Storytelling: It's a trendy buzzword, but what does it really mean? Whitney Meers joins us this month to discuss why storytelling matters and tactics to weave into your product and marketing.

1. WELCOME TO TECHFEST!
9:00
Whitney Meers
STORYTELLING
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#techfestclub

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3. #techfestclub
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4. STORY
TELLING
Why story matters

5. Hi, My Name is @whitneymeers

6. What is Storytelling?
Storytelling is the conveying of events in words, and
images, often by improvisation or embellishment. Stories
or narratives have been shared in every culture as a means
of entertainment, education, cultural preservation, and
instilling moral values.

7. But Really...
What is Storytelling?
Using digital elements to tell pieces of your brand's story.
Each digital element can also tell its own story.

8. What is Storytelling?

9. Why it Matters
”Numerous studies over the years have proven
that our brains are far more engaged by
storytelling than the cold, hard facts.”

10. Why it Matters
“When we read dry, factual arguments, we read with our
dukes up. We are critical and skeptical. But when we are
absorbed in a story we drop our intellectual guard. We are
moved emotionally and this seems to leave us
defenseless.”

11. Why it Matters
...is a full-service entertainment and corporate law firm. Representing both
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and counsels owners in the fashion and luxury industries, in the nightclub and
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We offer services in real estate, landlord/tenant, estate planning, matrimonial
and family issues, bankruptcy, immigration, and issues pertaining to the LGBT
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relating to contracts, insurance, partnership issues, intellectual property, and
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12. Why it Matters

13. Why it Matters

14. Why it Matters

15. Why it Matters
Stories influence us, and in fact, we often believe stories
have far less influence on us than they actually do (Green
and Brock).
Modelling works because change is easier with an
example (Green and Brock).
Studies show that the brain “lights up” in reacting to
imagery, truly transporting the reader to the events being
described (Granding, Thinking in Pictures).

16. Storytelling Tactics
Customize the story to the channel or device
while staying consistent with the brand
experience.

17. Storytelling Tactics
Use uplifting and humorous content.

18. Storytelling Tactics
Use data visualization.

19. Storytelling Tactics
Interactive / crowdsourcing content.

20. Storytelling in Web Design
Storytelling

21. Storytelling in Copywriting

22. Storytelling in User Experience

23. Storytelling in Sales

24. Storytelling in Corporate Culture

25. Storytelling in Customer Service

26. Takeaways
In the digital era, content is king.
Great stories provide real connections
between the audience and the person or
brand telling the story.
In both a personal and brand capacity, your
community is part of your story.

27. Takeaways
Your goal is to surround your consumers with brand
experiences (including stories), so they can self-select how
they want to interact with your brand.

28. What’s Your Story?

29. Thank You!
Let’s keep in touch!
wmeers@gmail.com
@whitneymeers
linkedin.com/in/whitneymeers
whitneymeers.com