Slide deck from presentation to the Art Museum Marketing Association meeting on April 25, 2015. Topics included digital strategy, audience engagement, marketing, IT, and CRM. Several aspects of ongoing efforts at the Minneapolis Institute of Arts to attract and engage the public.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Learn how to apply the fundamentals of storytelling and their brand counterparts to your business strategy. Telling a story is the only effective way to connect your brand with consumers. Don’t fall into the trap of posting to social media as one-way dialogue or merely broadcasting promotions. Create compelling stories that hook your audience. This presentation goes through the fundamentals of storytelling and identifies brand parallels.
You can also watch the recording here: https://www.youtube.com/watch?v=qSDlAvDG4_0&feature=emb_logo
I worked with a group of 6 people to create and design an ad campaign for Vaseline Spray & Go. This deck was part of my pitch project at Hill Holliday.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
Learn how to apply the fundamentals of storytelling and their brand counterparts to your business strategy. Telling a story is the only effective way to connect your brand with consumers. Don’t fall into the trap of posting to social media as one-way dialogue or merely broadcasting promotions. Create compelling stories that hook your audience. This presentation goes through the fundamentals of storytelling and identifies brand parallels.
You can also watch the recording here: https://www.youtube.com/watch?v=qSDlAvDG4_0&feature=emb_logo
I worked with a group of 6 people to create and design an ad campaign for Vaseline Spray & Go. This deck was part of my pitch project at Hill Holliday.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Bridging the Gap Between Product Strategy & Execution"
Kévin Boezennec
Singapore Bank: Director of CX, Product, and Innovation
These are the slides from a workshop I delivered for the CIPR Scotland. It was a PR professionals workshop, meant to give them the skills to take a proper creative brief in order to, in turn, brief a designer to produce the creatives.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Using the power of storytelling to create an emotional connection to your audience when presenting ideas and businesses. Used in a storytelling masterclass held August 2015 for the finalist entrepreneurs at INDEX AWARD — Design to improve life.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Place in Space (AKA "How to Design A Concept Model")Stephen Anderson
“How do you create a concept model?”
It's a simple question without a simple answer. As wranglers of information, we routinely create visual artifacts to make sense of difficult subjects. Think service blueprints. Site maps. Clusters of sticky notes on walls. Venn diagrams. These are all external representations created to organize our understanding—concept models. And in team settings, these models allow us to communicate and collaborate; master these visual thinking skills and you can effectively frame the conversation. For as long as we’ve organized things into stacks (“my pile, your pile”) or into some continuum (letterforms carved into a clay tablet, sorting kids by height), we’ve used the *spatial* arrangement of things to assign meaning. Consciously or not, we're tapping into a powerful visual language to help us and others understand difficult concepts. But, what is this language we're using? And can it be taught?
In this session, speaker and author Stephen P. Anderson will share the fundamental elements behind every visual representation. Much like there’s a grammar behind the written word, there’s a grammar behind the visual display of information; once understood, you can easily create clear and concise visual representations of thought.
Best of all, this same approach extends into other kinds of external representations, such as custom data visualizations or novel interfaces. And, as we move into a connected world, where information is distributed into the physical environments around us, we can prepare now by having a fundamental vocabulary to describe this arrangement of information.
Whether on the page or screen, or in the physical space around us, understanding how to derive (and convey) meaning through the arrangement of information is and will become an essential skill for anyone designing information.
Associate Director for Research Kristen Purcell will join social media practitioners from local museums and arts organizations for a lively discussion about the value of social media to our institutions.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Bridging the Gap Between Product Strategy & Execution"
Kévin Boezennec
Singapore Bank: Director of CX, Product, and Innovation
These are the slides from a workshop I delivered for the CIPR Scotland. It was a PR professionals workshop, meant to give them the skills to take a proper creative brief in order to, in turn, brief a designer to produce the creatives.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Using the power of storytelling to create an emotional connection to your audience when presenting ideas and businesses. Used in a storytelling masterclass held August 2015 for the finalist entrepreneurs at INDEX AWARD — Design to improve life.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
Place in Space (AKA "How to Design A Concept Model")Stephen Anderson
“How do you create a concept model?”
It's a simple question without a simple answer. As wranglers of information, we routinely create visual artifacts to make sense of difficult subjects. Think service blueprints. Site maps. Clusters of sticky notes on walls. Venn diagrams. These are all external representations created to organize our understanding—concept models. And in team settings, these models allow us to communicate and collaborate; master these visual thinking skills and you can effectively frame the conversation. For as long as we’ve organized things into stacks (“my pile, your pile”) or into some continuum (letterforms carved into a clay tablet, sorting kids by height), we’ve used the *spatial* arrangement of things to assign meaning. Consciously or not, we're tapping into a powerful visual language to help us and others understand difficult concepts. But, what is this language we're using? And can it be taught?
In this session, speaker and author Stephen P. Anderson will share the fundamental elements behind every visual representation. Much like there’s a grammar behind the written word, there’s a grammar behind the visual display of information; once understood, you can easily create clear and concise visual representations of thought.
Best of all, this same approach extends into other kinds of external representations, such as custom data visualizations or novel interfaces. And, as we move into a connected world, where information is distributed into the physical environments around us, we can prepare now by having a fundamental vocabulary to describe this arrangement of information.
Whether on the page or screen, or in the physical space around us, understanding how to derive (and convey) meaning through the arrangement of information is and will become an essential skill for anyone designing information.
Associate Director for Research Kristen Purcell will join social media practitioners from local museums and arts organizations for a lively discussion about the value of social media to our institutions.
The slides from a workshop on developing digital strategy for the museums sector delivered as part of Museum Ideas 2016.
Help your organisation learn how to integrate digital practice into leadership and management across all departments.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
Slides from session at Henry Stewart DAM LA Conference
November 14, 2017
Session description:
The cultural heritage sector plays an important role in our society, primarily because it has the responsibility to collect and preserve both artifacts and knowledge from the past in order to share them in the present and maintain them for the benefit of future generations.
Nearly all cultural heritage organizations operate as nonprofits, with specific mandates and very tight budgets. With those constraints in place, the sector must still find a way to compete for the same customers as all other consumer-oriented businesses - in that light, leveraging digital content offers a strong potential path to success.
In order to attract and engage 21st century audiences and contributors, cultural heritage organizations have become digital publishers, creating and providing access to meaningful content on a scale that was never anticipated. While most have become adept at producing digital content, the sector has been playing catch up when it comes to organizing, cataloging and sharing that content.
This session will look at how cultural organizations can achieve mission-focused success and competitive advantage by adopting best practices in digital asset management and digital curation. In addition, we will examine the formal responsibility and challenge for nonprofit/cultural heritage organizations to ensure long-term preservation and provide access to digital assets in perpetuity.
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
slides from my recent presentation to the Malaysian Higher Education conference in Langkawi on March 1st, 2007. See blog posting at www.autodesk.com/waynehodgins
Ear to the Geek Ground: tech trends for communicators 2012Sheila Scarborough
An annual spring webinar with the AWC (Association for Women in Communications) to provide a snapshot of current tech trends for communicators, especially those highlighted during SXSWi (South by Southwest Interactive) every March in Austin, Texas.
AWC website: http://www.womcom.org/
The first museum pecha kucha night was a chance to revisit and reflect on the inspiring presentations and conversations at the 2009 Museums and the Web conference.
Scroll down the page for my notes for each slide
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
How to Entertain audiences using data led content - Trend Report Spring 2015infogr8
In this seasons trend report, we open the lens to best practice campaigns from across the digital landscape whilst seeking opinions from the data visualisation community on the hot trends coming our way. Campaigns include airbnb, UNESCO, Virgin, IBM, Nike and some exploratory thinking on Tesla. Thought leading opinions from the likes of Alberto Cairo, Georgia Lupi, Andy Kirk.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
How do we get beyond "blah blah blah?" How can non-profits use the web to get more done -- instead of drowning in chatter, overload, and distraction? How do we empower our supporters to participate and engage in depth, instead of just talking at them? How do we use the web as a smart collaboration engine, instead of just another communications medium?
In this keynote presentation and discussion, Matt Thompson, Chief Storyteller for the Mozilla Foundation, will share what he's learned from successes and failures in the space. His new mantra -- "think small, do less, work open" -- is a six-word manifesto for organizations seeking smarter collaboration, greater focus and agility, and reduced mental clutter and transaction cost.
In a world of overflowing inboxes and shrinking attention spans, content is no longer king -- meaningful engagement and participation is. So what can we learn from how leading organizations are using open web tools and thinking to let their audiences in, tap greater human potential, and unlock hidden superpowers? Join us for a lively exploration into where the web is headed.
HMG Strategy session, February 23, 2023. Virtual: Lessons in Global Leadership. This presentation explores the application of psychology to digital transformation, with a focus on the role of the Chief Information Officer (CIO), including the mindset and leadership required to drive successful digital transformation initiatives, and the importance of insight, empathy, and other "soft skills" in achieving success. In addition, it examines the psychological principles of motivation and what drives people crazy. Suggested recommended reading is included for those wishing to delve deeper into the topics discussed.
Keynote address for the International CIMED Conference about Museums and Digital Strategies - “II Congreso Internacional de Museos y Estrategias Digitales”, dedicated to Museums and Digital Strategies for the Spanish and Latin American professionals https://remed.webs.upv.es/cimed22/ on October 19, 2022. This talk explores the origins and current state of digital in the museum sector, which enable us to put a frame of reference on the accelerated changes that happened during the COVID-19 pandemic and examine what is likely to come next. Museums have faced numerous challenges on the journey to digital transformation, and success often depends not only on a clear vision and strategy, but also on how that strategy is implemented in day-to-day work. It is vital for the digital function to be closely-aligned with the overall strategy of the organization, empowering staff to work together in close collaboration. This talk will include specific examples of successful digital strategies and initiatives, along with a few illustrative failures. We will also take a look at how ongoing rapid changes in technology create particular challenges for the cultural heritage sector.
Presentation given to students in the Drexel University Westphal College of Media Arts & Design. Course instructor Alaine Arnott, CEO of the Liberty Museum. This is a genera overview of digital strategy for museums and cultural heritage organizations, including my perspective from a background in psychology. Also focused on audience engagement and the importance of centering all decisions on human experience and connection.
October 11, 2021
Presentation/Lecture examining digital strategy, cultural heritage, audience engagement and the power of brand. In addition, a look at the role of psychology in the development of strategies for public engagement and also a peek at a few emerging technologies and how they might have important applications in the cultural heritage and museum sectors.
Agenda:
1. Introduction – career, position
2. Context for digital strategy
3. Digital at The Met
4. Brand and digital strategy
5. Case Study: from the MIA to Mia
6. Future vision and emerging technology
7. Q & A
Slides from 28 September 2021, event hosted by Museo Nazionale Etrusco - Villa Giulia, Italy. Titled: Italy and the United States: Culture, Business, Economy. Investment Models for Economic Recovery. This presentation looks at the importance of brand + digital strategy in the success of museums and cultural heritage organizations, and includes a specific case study from the Minneapolis Institute of Art.
Slides from May 25, 2021 online session.
Session description: With the outbreak of Covid-19, 95% of museums across the world were forced to close doors.
Commemorating World Museums Day, Columbia Global Centers | Mumbai invites you to a panel discussion with distinguished museum leaders to address how museums have creatively dealt with the challenges of the pandemic. Panelists will showcase strategies for exhibiting their collections, reaching audiences globally and nationally to fulfill their mandate of cultural access and public education, building new skills, and developing new models for future sustainability.
Panelists
• Tasneem Zakaria Mehta, Managing Trustee and Honorary Director, Dr, Bhau Daji Lad Museum
• Sabyasachi Mukherjee, Director General of Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS Museum)
• Douglas Hegley, Chief Digital Officer, The Metropolitan Museum of Art
Moderator
Ravina Aggarwal, Director, Columbia Global Centers | Mumbai
Keynote talk on 14 April 2021
The New Era of Digital Culture
Web Live Conference
Session Abstract:
The broad impact of the COVID-19 global pandemic has been felt across all industries, including museums. Faced with sudden closures and drastic reductions in revenue, museums were forced to pivot to digital engagement – but some were better prepared than others, and the overall lack of strategic preparation was evident. Over the past year, museums have learned important lessons, which the sector can take into the future. We are not “going back to normal” even after the pandemic is over. Digital engagement is here to stay. This keynote will focus on the strategic approach to moving forward and will include several specific recommendations to help museums remain audience-focused and relevant through the range of onsite visits, virtual engagement, and hybrid experiences that combine both.
What makes a CxO tick? Particularly within the context of enterprise architecture and digital transformation. How can the value of IT and innovation align with leadership practice? This presentation is from a roundtable event on April 1, 2021.
Presentation from May 14, 2020 - a little about the nature of the CDO role, and how that is different from a CIO and CTO - along with some ideas about disrupting traditional leadership models.
Presentation from the MCN Conference, November 7, 2019.
Session Title: Acing the Interview
Session Description: As rapidly as technologies change, so does the employment landscape for digital professionals. Hiring managers are increasingly challenged to find not just the right talent to fit organizational needs, but also to hire people who can join their existing teams as rapidly and seamlessly as possible. At the same time, job seekers want to present their best work and highlight the skills and characteristics that will make them the perfect candidate for the job. Whether you are an emerging professional, switching up your career after many years in the field, or anywhere in between, we want to help you ace the interview and get the job of your dreams.
Through short presentations, mock interviews (demonstrations), and ongoing interactive discussion, attendees will witness the good, the bad, and the ugly of the interviewing process and learn how to handle its twists and turns. Topics will include: managing your resume, interview questions and how best to answer them, communication strategies throughout the hiring process, negotiating salary, and a few potential “gotchas.” Attendees will leave better prepared to navigate the complexities of the interview process.
Slide deck from keynote address to regional meeting of TribalHub and Midwest Tribal Technology Council (MTTC) for tribes in the Midwest- Michigan, Wisconsin and Minnesota.
May 17, 2019
The Innovation Mindset
Session description:
Instead of waiting for the next change to happen, we can adopt a strong innovation mindset and BE the next wave (instead of being hit BY the next wave). Staying with a primary theme of this regional meeting, this morning kickoff will emphasize how applied innovation - positive disruption - leads to new successes. By developing an innovation mindset we can more-readily identify and seize moments of opportunity for our organizations to be more nimble, productive and resilient. Take away inspiration and methods to help you and your organization focus on new possibilities.
Slide deck from HSDAMNY 2019
DAMs and Cultural Heritage - A Professional Dialog
May 2, 2019 - New York, NY
with Susan Wamsley, Digital Asset Manager, Solomon R. Guggenheim Museum
and Douglas Hegley, Chief Digital Officer, Mia
Session Description:
Join us for an in-depth look at the current state and future horizon of digital asset management within the Cultural Heritage sector (which includes museums, archives, libraries and other organizations dedicated to preserving and sharing the wonders of our human experience). This session features a dialog between two professionals - a C-suite executive and a leading DAM practitioner - who will explore challenging topics from their perspectives. Among the ideas to be discussed are the impact of a collecting/preserving mission on DAM practice, some of the unique needs of museums and cultural heritage organizations, the stark reality of nonprofit budget constraints, and how the sector is currently going through a “second wave” of DAMs implementation and usage. Attendees are encouraged to join in throughout the discussion with questions and comments.
Slide deck from MCN 2018 Session
Tacking Ticketing and Other Complex Online Transactions
November 16, 2018
Session description:
Event ticket sales is hardly a new industry, but museums face particular challenges regarding online and onsite ticketing. Navigating variations across a wide array of event types, ever-changing sales plans, and numerous pricing levels based on membership status and/or donation history all add complexity to every transaction. Producing sane and sustainable workflows is difficult.
In this session, technology leaders at four museums will talk about their approaches to ticketing and other online transactions, spanning the range from off-the-shelf products, site-specific customizations, and bespoke solutions. Ticketing has been hard and stressful for too long, not only for our customers but also for our staff. How can we make this better?
Panelists:
Ethan Holda, Cleveland Museum of Art
James Vitale, LACMA
John Higgins, SFMOMA
Douglas Hegley, Mia
Abridged slide deck from MCN 2018 session Pain Points & Sweet Spots: An open and honest discussion about professional development and its relationship with personal life stages. November 15, 2018, Denver.
Find this presentation on google docs here: https://tinyurl.com/y9q9fp52
As a community we often speak to the transformative work we do in our organizations to bust silos, collaborate interdepartmentally, build bridges, and extoll the values of understanding how our staff share interconnected goals. Often, we fail to apply these values to ourselves consistently as we navigate our careers and personal lives. Instead, we might passively deny how interconnected work and life are, or worse we might actively attempt to firewall them off. By acknowledging how these aspects of our lives influence us for better and worse, we can look for patterns, and learn from others in our community who have already gone through certain phases and can help those that haven’t yet done so.
During this session, hear from and ask questions of colleagues, each at different phases in their lives and careers, who will speak candidly about their experiences and concerns across a range of topics including: balancing school with finding a job, starting out in the museum world, managing people/projects, marriage/partnerships, raising families, transitioning to management, caring for aging parents, coping with loss, when to leave or find a new position in/out of the field, and preparing for retirement.
Slide deck from presentation to SIM MN meeting on October 25, 2018. Using a set of effective lenses can help us understand leadership and the promise of disruptive transformation. Strings together digital stewardship, systems thinking, positive disruption, people, and the need to disrupt (1) org structures, (2) leadership paradigms, and (3) talent strategy. Also available as a google presentation: https://tinyurl.com/yd99wknh
Lightning Talk given at the October 2018 Synapse Symposium "Envisioning a Regional Innovation Festival". A short sprint through arts innovation in Minnesota, and a provocation on bringing the different lenses of art and artist to bear on innovation practice - turning STEM to STEAM.
Slides (with notes) from Keynote address delivered July 20, 2018 to the 2018-19 National Digital Stewardship Art Cohort at the Philadelphia Museum of Art. Framing digital transformation and positive disruption through the lens of digital stewardship, systems thinking and The Innovator's Dilemma.
The Continuing Evolution of DAMs in the Nonprofit Sector
Nonprofit organizations are driven by their missions and for many decades they have delivered on those missions effectively by using primarily manual processes.
However, the world has changed dramatically. The digital transformation of the past two decades has resulted in an entirely new set of opportunities as well as challenges. In today’s world, nonprofits achieve mission-focused success and competitive advantage by implementing and leveraging best practices with digital technologies.
Managing information and digital content is vital, leading to the embrace of powerful digital asset management tools and practices. Viewed from the perspective of 2018, there has been a remarkable evolution, as organizations have adapted and thrived (or not) in this new, technological ecosystem. This session will explore how nonprofit organizations have evolved as they continue to fulfill their important missions.
Using an interactive case study format to include multiple perspectives, panelists from different types and sizes of nonprofits will share their stories. We will examine the origins of adopting new tools such as DAMs, the challenges faced, and the evolution that has taken place in our sector. We will look at changes to strategy over time, and the different ways that organizational structures have shifted in response. Through open sharing and plenty of audience participation, attendees and presenters will learn from each other, gain practical knowledge, expand professional networks, and set the stage for continued success.
Moderator:
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art
Panelists:
Jessica Berlin, Director, Digital Asset Management, American Cancer Society
Peter Dueker, Head of Web and Imaging Services, National Gallery of Art
Susan Luchars, Librarian and Archivist
Dr. Stephanie Tuszynski, Director of the Digital Library, The White House Historical Association
Museums and cultural heritage organizations wrestle with ticketing systems, finding it hard to access the data, apply complex discounting, and maintain brand experience. In 2017, two organizations took on innovative approaches to solve some of these problems. The Australian Centre for the Moving Image (ACMI) developed a new ticketing site internally, a Web product called Museum Nice and Simple Ticketing (MNST). Its key concept: a cart-less and login-less experience. Also in 2017, the Minneapolis Institute of Art (Mia) launched a new ticketing and transaction platform called Hive which uses an open source Web-standard approach to run transactions and work seamlessly with customers’ membership records in Salesforce. Both institutions recognize the complexity and stress of developing these systems. And yet, both ACMI and Mia took this route. The session will explore key details of each project, including the following:
– Why a ticketing project? What problem(s) were we trying to solve?
– How each platform was built;
– Similarities/differences between the organizations and projects;
– Integration—the word that scares all technologists.
This session is designed to be meaningful and useful for a number of different MW attendees, from senior decision-makers to software developers and the staff who spend their days working directly in ticketing and transaction systems. Attendees will learn real-world information about the technology, code base, APIs and UI/UX of each system. Attendees can expect an open discussion and active debate about the “best way to do this”—after all, not every organization can or should take the same approach. Attendees will take away practical knowledge about business systems, software development, and transaction processing that can be applied to their own organizations and professional careers.
Slidedeck from MCN.edu Conference, November 2017
While every organization’s leadership model is unique, many in the cultural heritage sector face shared challenges in defining and shaping what “leadership” means. This panel discussion will provide unique perspectives on leadership by including an emerging professional, a non-manager, a manager, and an executive - together exploring different traditional and innovative leadership models they’ve encountered and how those have played out for them individually and within their departments and organizations. Panelists will provide real-life examples from their experiences and the impact upon them professionally and personally. In addition, panelists will consider both the near-term horizon and the longer view in discussing the future of leadership in the cultural heritage sector. In the words of Catherine Aird, "If you can't be a good example, then you'll just have to be a horrible warning" (His Burial Too, 1973).
During the session, traditional hierarchical models will be compared with so-called Servant or Host leadership as well as the even newer model of a networked organization with decentralized authority. The aim of the session is both to inform and to debate a variety of leadership approaches in order to foster conceptual and practical knowledge. We will explore questions such as: What constitutes effective leadership? What is the role of a leader? What are the pros and cons of various forms of leadership? Is an organization’s leadership style malleable or fixed? How do considerations such as gender, institutional mission, workplace culture, personal and institutional values, and the wider cultural context impact individual and institutional leadership styles? What do you do if your own organization’s leadership style doesn’t match up with yours? Is it possible to “manage up”? What is the present and what is the potential future of leadership models in our sector?
Our panel, wide-ranging not only in experience and hierarchical level but also in terms of institution size, type, and mission, should allow an equally wide range of MCNers to formulate their own answers, and to take away strategies and practical tips for exercising personal leadership as well as influencing their institution’s overall leadership style.
#MCN2017-T43
With:
Claire Blechman @cblechman
Andrea Ledesma @am_ledesma
Meaghan Tongen @mltongen
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. Museum Marketing and Digital Strategy
(trying hard not to be terribly boring)
Art Museum Marketing Association, April 25, 2015
Douglas Hegley, Director of Media and Technology, Minneapolis Institute of Arts
@dhegley
http://www.slideshare.net/dhegley
16. Spectrum of MIA Content
Scholarly
Academic Newsworthy
Engaging
Narrative
Long Form
Important
Professional
Popular
Context
Short Form Introductory Social EphemeralFactual
Catalog Prof. Journals
Curator
NYT
Museum mag.
Arts Journal
Art Daily
The Art Newspaper
ArtStories
Wall Labels
Audio Guide
Text Panels
MIA Stories
artsy
VersoOSCI? Facebook
Flickr
Instagram
Twitter
SnapChat
Ads
Potential Audience: Long Tail Distribution
Research & Publish Engage & Market
18. “ … we do not ‘surf’ and the internet to us is not a ‘place’ or
‘virtual space’. The Internet to us is not something external
to reality but a part of it: an invisible yet constantly present
layer intertwined with the physical environment. We do not
use the Internet, we live on the Internet and along it.”
Piotr Czerski
“We, the Web Kids”
English translation by Marta Szreder
(Emphasis is mine)
It’s a Brave New World Out There
29. Let’s conduct a comprehensive search to hire a
seasoned executive leader to head an initiative to
plan for a committee to oversee a task force
dedicated to the implementation of state-of-
the-art technological solutions based on industry
standards, implemented by a cross-disciplinary team
spear-headed by a dedicated senior-level manager and
augmented by a carefully-selected team of outside
experts who can create the synergy necessary to blah
blah blah and spend every last cent
until there is truly nothing
left at all
etc.
Chief Technology Very Important Mucky-muck
30. The Ideal Museum Technology Leader
(combine ingredients, mix well and serve immediately)
(stirred, not shaken, please)
37. Learn to “Speak IT” in five easy steps!
Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think you
can help us figure it out?
We need to have an iPad app by
next week.
38. Learn to “Speak IT” in five easy steps!
Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think you
can help us figure it out?
We need to have an iPad app by
next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
39. Learn to “Speak IT” in five easy steps!
Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think you
can help us figure it out?
We need to have an iPad app by
next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Motivate by sharing
big goals
Our goal is to inspire visitors to look more
closely at the object.
Put a big touchscreen in the
gallery.
40. Learn to “Speak IT” in five easy steps!
Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think you
can help us figure it out?
We need to have an iPad app by
next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Motivate by sharing
big goals
Our goal is to inspire visitors to look more
closely at the object.
Put a big touchscreen in the
gallery.
Include, include,
include
We are in the early stages of planning
new content for the website; could you
join the meeting, lend your technical
expertise, and weigh in on the ideas?
We’ll let you know when we’ve
decided what you’re going to do.
41. Learn to “Speak IT” in five easy steps!
Consider Do Don’t
IT staff are dedicated
to being helpful
We’ve got a real puzzle, do you think you
can help us figure it out?
We need to have an iPad app by
next week.
IT staff are curious Let me fill you in on the thinking around
this new idea.
Because I said so, that’s why.
Motivate by sharing
big goals
Our goal is to inspire visitors to look more
closely at the object.
Put a big touchscreen in the
gallery.
Include, include,
include
We are in the early stages of planning
new content for the website; could you
join the meeting, lend your technical
expertise, and weigh in on the ideas?
We’ll let you know when we’ve
decided what you’re going to do.
Connect personally Would you like to have lunch next
Tuesday?
Steve or Bob or whatever your
name is, why are your systems so
slow?
42. The Museum Computer Network
http://mcn.edu/
The Museum Digital Technology Community
AAM
Media and Technology Network
http://aam-us.org/resources/professional-
networks/media-technology
New Media Consortium
http://www.nmc.org/
Museums and the Web
http://www.museumsandtheweb.com/
Twitter
#musetech
Drinking About Museums
https://plus.google.com/communities/
111090504723994696019
Connect
48. “ … to remain viable, museums must rethink not only what types of
knowledge they create, but how/with whom they create it, and finally
how they communicate it.” - Alex Bortolot, MIA Content Strategist (emphasis mine)
66. CRM & ENGAGEMENT GOALS:
1. Increase Membership by 100% in first full year
67. CRM & ENGAGEMENT GOALS:
1. Increase Membership by 100% in first full year
2. Collect data … lots of data
From this
To this
68. CRM & ENGAGEMENT GOALS:
1. Increase Membership by 100% in first full year
2. Collect data … lots of data
3. Use that data: drive decisions
69. CRM & ENGAGEMENT GOALS:
1. Increase Membership by 100% in first full year
2. Collect data … lots of data
3. Use that data: drive decisions
4. Individualized, personalized, recognized experiences
Source: http://www.ecommercebytes.com/cab/abn/y13/m07/i02/s04
70. CRM implementation: Spring 2015
Spring 2015
Integration: CRM, ticketing, loyalty
Summer 2015
Mobile
Fall 2015
Public Launch
November 2015
72. Operating
- discipline, expense
control, sustainability
Capital
- investment, capacity-
building
Corporate
- sell the vision, they are
recruiting talent Grants
- local, state, national
- tell your story, build
collaborations
Donations
- in-kind, technology-
specific
Individual/Trustee
- present a compelling
case, allow personal
involvement
I’ve been in the cultural sector since 1997, but before I ventured into museums and technology, my formal background was in clinical psychology. What’s that got to do with the topic at hand? Plenty, I will argue, because at the heart of it all is PEOPLE (and not, gasp, technology).
Digital Strategy v. Strategy Strategy: IMHO, it’s far superior to focus on the Main Thing; digital is in support of AND helping to drive that Main Thing
Let’s zoom into the MIA mission statement: concise, meaningful, vital. Let’s see if we can break it down even further.
Because, ultimately, THIS is NOT the goal. We do not strive to transform our institutions into halls of computing.
THIS is the goal: Happy Visitors! Engaged, excited, inspired, and “attached” to our organizations. We want them to think of us as their “third space” – not home, not work, but a familiar and comfortable place for community, connection, learning and FUN.
The MIA’s current strategic plan emphasizes Audience Engagment – top left. Note also the “Museum Lab” and “Omni-channel Approach” supporting strategies. We’ll circle back to those later.
Let’s explore, examine, discuss and share some ideas on the past, current, and future state of museum digital technology. This is NOT A LECTURE! Please “interrupt”, and don’t hesitate to share this with anyone you need to – I will post it on slideshare so that you can access it anytime.
Love the Film Noir feel of the retro audio devices. Technology in the cultural sector is not limited to audience-facing devices.
Technology not only supports all aspects of the business functions, but it is also an intrinsic resource for creating all of the intellectual production of the staff, storing that, and sharing it with the public.
Three things matter in digital technology: Content, content, content.
It doesn’t matter how pretty it is if it doesn’t tell a story. Elegant nonsense is STILL nonsense.
If it’s about people and experience, then at this point in history it’s about mobile, it’s about portability, it’s about a personalized experience.
In the 21st century, and B2C enterprise must embrace the fact that it is a digital publishing house. There are multiple channels (more appear all of the time), and it is important for all staff to “think like a writer”, including following best practices in content management and platform use.
In essence, a museum’s digital strategy is its audience engagement strategy; or at least an empowering force behind it. No doubt this is a journey, starting with the museum’s mission, then passing through the current strategic plan, our audiences, our activities, and finally coming back to the museum’s vision – or the WHY of what we do. That’s what museum technology is all about.
I know, I know. The classic, stereotypical IT operation is the “Department of No”.
It’s important that we drive change together.
I can give you strategy in less than 20 seconds: Hire talented staff + establish a real, meaningful vision + prioritize the work, focus on what’s most important + use the best methods available. Voila!
What NOT to do: hire another senior executive inhabiting a lofty title in a top-heavy organization
A capable technology leader will inhabit many different roles (wear a lot of hats) over time. Adaptability is key.
Attitude and character are traits; skills can be learned. This is forgotten so often that it’s absurd.
The importance of partnership and alignment
No guarantee that this will be easy. Work step by step, and accept that some steps will result in stubbed toes. Learn along the way.
Where the dialog and drive for innovation takes place. Connect your technology people to:
At the MIA, there are four important ACTIVITIES we’ve undertaken that are all driven by overall strategy. 1. Engagement through storytelling
2. Agile methodology
3. Enterprise-level content management
4. Customer Relationship Management, for personalization and loyalty
Simply making content and ideas accessible is no guarantee that they are interesting! In order to ENGAGE audiences, and connect them to what is meaningful and inspiring, it’s vital that we re-imagine our assumptions, along with our methods and our modalities, within a 21st century frame of reference.
As part of our overall approach to providing engaging content to our many audiences, we have undertaken a multi-year Digital Experience project. The first product we delivered was ArtStories.
ArtStories is built on an open-source platform developed at the MIA, called Griot. Available for free, it’s already been adopted by SLAM and FAMSF for specific projects. We expect more collaboration as we move forward.
ArtStories engage multiple audience types, and are written to encourage social interaction.
We’ve also deployed the platform at small object study tables.
ArtStories was built in an iterative cycle, with each new version put into the hands of our audiences EARLY so that we could listen to feedback and make adjustments fast.
The stories are shared on tablets in the galleries, and available on visitors’ own personal devices.
We want happy customers who love us, eagerly spreading the word.
How do you engage an audience that you DON’T KNOW? MIA offers free general admission, most of our visitors simply stroll in anonymously.
Currently, we only have data on Members who purchase Exhibition tickets (or transact to attend specific events)
Our strategy: a Customer Relationship Management “staircase”: implementing powerful tools to attain the goals of the DNA
Not only software, but also new ways of conceptualizing our audiences and how we engage with them. Key decision: adding a Free Membership level, and separating participation from philanthropy. Taking advantage of the entire array of tools to engage our audience like never before.
We see Membership and Loyalty as an interactive way to establish what is MEANINGFUL at the individual level, and then to leverage that understanding so that we can delight our visitors, regardless of how they interact with us. We will reflect back all types of participation, because we believe it will motivate behaviors. For example, kiva.org …
Kiva shows me – concretely and with images – what the impact of my giving has done for real people. This motivates additional participation.
Here are some (very early and rough) prototypes for how the MIA will provide similar data back to our participants. Of course, this is in addition to the other methods of communication, such as segmented emails, social media interactions, etc.
Of course, this is no small undertaking. We have ambitious plans, and of course everything comes with a price tag!
So let’s turn our eyes briefly to “the future” …
As an industry, we are on the cusp of really understanding and utilizing social media (and other technologies). Stay tuned. And share your approaches.
From central command and control, we’ve moved to distributed networks (cross-functional teams); next logical step is a mesh network, all nodes equally empowered and understanding wide range of impact.
Both approaches are viable and vital to innovation. Too often, both are ignored in favor of tradition and bias. We’ve got to keep working on this!
Technology as a true business partner: collaboration to reach goals, instead of controlled access and punishment for offenders.