Stories that-stick

Sticky = ,[object Object],[object Object],[object Object]

SIX PRINCIPLES : SUCCESs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of stories in a magazine ,[object Object],[object Object],[object Object]

Parts of a story ,[object Object],[object Object],[object Object]

Seek the 5 “W”s ,[object Object],[object Object],[object Object],[object Object]

THE VILLAIN : We assume people know and understand everything – so leave the basics out

FIND THE CORE ,[object Object]

Inverted pyramid : ,[object Object],[object Object]

Creating a story ,[object Object]

Lead ,[object Object],[object Object]

Wrap-up ,[object Object],[object Object]

Objective ,[object Object],[object Object],[object Object]

Simple = Core + Compact ,[object Object]

Writing a good story ,[object Object],[object Object],[object Object],[object Object]

Parts of a story ,[object Object],[object Object],[object Object],[object Object]

Answer these first ,[object Object]

Getting started ,[object Object],[object Object],[object Object],[object Object]

Six don’ts of a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Headline writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subheads handling ,[object Object],[object Object],[object Object],[object Object]

Managing intros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding paragraphs ,[object Object],[object Object],[object Object]

Using quotes ,[object Object],[object Object],[object Object],[object Object]

Additionally… ,[object Object],[object Object],[object Object]

Avoid ‘unnecessary’ words… ,[object Object],[object Object]

Conquering the comma ,[object Object],[object Object],[object Object],[object Object],[object Object]

Finally, the proof reading… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object]

Credible HELP PEOPLE BELIEVE ,[object Object],[object Object]

INTERNAL CREDIBILITY ,[object Object],[object Object],[object Object]

Emotional MAKE PEOPLE CARE ,[object Object],[object Object]

APPEAL TO SELF-INTEREST ,[object Object],[object Object]

Stories GET PEOPLE TO ACT ,[object Object],[object Object]

What Sticks ,[object Object]

Stories that-stick

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Editor's Notes