Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the Congresso Mega Brasil de Comunicação 2010 in Sao Paulo on May 25, 2010. The Power and Importance of Search & Social Media. www.prnewswire.com / www.prnewswire.com.br

1. The Power & Importance of Search & Social Media

2. Michael Pranikoff Global Director, Emerging Media michael.pranikoff@prnewswire.com http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff

6. Brazilian Mass Media usage per week 85.6% watch TVat least once a week 77.3% readmagazines at least once a week 74.2% read newspapers at least once a week 72.2%listen to the radio at least once a week 70.2%watch cable TV at least once a week eLife 2009 Report Basis: 1,277 sample base

7. “ Technology is shifting the power away from the editors, the publishers, the establishment, themedia elite. Now it’s the peoplewho are in control.” Rupert Murdoch, Global Media Entrepreneur Rupert Murdoch

8. News Traffic Landscape Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic. Yahoo News Google News New York Times CNN China’s QQ.com BBC MSN

9. Influencers Follow The Conversation Twitter Hashtag#congresso3em1

10. Source: InSites Consulting 72% of Internet users are part of at least one social network, which translates to 940 million users worldwide.

11. QQ Facebook Friendster Wretch Zing Orkut hi5 Mixi Cyworld Social Networks are taking the globe Follow The Conversation Twitter Hashtag#congresso3em1

12. QQ Facebook Orkut is #1 in Brasil right now, but not for long… Facebook is taking over Brasil! Friendster Wretch Zing Orkut hi5 Mixi Cyworld Social Networks are taking the globe Follow The Conversation Twitter Hashtag#congresso3em1

15. Follow The Conversation Twitter Hashtag#congresso3em1

16. BrasilianSocial media use habits Among the reasons below, which one(s) made you use this service? Twitter eLife 2009 Report Basis : 868 sample base.

17. BrasilianSocial media use habits Among the reasons below, which one(s) made you use this service? OrkuteLife 2009 Report Basis: 806 sample base.

18. BrasilianSocial media use habits Among the reasons below, which one(s) made you use this service? BlogspoteLife 2009 Report basis: 331 sample base.

19. Follow The Conversation Twitter Hashtag#congresso3em1

20. Credibility – Brasilian Audience With a grade from 1 to 5, 1 being “little trustworthy” and 5 being “very trustworthy”, evaluate the following services on credibility of content available: There is NObig difference in the credibility index between those who use and those who do not use traditional media. eLife 2009 Report Basis: 1,277 sample base

22. 92% for article research

23. 81% to do searching

24. 76% to find new sources, experts

25. 73% to find press releasesSources: Middleberg/Ross Survey and Pew Internet and American Life Project

26. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/

27. PULL Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/

28. The Power of PUSH&PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/

30. Make your contentEasy To View

31. Make your contentEasy To UseFollow The Conversation Twitter Hashtag#congresso3em1

32. Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Goes Out over PRNewswire The Long Tail of Public Relations Press Release Conversation Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media

33. Head Traditional Media Reaching Billions Reach MILLIONS Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media

34. The Long Tail of Public Relations Over Six Months Amount of Coverage What Needs to happen today – Shorter Releases on a more regular basis Time From Origination Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media

35. Consistent Communications Matters Follow The Conversation Twitter Hashtag#congresso3em1

36. Search Engine Optimizationfor News Releases

37. Search engine users’ habits Half of all search engine users enter only a single query at a time. A typical user visits only the top 3 search results. 55% of users only visited 1 result! Only 19% of visitors clicked through to a second page from their search result. Searchers reported over half of search results were not relevant to what the searcher wanted! Source: SEOMoz.org Follow The Conversation Twitter Hashtag#congresso3em1

43. Think Keyword Phrases not Keywords – 42% of searches performed use 3-5 Keywords – Comscore

45. Visibility Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/

47. Intimacy– The affection a person holds for a brand

48. Influence– The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/

49. Use Social Media to make your content directional

50. Using multimedia in your releases increases journalist and public engagement by 35%. According to internal sample research comparing press releases that contain multimedia with those that do not. Follow The Conversation Twitter Hashtag#congresso3em1

51. SEO & SOCIAL MEDIA ARE BUDDIES Photo credit: http://www.flickr.com/photos/tambako/2387498031/

53. Search Goes Social

54. Search Goes Social

55. Twitter snapshot of Sao Paulo using Twitter Map Tweets the evening of May 24, 2010 Location Based Social Media… Follow Me!

56. Location Based Social Media… Follow Me!

58. http://www.delancey.co.uk/Folio/unused-concepts.php

59. Follow The Conversation Twitter Hashtag#congresso3em1

60. Listen Analyze Strategize Engage Repeat Source: http://thecoolgadgets.com/wp-content/uploads/2009/09/8-phaser-laser-gun.jpg

61. Don’t be AFRAID To Dive On In! Photo credit: http://www.flickr.com/photos/inocuo/1113074767/

62. Michael Pranikoff Global Director, Emerging Media michael.pranikoff@prnewswire.com http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff