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Made To Stick Powerpoint


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Group Project for the book Made to Stick

Published in: Business, Technology
  • can you please tell me How do the 2 steps for making ideas stick relate to the concept of "target audience"?
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Made To Stick Powerpoint

  1. 1. Kristin Klein Jamie Grzebielucha Kristen Koppers Shawna Ferreira Stacey Gonzales Brad Pitt our presentation will STICK with you
  2. 2. Look at the following images…. Do you know the company’s motto?
  3. 8. The Kidney Heist
  4. 9. By: Chip Heath & Dan Heath
  5. 11. Six Principals of Sticky Ideas <ul><li>S implicity </li></ul><ul><li>U nexpectedness </li></ul><ul><li>C oncreteness </li></ul><ul><li>C redibility </li></ul><ul><li>E motions </li></ul><ul><li>S tories </li></ul><ul><li>SUCCESs </li></ul>
  6. 12. Why do some ideas stick? Find a way to communicate an idea, so people will listen and care!
  7. 14. Write down a proverb. Write out the meaning of the proverb.