Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
Nourish Brands a marketing and advertising agency based in Melbourne Australia - we help brands grow. Specialising in FMCG, consumer and hospitality brands.
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
Nourish Brands a marketing and advertising agency based in Melbourne Australia - we help brands grow. Specialising in FMCG, consumer and hospitality brands.
A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
What can we do to be more creative? What exercises will help us to achieve that? What can we learn with children?
That's the questions I try to answer through out this presentation.
How to bring innovation to life within your organisation by embedding it within your culture and people.
Tools, insights and ideas to help you look at problems and solutions from a different perspective.
Key points taken from "Business Innovation: A little book of big ideas"
Welche Potentiale bietet das mobile Internet dem stationären Handel? Am 18.3.2013 durfte ich diese spannende Frage mit Axel Hoehnke und Jens Nitzschke im Rahmen einer Mobile Monday Veranstaltung diskutieren.
Mobiles Internet im Smartphone - always on, anywhere
Der stationäre Handel steht unter Druck: Die Innenstadtmieten steigen, die Umsätze stagnieren, Filialnetze werden zurückgebaut. Auf der anderen Seite werben Online-Händler, vor allem Amazon, dem stationären Handel immer größere Teile der Kundschaft ab. Internet-Zugangsgeräte wie Desktop-Rechner, Laptops oder iPads werden gern zuhause genutzt, um damit bequem vom Schreibtisch oder Sofa aus einzukaufen. Aufgrund ihrer Größe sind sie allerdings nur eingeschränkt für die Unterwegs-Situation geeignet.
Seit das Handy sich zum Smartphone gemausert und dem mobilen Internet Tor und Tür geöffnet hat, löst sich die strikte Teilung zwischen “unterwegs” und “zuhause” stetig auf. Always on, anywhere - als einziges Internet-Zugangsgerät ist das Smartphone-Handy - ähnlich wie Hausschlüssel und Geldbörse - unser ständiger Wegbegleiter. Überdies ist es ständig angeschaltet und mit dem Internet verbunden. Es weiß daher auch immer, wo wir gerade sind. Dadurch bildet das Smartphone ein attraktives Brückenmedium zwischen Online- und stationärem Handel und öffnet den Weg zu innovativen Cross-Channel-Strategien.
Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections to improve your fundraising?
Innovation isn’t the job of R&D or Marketing anymore. Innovation is everyone’s job – but most aren’t trained/experienced in innovation.
Whether you start at "small i" innovation or "BIG I" Innovation - can you really afford NOT to improve your innovation capabilities?
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
En esta presentación se realiza una descripción de las tramas AX.25 empleadas en el modo APRS y una descripción breve de los medios posibles para la modulación y demodulación de las mismas.
A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
What can we do to be more creative? What exercises will help us to achieve that? What can we learn with children?
That's the questions I try to answer through out this presentation.
How to bring innovation to life within your organisation by embedding it within your culture and people.
Tools, insights and ideas to help you look at problems and solutions from a different perspective.
Key points taken from "Business Innovation: A little book of big ideas"
Welche Potentiale bietet das mobile Internet dem stationären Handel? Am 18.3.2013 durfte ich diese spannende Frage mit Axel Hoehnke und Jens Nitzschke im Rahmen einer Mobile Monday Veranstaltung diskutieren.
Mobiles Internet im Smartphone - always on, anywhere
Der stationäre Handel steht unter Druck: Die Innenstadtmieten steigen, die Umsätze stagnieren, Filialnetze werden zurückgebaut. Auf der anderen Seite werben Online-Händler, vor allem Amazon, dem stationären Handel immer größere Teile der Kundschaft ab. Internet-Zugangsgeräte wie Desktop-Rechner, Laptops oder iPads werden gern zuhause genutzt, um damit bequem vom Schreibtisch oder Sofa aus einzukaufen. Aufgrund ihrer Größe sind sie allerdings nur eingeschränkt für die Unterwegs-Situation geeignet.
Seit das Handy sich zum Smartphone gemausert und dem mobilen Internet Tor und Tür geöffnet hat, löst sich die strikte Teilung zwischen “unterwegs” und “zuhause” stetig auf. Always on, anywhere - als einziges Internet-Zugangsgerät ist das Smartphone-Handy - ähnlich wie Hausschlüssel und Geldbörse - unser ständiger Wegbegleiter. Überdies ist es ständig angeschaltet und mit dem Internet verbunden. Es weiß daher auch immer, wo wir gerade sind. Dadurch bildet das Smartphone ein attraktives Brückenmedium zwischen Online- und stationärem Handel und öffnet den Weg zu innovativen Cross-Channel-Strategien.
Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections to improve your fundraising?
Innovation isn’t the job of R&D or Marketing anymore. Innovation is everyone’s job – but most aren’t trained/experienced in innovation.
Whether you start at "small i" innovation or "BIG I" Innovation - can you really afford NOT to improve your innovation capabilities?
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
En esta presentación se realiza una descripción de las tramas AX.25 empleadas en el modo APRS y una descripción breve de los medios posibles para la modulación y demodulación de las mismas.
Esta cumbre única reúne a los ejecutivos sénior de las áreas de suscripción, reclamos, procesos y tecnología en el campo de la automoción. Le proporcionará una hoja de ruta que le ayudará a prepararse para la fundamental transformación que sucederá en los próximos meses y años.
Plaintiff's presentation to New York County Supreme Court for $49 million in ...Ashemllc
Powerpoint to supplement an oral argument for Plaintiff's complaint against several defendants including New York University, a private wealthy New York not-for-profit corporation which has an endowment approaching $3 billion.
Plaintiff's claims include defamation per se, assault, intentional infliction of emotional distress, false imprisonment, negligence, freedom of speech violations, unjust enrichment, lack of good faith and fair dealing, front pay.
Plaintiff was expelled unjustly from an NYU affiliate, The School of Continuing Professional Studies, lost his health insurance, lost $80,000 of money spend on his education, and was literally "forced" out of NYU buildings on two occasions. This while Plaintiff maintained a exemplary track record while at the School, with a 3.74 GPA. No refund, no apology, and no justice.
Why? Plaintiff filed a lawsuit to find out....and get the justice he deserves....
CenPOS will create efficiency, mitigate fraud and will reduce the cost of accepting electronic payments without having to switch merchant services providers. We support mobile, recurring, EBPP and of coarse our state of the art Virtual Terminal.
David Smith - Global Futures and Foresight: Part 1Ian Green
David Smith of Global Futures & Foresights gives a fascinating insight into the trends that are emerging around the globe which are going to impact on your business and what it will mean for those operating in the packaging sector.
Thoughts on open innovation sandro morghen yutongoSandro Morghen
English version of my observations and conclusions on Open Innovation.
Presented at Hochschule Lucerne, Switzerland on Ocotober 3rd, 2012.
Interesting questions from students were:
Question: Why do you pay innovators for their time/effort rather than to follow the winner takes it all approach? What if people performe weak in a process?
Answer: Because in our process it is not possible to allocate one single author to an idea. The creative content is based on our process setup, a collective result. This is why we pay everybody equally. We don't see Innovation as a game/contest, we see it rather as a form of crowd labour. Being is hard work and it doesn't take a genius. Based on the fact that all innovators answer a whole set of subquestions throughout the process, we can diffuse the risk of receiving bad content from one person. After all, it's just not fair. In our tests we weren't facing quality issues, but of course, had to deal with people who were trying to misuse the system. However, this issue remains manageable with our platform and approach. In our tests we measured about 5% of participants who tried to add random/sabotage content. We are very convinced that we can bring this number with the right quality management tools.
>>>
Question: Are you already online?
Answer: We have a functional prototype which is online but we are going to take it down as we are finalizing our commercial version of yutongo.
>>>
Question: Are you giving support to customers with setting up a project?
Answer: Not in a consulting sense. But the app is based on a step-by-step process and we put all our strength and own creativity in reducing complexitiy and the self explanatory character of the website. You shouldn't be an expert to setup a project with yutongo.
>>>
And a bunch of more questions I unfortunately can't remember. Thanks Hochschule Lucerne for having me and for asking questions. Asking question is very good advisor if you are planning to be creative. Creativity starts with asking the right questions!
Best!
Sandro Morghen, CEO & Co-Founder of yutongo
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
This presentation was given at the 2012 Online Research Methods Conference in London, UK. The content focuses on an overview of crowdsourcing as a possible research methodology when appropriate.
Co-Creation & Co-Creativity - innovating together with end-users on-line and ...Liliane Kuiper-Hoyng
TNO has a lot of experience with off-line co-creation. On-line co-creation seems to offer benefits for the cocreation process, especially if it is integrated in the companies overall product development process. Current on-line tools also have some drawbacks, but these are quickly being improved in th new generation on-line co-creations platforms.
How do you promote innovation and creativity in an organization? And is there a way to manage a portfolio of projects in way that promotes new and innovative ideas?
Design Thinking for Code for Europe fellows.
Shortened version of my presentation delivered on January 22nd in Barcelona during kick-off of the Commons for Europe Fellowship Programme.
Einfach Für Alle - Mit dem KERN UX-Standard zu einer intuitiven und barriere...Christian Graf
KoliBri als barrierefreie Komponentenbibliothek und Basis von KERN wird kurz vorgestellt. Dann wird der KERN UX-Standard überblicksartig eingeführt. Besonderes Augenmerk bekommt das enthaltene Figma UI-Kit mit einem Grundset (v1.5.0) an designten UI-Komponenten. Im Anhang sind Hinweise gegeben, welche Tools dabei helfen können, die Barrierefreiheit von Webseiten und Apps zu prüfen, insbesondere auch nach dem neuen APCA-Kontrastberechnungsstandard.
Co-Referat zum Vortrag "Barrierefreiheit (a11y) in Design Systemen" von BennoLoewenberg auf der Working Products Monthly vom 24. April 2024.
Zwischen Himmel und Hölle - UX in Zeiten von KIChristian Graf
Von heutiger, anwendungsbezogener (oder "schwacher") KI getroffene Entscheidungen sind ihrem Wesen nach komplex und nicht immer direkt nachvollziehbar. Als Folge können Produkte, die maschinelles Lernen oder KI einsetzen, intransparent oder willkürlich wirken und überfordern viele Nutzer. Die Entwicklung von KI-basierten Systemen erfordert daher eine besondere Aufmerksamkeit, ggf. eine veränderte Herangehensweise und ein erweitertes Skillset beim UX-Design. Wir zeigen Beispiele auf, helfen beim Verständnis der neuen Herausforderungen und wollen Wege sie zu bewältigen diskutieren.
FIGHTCLUB - Marktforschung vs. UX-ForschungChristian Graf
as Verhältnis zwischen User-Research (Nutzerforschung als Teil des User Experience Designs) auf der einen Seite und Marktforschung auf der anderen Seite im Kontext Produktentwicklung wird in letzter Zeit immer wieder diskutiert. Während ein Teil der Community eher Unterschiede zwischen den beiden Feldern betont, stellt der andere klare Überschneidungen heraus. Wir berichten von einer kleinen Umfrage, deren Ergebnisse und unseren Recherchen zum Thema. Außerdem dokumentieren wir die Diskussion im User Experience Roundtable Hamburg vom November 2018 zu diesem Thema und geben am Ende Hinweise auf weitere Quellen.
UXcamp Hamburg 2016 - Prototyping Tools and WorkflowsChristian Graf
These: Jedes Projekt erfordert andere Prototypen
These: Jeden Prototypen nur einmal benutzen
Fazit: Es gibt nicht DAS Prototyping-Tool, wird es wohl auch nie geben.
Fazit: „Die offene und effiziente Kommunikation zwischen den Leuten im Projekt-Team ist wichtiger als jedes Tools.“
Great Banking Experience by Service Design - Banks vs. FinTechsChristian Graf
Cash money and banks as we know it will be gone in the near future. Digital financial services by new FinTechs will rule our everyday routines. This could be one scenario. Another could be that banks outrun FinTechs in the long run because of their established
customer base and big budget. Which of the two scenarios is more likely?
Together, we will look into the realities and opportunities of innovative concepts from Banks and FinTechs. Learnings from the past 15+ years of eBanking and new financial services will be presented. You will see how successful service designs for new banking services were created – both from FinTechs and from Banks. With the help of a Value
Proposition Canvas we will analyse some new digital financial services.
In the end, we will discuss the recent develoment in the FinTech realm: the first FinTech got a banking license in Germany. Now, time seems to be near that FinTechs and Banks compete even more, or they cooperate. The hypothesis is: FinTechs or Banks or Bank plus FinTech – it does not matter. What matters is how well the service meets the user needs and provides a great customer experience. And service design is a great way to create such services.
Materialsammlung zur Barcamp Session "Innovation mit Methode" auf dem UX Camp Hamburg 2012 und zur Barcamp Session "Innovationsmanagement" auf dem Barcamp Kiel 2017
IxDA12 - IxDA Local Leader Workshop - BreakoutsChristian Graf
Getting folks involved in leadership/volunteerism at the local level is the cornerstone for building strong Interaction Design communities. Here we learn about organizational challenges, approaches and successes that we can take back to our local
groups. Compiled and prepared by Raelynn Miles O'Leary.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kreative Produktinnovation - Zusammen, nicht allein!
1. Start-up Your Creativity!
A) “Find at least one solution B) „Find all solutions to
to balance 10 Nails on the top connect the nine dots
of another nail that is fixed with at most four straight
and standing up vertically!” lines without lifting the
pen!“
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 1
3. The problems of today
will not be solved by the
same thinking that
produced the problems in
the first place.
Albert Einstein
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 3
4. Creativität &
Innovation
„Innovation is the
creation of better or
more effective
products, processes,
services, technologies,
or ideas that are
accepted by markets,
governments, and
Beispiel: Werbeagentur Irniger
society.“ (Wikipedia)
One source of
innovation is
creativity/ideation
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 4
5. CREATIVITY IS A PROPERTY!
YOU HAVE IT OR YOU DO NOT HAVE IT
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 5
6. STRUCTURE IS BAD FOR
CREATIVE THINKING
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 6
7. THE LONGER THE BRAINSTORM, THE
BETTER
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 7
8. Anybody can be creative, but not
everybody tries.
Oleg Vishnepolsky
We’re all limitlessly creative, but
only to the extent that we realize that
we create our own limits with the
way we think. If you tell yourself
you’re not creative, it becomes true.
Brian Clark
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 8
9. Co-Creation as
Paradigm
Untapping the
ressources of many
Collaboration is a
must!
• Openness
• Knowledge sharing
• Put group goals first
• Mutual support
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 9
10. User Centered Participatory
Design Design
Questionnaires Workshops
Usability Tests Games
Observation Interaction
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 10
11. We often discount
cooperation, which
directly limits our ability
to create complexity.
Nathan Shedroff
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 11
12. Let’s Play!
The coffee pot game:
“Individually write down 30
ways how to use a coffee
pot!”
The ‘2nd thumb’ game:
“Let’s collect 50 ways how
to use a 2nd thumb.”
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 12
14. 3000 Ideas The truth about
product development
100 exploratory products
10 well-developed projects 3000 Ideas =
1 Commercial Success!
2 full-fledged product launches
1 successful product
Source: Stevens, G.A. and Burley, J., “3,000 Raw Ideas
= 1 Commercial Success!”, (May/June 1997) Research
Technology Management, Vol. 40, #3, pp. 16-27.
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 14
15. Progress of Idea
Generation
Many not-so-creative
ideas in the unload
phase (first 10min)
Fewer ideas after that
but with higher
probability of being
creative.
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 15
16. it‘
Ok, it‘s hard
(we‘
(we‘ve known
that before...).
And now?
Presentation Title | Author City, 03.08.2011
Kreative Produktinnovation - |Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 16
17. General Approach
At least 2 phases:
Generate Ideas
„Ideate“
(divergent):
Quantity
Matters
Select Ideas
„Iterate“
(convergent):
Quality Matters
The INNOWIZ methodology
18. Source: Design Thinking: 4 Steps to Better Software
http://www.stickyminds.com/s.asp?F=S16503_COL_2
19. 1.
Design Thinking
Understand
the problem Model by Jeff
Patton
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 19
20. 2.
Identify Design Thinking
solutions: Model by Jeff
Ideate! Patton
Source: Design Thinking: 4 Steps to Better Software
http://www.stickyminds.com/s.asp?F=S16503_COL_2
Source: Design Thinking: 4 Steps to Better Software
http://www.stickyminds.com/s.asp?F=S16503_COL_2
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 20
21. 3.
Refine and
validate:
Iterate!
Source: Design Thinking: 4 Steps to Better Software
http://www.stickyminds.com/s.asp?F=S16503_COL_2
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 21
22. 4.
Create a
plan!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 22
23. “Clear goals vs.
fuzzy goals”
• A business process works
fine for clear goals.
• Creative projects are based
on intuition, hypotheses and
guesses.
1 successful product
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 23
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 4-8
24. “Why Games in
Business?”
Fuzzy Goals!
• It’s like a voyage of
discovery!
• But how do you set a course
when the destination is
unknown? Imagine the
world!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 24
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 5
25. Game Design
• Target State ‘B’ (fuzzy):
What does victory look like?
A prototype, project plan, list
of ideas
• Act 1 (open): introduce
players, developing themes
and ideas
• Act 2 (explore): explore and
experiment with the themes
• Act 3 (close): come to
conclusions, make decisions,
plan for actions
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 25
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 9-10
26. Creating Artifacts
and Meaningful
Space
• Nodes: Clusters & Piles
• Linking
• Borders
• Axes
• Circles and Targets
• Metric vs. Ordered Space
• Grids
• Landscapes and Maps
• Metaphors
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 26
32-39
27. Spielregeln
Selbst erarbeiten lassen
oder einige vorgeben
und vom Team
ergänzen lassen!
Sollten stets sichtbar
sein!
Idee: Unterschreiben
lassen!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 27
31. Templates
Flipchartplakate
»bikablo®
posters«
(Neuland)
Available in Confluence:
https://confluence.xing.hh/confluence/download/attachments/4
0211653/Auszug_bikablo2.0_Poster- 31
Templates.pdf?version=1&modificationDate=1323946052962
32. http://ecx.images-amazon.com/images/I/918l4-kc2hL.jpg
Card Decks
„Ideenrausch“
(physical)
Ideenrausch by Anja
Ebertz (111
questions to boast
your fantasy)
amazon.com/images/I/41HkTrecdaL._SL500_AA300_.jpg
Thinkpak by Michael
„ThinkPak“ Michalko (45 "idea
stimulator" cards,
and 9 evaluationom the
http://ecx.images-
fr
Available
technique cards )
pr esent ers
33. Card Decks
(virtual)
IDEO Method Cards e!
i on f or fr e
iPad Vers
www.ideo.com/work/method-cards/
Dan Lockton‘s Design
with Intent Cards
n for fr ee!
PD F V ersio
www.designwithintent.co.uk
34. Mix and Improvise!
http://www.zazzle.com/i_love_improvisation_heart_custom_p
ersonalized_tshirt-235782520332281963
Image Source:
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 34
35. Practice, practice,
practice!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 35
38. Low Tech Social
Network
• Warm up when a fairly new group
comes together!
• Draw your name, a simple
mnemonic aid [Eselsbrücke] to
remember your name and some tags
for your interests on a piece of paper.
• Put it on the wall explaining who
you know in the room. If the person
that connects you is not there, draw
this person.
• Variety – if the people know each
other pretty well: Write down three
things others don’t know about you –
1 successful product now let the group guess who it is!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 Source: Gamestorming. Gray, Brown, Macanufo, 2010,38 105
S.
39. Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 39
Source: Gamestorming. Gray, Brown, Macanufo, 2010 , S. 105
40. Anti-Problem
• When you are already
working on a problem but
running out of solutions.
• Ask for the current
problem’s opposite: What
can we do to avoid that
users buy our product?
• The more extreme the
better!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 Source: Gamestorming. Gray, Brown, Macanufo, 2010, 40 80
P.
41. Graphic Jam
• Warm up Game to turn on
parts of our minds that we
usually don’t activate in a
typical business setting.
• Collect terms that the team
has trouble visualising.
• Select randomly and ask
players to draw a visual
representation within 2-3
Minutes.
1 successful product
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 41
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 96
42. Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 42
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 96
43. Unser Thema heute:
“XING Café – how should a real life
networking place for XING look like? What
does it need to improve your professional
networking?”
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 43
44. Brain Writing
• Individually write down as
many ideas and
requirements as possible for
the new XING Café.
• 5 Min.
• When you’re done share
your thoughts with the
others!
Source
Creativity, innovation and change: technique library. Open
University B822/Course reader, John Martin, Ros Bell. 2009
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 44
46. Design the Box
Game can help facilitating any
vision-oriented discussion:
“The best self representation in
the internet”
• Phase 1: Fill the box
• Phase 2: Make the box
• Phase 3: Sell the box
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 161
46
47. Source: Gamestorming. Gray, Brown,
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 Macanufo, 2010 , P. 161
47
48. Walt Disney
Method
Take three
Perspectives
• Dreamer
• Realist
• Critique
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 48
49. The Realist
FOCUS
The Dreamer The Critic
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 49
50. Extending Walt
Information Disney: Six Hats
Optimism
Alternatives
Feelings
Devil's advocate
Managing
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 50
51. SCAMPER
Substitute
Combine Put to other use
Adapt/Adjust Eliminate
Modify Reange or Reverse
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 51
52. Brain Sketching
• Sketch the perfect XING Café
– consider the previously
selected requirements!
15 Minutes
• Put your idea in the middle
and receive inspiration.
• Share your results in the
plenum.
Source
Creativity, innovation and change: technique library. Open
University B822/Course reader, John Martin, Ros Bell. 2009
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 52
54. 100-EUR-Test
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 232
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 54
55. NUF-Test
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 245
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 55
56. Start, Stop,
Continue
• What are things we need
to START doing?
• What are we currently
doing that we can or
should STOP?
• What are we doing now
that works and should
CONTINUE?
• Share the results!
Source: Gamestorming. Gray, Brown, Macanufo, 2010, P. 249
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 56
59. Conclusion
People are central
Innovation as process
with phases: Goal
Setting, Divergent,
Recombination,
Convergent
Creativity techniques
Anyone can be
innovative!
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 59
60. There is more we
could talk about
Other Techniques
Pitfalls & Patterns
Group processes
Managing innovation
Case studies
How to support
teams for
successfull
innovation
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 60
61. True brilliance is rare, but
I think creativity in people
is the norm and not the
exception.
Mark Parker
in „SPARK – Be More Innovative through Co-Creation“
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 61
62. Thank you Britta Ullrich
User Experience Manager
Britta.Ullrich@xing.com
for your kind
attention!
Christian Graf
UX Manager & Moderator
graf@ifluxplus.com
63. Literature about Creativity &
Innovation
De Bono, E. (2008). Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas. Berkeley, CA :
ULYSSES PRESS
Gray, D., Brown, S., & Macanufo, J. (2011). Gamestorming : a playbook for innovators, rulebreakers, and
changemakers. Beijing : O'Reilly.
Heers, R. (2006). Just use it. Göttingen : Cuviller Verlag.
Higgins, J.M., & Wiese, G. (1996). Innovationsmanagement. Berlin: Springer.
Jaworski, J., & Zurlino, F. (2006). Innovationskultur: Vom Leidensdruck zur Leidenschaft. Frankfurt/New York :
Campus Verlag.
Michalko, M. (2003). Thinkertoys : a handbook for creative-thinking techniques (2nd ed.). Berkeley, CA : Ten
Speed Press.
Paulus, P. B., & Nijstad, B. A. (eds.) (2003). Group Creativity: Innovation through Collaboration. New York :
Oxford University Press.
Rickards, T. (Ed.) (2009). The Routledge companion to creativity. London : Routledge.
Stein, M. I. (1975). Stimulating Creativity Vol.2 Group Procedures. New York: Acedemic Press.
Winsor, J. (Ed.) (2006). SPARK – Be More Innovative Through Co-Creation. Chicago, IL: B2 Books.
+ see Take Home Sheet (available by email as well)
64. Solutions for Initial Problems
A) 12 Nails on top of one nail head
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 64
65. B) Solution 1
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 65
66. B) Solution 2
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 66
67. B) Solution 3
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 67
68. B) Solution 4
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012 68