The document provides information about social media workshops and common mistakes businesses make when using social media platforms like Facebook and Twitter. It includes tips for using features on Facebook like cover photos, pinned posts, and arranging views and apps. It also discusses targeting demographics on Facebook and using hashtags and searches on Twitter. The document cautions against auto-direct messaging new followers and auto-tweeting too frequently on Twitter.
Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
L'acquisition est une notion assez vaste mais si importante pour ta startup. Elle permet de d'augmenter le nombre de visiteurs, ciblés ou non, de ton site. Julien le Coupanec, Growth Hacker chez TheFamily, explique dans cette video comment faire de l'acquisition une force pour votre startup ainsi que quelques growth hacks à utiliser sans modération.
La vidéo : https://www.youtube.com/watch?v=roIHxsXGrjY
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Acquisition 101 - Julien Le Coupanec, Growth Hacker chez TheFamilyTheFamily
L'acquisition est une notion assez vaste mais si importante pour ta startup. Elle permet de d'augmenter le nombre de visiteurs, ciblés ou non, de ton site. Julien le Coupanec, Growth Hacker chez TheFamily, explique dans cette video comment faire de l'acquisition une force pour votre startup ainsi que quelques growth hacks à utiliser sans modération.
La vidéo : https://www.youtube.com/watch?v=roIHxsXGrjY
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Par Julien Le Coupanec, Growth Hacker chez TheFamily - http://twitter.com/@lecoupa
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
"Growth hacking - The Launch of MJML" by Nicolas Garnier, Developer Evengelis...TheFamily
Mailjet launched a product called MJML, a non-Mailjet branded, open source "gift" to the email community. Within 2 weeks, the results were crazy: 52k unique pageviews, 2,500+ stars on Github, 900 upvotes on Product Hunt. Nicolas will explain how they did!
Guerrilla E-Marketing for Staple Hill Chamber of TradeAndrew Poulton
A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon
How major publishers are using social media to drive trafficMartin Belam
Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Creating a Facebook Page, Step By Step 2013Nathan Smith
This presentation shows how to properly create a Facebook page, step by step. Properly create your page, making sure to complete all available fields. This will improve your page's SEO, making it easier for users to find your page.
It also includes an introductory explanation of Facebook Page Insights. 2013
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
Frances Flynn Thorsen shares government owned homes marketing secrets with real estate agents. Creative use of traditional marketing methods and new social media avenues open possibilities for carving a niche in an important market.
"Growth hacking - The Launch of MJML" by Nicolas Garnier, Developer Evengelis...TheFamily
Mailjet launched a product called MJML, a non-Mailjet branded, open source "gift" to the email community. Within 2 weeks, the results were crazy: 52k unique pageviews, 2,500+ stars on Github, 900 upvotes on Product Hunt. Nicolas will explain how they did!
Guerrilla E-Marketing for Staple Hill Chamber of TradeAndrew Poulton
A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon
How major publishers are using social media to drive trafficMartin Belam
Martin Belam's presentation featuring examples of major news publishers using social bookmarking, Twitter and blogs to drive traffic and enhance their brand. Presented at the International Social Media Summit, London, May 14th 2009
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Creating a Facebook Page, Step By Step 2013Nathan Smith
This presentation shows how to properly create a Facebook page, step by step. Properly create your page, making sure to complete all available fields. This will improve your page's SEO, making it easier for users to find your page.
It also includes an introductory explanation of Facebook Page Insights. 2013
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Companies are evolving their business practices. To get noticed, they need to create a following, a marketing plan, and to find the right digital platforms that will work for them. Here are some tips to help create your online profile and market your expertise.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Elliot Lake social media workshop
1. Social Media Workshop
Nathan Smith
zynali.com
nathan@zynali.com
facebook.com/Zynali or CoffeeNate1
twitter.com/CoffeeNate
2.
3. “The wireless music box (later
termed ‘radio) has no imaginable
commercial value. Who would pay for
a message sent to nobody in
particular?"
David Sarnoff's associates in response to
his urgings for investment in the radio in
the 1920s.
4. In 1926, Lee De Forest had the following
to say about the future of television,
"While theoretically and technically
television may be feasible,
commercially and financially it is an
impossibility, a development of
which we need waste little time
dreaming."
5. "This 'telephone' has too
many shortcomings to be
seriously considered as a
means of communication."
William Orton, president of
Western Union, in 1876, when
Alexander Graham Bell tried to
sell the company his invention.
6. “Visionaries see a future of telecommuting
workers, interactive libraries and multimedia
classrooms. They speak of electronic town
meetings and virtual communities. Commerce
and business will shift from offices and malls to
networks and modems. And the freedom of
digital networks will make government more
democratic.
Baloney.”
~ Clifford Stoll, U.S. astronomer and author.
10. 1,000,000,000 ACTIVE USERS
That’s about 30X the population of Canada
5,100+ Users in Elliot Lake, Ontario
24 million Canadians are ages 15-64
18+ million Canadians use Facebook
11. 1,000,000,000 ACTIVE USERS
That’s about 30X the population of Canada
5,100+ Users in Elliot Lake, Ontario
24 million Canadians are ages 15-64
18+ million Canadians use Facebook
That’s 75%!
16. Ways to acquire new
followers for free
- Include the full url of your page on receipts and any
printed materials, and any other promotional materials
- If you run traditional television or radio spots, carry
the conversation onto your social streams
- Integrate your website and blog to send traffic to your
profiles.
17.
18.
19.
20.
21.
22. Facebook Timeline Tips
1. Upload a cover photo*
Cover photo dimensions are 851 x 315 pixels.
2. Use a clearly branded profile picture
Use a high-quality image that scales from 180 x 180 pixels
to 32 x 32 pixels thumbnail image. Your profile picture
follows your business or organization on Facebook as a
thumbnail image in news feed stories, ads, and featured
stories.
3. Pin a post each week
Pin an important story to the top of your Page each
week. Posts can stay pinned for up to seven days.
4. Arrange your views and apps
Choose the other three views and apps you want to
appear by default on your Page. You can include up to 12
views and apps.
23. Facebook Timeline Tips
5. Post daily to your Page
Although you can pin a post to the top of your Page,
continue to post daily to engage your audience.
(90% of engagement is in the newsfeed!)
6. Manage your Page through the admin panel
Use the admin panel to view Page Insights, keep track of
new activity and respond to personal messages.
*Cover photos cannot include:
A. Price or purchase information, such as “40% off” or
“Download it at our website”.
B. Contact information such as a website address, email,
mailing address, or information that should go in your
Page’s “About” section.
C. References to Facebook features or actions, such as
“Like” or “Share” or an arrow pointing from the cover
photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your
friends”.
Covers must not be false, deceptive or misleading, and must
not infringe on third parties’ intellectual property
28. Common Mistakes
- Posting frequency (1-2 posts/day MAX)
- Linking Twitter to Facebook NEVER DO THIS!!!!
- Only text posts
- Too much text...people hate reading!
- Being inconsistent
- Using personal profiles for business. (barf)
- Only 27% of ‘fans’ want the brand to have ANY
access to their information.
- Focusing on the number of ‘fans’ you have
30. 6years old
500M+ Users
200M + tweets per day
Micro-blogging platform
140 character messages
No permission needed to ‘follow’ other users
Wild Wild West of Social Media
31. Little known twips
90% of users do not know this...
If you begin a tweet with @username, the only people
who will see it, are the person you mentioned, and your
mutual followers
This feature is great, because it reduces the
amount of ‘noise’ in other people’s stream
33. Little known twips
Don’t limit your searches for those of
your brand name or immediate market.
Also search for...
-Related fringe markets
-Competitor’s Brand
-The ‘Firehose’ of your geo-location
-Popular ‘hashtags’ in your market
Utilize ‘saved searches’
34. Common Mistakes
- Misusing tools that auto-DM new followers
- Auto-Tweeting to excess
- Failing to listen before speaking
- Using ‘push tactics’ instead of creating a ‘pull’
- Losing your cool. Be professional!
- Blast messages rather than building a following
• WELCOME • My background o I spent 13 years of my life in the Chippewa Correctional Facility…as an employee. After approximately 3 days on the job, I knew that I wasn’t going to spend the rest of my life in that environment. I always felt that I had so much more to offer, if I just got the chance. o My background in marketing is largely as a consumer and I never want to lose that perspective. ♣ I would enter a business and immediately think of the ways that they could improve, and also note things they did right. I didn’t even own a computer until I was the age of 30, and didn’t have a cell phone until 3 years ago. (My wife wishes that I didn’t have one now, but that’s an issue for a different kind of session.) My point being, don’t think that you can’t get up to speed if you want to get educated quickly o For 100 years business only had one option for communicating to consumers. Talking AT you via traditional media channels. o This has changed with the dawn of social media ♣ Word of mouth, instant connection o Social media is based upon actual relationships, and that fact that consumers are willing to connect with your brand on a personal level, should excite the crap out of you. o Perhaps you are thinking, but this is Sault Ste Marie! This doesn’t scale to our market. You couldn’t be more wrong. ♣ There are about as many people in SSM using Facebook, as there are vehicles in this city. How many of your customers drive? o Social media represents the largest culture shift in our lifetimes. Some of you are looking at me as a kid, and others as a fat old guy. I’m actually in the middle somewhere ♣ The other day I saw a 1 or 2 year old using an ipad. ♣ It’s not just the young people either. Soap operas are going out of business because of people like my Mom. Instead of watching who came back from the dead and married their daughter, she’s pulling hits while playing Mafia Wars like she’s Tony Soprano. Don’t laugh, I’m dead serious.
95% Of time online, spent on social media sites Maybe you don’t get it, but who cares. They do, and that’s what matters!
De Forest, the same person who pushed for radio as a means of marketing, failed to see the potential that television offered. He was a pioneer in the radio industry, and his invention made it possible to broadcast over a long distance.
AGB tried to sell to WU.
Clifford Stall was on the complete opposite side of history
There are free accounts, all over the web, that are already created for you...you just have to claim them and pretty them up.