Disney's digital transformation focuses on three pillars: investing in high-quality content, embracing technology to enhance consumer experiences, and improving operational efficiency. Key initiatives include the MyMagic+ wristband for personalized guest experiences and the Play Disney Parks app that engages visitors while waiting in line. Collaborations with Microsoft and ongoing research in AI and data analytics further support Disney's growth and digital innovation, leading to increased profits and customer satisfaction.

1. Disney’s Digital Transformation
Group 1
Smriti Tiwari-2019JULB01007
John George-2019JULB01013

2. Founders: Walt Disney, Roy Disney
Founded:1923
Industry: Mass Media
Headquarters: California
Employees:2,23,000
Revenue:69.75 bn $

5. Bob Iger, CEO of Disney
3 Pillars of Digitization
Invest most of the
capital in creating
high-quality,
branded content
and experiences.
Embrace
technology and
use it aggressively
to enhance the
quality of Disney’s
product and thus
the consumer
experience
Get closer to the
customer by
becoming more
efficient as a
company.

6. • Disney has a digital savvy leadership
• It encourages Digital talent at the top
• Disney organizes annual Disney analytics and
optimisation summit where key objective is to
share Anlaytics project ideas within the
organisation
Disney’s Digital Recipe

8. The $ 1 Billion MyMagic+ WristBand Project
• Unprecedented crowd control and data
collection through wearable technology
• Allows you to pay, enter your hotel room, get
food delivered at exact locations
• Less waiting times and easier logistics
• Company knows where to deploy staff ,how
to personalize experience

9. Functionality of MyMagic+
Convenience
Interactive Experience
Customization
Personalization

11. Uses data mining
to understand
past behaviours
and preferences
of individual
guests.
Forecasting
models to
determine the
vacation package
preferred by a
guest.
Example:
Offering low
priced hotels to
its guests leading
to repeated
business.
The call centre
analytics project
paid for itself “10
times over” in
the first year of
operation.
Analytics to improve Guest experience

12. Real Time Analytics at theme parks
Forecasting the
waiting time for its
various attractions
to enhance
experience.
Disney’s Fastpass7
means guests can
avoid long queues
by giving them a
one-hour window
For those waiting
in the regular line,
Disney runs
forecasting models
that predict
waiting times,
with the output
displayed for
guests to see.
Guests can decide
whether to enter
the queue, return
later or take a
Fastpass ticket8.

13. Improve Back-endoperations
Analytics to
streamline back-
house operations.
Uses forecasting
models to manage
its garment
inventory and
laundry.
Helps in ensuring
enough garments
available for cast
members
Minimizing
inventory and
unused costumes
on the shelf

14. Bricks and
Mortar
High-tech
stores
Interactive Consumer
Experience
Result: Disney’s store redesigns, including
usage of digital kiosks, helped it boost
sales and profit margins by 20%.

16. MagicBand or PhotoPass card links the
photos to the customers Disney Account
Unlimited downloads of your photos and
videos
Disney Memory Maker

17. Allows players
to mix and
match popular
Disney and
Pixar characters
A self-
constructed
video game
adventure
Costed over
$100 million to
develop
Turned out to
be one of the
top 10 best
selling games in
USA in 2013
Disney’s Infinity Video Game

18. The Play Disney Parks app
uses GPS location data and
mobile notifications
Let visitors earn
achievement badges, listen
to Disney songs, answer
trivia questions and play
attraction-inspired games
While waiting in line or
wandering the park
Play Disney Parks Application

19. Disney
Streaming platform
Disney Plus
26.5 million subscribers
Hulu
30.4 million Subscribers

20. Disney's Reply to streaming wars

21. DADisney Microsoft Collaboration
• Five -year Plan to introduce cloud technology to
Disney’s production and distribution processes in
entertainment.
• Through Microsoft Azure cloud technology, Disney will
get the ability to cut down on the different copies of
the same file.

22. Provide scientific and technological innovation to advance company’s media and efforts
• Disney Research Labs
Focuses on integrating
Artificial intelliegence,
Robotics , 3D printing
and Many more.
• Play the video to get
Disneys Research feed.

23. Ongoing investment in digital
Informal collaboration
between the Walt Disney
Company and various
academic labs.
Lab focuses on speech and
sound processing, artificial
intelligence, machine
learning, data mining,
materials, displays, sensors,
and embedded systems.
Tactile rendering of 3D
features on touch surfaces,
where an algorithm can
simulate surface friction of a
virtual object on a touch
screen
Using 3D Printing to produce
interactive speakers of any
shape

24. Disney’s Revenue
9.35
24.83
26.23
11.13
0 5 10 15 20 25 30
DIRECT -TO-CONSUMER & INTERNATIONAL
MEDIA NETWORKS
PARKS, EXPERIENCES AND PRODUCTS
STUDIO ENTERTAINMENT
SEGEMENT WISE REVENUE,2019
Total

25. Conclusion
• 20% increase in profits
• Increased Footfalls from Personalized
Digital Experience
• 90% of 10 million visitors using Magic
Bands gave an approval rating in
excess of 90% by 2015
• Ongoing Efficiency and Process
improvements as well as development
of new customer experience