The document summarizes information about various retail stores located in different areas of Ahmedabad. It provides details about the store formats, product assortments, customer profiles, operational details, and competitive landscapes of stores ranging from specialty apparel and electronics boutiques to automobile dealerships, pan shops, grocery stores, and marble/tile merchants. Key areas discussed include CBD, Gota, and isolated store locations catering to different customer segments across income levels.

1. Retail Store Location Group 6

2. CBD CG Road

3. Overall Features Customer Profile – Middle and Upper Income level people Type of stores – Mostly specialty stores nad departmental stores like Gini & Jony, Provogue, Puma, Bose, Samsonite, Titan watches, Wills Lifestyle, Jade Blue, Jewellery Stores (don’t remember names), Ford Showroom Layout – Well distributed and partitioned (distinguishable), ample space. Generally decent parking facilities Prime location with major visibility and traffic Somewhat saturated for some categories like apparels, due to presence of many retailers

4. Wills Lifestyle (apparel) Limited assortment (400-500 SKUs) including Soap, Shampoo and Body Wash Not much of visual merchandising instore (Sale not displayed prominently) Large open space with sufficiently big changing rooms Working hours 11am-9pm Primary area 8-10km, Secondary 10-15km Corner store (location) with good visibility on Ground Floor Good parking facility Traffic and footfall low Competing on differentiation High saturation due to presence of many apparel stores nearby Operating as a competitor Rental lease with renewal every year Approx. 1800-2000 sq. ft

5. BOSE Company owned store, part of Iscon Arcade on Ground floor Limited assortment to cater to home solutions need. Assortment: Headphones, Amplifiers, Multimedia Players, Home Entertainment Systems, Sound Docks Operation Time: 11am-8.30 pm Primary area – Ahmedabad, Secondary Area – Gujarat; only 2 stores in Gujarat Good store visibility Competing on differentiation Good visual merchandising – Good well lit displays, with sufficient information Footfall: 10-20/day; Conversion rate: 3-4/day Area : 1500+ sq. ft. Rental + Electricity + General Maintenance costs Ample parking – Outside + Basement

6. Cargo Ford Assortment: 4 cars – Figo, Fiesta(classic), All new Fiesta, Endaevour All type of accessories available Layout – 1 st Floor: Showroom + Pantry + Meeting Rooms + Toilets; Ground Floor: Administrative office + accessories; Backyard : Servicing of Cars Good displays with lots of danglers (from ceiling) a TV screen showing latest ads and PR activities of the products Furniture and seating space for about 15 people along the cars displayed Total Area: 8000 sq. ft. (approx) Main dealer in Ahmedabad, Primary Area: 20-25 km, Secondary: 80-100km Competing on differentiation Store Timing: 9 to 9 Footfall: 15-20/day, Conversion Rate: 5/day Operation cost – Rent + Electricity (including A/C) + Peripherals

7. SBD

13. Ashok Pan House Customer Profile: Rich, well to do people (middle, upper middle and upper class) who look for services in a pan house. Size: 250 sq feet

15. Store Mix All types of cigarettes and pan shop items (including the foreign brands) All hukka items (flavor, coal etc) Foreign chocolates Expensive deodorants and perfumes Expensive waist belts and wallets Expensive and trendy accessories

21. Working hours: 9 am to 1am Approx footfall: nearly 150 people Price and differentiation: high end services but also charged high price Trade area: primary and secondary.

22. Operation cost: the owner does not come to the store. He has appointed 3 staff members who after the entire store. Traffic and parking: very busy road. Hugh amount of traffic and very hard to find a parking place Saturation of area: very high. There are 5 such high end pan shops in this area itself.

23. ISOLATED STORES

25. Panachand Zaverdas and sons Customer Profile: A wide range of customers are included here. A wholesale grocer so customers from middle class to upper class are included. Size: 600 sq feet

27. Store Mix Basically a grain merchant. Includes wheat, rice, jaggery, pluses etc. Has more than 20 varieties in each category Each category has products suitable for middle class as well as upper class.

32. Working hours: 10 am to 7pm Approx footfall: nearly 30-40 people Price and differentiation: high end services but also charged high price Trade area: primary, secondary and tertiary

33. Operation cost: owner has appointed staff for the regular work. They also have a delivery van. Traffic and parking: good parking space and less traffic. Saturation of area: very low. No other shop such as Panachand Zaverdas and sons in ahmedabad

34. NBD

40. Patel Dairy Customer Profile: Upper middle class, middle class and lower class people and a small portion of upper class people frequently visited these stores. Size: 200 sq feet

41. Store Mix Whole milk, buttered milk, condensed milk and skimmed milk Whole eggs Soft margarine Yogurt (low, non fat, non-sugar added) Cheese- Normal, Low fat cheese and extra low fat cheese Ice-cream (low, non fat, no sugar added Curd

42. Working hours: 9 am to 9pm Approx footfall: nearly 30-35 people Price and differentiation: standard prices charged Trade area: primary

43. Operation cost: the owner generally sits at the store. He has appointed 1 staff member to assist him who helps looking after after the entire store. Freezer is used in the store. Traffic and parking: very busy road. Huge amount of traffic and very hard to find a parking place Saturation of area: high. There are couple of such stores in near vicinity.

44. Yogeshwar Stores Customer Profile: Upper middle class, middle class and lower class people frequently visited these stores. Size: 200 sq feet

45. Store Mix Aerated drinks, juices Chocolates, wafers, chips, Maggi, ready to eat food, biscuits Dry fruits, butter, cheese Bread- Wheat Bread, Brown Bread Soaps, detergents Jelly, cake mix

46. Operation cost: the owner generally sits at the store. He has appointed 2 additional staff members to assist him who helps looking after after the entire store. Refrigerator is used in the store. Traffic and parking: very busy road. Huge amount of traffic and very hard to find a parking place Saturation of area: high. There are n no. of such stores in near vicinity.

49. Strings Gota Area

50. Store Name: Ratnam Store EmporioOwner: Jetendra Bhai Store is 28 year old Area chosen by his father, believes he did so because he saw potential in the future Customer come from entire Gujarat, Ahmedabad, Gandhinagar, etc... Warehouse kind of layout Area: 60 X 150 Entire stock is kept here, huge stock Isles for walking, goods are neatly stacked in rows Store Timings: 9 am to 7 pm No Parking but there is enough area outside the store to park at owners risk Daily Footfall 2 to 3 ppl Conversion: 50% Customer profile: Small Construction people as well as families, very diverse B2C market Assortment: Marble, Tiles, Kota Stone

51. Store Name: City TilesOwner: Prakash Bhai Store is 9 year old Area chosen because of the reputation of Gota as being a Marble Market Customer come from Ahmedabad only Showroom kind of layout Area: 30 X 15 Entire stock is kept in the store, small stock Isles for walking, goods are neatly displayed collection. More designer Marbles and Tiles. Good Display. Store Timings: 9 am to 8 pm No Parking but there is enough area outside the store to park at owners risk Daily Footfall - Didn't say a number, said it is impossible to give a figure Conversion: Didn't say a number, said it is impossible to give a figure Customer profile: for home usage kind of customer profile, families, etc... B2C market Assortment: Marble, Tiles, Kota Stone, Wash Basin, Bathroom Fittings

52. Store Name - Dunno [Sorry, make up something] Owner: Bharat Bhai Store is 4 year old Area chosen because of the reputation of Gota as being a Marble Market and relatively cheaper real estate as compared to the kind of market it is. Warehouse kind of layout Area: 40 X 150 Entire stock is kept here, huge stock Isles for walking, goods are neatly stacked in rows [See picture] Store Timings: 9 am to 6 pm No Parking but there is enough area outside the store to park at owners risk Daily Footfall Didn't say a number, said it is impossible to give a figure Conversion: Didn't say a number, said it is impossible to give a figure Customer profile: Mainly Small Construction houses Primarily B2B market, also B2C Assortment: Marble, Tiles, Kota Stone, can get other construction related products if requirement stated by the customer

53. Another Small observation: Surrounding area is a very popular area, lot of food hawkers and small stores with clothing and cosmetics. Mainly target at the low income working class.

54. Thank You