasani
   +                                25%
Nestle   Nestle
 30 %     18%
Mergers & Acquisitions
Top 10 M&A deals worldwide by value
        (in mil. USD) from 2000 to 2010
                                                            Transaction
                                                            value (in mil.
Rank Year       Purchaser              Purchased                USD)
           Fusion: America Online
 1    2000       Inc. (AOL)           Time Warner             164,747
                                       SmithKline
 2    2000 Glaxo Wellcome Plc.       Beecham Plc.              75,961
           Royal Dutch Petroleum    Shell Transport &
 3    2004          Co.                Trading Co              74,559

 4    2006        AT&T Inc.    BellSouth Corporation           72,671
                                AT&T Broadband &
 5    2001 Comcast Corporation     Internet Svcs               72,041
 6    2009     Pfizer Inc.             Wyeth                   68,000

              Spin-off: Nortel
 7    2000 Networks Corporation                                59,974

 8    2002       Pfizer Inc.   Pharmacia Corporation           59,515
             JP Morgan Chase &
 9    2004           Co           Banc One Corp                58,761
                                 Anheuser-Busch
 10   2008       Inbev Inc.       Companies, Inc               52,000
             TABLE INSTITUTE OF MERGERS, ACQUISITIONS AND
                              ALLIANCES
Licensing

“The granting of permission to
  use intellectual property rights, such
  as trademarks, patents, or technology,
  under defined conditions. Licensing, in the
  business world, is a contractual agreement
  to use a brand name, patent or property that
  is owned by another business entity ”. -
    (investorwords.com, 2009)



.
Franchising
    “A business arrangement which permits for
      the reputation, (goodwill) breakthrough,
      scientific experience and technology of the
      innovator (franchisor) to be blended with
      the energy, industry and finance of another
      party (franchisee) to conduct the commerce
      of supplying and selling of products and
      services”. - (Wipo.int, 2011)


5
Thank You
Bibliography
•   1000ventures. (2010). Joint Venture. Retrieved October 8, 2011, from http://www.1000ventures.com/business_guide/jv_main.html
•   1000ventures.com. (2011). Strategic Alliances "Why and How To Build Them". Retrieved Oct 8, 2011, from
    http://www.1000ventures.com/business_guide/strategic_alliances_main.html
•   Answers.com. (1996). strategic-alliance. Retrieved Oct 2011, from http://www.answers.com/topic/strategic-alliance
•   chaurasiya, K. (2010). advantages and disadvantages of acquisition. Retrieved 2011, from businessofaccouting.com:
    http://businessofaccouting.blogspot.com/2010/04/advantages-and-disadvantages-of.html
•   Cheryl Munson, eHow Contributor. (2011). Definition-licensing-franchising. Retrieved Oct 2011, from
    http://www.ehow.com/about_6068927_definition-licensing-franchising.html
•   Evancarmichael.com. (2011). Franchising--Licensing---What-exactly-are-they--and-why-are-more-and-more-people-looking-at-this-option.
    Retrieved Oct 2011, from http://www.evancarmichael.com/Branding/508/Franchising--Licensing---What-exactly-are-they--and-why-are-
    more-and-more-people-looking-at-this-option.html
•   Hoffman, I. (2007). strategic. Retrieved October 8, 2011, from http://www.ivanhoffman.com/strategic.html
•   Institute of Mergers, Acquisitions and Alliances. (2008). statistics-mergers-acquisitions. Retrieved Oct 17, 2011, from http://www.imaa-
    institute.org/statistics-mergers-acquisitions.html#TopMergersAcquisitions_Worldwide
•   Investopedia.com. (2010). Merger. Retrieved Oct 17, 2011, from http://www.investopedia.com/terms/m/merger.asp#ixzz1b25GYRMl
•   investorwords.com. (2009). licensing. Retrieved Oct 9, 2011, from http://www.investorwords.com/2799/licensing.html#ixzz1b2P5Mohe
•   Lenin. (2009, Nov 19). Partnership and Types of Partnerships. Retrieved Oct 8, 2011, from
    http://www.indiastudychannel.com/resources/95609-Partnership-Types-Partnerships.aspx
•   MBASkool. (2011, April 17). mergers-vs-strategic-alliances-vs-joint-ventures-the-difference. Retrieved October 10, 2011, from
    http://www.mbaskool.com/business-articles/finance/94-mergers-vs-strategic-alliances-vs-joint-ventures-the-difference.html
•   Piperpat.com. (2009). advantages of a franchise. Retrieved Oct 2011, from
    http://www.piperpat.com/IPManagement/Franchising/tabid/251/Default.aspx
•   Rahulmbaguy. (2009). distribution-channel. Retrieved Oct 2011, from http://www.slideshare.net/Rahulmbaguy/distribution-channel-
    2066149
•   Scribd.com. (1996). Strategic-Alliance. Retrieved Oct 2011, from http://www.scribd.com/doc/38964984/Strategic-Alliance
•   Wikipedia. (2011, October 6). Partnership. Retrieved Oct 8, 2011, from http://en.wikipedia.org/wiki/Partnership
•   Wikipedia. (2011, Aug 24). Strategic alliance. Retrieved Oct 8, 2011, from http://en.wikipedia.org/wiki/Strategic_Alliance
•   Wipo.int. (2011). Franchising & Licensing - What are they? and how can you benefit from them? Retrieved Oct 9, 2011, from
    http://www.wipo.int/sme/en/documents/franchising.htm#what
•   WN.com. (2011). License. Retrieved Oct 2011, from http://wn.com/License
•

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Partnership strategic-alliance

  • 1. PARTNERSHIP AND STRATEGIC ALLIANCING Customer Relationship Management
  • 2. Contents • Business Relationships • Business growth • Competency • PARTNERSHIP AND STRATEGIC ALLAINCING – Partnership – Strategic alliancing – Joint ventures – Mergers – Acquisitions – Licensing – Franchising
  • 4. Internal and External Growth Strategies
  • 5. External Growth Strategies • Partnership • Strategic alliancing • Joint ventures • Mergers • Acquisitions • Licensing • Franchising
  • 6. So, is BIGGER better? The fly outlived the Dinosaur!
  • 7. So, is BIGGER better? The fly outlived the Dinosaur! Responsiveness & flexibility to change
  • 8. So, is BIGGER better? “Only 23 percent of companies involved in a merger or acquisition are able to recover the costs of the Merge or the acquisition”- McKinsey study (2008)
  • 10. Advantages and Disadvantages of External Growth Strategies Advantages Disadvantages • Reducing competition • Incompatibility of top management • Vertical or horizontal Integration • Clash of corporate cultures • Gaining access to new products and • Operational problems markets • Increased business complexity • Access to technical expertise • Loss of organizational flexibility • Access to an established brand name • Economies of scale • Antitrust environment • Diversification of business risk
  • 11. PARTNERSHIP AND STRATEGIC ALLAINCING 1+1=??
  • 12. Partnership and strategic alliancing 1+1= +3 “Partnership and strategic alliancing leverage the resources, abilities and gifts while getting around the weaknesses”. Mohamed Essam
  • 13. PARTNERSHIP & STRATEGIC ALLIANCING FIGURE Potential Partnership Participants - Dr. Syed M. Ahmed, Ph.D. College of Engineering & Computing Florida International University, Miami, Florida
  • 14. PARTNERSHIP “A partnership is an arrangement where parties agree to cooperate to advance their mutual interests”. - (1000ventures, 2010) “Our success has really been based on partnerships from the very beginning.” Bill Gates (American Entrepreneur and Founder of Microsoft Co., b.1980) 1
  • 15. Strategic Alliance "A strategic alliance is a partnership between firms whereby resources, capabilities, and core competences are blended to follow mutual interests”. - (Answers.com, 1996) 2/3
  • 16. Joint ventures “Two or more "parent" financial gatherings accept to share capital, technical knowledge, human supplies, and threats and compensates in a formation of a new entity under divided control”. - (1000ventures, 2010) "If you do not seek out allies and helpers, then you will be isolated and weak.“ Sun Tzu, "The Art of War"
  • 17. Mergers “A merger occurs when the net assets of two or more cooperatives merge into one surviving cooperative. Mergers usually involve horizontal growth”. - (Institute of Mergers, Acquisitions and Alliances, 2008)
  • 18. Acquisition - Takeover • “In business, an Acquisition or a takeover is the purchase of one company (the target) by another (the acquirer, or bidder)”. - Investopedia.com 4
  • 19. Nestlé’s Acquisition Strategy All acquisitions are measured against a list of key criteria for Nestlé  Possible transition into Nutrition, Health and Wellness  To be category No. 1 or strong No. 2  Strong brands in leadership positions  Focused approach on value-added growth categories  Enhancing RIG (Real internal growth), cash flow and earnings  Generate value for shareholders  Maintain strong credit ratings and financial flexibility  High degree of certainty of successful integration
  • 20. x
  • 21. About half of Nestlé’s billionaire brands In- come from acquisitions Acquired in 1996 Acquired in 2002 Acquired JV with Acquired L'Oréal in 1988 in 2002 JV with Acquired Acquired Coke in 1985 Acquired in 2007 in 2002 Acquired in 1998 Acquired Acquired in 1977 Acquired in 2004 in 1985 Acquired Acquired in 1973 in 1986 Acquired “An alliance with a powerful in 1988 person is never safe.” Phaedrus (Roman fabuliste, 15-50 B.C.) 21
  • 22. WATERS’ BUSINESS IN EGYPT MARKETSHARE Schweppes Siwa Nahl 4% 3% Safi 1% 1% Aqua Hayat 5% Aquafina 5% 26% Baraka Baraka 12% Dasani + 25% Nestle Nestle 30 % 18%
  • 24. Top 10 M&A deals worldwide by value (in mil. USD) from 2000 to 2010 Transaction value (in mil. Rank Year Purchaser Purchased USD) Fusion: America Online 1 2000 Inc. (AOL) Time Warner 164,747 SmithKline 2 2000 Glaxo Wellcome Plc. Beecham Plc. 75,961 Royal Dutch Petroleum Shell Transport & 3 2004 Co. Trading Co 74,559 4 2006 AT&T Inc. BellSouth Corporation 72,671 AT&T Broadband & 5 2001 Comcast Corporation Internet Svcs 72,041 6 2009 Pfizer Inc. Wyeth 68,000 Spin-off: Nortel 7 2000 Networks Corporation 59,974 8 2002 Pfizer Inc. Pharmacia Corporation 59,515 JP Morgan Chase & 9 2004 Co Banc One Corp 58,761 Anheuser-Busch 10 2008 Inbev Inc. Companies, Inc 52,000 TABLE INSTITUTE OF MERGERS, ACQUISITIONS AND ALLIANCES
  • 25. Licensing “The granting of permission to use intellectual property rights, such as trademarks, patents, or technology, under defined conditions. Licensing, in the business world, is a contractual agreement to use a brand name, patent or property that is owned by another business entity ”. - (investorwords.com, 2009) .
  • 26. Franchising “A business arrangement which permits for the reputation, (goodwill) breakthrough, scientific experience and technology of the innovator (franchisor) to be blended with the energy, industry and finance of another party (franchisee) to conduct the commerce of supplying and selling of products and services”. - (Wipo.int, 2011) 5
  • 28. Bibliography • 1000ventures. (2010). Joint Venture. Retrieved October 8, 2011, from http://www.1000ventures.com/business_guide/jv_main.html • 1000ventures.com. (2011). Strategic Alliances "Why and How To Build Them". Retrieved Oct 8, 2011, from http://www.1000ventures.com/business_guide/strategic_alliances_main.html • Answers.com. (1996). strategic-alliance. Retrieved Oct 2011, from http://www.answers.com/topic/strategic-alliance • chaurasiya, K. (2010). advantages and disadvantages of acquisition. Retrieved 2011, from businessofaccouting.com: http://businessofaccouting.blogspot.com/2010/04/advantages-and-disadvantages-of.html • Cheryl Munson, eHow Contributor. (2011). Definition-licensing-franchising. Retrieved Oct 2011, from http://www.ehow.com/about_6068927_definition-licensing-franchising.html • Evancarmichael.com. (2011). Franchising--Licensing---What-exactly-are-they--and-why-are-more-and-more-people-looking-at-this-option. Retrieved Oct 2011, from http://www.evancarmichael.com/Branding/508/Franchising--Licensing---What-exactly-are-they--and-why-are- more-and-more-people-looking-at-this-option.html • Hoffman, I. (2007). strategic. Retrieved October 8, 2011, from http://www.ivanhoffman.com/strategic.html • Institute of Mergers, Acquisitions and Alliances. (2008). statistics-mergers-acquisitions. Retrieved Oct 17, 2011, from http://www.imaa- institute.org/statistics-mergers-acquisitions.html#TopMergersAcquisitions_Worldwide • Investopedia.com. (2010). Merger. Retrieved Oct 17, 2011, from http://www.investopedia.com/terms/m/merger.asp#ixzz1b25GYRMl • investorwords.com. (2009). licensing. Retrieved Oct 9, 2011, from http://www.investorwords.com/2799/licensing.html#ixzz1b2P5Mohe • Lenin. (2009, Nov 19). Partnership and Types of Partnerships. Retrieved Oct 8, 2011, from http://www.indiastudychannel.com/resources/95609-Partnership-Types-Partnerships.aspx • MBASkool. (2011, April 17). mergers-vs-strategic-alliances-vs-joint-ventures-the-difference. Retrieved October 10, 2011, from http://www.mbaskool.com/business-articles/finance/94-mergers-vs-strategic-alliances-vs-joint-ventures-the-difference.html • Piperpat.com. (2009). advantages of a franchise. Retrieved Oct 2011, from http://www.piperpat.com/IPManagement/Franchising/tabid/251/Default.aspx • Rahulmbaguy. (2009). distribution-channel. Retrieved Oct 2011, from http://www.slideshare.net/Rahulmbaguy/distribution-channel- 2066149 • Scribd.com. (1996). Strategic-Alliance. Retrieved Oct 2011, from http://www.scribd.com/doc/38964984/Strategic-Alliance • Wikipedia. (2011, October 6). Partnership. Retrieved Oct 8, 2011, from http://en.wikipedia.org/wiki/Partnership • Wikipedia. (2011, Aug 24). Strategic alliance. Retrieved Oct 8, 2011, from http://en.wikipedia.org/wiki/Strategic_Alliance • Wipo.int. (2011). Franchising & Licensing - What are they? and how can you benefit from them? Retrieved Oct 9, 2011, from http://www.wipo.int/sme/en/documents/franchising.htm#what • WN.com. (2011). License. Retrieved Oct 2011, from http://wn.com/License •