This document discusses the importance of storytelling in digital storytelling. It emphasizes that the story or narrative is the most essential element, as stories help audiences connect and recall information. An effective story follows a basic structure such as introduction, development, climax, and resolution, and employs persuasive techniques like emotional, ethical, and logical appeals. When creating a digital story, the story must be concise but filled with enough details that can be supplemented with visual elements like pictures and music. Digital tools can enhance storytelling by making stories more personal and shareable to wider audiences.