This document provides an overview of creativity and innovation as measured by the General Factor of Creativity assessment. It describes creativity as the ability to develop new ideas and solutions, and innovation as applying creativity to create new products or processes. The assessment measures 12 individual factors relating to idea generation, personality, motivation, and confidence, which are combined to derive an overall General Factor of Creativity score. The document explains that the score indicates the extent to which someone views themselves as creative and innovative.

1. General Factor of Creativity
Report for
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2. introduction general factor idea generation personality motivation confidence about us
your general factor of creativity
Welcome to me2
It holds the key to harnessing your creative power.
Creativity lies at the heart of
advancements in science, technology,
business, the arts and society.
Many have argued that creativity is
humankind’s ultimate resource.
Any endlessly repetitive task can be
automated by machine or computer.
Organisations employ people for
their unique ability to respond to the
environment in new ways. Dealing
with an unforeseen problem, helping a
customer or employee, or spotting an
“50% of creative output is opportunity for growth, it is the creation
generated by the square and implementation of ideas that makes
root of the number of us different and valuable.
employees”
Price’s Law me will help you to understand this
2
important resource and provide a basis
for the development of
your creative capacity
at work, at rest and
at play.
It’s not how creative you are
It’s how you are creative
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3. introduction general factor idea generation personality motivation confidence about us
using your report
Your me2 report describes how you see yourself with regard to
creativity. It comprises the General Factor of Creativity, which
is derived from twelve individual factors grouped
into four dimensions: idea generation, personality,
What do we mean by Creativity and Innovation?
Creativity is the capacity within individuals to
develop ideas for the purpose of solving problems
and exploiting opportunities.
Optimism drives creativity
There are many versions of the creative process, but the vast
majority are based upon four stages: preparation, incubation,
illumination and evaluation. This process can take minutes,
days or years for one person or many.
Innovation is the application of creativity to give rise to a new
product, service or process delivering something new and
better to the world.
factors relate to your challenges, your work, your colleagues
and your life.
Your me2 report can help you to increase your creative
means, challenge yourself and learn
from experienced practitioners. You
and exploiting opportunities more
often, in better ways and making
more of a difference.
A targeted development programme
and you should look to review your
progress by repeating me2 in
12-18 months.
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4. introduction general factor idea generation personality motivation confidence about us
idea generation
personality
motivation
confidence
idea generation
fluency
the extent to which a person easily
produces many ideas
originality
the extent to which a person produces
personality unusual ideas
incubation
curiosity the extent to which a person makes time
the extent to which a person engages for the non-conscious processing of ideas
with the external world and their own illumination
internal thoughts the extent to which a person experiences
ambiguity
the extent to which a person is
comfortable with uncertainty motivation
confidence intrinsic
the extent to which a person has a
tendency to derive pleasure from working
producing on personal challenges
generating and working with ideas competitive
the extent to which a person is motivated
sharing to compete
exposing their initial ideas achievement
the extent to which a person is hard-working
implementing and strives for excellence
turning a creative idea into reality
General Factor
of Creativity
The me2 General Factor of Creativity is comprised of twelve factors of Individual
Difference that together describe how you see yourself with regard to creativity.
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5. introduction general factor idea generation personality motivation confidence about us
your general factor of creativity
“Creativity can solve almost any problem. The creative act,
the defeat of habit by originality overcomes everything”
Measuring Creativity
me2 provides a score for your General Factor of Creativity. It gives an indication of the
extent to which you consider yourself to be likely to think creatively and approach problems or
opportunities with innovation in mind.
Your score on the General Factor of Creativity
is calculated using a statistical algorithm that
weights each of the different factors of me2
according to how strongly they relate to the
General Factor. It is not created simply by
averaging each of the 12 factors.
Note that the use of an overall score can give a
“People of accomplishment rarely sat back
simplistic interpretation and carefully consider
and let things happen. They went out and
the details within each of the individual factors. happened to things”
Leonardo da Vinci
Leonardo da Vinci is often considered to be one of the most creative people of all time. Far more
than an artist, he was a scientist, musician, engineer, inventor, geologist and architect. Da Vinci
embodies many of the key aspects of the me2
prepared to take on a creative challenge, communicate his ideas with clarity and passion and take
his concepts and implement them into some of the most ground-breaking inventions of all time.
Your General Factor of Creativity Score is
Overall, you see yourself as being considerably more creative than others. This indicates that
the mix of me2 factors and dimensions
0 1 2 3 4 5 6 7 8 9 10 that you see yourself possessing is
General
Factor of extremely similar to that often found in
Creativity people with highly developed creative
0 1 2 3 4 5 6 7 8 9 10
your creative performance but you should be aware that there may be negatives to your current
approach in certain contexts.
Development
You can improve your score on the General Factor of Creativity by working on each of the
12 factors in me2
feedback you receive throughout the rest of your me2 report.
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6. introduction general factor idea generation personality motivation confidence about us
your creativity profile
0 1 2 3 4 5 6 7 8 9 10
idea generation
fluency
originality
incubation
illumination
personality
curiosity
ambiguity
motivation
intrinsic
competitive
achievement
confidence
producing
sharing
implementing
0 1 2 3 4 5 6 7 8 9 10
How To Interpret Your Scores
Your factor scores are denoted by the shaded blocks. The white gap in the centre represents your
For example, here the score lies between 7 to 9 with a score of 8 most likely.
7 8 9 Your scores are calculated in comparison to a representative sample of the population.
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7. introduction general factor idea generation personality motivation confidence about us
idea generation
fluency, originality, incubation & illumination
idea generation
in your mind;; the idea generation dimension is concerned
personality with how you consider yourself to generate, experience and
motivation
confidence coming up with ideas
to be relatively natural
and easy, or someone
who might prefer to let
others take the lead in
this area.
The production of ideas
is the springboard for
The wheel is one of the greatest
innovations of all time creativity and even if this is not your
natural strength, there are many
techniques that you can learn to enhance your capacity for
idea generation.
The idea generation dimension is comprised of four factors:
will be explored in detail in the following sections.
For the originality factor, you will be reviewing the extent to
which you consider yourself to have unusual ideas. Within the
you prefer to make time for the non-conscious processing of
ideas. The last factor you will consider within idea generation
is the illumination factor.
This is concerned with
the extent to which
of inspiration and
sudden insight…
EUREKA!
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8. introduction general factor idea generation personality motivation confidence about us
idea generation
fluency
“The way to get good ideas is to get lots of ideas and
throw the bad ones away”
Linus Pauling
Measuring Creativity
to consider the extent to which
many ideas
phases of the creative process. The relevance, practicality and feasibility of these ideas are not
important at this stage. They are the raw materials from which successful innovations will be
developed and the more of them you have, the better.
Your Fluency Score is
You see yourself as an extremely
many ideas. When presented with a problem or opportunity, you are likely to see many alternative
courses of action. You do not need to
0 1 2 3 4 5 6 7 8 9 10 force yourself to produce ideas, it happens
naturally. This is a major strength when
you or your team are trying to solve
originality
problems or exploit opportunities. Not
incubation all the ideas you produce will turn out to
illumination
quantity to start with is a good foundation.
0 1 2 3 4 5 6 7 8 9 10
Be aware that generating a very large
number of ideas may intimidate others and discourage them from sharing their own, leading to
fewer ideas in total.
Development
You can never have too many ideas. Recognise your skills, value them and take every
opportunity to practise. There are many well established techniques for generating lots of ideas:
Attribute listing, Brainstorming, SCAMMPER,
The Kipling Method and many others. Review
how such techniques can form part of your
development programme.
If you are working as part of a team your skills
will be highly valued. Consider how you can not
only generate many ideas for the team, but also
help others to generate more ideas of their own.
They just keep coming Be aware of the stages of the creative process
and apply your talent when it is most appropriate. A stream of new ideas
when the team is working to evaluate those it already has may be unhelpful.
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9. introduction general factor idea generation personality motivation confidence about us
idea generation
originality
“All good things which exist are the fruits of originality”
John Stuart Mill
Measuring Creativity
The originality factor is about the surprising, the interesting or the different. Your score for
unusual. Originality describes the quality of ideas.
of daring to be different. Radical innovation occurred when consumers moved from candles to
Your Originality Score is
You perceive yourself to have an extremely high capacity to generate original ideas. When
producing new ideas you tend to come up with suggestions or concepts that others would rarely
consider. You enjoy the process of
0 1 2 3 4 5 6 7 8 9 10 thinking and tasks in which there is an
emphasis on being able to gather together
novel ideas and strategies.
originality
incubation Your ideas are important in the creative
process, even if they are not the ones that
illumination
0 1 2 3 4 5 6 7 8 9 10 give a fresh perspective to others and help
them solve problems in creative ways.
people with extremely original ideas can be perceived by others to be eccentric or strange and you
may have to work hard for ideas to be accepted.
Development
Your extremely high tendency to produce very unusual ideas is highly prized in many problem
solving situations. You should recognise the value of this and aim to produce a good range of
ideas in response to the challenges you are presented with.
You will always be able to improve the originality of your
ideas through breadth of experience and interest. The
world is a dynamic place;; be open to what is happening in
new stimuli.
feel awkward or question your own mind when you regularly
produce ideas that are out of the ordinary?
Equally, you may be seen as an attention seeker by others.
Consider ways in which you can communicate your ideas
and secure the support of others.
Originality is your responsibility
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10. introduction general factor idea generation personality motivation confidence about us
idea generation
incubation
“To write it took three months; to conceive it, three minutes;
to collect all the data in it, all my life”
F. Scott Fitzgerald
Measuring Creativity
The incubation factor refers to the extent a person will spend time on the non-conscious
processing of ideas. When you allow an idea to be incubated over a period of time, your brain,
even if you are not aware of it, is continuing to solve the problem. Ideas are combined and
recombined until a workable solution is found. This form of problem solving can be far more
powerful than your conscious efforts and can take place while you sleep.
Michelangelo spent 4 months contemplating the piece of marble that became ‘David’ before even
Your Incubation Score is
You see yourself as someone who has an extreme preference for spending a long time
incubating a problem rather than coming to a rapid conclusion. This tendency to delay judgement
contributes to idea generation, because
0 1 2 3 4 5 6 7 8 9 10 incubating an idea allows more obscure
ideas or alternatives to be considered.
In contrast, someone who comes to a
originality
conclusion quickly will often ignore all
incubation but the most obvious suggestions and
approaches. Your non-conscious thoughts
illumination
are quickly processing thousands
0 1 2 3 4 5 6 7 8 9 10 of alternatives, plus new stimuli are
automatically considered in your search
Development
Your extremely high tendency
solutions. You can incubate ideas for a few minutes, weeks, months or even years depending on
the nature of the task. By constantly having a problem to solve or opportunity to address during
your incubation, you will naturally produce many potential solutions. Write them down and keep
them for the evaluation stage.
Do you incubate problems because you want to avoid
the need to make a tough decision. Any decision is usually
better than no decision and meeting deadlines is also an
important part of successful innovation.
Ideas need time and space
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11. introduction general factor idea generation personality motivation confidence about us
idea generation
illumination
“Inspiration does exist, but it must find you working”
Pablo Picasso
Measuring Creativity
Illumination is the experience of sudden moments of insight. It can occur when you least
expect it and rarely when you are actively thinking about the problem. An important part of the
creative thinking process is the capacity to be open to and to register these sudden breakthrough
insights. All ideas have the potential to lead to innovation and should be captured whenever they
appear. This is not the time for critical evaluation.
Many Nobel Prize winners have had their ideas when they least expected. Our tendency to
experience illuminative moments when falling asleep, lying in the bath or travelling is so marked
studies. The most famous example of illumination is the story of Archimedes, suddenly realising
through the streets of ancient Syracuse.
Your Illumination Score is
You see yourself as someone who constantly experiences moments of illumination. You
are much more likely than other people
0 1 2 3 4 5 6 7 8 9 10 to have unexpected breakthrough ideas
when you are attempting to solve a
problem. Even though these moments of
originality insight are a regular occurrence for you, it
incubation is still possible to increase the chance of
them happening.
illumination
0 1 2 3 4 5 6 7 8 9 10
Illumination can lead to new insights into
familiar problems or issues. Because
the thinking process has been happening outside of your conscious awareness, the ‘rules’ with
diverting your thinking from work that requires concentration.
Development
Recognise these moments of inspiration,
capture them and write them down. Improve your skills
in this area through a combination of wide interests,
active thinking and wondering about your environment.
Consider how you can take steps to be exposed to even
more stimuli from even wider areas.
It takes no time to have an illuminative moment. If
Take a moment...look out the window
pencil and paper with you at all times and make a note of your ideas as they occur. Then put the
to focus on your original task.
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12. introduction general factor idea generation personality motivation confidence about us
personality
curiosity & ambiguity
idea generation Personality refers to the stable and enduring traits that make
you unique. Your personality traits guide how you prefer to
personality approach situations or the style you
motivation adopt, rather than your capacity to
do things.
confidence
The personality dimension is
comprised of two factors: curiosity
and ambiguity, each of which will
be explored in detail in the following
sections.
terms of the curiosity factor, you will
you seek to actively engage with
your own thoughts and the world
around you. The curiosity factor
is about your approach to asking
Curiosity is a strong questions and the extent to which
creative force
you query your understanding of the world.
Note, when you interpret the report, that most people are
the extent to which you are comfortable with uncertainty. It
is about whether you
see the world in terms
of ‘black and white’
or ‘shades of grey’
and determines your
tendency to develop
creative solutions
without having to see
the whole picture.
Tolerance for ambiguity allows you to progress
even when the picture is not clear
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13. introduction general factor idea generation personality motivation confidence about us
personality
curiosity
“Curiosity is the key to creativity”
Akio Morita
Measuring Creativity
The curiosity factor is concerned with the extent to which you engage with the external world
and your own internal thoughts.
Curiosity is what makes you wonder why something is the way it is, where it comes from, what its
purpose is, who it is for and when it may be useful. It helps us to identify a creative challenge or
the greater the raw material you will have to assist your creative output. This is why curiosity is so
important for your creative process.
You have the capacity to generate new ideas;; it is your curiosity that determines what the subject
of those new ideas might be.
Your Curiosity Score is
You see yourself as someone who is highly curious. You often have an urge to ask the
questions that are the starting point
0 1 2 3 4 5 6 7 8 9 10 for curiosity: Who? When? Why? What?
curiosity Where?
ambiguity
You have a strong desire to understand
0 1 2 3 4 5 6 7 8 9 10 the world around you, regularly pushing
people do the things they do, or to analyse trends. You will be inclined to challenge assumptions
and question if your environment can be improved.
approaches.
Development
Your high level of curiosity should be recognised and will
be a very positive signal to others. Your desire to explore the
new and the unfamiliar can be vital for the creative process.
You will likely see where opportunities exist to be exploited and
can help other people identify how things can be improved.
You can provide others with the permission to ask how things
could be made new and better.
what needs to be done? Do you only ever explore subjects that
to be most productive.
Look at everything from a
different perspective
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14. introduction general factor idea generation personality motivation confidence about us
personality
ambiguity
“The future is uncertain… but this uncertainty is at the
very heart of creativity”
Ilya Prigogine
Measuring Creativity
Ambiguity is the extent to which you are comfortable with uncertainty. We rarely have all the
People who learn to have a high tolerance for ambiguity have a better developed creative capacity.
Your Ambiguity Score is
You consider yourself to be someone who is extremely comfortable with uncertainty
and ambiguity. You are happy to make
0 1 2 3 4 5 6 7 8 9 10 decisions without complete information.
curiosity
rules prevent you from thinking.
ambiguity
0 1 2 3 4 5 6 7 8 The creative process involves repeated
9 10
attempts to produce something new and
better. The advantage to being very highly tolerant of ambiguity is that you will be unlikely to rush
to a decision due to the discomfort of not having all the facts. This will allow you to spend more
time combining different ideas and suggestions in order to produce more creative solutions.
of ambiguity.
Development
Your extreme comfort with ambiguity is a strength for many aspects of the creative process.
We invariably need to act on incomplete data and constantly seeking more facts to provide
certainty can paralyse an organisation.
conclusion and lose focus on other important aspects of the creative process such as time scales
appropriate to provide certainty for those who need it.
An extremely high tolerance for ambiguity may
increase the risk in the decisions you make.
Question whether this is the case and look to try
output with better information and experience. Ask
questions and ask more questions. Talk to users,
questions they may have, then seek your answers.
You can never have the full picture
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15. introduction general factor idea generation personality motivation confidence about us
motivation
intrinsic, competitive & achievement
idea generation Unless you are motivated to apply your capacity to generate
ideas, then creativity will not lead to successful innovation.
personality The motivation dimension is comprised of three factors that
motivation direct behaviour:
intrinsic motivation,
confidence competitive motivation
and a drive for
achievement, each of
which will be explored
in detail in the
following sections.
When you consider
Achievement has its own currency
extent to which you derive pleasure from working on personal
challenges. The intrinsic factor is about the motivation that
comes from within you. Note when interpreting your report
that most people are intrinsically motivated and your score
motivation factor, you will review the extent to which you are
motivated by competition and the chance to be rewarded.
The competitive factor is about the motivation that you draw
upon from your
environment. The
you will consider
is concerned with
your drive for
extent to which you
perceive yourself to
Achievement has its own currency
be hard-working and
ambitious. The achievement factor
is about your desire to excel.
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16. introduction general factor idea generation personality motivation confidence about us
motivation
intrinsic
“It’s kind of fun to do the impossible”
Walt Disney
Measuring Creativity
Intrinsic motivation is your tendency to be motivated by internal stimuli and drives;; to act
due to a sense of joy or challenge that comes from within. It is related to the things that you enjoy
doing. In terms of work, an indicator of an intrinsic motive is when you are happy to do a task
without thought of reward, or when you do not notice how long you have been working on it.
One of the most visible characteristics of people with a high creative output is that they often act
without interest in reward, fame, money or success. Most of the greatest artists lived a basic
lifestyle without any trappings of success. Van Gogh sold only one painting in his lifetime and
that was to his brother. Inventors toil for long, lonely hours with endless prototypes. The drive for
them to rise early and work late is usually their inner reserves of intrinsic motivation and not the
Your Intrinsic Motivation Score is
You see yourself to be frequently motivated by the joy or challenge inherent in the tasks
you engage in. The underlying drive for
0 1 2 3 4 5 6 7 8 9 10 some of the work that you do is that it
intrinsic
competitive
may also be more concerned with extrinsic
motives, like meeting the expectations of
achievement other people.
0 1 2 3 4 5 6 7 8 9 10
There are advantages for creativity in your
intrinsic motivation. At times you will be unlikely to work only until you have found a satisfactory
your internal motives with a focus on other motives, like deadlines.
Development
Consider whether you sometimes get particularly preoccupied with ideas or types of
what you enjoy, rather than what needs to be done? Effective
prioritisation of projects and tasks is a critical part of
successful innovation.
Are there times when you are not engaged with a task? This
may result in working only until you have found a satisfactory
idea or solution, rather than playing with ideas and concepts
The simple things in life are free
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17. introduction general factor idea generation personality motivation confidence about us
motivation
competitive
“The greater the obstacle, the more the glory in overcoming it”
Molière
Measuring Creativity
Competitive motivation describes the extent to which you compare your performance and
win at all cost. Sometimes, the less time you have, the harder you think, the more you focus and
the better your creative output.
Your Competitive Motivation Score is
You see yourself as having a balance. On one side there will be times when you want to
be competitive and to have your successes recognised, on the other, there will be times when
these issues are not so important to you.
0 1 2 3 4 5 6 7 8 9 10 You enjoy work that is both fast-paced,
intrinsic dynamic and which pressures you to
out-perform others, but you enjoy less
competitive
pressured or competitive work too.
achievement
0 1 2 3 4 5 6 7 8 Competitive motivators are powerful
9 10
shapers of the creative process. It can
be that people are pushed to the highest levels of creativity because they seek to do better than
help people to be creative when presented with challenges.
Development
Your balanced approach to competitive motivation is a real asset to aid your creative
output. Be selective over what projects you put extra effort into and decide where your time would
be best spent in order to have the greatest impact. Consider where your extra effort will deliver
greater returns, make time and put in the effort to win. When there is little to be gained, be
amount of effort into gives you the biggest pay off.
formula in everything you do, even if this results in a higher
rate of failure. This disappointment will help you achieve
more next time. In highly competitive organisations a ‘no’ is
celebrated as it takes you one step closer to a ‘yes’.
Would being a bit more competitive drive you to achieve
more creative if you were comfortable competing against
others. Finding supportive colleagues or a mentor could
help you achieve this.
Win at all cost
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18. introduction general factor idea generation personality motivation confidence about us
motivation
achievement
“Genius is one per cent inspiration and ninety-nine per cent perspiration”
Thomas Edison
Measuring Creativity
The achievement factor is concerned with the extent to which you perceive yourself to be
hard-working and determined, with a desire to strive for excellence. If intrinsic and competitive
describe the nature of your motivation, achievement describes its force.
Thomas Edison, inventor of the light bulb, used to apply for a new patent every two weeks and he
20,000 artworks in his lifetime. Nobel Prize winners produce twice as much research output in
their lifetimes compared to similar groups of internationally acclaimed scientists.
Your Achievement Motivation Score is
You see yourself as exceptionally achievement oriented. You place a very strong emphasis
on hard work, continuous personal
0 1 2 3 4 5 6 7 8 9 10 improvement and attaining excellence in
intrinsic how you approach work. You will prefer a
competitive
role in which you can chart your progress
and feel that you are becoming excellent
achievement at what you do.
0 1 2 3 4 5 6 7 8 9 10
Possessing a very strong desire to excel
can help you to overcome obstacles to seeing your creative ideas become a reality. Your focus on
achievement can help when your creative ideas are criticised or challenged by others. Be aware,
people who are extremely achievement oriented can be obsessive or place more emphasis on
achieving than building and maintaining personal relationships.
Development
Innovation is never easy;; you face challenges and obstacles at every stage. Your exceptional
drive to achieve is a major contributor to innovation. You can take a problem or opportunity and
see it all the way through to a successful result.
If you focus exclusively on continuous progress, without leaving time to explore ideas, you may
strive for excellence may result in a lack of sensitivity to the
thoughts, feelings or work-life balance of your colleagues.
This can reduce the overall creative output of the team.
Does your desire to achieve blind you to alternative ways of
working? Your very high standards may result in a strong
creative horizons can often be found when we are prepared
to suspend our normal processes and break the rules.
The harder I try, the more I achieve
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19. introduction general factor idea generation personality motivation confidence about us
confidence
producing, sharing & implementing ideas
idea generation
generation behaviours, personality traits and motivation.
personality
motivation to produce, share and implement ideas is of paramount
importance. A creative
confidence idea that stays inside your
head can not go on to be
an innovation that breaks
new ground.
is comprised of three
factors: Producing, sharing
and implementing ideas,
each of which will be
explored in detail in the
following sections.
It is natural to share
producing factor is about your willingness to approach a
situation or a problem with creativity in mind. Within the
sharing factor, you will be reviewing the extent to which you
factor is about being prepared to say what you think and to
reveal your ideas, even when they are not fully formed. The
last factor to consider is
ideas. The implementing
factor is about taking
suggestions and concepts
and making them happen.
Creativity applied
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20. introduction general factor idea generation personality motivation confidence about us
confidence
producing ideas
“The conventional view serves to protect us from the painful job of thinking”
John Kenneth Galbraith
Measuring Creativity
and working with ideas. It is not about whether you are creative, but if you are willing to try to be
or opportunity with creativity in mind.
Your Producing Ideas Score is
You perceive yourself to be extremely
with ideas. This is not to say that you necessarily consider yourself to be highly creative but
that you are happy to make an effort. When presented with a problem or opportunity you will
look to produce creative solutions. You
0 1 2 3 4 5 6 7 8 9 10 enjoy roles or tasks in which you get to
producing demonstrate your creativity and consider
sharing
challenges as opportunities to try out
new approaches.
implementing
0 1 2 3 4 5 6 7 8 9 10
particularly important in a work context,
unnecessary risks.
Development
Your desire to try where others may hold back is a tremendous asset. A journey of a
thousand miles begins with a single step and taking the lead in generating ideas will often inspire
others to follow.
their suggestions. This will have negative consequences for innovation, so consider how you can
be a positive role model and encourage participation.
be creative that you have an unrealistic faith in
damaging impact on your reputation, as you may be
perceived as arrogant.
There is an endless number
of possible ideas
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21. introduction general factor idea generation personality motivation confidence about us
confidence
sharing ideas
“You have to let people challenge your ideas”
Tom Kasten
Measuring Creativity
initial ideas. Creative output is increased dramatically when people are open and prepared to
share ideas. The collective life experience of a group is many times more than that of any one
individual, dramatically enhancing the stimuli for ideas. Every idea shared is a potential catalyst
for another suggestion as connections are made. This process is known as the Creative Multiplier.
The nature of the creative process often means that people can be reluctant to share early ideas
to avoid looking foolish. The idea may destroy a belief, approach or process that someone else
strongly supports. Early ideas often do not make sense but creativity depends on people being
open and prepared to share their ideas.
Your Sharing Ideas Score is
You see yourself as someone who is extremely open to sharing ideas. This can be very
important to stimulate further ideas in other people, which often lead to new levels of originality
in seeking solutions. When solving
0 1 2 3 4 5 6 7 8 9 10 problems and generating ideas in a group
producing setting, it is rarely about being the person
who comes up with the idea. Instead,
sharing
each individual idea is a contribution to
implementing a collective effort to solve a problem or
0 1 2 3 4 5 6 7 8 9 10 exploit an opportunity. Your willingness to
share your ideas can give people who are
for creativity. Yet, there can be disadvantages to a very strong willingness to share ideas, as it can
intimidate others or lead to you dominating team meetings.
Development
70 per cent of communication is non-verbal. Share ideas face-to-face;; few activities can
destroy a creative idea more effectively than a chain of e-mails. Your willingness to share ideas
is a real asset in a group setting. It shows that you are not embarrassed to being open and free
frequently sharing your ideas and dominating a meeting. Be mindful of the impact you may have.
their own ideas simultaneously. If you constantly share
your ideas at length with the group, you may be inhibiting
its creative output.
person with a different perspective may take the group in
a very different direction. Consider encouraging others to
idea stimulates one of your own.
The world is upside down
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22. introduction general factor idea generation personality motivation confidence about us
confidence
implementing ideas
“We all have possibilities we don’t know about. We can do things
we don’t even dream we can do”
Dale Carnegie
Measuring Creativity
on the extent to which you perceive yourself to be
inputs, and a creative idea that is not successfully implemented can never become an innovation.
Many people are good at using curiosity to identify interesting areas, generate lots of ideas, are
capacity or desire to evaluate and implement ideas, nothing happens.
Your Implementing Ideas Score is
You see yourself as someone
likely to enjoy roles in which you need to
0 1 2 3 4 5 6 7 8 9 10 make sense of an idea and devise the
producing necessary steps and activities to put a
plan into action.
sharing
implementing
0 1 2 3 4 5 6 7 8 9 10 or miscalculate the complexity or effort
required to see a creative idea through to
errors of judgement and poor implementation decisions.
Development
to successfully implement ideas is a real asset. Many
entrepreneurs are known for their capability to successfully exploit the raw materials available to
them and not necessarily for their creative ideas.
that any idea will go on to deliver strong results.
Project management techniques such as Critical Path
or Ishikawa can be combined with planning tools like
Mind Mapping to ensure rigour at the appropriate
time.
capacity to implement a creative idea? You may
underestimate the number of people, the specialist
project to completion, with negative consequences.
Making it happen
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23. introduction general factor idea generation personality motivation confidence about us
about us
E-Metrixx works in partnership with the Psychometrics at Work Research
Group at Manchester Business School to develop narrow-band
organisations. Psychometrics at Work
R E S E A R C H G R O U P
Manchester Business School
me2 has been developed with Dr Paul Irwing and Dr Mark Batey.
Dr Irwing is a world-leading psychometrician with over 30 years
APPROVED
achievement in research specialising in Individual Differences and Dr. Paul Irwing Dr. Mark Batey
of the world’s foremost authorities on the Psychology of Creativity.
organisations on the subject.
Other narrow-band psychometric tools include:
me2 registered 2010
Innovation The capability to generate new ideas and approach
opportunities creatively is the focus of me2. The skills required for
putting creativity into practice are different and require separate
assessment and development.
Culture and Values As organisations evolve rapidly, with mergers
and acquisitions often turning former rivals into colleagues, there is a
real need for insight to enable organisational culture and values to be me2 registered 2010
developed and sustained at all levels.
Business Administration Most business schools recruit using ability
tests. It is now accepted that motivation, attitude and personality are
also a vital part of success.
Volume Recruitment Temporary staff, drivers, contact centre staff,
security guards… important roles but not the most highly paid and often
exact organisational requirement and incorporated into online candidate
management systems, enable effective, low-cost recruitment.
Financial Irresponsibility
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data and information
contained within the me2
questionnaire, the General
Factor of Creativity Report
and support materials is
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E.info@e-metrixx.com W. e-metrixx.com Company No. 03679286 permission.
Version No: GFCDR 3.0.1
Private & Confidential © E-METRIXX MMXI 23