The document discusses strategies for government agencies to create buzz and listen to public feedback on social media. It recommends that agencies get users to share content by using social bookmarking sites like Digg and StumbleUpon. It also suggests listening to the public by using tools like Google Alerts, RSS readers, and search sites to monitor discussions on blogs, forums, and social networks. The goal is to engage the public, lead by example in using social media, and measure the impact on policymaking.

1. Listening & Generating Buzz Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org

2. 1: Creating Buzz 2: Listening Flickr: aussiegall/Louise Docker

3. 1: CREATING BUZZ Flickr: aussiegall/Louise Docker

4. The Social Loop Source: Wayne Smallman, Social Media Marketing

5. Edelman Trust Barometer 2009 Regardless of channel, voice, or country … … a majority of people need to hear the same message 3-5 times to believe it.

6. word of mouth | viral marketing

7. What engages people online

8. “ The Cloud”

9. Social media = Sharing content & ideas Microblog (140 characters) Photo sharing Social network Blog/Info feed Video sharing Podcasting Presentation sharing

10. Comparison of growth in social media

11. Comparison of growth in social media

12. Tweet = Twitter message/update Reply = @ username Direct Message = Mutual friend message Favorite = Starred tweet Retweet = RT @ username, repeated tweet Hashtag = # keyword, way of labelling terms

13. Tweet your messages: 1:12 ratio

14. manage 2 twitter accounts in 2 browsers

15. Twitter: Replying and replies

16. Twitter: Direct message

17. Twitter: Favorites

18. Twitter: Favorites

19. Twitter: RT or Retweet

20. Twitter: #hashtags

21. www.tweetdeck.com (desktop client)

22. www.twitdom.com

23. Get users to “share” your content

24. Get users to “share” your content

25. Get users to “share” your content

26. Social bookmarking to create buzz www.digg.com www.stumbleupon.com

27. DIGG Demographics Age Range: 18-34 About 63% male International 27.5 million unique visitors a month www.digg.com

28. www.digg.com Traffic Numbers Traffic Quality Engaged Community Established Group ---- Established Profile

29. www.digg.com

30. DiggBar

31. STUMBLEUPON Demographics *52% male *Age Range: 35-49 *7.7 million members * 822K US visitors/month www.stumbleupon.com

32. Submitting to StumbleUpon Accurate Title Good Description Relevant Tags www.stumbleupon.com

33. delicious.com *54% male *Age Range: 35-49 *7.7 million members * 288K US visitors/month DELICIOUS Demographics

34. Leverage your browser toolbar Google Chrome Mozilla Firefox Apple Safari Microsoft Internet Explorer

35. delicious.com bookmarks toolbar

36. delicious.com bookmarks toolbar

37. delicious.com/lldoolj2

38. WIDGETS

39. www.newsgatorwidgets.com

40. www.widgetbox.com

41. Badge Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.

42. Donate Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.

43. Latest News Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.

44. Latest Videos Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.

45. Upcoming Events Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.

46. Ringtones Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web.

47. Free downloads reflecting YOUR interests

48. How do YOU want to get involved?

49. Wanna volunteer?

50. Email still rules

51. Donate online Thank you email from Obama Email from Joe Biden Email from Michelle Obama Opt-in email lists still rule

52. … but all of that is just shouting …

53. 2: LISTENING

54. Listening Devices Your Site Analytics Google Alerts Specific Site (Community) Searches Specific Blog Searches

55. Google Analytics: Referrers to your site

56. Listen strategically Google Alerts RSS Readers Google Reader Bloglines Feedreader Community Search Digg Delicious Twitter search TweetBeep Tusavvy Friendfeed Blog Search Google blog search Ice rocket Board reader Social mention Blogscope Technorati Wordpress Filtrbox

57. Google Alerts

58. Google Alerts Alerts for email1@domain1.org Alerts for email2@domain2.gov

59. Google Alerts

60. Listen strategically Google Alerts RSS Readers Google Reader Bloglines Feedreader Community Search Digg Delicious Twitter search TweetBeep Tusavvy Friendfeed Blog Search Google blog search Ice rocket Social mention Technorati Wordpress Filtrbox

61. blogsearch.google.com

62. www.icerocket.com

63. www.socialmention.com

64. www.filtrbox.com

65. www.technorati.com

66. www.wordpress.com

67. Listen strategically Google Alerts RSS Readers Google Reader Bloglines Feedreader Community Search Digg Delicious Twitter search TweetBeep Tusavvy Friendfeed Blog Search Google blog search Ice rocket Social mention Technorati Wordpress Filtrbox

68. RSS Readers

69. reader.google.com (online reader)

70. www.bloglines.com (online reader)

71. www.feedreader.com (desktop client)

72. Listen strategically Google Alerts RSS Readers Google Reader Bloglines Feedreader Community Search Digg Delicious Twitter search TweetBeep Tusavvy Friendfeed Blog Search Google blog search Ice rocket Social mention Technorati Wordpress Filtrbox

73. www.digg.com

74. www.delicious.com: Keyword/Phrase

75. www.delicious.com: Look up URL

76. www.wordle.net: tags for WRI on delicious

77. www.tagcloud-generator.com

78. search.twitter.com

79. www.tweetbeep.com

80. www.tuSavvy.com

81. friendfeed.com

82. Strategy

83. How to Start Use these technologies yourself Start where you can Use examples to show it can be done Develop interim policies. Borrow others. Keep flexible Think outside your organizational box

84. Lead by Example Share best practices and policies Share tools, data, code Form and join communities Partner, partner, partner

85. Next Week: Measuring Your ROI

86. Questions & Answers Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org [email_address] [email_address]