Retail Formats covered in Mumbai

1. The City of 7 Islands … The City of Boom … The City of Technicolor Dreams & Bollywood Aspirations … The City that never Sleeps …

2. Mumbai !!!

3. Retail Environment in Mumbai Presented by: Kanika Gupta PGDVM&SD 09-10

5. Just over 8 per cent of India's population is engaged in retailing (compared to 20 per cent in the United States). There is no data on this sector's contribution to the GDP. `

7. ‘Kirana’ Stores

8. Pan Wala’s

9. Mandi’s & Flea Markets

10. Fruit & Vegetable Vendors

11. Medium and small grocery stores

12. In order to survive in the growing reorganized retail market, the ‘kirana’ stores business should either cooperate or combat with the organized Indian retail.

14. Physical space constraints

19. High costs for the organized sector arises from:

20. higher labor costs,

21. social security to employees,

22. high quality real estate,

23. much bigger premises,

24. comfort facilities such as air-conditioning, back-up power supply, taxes etc.

26. India's first true shopping mall – complete with food courts, recreation facilities and large car parking space – was inaugurated as lately as in 1999 in Mumbai. (this mall is called "Crossroads"). The prospects are very encouraging. The first steps towards sophisticated retailing are being taken, and "Crossroads" is the best example of this awakening. More such malls have been planned in the other big cities of India. The Pioneer - Crossroads Mall Crossroads is the first ever full fledged shopping mall in Mumbai, and perhaps in India. Opened in 1999 by Piramal Holdings Ltd., a subsidiary of a major pharmaceutical group, it is India's first mall management company. The mall covers an area of 150,000 square feet (14,000 m²), spread over four buildings in the heart of the city. Its ideal location in the upmarket South Mumbai precinct of Tardeo, along with the novelty factor of a shopping mall, turned out be the cause of its instant success. Today the mall is just one amongst the dozens of new malls mushroomed in ever nook and corner of the city.

27. Consumer Behavior The growth in the Indian organized retail market is mainly due to the change in the consumers behavior. The changing consumer behavior is due to the preferences of the Indian buyer along with the gender driven increase of purchasing power which has taken a different hue among the marketers which are now forced to look at them as an important purchase group and drawing marketing promotions budgets accordingly. This change has come in the consumer due to increased income, changing lifestyles, and patterns of demography which are favorable. Now the consumer wants to shop at a place where he can get food, entertainment, and shopping all under one roof. This has given Indian organized retail market a major boost.

28. RetailFormats-

30. Shopping Complex – Akbarally, Metro Plaza, Haji Ali

31. High Street Mall – Phoenix Mill Mall

32. Boutique/Independent Stores – Bombay Electric, Bungalow 8, AL Habib. Bombay Paperie

33. Chain Stores – Good Earth

34. F&B / Service – Shiro, Hard Rock, Leopold, Zenzi, Dhuan, Tony Ka Dhabba

35. Luxury Retail – Taj Shopping Arcade, Galleria @ Trident

36. Flea Mkt. – Fashion Street, Chor Bazaar, Crawford Market, Fishing Market

37. Convenience Stores – Kirana Stores, Chemist, Muchhad Pan Wala

38. Concept Reatil – The Dabbewala, Shoe Laundry, Car Spa

39. Kiosks – Airport Retail, Juice Corner, Chado Tea, Tezz Nachos, Chuski, Popcorn, CornStallsRetail hubs – Colaba, Lokhandwala, Bandra, Malad, Parel among others.

41. Hypercity,

42. Phoenix Mill Mall

43. Palladium

44. Crossroads

46. S H O P P I N G M A L l

48. Grand Galleria – Caters to impulse and aspirational merchandise.

49. Palladium - the first of its kind super premium/luxury destination

50. High Street-

51. Multiplex - 2000 seating capacity with 7 digital screens.

52. Courtyard – heart of the centre , acts host to all the fun and action taking place

53. Food Court – The F&B segment aesthetically designed in the shape of ribbons is a gastronomical delight offering both local, national, international treats. Located near it is the dining and seated area giving shoppers’ time to repose and rejuvenate .

54. Entertainment - HSP also plays home to India’s first blowing company and South Asia’s largest 20 lane blowing concourse.

55. Fun zone - for children, Orama that hosts the tallest 70 foot drop tower, and other games adding to the delight and mirth of the centre.

57. S H O P P I N G M A L l

58. S H O P P I N G C O M P l E X Shopping Complex What is shopping complex? A shopping complex are a grouping of retail outlets under one roof but without added amenities to the consumer. It may or may not have related service retail, f&b outlets & entertainment zones. The shopping complexes covered in Mumbai : Akbarallys – Electronics, Leather Goods etc. Metro Walk Plaza –Accessories, Electronics etc. D Mart Heera nandani complex

64. The shopping & entertainment hub for natives & tourists from all over the world. It is termed as the 'Culture Square' of Mumbai.

65. The architecture of the area is reminiscent of the old Bombay.

66. Apart from up market retail showrooms, and small shops dealing in electronic goods, cosmetics, and music, its has pavement book stalls , besides having numerous small shops and footpath outlets selling everything from artifacts to shawls, carpets and minor antiques to slippers of all kind, which make tourists, backpackers and local from South Mumbai, throng the area through the year.

69. Bombay Electric

70. Bombay Paperie

71. Ittar House

72. Good Earth

74. Interiors of Bungalow 8

76. Ceramic

77. Paper

79. Crockery

80. Photo Frames

81. Key chains

82. Bar Accessories

83. Lights & Beamers

84. Stationary - Paper Clips & Paper Weights , Diaries & Calenders

85. Clocks & Watches

86. Terracotta Items

87. Jewelry

88. Antique Products

89. Bags & related Accessories

91. C O N C E P T S T O R E S

92. C O N C E P T S T O R E S Good Earth Established in 1996, with it’s first store in Mumbai, Good earth is the creation of Anita Lal, a designer and potter It is a lifestyle store that celebrates fine living and object d’ art Combining exotica with glamour, the boutique specialises in décor accessories, designer furniture collections, home spa products, lamps, cushions, chandeliers, mirrors, vases, textiles and object d’ art It has its flagship store at Raghuvanshi Mills in Mumbai

94. Reviving the dying art of handmade paper that evolved in Kashmir, India in the mid 15th century.

95. There raw material is waste cotton sourced from the industries of Maharashtra; processed, dyed & printed by the local craftsmen.

96. They use recycled material, are recyclable, require no cutting of trees & are environment friendly.

97. The products showcased are –

98. Paper Stationary – Sheets, Notepads, Diaries

99. Jewelry

100. Gift Bags & Boxes

101. Gift/ Greeting Cards

102. Lamps & Lampshades

103. Blinds

104. Paper Flowers

105. Paper Wall Hangings

106. Paper figurines & sculptures

107. Format –

108. Concept Store

109. Independent Store Format

110. Customer Profile –

111. Middle Segment

114. Hard Rock Café

115. Dhuan

116. Zenzei

117. Mochas

118. Café Mondegar

119. Leopold Café

120. Masala Mantra

122. The name is derived from the Thai word ‘Shhirroh’ meaning the Castle of the Goddess & it serves specialty cuisine of the exotic lands of Indonesia, Thailand, Japan & Korea.

123. The ambience is Buddhist inspired, with vast tranquil spaces having exotic overtones. The ceilings are vast & one is greeted by the Goddess herself at the entry. The sound of flowing water on the pebbles creates a relaxed vibe along with the lounge music.

126. Upper Segment

127. CelebritiesE N T E R T A I N M E N T

129. One huge space dedicated to rock memorabilia collected over the century, divided by a mezzanine floor in one corner. The Ground floor has dining space, bar & the dance floor. The mezzanine is solely a lounge space for the more dedicated fan & the stage setup for the touring rock bands.

130. The ambience is unconventional & Rock inspired. The huge ceiling is of exposed concrete, with an unfinished look and revealed ducting. Oversized fixtures derived from musical instruments provide a rock touch.

131. The walls were dedicated to rock memorabilia displayed in lit niches, Guitars, LP Discs, CD’s, Posters, Costumes etc.

132. Glass cases displayed the instruments played & costumes worn by famous rockstars in world renown concerts. E.g.: Elton John’s purple suit from the 1984 concert.

133. The food is Continental Western American.

134. The Rock Shop inside sells Apparel, Accessories & Rock Memorabilia.

135. Format –

136. Chain Store Format

138. Middle Segment

139. Upper Segment

141. Flea Markets F L E A M A R K E T S What are Flea Markets? A flea market or swap meet is a type of bazaar where inexpensive or secondhand goods are sold or bartered. It may be indoors, such as in a warehouse or school gymnasium; or it may be outdoors, such as in a field or under a tent. The Flea Markets in Mumbai : Linking Road – Fashion Apparel & Accessories Chor Bazar – Furniture & Electronics Crawford Market – Exotic Food , Fruits & Vegetables Fish Market – Local Seafood Market

143. Mahatma Gandhi Road, Fort, Mumbai.

144. Has over 150 stalls, catering to Women, Men, Children; the complete family.

145. The stock everything from apparel to accessories like bags, caps, belts, shoes, sandals, Junk Jewelry

146. Brands like – Puma, Tommy Hilfiger, Ralph Lauren, Harley Davidson, Adidas, Reebok etc.

148. Independent Store Format

149. Unorganized Retail Format

151. Middle SegmentF L E A M A R K E T S

152. F L E A M A R K E T S

154. Its origins are unclear but as the story goes Queen Victoria’s Violin got lost on her trip to India & then turned up eventually on Mutton street now called the Chor Bazzar.

156. Temple Carvings

157. Ivory Idols

158. Crockery

159. Car spare parts

160. Vintage phones & cameras

161. Mobiles & watches

162. Old Currency

163. Electronics & Home Appliances

166. Middle SegmentF L E A M A R K E T S

168. A tourist hub & local’s favorite, it’s a 150 years old market, named after Sir Arthur Crawford the 1st Municipal Commissioner of Mumbai under British Colonization.

170. Oils & Garnishing Products

171. Chocolates & Confectionary Items

174. Middle Segment

175. Upper SegmentF L E A M A R K E T S

177. The Khar Bandra Fishing Village - A 100 yrs old market it still reatins the old world coastal lifestyle, with simple living, relaxed lifestyle and not many modern amenities.

178. The work division is pretty clear. Men go fishing overnight and the women handle the cleaning & selling of the catch the next morning. Women are the driving force behind this retail format.

180. Oysters

183. Middle SegmentF L E A M A R K E T S

184. A Comparison of a Retail Brand Delhi v/s Mumbai Bombay Dyeing

185. Brand Comparison – Bombay Dyeing Intro- Bombay Dyeing is one of India's largest producers of textiles. Bombay Dyeing (full name: The Bombay Dyeing & Mfg. Co. Ltd., established 1879) is the flagship company of the Wadia Group, engaged mainly into the business of Textiles. Its current chairman is Nusli Wadia. The daily production at Bombay Dyeing exceeds 300,000 meters of fabrics and it has a distribution chain consisting of 600 plus exclusive shops spread all over the country. Bombay Dyeing, exports to advanced countries such as USA, countries in European Union, Australia and New Zealand, and its sales turnover is more or less equally divided between National and International markets. Apart from the textiles, Bombay Dyeing also deals in the chemicals. Bombay Dyeing is part of the Wadia Group, which is more than 250 years old. , Bombay Dyeing was founded in a humble redbrick shed. Since then, Bombay Dyeing has grown into one of India's largest producer of textiles. The company also diversified and pioneered the manufacturing of various chemicals. The company sponsors many events, including Bombay Dyeing Gladrags Mrs. India contest.

186. Mumbai (Bombay Mill Compound, Lower Parel) Brand Comparison – Bombay Dyeing Delhi (South Ex Part 2)

187. Mumbai Delhi

188. Brand Comparison – Bombay Dyeing

189. A Retail format exclusive to Mumbai ‘The Dabbawalas’ 5000 Dabbawalas 200,000 Dabbas Six Sigma Certified ISO Certified Mostly Illiterate Lecture MBAs

193. BARE MINIMUM CAPITAL INVESTMENTS

194. SERVE THE CUSTOMER – ‘THE MAHARAJA’

195. COMPLEXITY OPPOSES COMPLIANCE

196. NEVER DEVIATE FROM CORE COMPETENCY

197. NO DEPENDENCE ON TECHNOLOGY

198. SIMPLE HEIRARCHY & FLAT ORGANIZATION

199. CO-OPERATION INSIDE, COMPETITION OUTSIDE

201. These days coloured markers with a system of Alphabet & Numeral coding is used.

202. E.g.:VLP : Vile Parle (Suburb in Mumbai) 9E12 : Code for Dabbawallas at Destination E : Express Towers (Bldg. Name) 12 : Floor No. E : Code for Dabbawallas At Residential station. 3 : Code for Destination station (E.g.. Nariman Point)

203. GH VP 13 2 P 9 D 3 9 VS 12 E M BO 2GPO 4CB10 6 3 D G Some Examples

204. Modus Operandi Follow a tight schedule, with clockwork precision. 10:30-11:00 am : The Collection @ Homes The Sorting @ Stations 11:00-11:30 am : The Journey @ Local Trains 11:30-12:30 am : The Unloading & Sorting @ Stations The Delivery @ Offices 12:30-1:30 am : ~ ~ Lunch ~ ~ 1:30-2:00 am : The Collection Process 2:00-2:30 am : The Segregation @ Station compound 2:45-3:30 am : The Return Journey @ Local trains 3:30-4:00 am: The Final Sorting & Dispatch

205. video

206. Thank you