This document discusses lessons learned from international experiences with co-creation innovation. It makes the case that co-creation is the most powerful tool for customer-centric innovation. Some key challenges to co-creation across cultures include differences in what is socially acceptable, logistical issues like infrastructure barriers, and overcoming organizational reluctance to experiment. However, the document also shows that creativity can travel across borders with the right approach. Fundamentally co-creation works everywhere by focusing on universal human capabilities rather than perceived cultural differences.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
A quick synopsis of the Planningness Conference from last month. It's not comprehensive of the whole weekend of wonderful information, but a fun overview of some of the sessions I attended. Enjoy, share and please comment away!
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
Presentation of the Design Thinking Workshop Berlin
It is a brief introduction about what it is Design Thinking (check the links) and a guide to follow some creativity tools to work on the business ideas of the participants
Some tips for successful crowdsourcing that I learned during some crowdsourcing projects including the making of a movie,
Useful for everyone who considers crowdsourcing in his/her organisation.
A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
I design think, therefore I am a UX'er.Chris Jackson
My closing keynote from the inaugural UX Homegrown conference in New Zealand. It focussed on the need to bridge the perceived gap between design thinking and UX, building on my previous "Beyond Design Thinking" presentation. It identifies the richness and diversity of both approaches and how they are better when they are closely connected, especially when framed in a digital context.
I don't present from notes, so they aren't included in the presentation, so you just see text from the slides. I am currently writing a blog post about the presentation, which I will add a link to in due course.
A presentation about ways of working more creatively with consumers in co-creation work.
Given at the world Mass-Customisation, Personalisation and Co-Creation conference (MCPC 2011) in San Francisco.
A quick synopsis of the Planningness Conference from last month. It's not comprehensive of the whole weekend of wonderful information, but a fun overview of some of the sessions I attended. Enjoy, share and please comment away!
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This presentation shares some of the lessons learned.
Presentation of the Design Thinking Workshop Berlin
It is a brief introduction about what it is Design Thinking (check the links) and a guide to follow some creativity tools to work on the business ideas of the participants
Some tips for successful crowdsourcing that I learned during some crowdsourcing projects including the making of a movie,
Useful for everyone who considers crowdsourcing in his/her organisation.
A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
I design think, therefore I am a UX'er.Chris Jackson
My closing keynote from the inaugural UX Homegrown conference in New Zealand. It focussed on the need to bridge the perceived gap between design thinking and UX, building on my previous "Beyond Design Thinking" presentation. It identifies the richness and diversity of both approaches and how they are better when they are closely connected, especially when framed in a digital context.
I don't present from notes, so they aren't included in the presentation, so you just see text from the slides. I am currently writing a blog post about the presentation, which I will add a link to in due course.
A presentation about ways of working more creatively with consumers in co-creation work.
Given at the world Mass-Customisation, Personalisation and Co-Creation conference (MCPC 2011) in San Francisco.
The co creative organization of the futureNick Coates
A presentation about moving beyond NPD as the main focus of co-creation into more transformational ways of being that affect the whole organisation. We predict that the organization of the future will be co-creative (an adjective!). Presented at the World Mass Customisation Personalisation and Co-Creation conference (MCPC 2011) in San Francisco.
A look at what the world's biggest film franchise can teach us about better insight storytelling practices. By rejecting scientific narrative and copying from creative disciplines
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
Rapid Prototyping Learning Launch
Visualization Journey Mapping Value Chain Analysis
Customer Co-Creation
Assumption TestingConcept DevelopmentBrainstormingMind Mapping
8
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Rotman Magazine Fall 2011 / 17
WHEN DESIGNER HUGH DUBBERLY asked Tim Brennan of Apple’s
CreativeServicesgrouptodefinedesign forhisbook, How Do You
Design?,Brennandrewthe followingpicture:
While many business people appreciate the power of design,
a formal process for its practice has been elusive; until now.
by Jeanne Liedtka and Tim Ogilvie
Designing for Growth:
A Tool Kit For Managers
? $
Design, this drawing asserts, is simply magic – a mysterious
no-man’s land where only the brave dare tread. Such a definition
mocksthe ideathata formalprocesscouldpossiblyexist fornavi-
gating itsmanyhairpin turns.
Our advice: don’t be put off by Brennan’s view of design.
Design has many different meanings, and the approach we will
describe here is more akin to Dorothy’s ruby slippers than to a
magicwand:you’vealreadygotthepower;you justneedtofigure
outhowtouse it.Can the averagemanagerbe transformed into
the next Jonathan Ive? No more than your local golf pro can
turn you into Tiger Woods. But can you improve your game?
Without adoubt.
If Managers Thought Like Designers
Whatwouldbedifferentifmanagersthoughtmorelikedesigners?
Wehave threewords foryou: empathy, inventionand iteration.
4640 16_21.qxp:Layout 1 7/26/11 1:00 PM Page 17
Designalwaysbeginswithempathy–establishingadeepunder-
standing of those for whom you are designing. Managers who
thought likedesignerswould consistentlyput themselves in their
customers’ shoes. We all know we’re supposed to be ‘customer-
centered’, but what we’re talking about is deeper and more
personal than that: trueempathyentailsknowingyourcustomers
asrealpeoplewithrealproblems,ratherthanastargetsforsalesor
as a set of demographic statistics around age or income level. It
involvesdevelopinganunderstandingofboththeiremotionaland
their ‘rational’ needsandwants.
In addition,managerswho thought likedesignerswould view
themselvesas creators.Forallourtalkaboutthe ‘artandscience’of
management, we have mostly paid attention to the science part.
Taking design seriously means acknowledging the difference
betweenwhat scientistsdoandwhatdesignersdo:whereas scien-
tists investigate today to discover explanations for what already
is, designers invent tomorrow to create something that isn’t.
Powerfulfuturesarerarelydiscoveredprimarilythroughanalytics.
Theyare,asWalt Disneyoncesaid,“Createdfirst inthemindand
next in theactivity.”
Finally, design insists that we prepare ourselves to iterate our
way to a solution, somanagerswho thought like designerswould
view themselves as learners. Most managers are taught a linear
problem-solving methodology: define the problem, identify vari-
ous solutions, analyze each, and choose the best one. Designers
aren’t nearly so impatient – or optimistic; they understand ...
Co-Creation is not crowd-sourcing, or vice versa. But together, they can be a great tool to create something powerful.
Francesco D'Orazio (@abc3d) presentation at Open Hardware Conference, Dec 4 London at NESTA HQ
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
In this session, we will examine the notion of 'innovation' with the goal of enabling new ideas within your team. This starts by challenging the concept of what innovation means and where new ideas originate. Techniques will be offered for building a culture of innovation which include: how to curate ideas, inspire teams, build innovative mindsets, create better processes and deal with change.
By the end of the session, attendees will gain new strategies that foster an environment of empowerment, creativity and collaboration.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
Design Principles: The Philosophy of UXWhitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.
In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.
Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
13. What defines co-creation?
Creativity Collaboration Control
Focus on outcomes Interactivity Purposive;
Non-rational focus Snowballing often time-bound
Reaching new places Real-time component Organisation-led
‘creative’ approaches Social Facilitated
[not just choosing] [not a solo effort] [not organic]
14. Evolution of co-creation
pre-history 1960s 1970s 1980s 1990s 2000s 2010
Psychoanalysis
Participatory architecture
(Freud) User innovation
(Gehl, Price, Huth)
(von Hippel)
User-centered design
Open source movement
(Linux, Mozilla)
Psycho- Action Co- Open 3D
design Big Talk Communities
doodles Research Space printing
15. International examples
Brand Business Service Retail Product
innovation innovation innovation innovation innovation
Working with Collaborative Using hotel Co-creating the Co-creating the
customers to sessions for the staff across a ‘restaurant of interior of the
explore and new global network the future’, new fleet of
create a new management to generate leading to A380s, using
global brand team and their ‘local family concepts frequent flyers
platform for target experiences’, stores in UK, and designers in
Tempo, in Hong customers to the currency of France & the US,
Kong, Germany help launch a new breed of Germany Australia and
and Italy Virgin Poland loyalty scheme UAE
17. When it works, co-creative innovation…
…does it all earlier, quicker and with greater agility
Better Enhanced Stronger Reduced costs
engagement & creativity and insights, and time to
understanding commitment ideas, belief market
19. Better insights (Activia)
• The insights generated from the
community were 82% more effective
than those generated through traditional
methods. (Danone IPSOS Study)
• The community generated 47% more
insights than those produced using
traditional off-line methods (e.g. focus
groups)
• Insights fed into the development of the
Activia campaign: Tummy Loving Care.
• The campaign resulted in a +9% uplift in
base sales.
23. Myth 1
It’s just a big focus
group
In fact: co-creation’s a
different philosophy, a way
of working, not a format…
24. Myth 2
Consumers will
give you the
answer
In fact: the answer can come
from lots of places, and at
different moments
25. Myth 3
It’s about
consumers doing
the hard work
In fact: it’s not about
delegating decision-making,
it’s got to be collaborative
26. Myth 4
Consumers don’t
know what they
need
In fact: they are often very
good at telling us what they
need, if we listen for possibility
27. Myth 5
We need special
people, the 1%ers
In fact: we need to create
the right environment not
recruit ‘special’ people
28. We believe
1. 2. 3.
The best Co-creation The key
innovation is is the most driver of co-
customer- powerful creation is
centric, not tool for 360o
R&D-led doing this creativity
33. We believe
1. 2. 3. 4.
The best Co-creation The key Creativity is
innovation is is the most driver of co- a universal
customer- powerful creation is human
centric, not tool for 360o capability,
R&D-led doing this creativity not a skill
36. Think traders won’t write love letters? Think again
When we first met I had uncertainties and inhibitions, while you were
salivating. A few times I got upset when you put your hands in my
pockets rather inappropriately, but after your apologies and promise
to behave, we happily moved on.
Nobody does what you do nearly as well - though there are some things you
can't or so far don't want to do so I have to see someone else on the side until
you change your mind.
I appreciate that you're low maintenance and without many mood swings. I'm
always thrilled to manipulate your platform and sometimes overdo it, which
ends up costing me more than you. I'll be having a small corporate baby soon,
will you be able to take care of it? Raphael
The first time I heard about you was in industry chatter. The first time I saw
you I thought ‘wow this looks good’! Our first date was mmmm. I was
expecting you to deliver. As I got to know you better, I thought that must be in
the fine print. Our relationship now is tiring and things are going worse. In the
future, I can imagine us living apart unless you drastically change your ways
and there is a overhaul of your charts and reliability. Jters
38. Don’t let stereotypes limit your creativity
People will do things for
you, in most markets…
And it’s easy to assume
some are more different
than they actually are
Source: Communispace –
Breakthroughs without borders
45. Practical issues can often be a drag…
Broadband penetration in Peru CEO who can’t type in Chicago
Mortality rate in Africa Venues in Hong Kong
46. The usual international fieldwork issues apply
But co-creation can be demanding and place extra burdens on people
Long evening work? Punctuality? Local partners?
Factor in prayer time! Beware ‘Cairo time’ Recruiter says no…
48. In January 2012 we built L’Atelier Gervais
An online insight and innovation community of
300 Mums of 2-8 year olds
49. Don’t let fear get in the way of experimentation
De mon côté j 'ai toujours été bien ronde aussi depuis petite. Depuis que j'ai su que
I’m someone who’s always been a bit on the round side, even young. As soon as I
j'étais enceinte ma crainte est venu aussi de faire attention aux poids de mes
found out I was pregnant I started worrying about my boys’ weight. It wasn’t
garçons. Sans tomber dans l'excès. Mais comme tu l'écris je vis avec cette pensée
excessive, but just like you were saying, I am living with this secret thought and I
secrète et je les observe pour être sur qu'ils soient bien dans la norme si on peut
watch them to make sure they are ‘normal’ so to speak - Virginie
dire! - Virginie
51. Don’t let creatives ‘own’ creativity
The R&D department The creative agency
Consumers? Consumers?
Not grounded enough They haven’t trained for this,
They don’t understand how that’s our job; “step away
complicated it really is from the creative”
52. Thank you!
Dr Nick Coates | Consultancy Director Promise Communispace
ncoates@promisecorp.com 76-80 Whitfield Street
Phil Burgess | Consultancy Director London
pburgess@promisecorp.com W1T 4EZ
020 7082 1747