ROCG builds business value for privately owned companies.

1. The Benefits ROCG Consulting
Provides

2. ROCG . . .
. . . helps growing companies make better decisions that
lead to increased performance and profitability.
• ROCG is an international consulting firms that clarifies
issues and resolves challenges for business owners.
• We work with clients in a retreat-like setting to identify
external and internal issues including both strategic and
operational concerns with proprietary tools developed
exclusively for our use.
• We are a world-class consultancy for privately owned
businesses

3. ROCG’s Ideal Client
• Privately owned growing enterprise.
• The owners or senior managers would like to find ways
to free up time to work “on” their business rather than
always “in” the business.
• They want to grow their business but find it difficult
because they are spending too much time working “in”
the business.
• They recognize the need and are willing to change.

4. Ten ways that ROCG increases performance and
profitability:
1. Clarifies issues 6. Develops differentiated
2. Improves processes products and services
3. Researches industry 7. Builds better teams
trends and developments 8. Improves brand positioning
4. Discovers unique 9. Designs customized
differentiation systems
5. Develops customers 10. Provides world-class
advocates financial stewardship

5. 1. ROCG clarifies issues resulting in strategic
awareness and direction
Numerous Opportunities
Positioned to take on
Need to be careful higher risk options
about
taking on risks
Shore Up Acquire
Identify and
Critical Weaknesses Develop Core Major Strengths
Competence
Exit Diversify
Should only consider
Can pursue higher risks
very low risk options
with caution
Significant Threats
• Perform a “SWOT” analysis to determine, strengths, weaknesses
opportunities and threats
• Evaluate the attractiveness of the current direction of the business

6. 2. ROCG improves processes by developing action
plans that support the vision
• Develop and document a clear vision for the business
• Develop a communication plan to share the vision
• Develop action plans that support the vision
• Align current activities to ensure they contribute
to the vision
• Develop roles and responsibilities that align
accountability with actions plans

7. 3. ROCG provides better information by researching
industry trends and developments
• Research the strategic trends and direction
of the industry
• Research the financial performance
of the industry

8. 4. ROCG increases awareness of competitive
positioning by helping discover unique differentiation
• Reengineer products/services to create unique core
differentiators
• Develop a customer awareness program to highlight
unique core differentiators
e.g.
e.g. Product Quality
Mercedes
Microsoft Benz
Differentiated
Customer Value Product Customer Service
e.g.
limited e.g.
release Exclusivity Federal
wine Express

9. 5. ROCG implements programs that develop customer
advocates
Pricing Branding
• Undertake a “Customer Strategy
Diagnostic”
• Run customer service training
programs
• Develop a system that ensures
Sales Customer
customer service levels Strategy Acquisition
• Develop a customer loyalty
and referral system
Promotion Customer Retention
And
Advertising

10. 6. ROCG helps develop differentiated products and
services that align with customer needs
• Review product range and
develop product groupings
• Analyze product profitability by
product group
• Develop a pricing schedule
• Develop a pricing policy

11. 7. ROCG builds better teams by rewarding superior
service and recognizing achievement
• Undertake a “Team Diagnostic”
• Develop personal performance
plans
• Formulate a recognition and
reward strategy

12. 8. ROCG defines and improves brand
positioning
• Develop or update the brand
• Conduct a brand audit
• Develop a brand awareness
campaign
• Develop a set of brand use
guidelines

13. 9. ROCG delivers better analysis through customized
systems to report key performance indicators
• Brainstorm to determine goals
• Quantify goals and determine critical success factors
• Establish benchmarks for key performance indicators
• Develop a management reporting system
Average Order Cycle Time

14. 10. ROCG provides world-class financial stewardship
utilizing professionally trained teams and relevant tools
• Develop a cash-flow forecasting and monitoring system
• Identify ways to improve cash flow
• Implement a profit improvement program
• Groom the business for sale
Calculate Review Review Review Identify Develop an
receivables credit accounts delinquent areas that implementatio
turnover & approval receivable accounts need n Timeframe for
benchmar
process cycle system & improvement plan/introduc implementatio
k to e new
industry outstanding n
balances procedures

15. Our Consulting Philosophy…
Our goal is to help clients achieve
superior performance and build
sustainable value for their
businesses. This approach
involves:
• Bringing clarity and insight to
current business issues
• Creating solutions that deliver
actionable outcomes Change
Client
• Communicating throughout
the process to ensure
stakeholder involvement
• Supporting your organization Communicate
through the changes required
for success. Create Clarify

16. The ROCG Client Experience
• We develop long-term relationships based on trust,
commitment and integrity.
• You will be nurtured and receive quality through consistent
client contact.
• We will address real business issues and work side-by-side
with you to craft practical solutions that address your current
needs.
• Our services are flexible enough to respond to your specific
challenges so that we can help . . .
Navigate Your Business’
Future

17. The ROCG Consulting Process
Initial Consultation
(How can we work together?)
Planning Retreat
(Identify goals and action plan)
Engagement
(Facilitate the implementation of each step
identified in the action plan for the company
to meet its goals)

18. The Proprietary ROCG solutions set…
Pathfinding/
Diagnosing
Your
Monetizing
* Business
* Monitoring
Your Your
Business Business
* Transfer Growth *
Privately Managing
Valuing
Your
Owned Your
Cash
Business Growth
Enterprises
* *
Mature
Planning Mining
Your Your
Succession Customers
Innovating
* Your *
Business
Thinking

19. Why you need to do this…
• To give your business direction
• To bring the team together
• To help guide management decisions
• To allow consistent decision making
• To create shareholder value

20. Next Steps…

21. Contact:
ROCG Americas – North Florida
4201 Baymeadows Road, Suite 4
Jacksonville, FL 32217
904-400-6610
Lewis.Hunter@rocg.com
http://rocg.com/
http://business-transition.com/