Made To Stick

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Made to Stick Handouts for the Business Book Club.

Presented by The Meyvn Group
June 16, 2009

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Made To Stick

  1. 1. Made to Stick Why Some Ideas Survive and Others Die June 16, 2009
  2. 2. About Chip and Dan Heath Chip, a Ph.D. psychologist, is a professor of organizational behavior at Stanford University’s Graduate School of Business. His research into urban legends and conspiracy theories – ideas that are wrong but so annoyingly sticky that they just won’t go away – led to a course entitled, “How to Make Ideas Stick.” Dan, a Harvard MBA, works as a consultant at Duke Corporate Education. A former researcher at Harvard Business School, he is a cofounder of Thinkwell, an innovative new-media textbook company. The Heath Brothers pay tribute to Malcolm Gladwell, the best-selling author who made “stickiness” a defining phrase in his book, The Tipping Point. Gladwell focused on what makes social epidemics leap from small groups to big groups. “Our interest,” say the Made to Stick authors, “is in how effective ideas are constructed.” Made to Stick is a national bestseller. Publishers weekly says it offers “an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. It’s fun to read, solidly researched and deserves wide readership.”
  3. 3. <ul><li>Sticky Ideas </li></ul><ul><li>are understood, remembered and create some kind of change – in </li></ul><ul><li>opinion, behavior or values. </li></ul><ul><li>Question: </li></ul><ul><li>What are some examples of situations where it is important for you to make an idea stick? </li></ul>
  4. 4. <ul><li>Principle 1: Simplicity </li></ul><ul><li>Find your core message and share it </li></ul><ul><li>in a compact way. </li></ul><ul><li>Question: </li></ul><ul><li>How do you find your core idea? </li></ul>
  5. 5. <ul><li>Principle 2: Unexpectedness </li></ul><ul><li>Grab peoples attention. </li></ul><ul><li>Question: </li></ul><ul><li>How do you get </li></ul><ul><li>your audience to pay attention? </li></ul>
  6. 6. <ul><li>Principle 3: Concreteness </li></ul><ul><ul><li>Ensure that the idea means the same thing to everyone in the audience. </li></ul></ul><ul><li>Question: </li></ul><ul><ul><ul><li>How do you make </li></ul></ul></ul><ul><ul><ul><li>your ideas clear? </li></ul></ul></ul>
  7. 7. <ul><li>Principle 4: Credibility </li></ul><ul><li>Make people believe your ideas. </li></ul><ul><li>Question: </li></ul><ul><li>How do you get people </li></ul><ul><li>to buy into your ideas? </li></ul>
  8. 8. <ul><li>Principle 5: Emotions </li></ul><ul><li>Tap into something people </li></ul><ul><li>care about. </li></ul><ul><li>Question: </li></ul><ul><li>How do you get people to have passion </li></ul><ul><li>around your ideas? </li></ul>
  9. 9. <ul><li>Principle 6: Stories </li></ul><ul><li>Prompt people to act via inspiration. </li></ul><ul><li>Question: </li></ul><ul><li>How do you get people </li></ul><ul><li>to embrace your ideas? </li></ul>
  10. 10. Frequently Asked Questions <ul><li>Do I need to subscribe to the BBC? How do I subscribe? </li></ul><ul><li>Yes, we would like to get to know you! To subscribe, visit our website and click on “Business Book Club”. </li></ul><ul><li>When is the next session? </li></ul><ul><li>The next session is July 21 st . The book is Orbiting the Giant Hairball by Gordon Mackenzie. </li></ul><ul><li>Where can I order books? </li></ul><ul><li>You can find each book on our website. Your purchases are processed through Amazon. </li></ul><ul><li>What if I wish to recommend a book for the BBC? </li></ul><ul><li>We always love new ideas! Please let us know your suggestions. If you are an author, please submit a review copy for consideration. </li></ul><ul><li>What does The Meyvn Group do? </li></ul><ul><li>The Meyvn Group is an organizational development advisory firm. We specialize in human resources consulting, training & development and business coaching. Learn more about us on our website. </li></ul><ul><li>How can I contact you with additional questions? </li></ul><ul><li>Contact us by phone at (515) 299-0983 or email at info@meyvngroup.com </li></ul>Visit our website at www.meyvngroup.com
  11. 11. $100 OFF! Use this coupon to receive $100 off one (1) seat in our signature program Leaders to Go! Offer is valid for September 16-17 class only . To redeem this limited time offer, visit our registration page and enter “L2G4ME” in the comments box. <ul><li>Not Your Typical Leadership Program </li></ul><ul><li>A Learning Laboratory for Business Leaders </li></ul><ul><li>This one-of-a-kind program immerses participants in a series of activities that allow them to: </li></ul><ul><ul><ul><ul><li>Learn the essential qualities of effective leaders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Discover a model for developing others </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Establish expectations and create accountability </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Build high performance leaders, teams, and organizations </li></ul></ul></ul></ul><ul><li>Who will be there? Managers, directors, administrators, department heads, vice presidents, and owners. Business professionals – just like you! </li></ul><ul><li>SEPTEMBER 16-17, 2009 </li></ul><ul><li>To learn more about this program and to register, visit our website: www.meyvngroup.com </li></ul>

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