1) The document discusses various types of retail locations including freestanding sites, shopping centers, and unplanned locations in cities. 2) It outlines the advantages and disadvantages of different location types such as neighborhoods, downtown districts, and shopping malls. 3) Additional location opportunities mentioned include pop-up stores, kiosks, and airports. The document stresses matching a retailer's strategy to customer shopping behaviors and the density of the target market.

1. Jessica Willey,
Samantha Green,
Nyssa Sumser

2. Overview

 Types of Locations
 Unplanned Retail Locations
 Shopping Centers
 Other Location Opportunities
 Location and Retail Strategy
 Legal Considerations

3. Types of Locations

 Freestanding sites
 City or Town Locations
 Central Business District (CBD)
 Main Street
 Inner City

4. Unplanned Retail Locations

 Freestanding Sites-  Advantages:
Locations for  Convenience
individual, isolated store  High traffic and visibility
for other retailers.  Modest occupancy cost
 Outparcels- Stores not  Separation from competition
connected to other stores  Few restrictions
in a shopping center, but
in the same parking area.  Disadvantages:
 Unplanned  No foot traffic
 No drawing power

5. Unplanned Retail Locations

 City or Town Location  Advantage:
 Gentrification- Bringing  Low occupancy cost
population back to the  High pedestrian traffic
cities.
 Disadvantages:
 Unplanned
 Limited traffic
 Parking
 Convenience

6. Unplanned Retail Locations

 Central Business District  Advantages:
(CBD)  Draws in business
 Traditional down town  Pedestrian Traffic
business area in a city or  Residents
a town.
 Disadvantages:
 Unplanned
 Shoplifting
 Poor parking

7. Unplanned Retail Locations

 Main Street  Advantages:
 Secondary business  Occupancy cost low
district in a suburb or  Disadvantages:
within a large city.
 Little traffic
 Unplanned
 Restrictions apply

8. Unplanned Retail Locations

 Inner City  Advantage:
 High density urban area  High Sales
with high unemployment  High margins
and low median income  High profits
than surrounding areas.
 Disadvantage:
 Unplanned
 Parking

9. Shopping Centers

 Types of shopping centers
 Neighborhood and Community Centers (strip Centers)
 Power Centers
 Shopping Malls
 Lifestyle Centers
 Mixed-use Developments (MXDs)
 Outlet Centers
 Theme/Festival Centers
 Larger, Multiformat Developments—Omnicenters

10. Shopping Centers

 Neighborhood and  Advantages:
Community Shopping  Convenient locations
 Easy parking
Centers
 Low occupancy cost
 Strip shopping centers 
 Disadvantages:
 Limited Trade area
 Lack entertainment
and restaurants
 Less customers
Attached row of stores Onsite parking

11. Shopping Centers

 Power Centers  Advantages:
 Shopping centers that consist  Located near enclosed
primarily of collections of big-box malls
retail stores such as discount  Low occupancy costs
stores (Target), off-price stores  Convenient
(Marshall’s), warehouse clubs  Pedestrian traffic
(Costco), and category specialists  Convenient
(Lowe’s, Best Buy)
 Large trade areas

12. Shopping Centers

 Shopping Malls  Advantages:
 Enclosed, lighted shopping  Many shoppers
centers with retail stores on  Large trade area
sides of enclosed walkway.
 Inexpensive entertainment
 Regional Malls  Exercise, socialize, sheltered
 Less than 800,000 square feet
 Disadvantages:
 Superregional Malls  Higher occupancy cost
 More than 800,000 square feet  Management control
 Competition intense
 Parking
 Appear run-down

13. Shopping Centers

 Lifestyle Centers  Advantages:
 Shopping centers with open-  Parking
air configuration of specialty  Convenient
stores, entertainment, and  Low occupancy cost
restaurants.
 Higher income area
 Disadvantages:
 Less retail space
 Attract few customers

14. Shopping Centers

 Mix-use Developments  Advantages:
(MXDs)  Pedestrian-oriented
 Combine several different  Environment offers
uses into one complex. consumers work, live, and
Shopping centers, office play in a proximal area
tours, hotels, residential  Disadvantages:
complexes, civic centers, and
convention centers.  High occupancy cost

15. Shopping Centers

 Outlet Centers  Advantages:
 These shopping centers  Lower occupancy cost
contain mostly manufacturers then shopping malls
and retail outlet stores  Entertainment
 Disadvantages:
 Low traffic

16. Shopping Centers

 Theme/Festival Centers  Advantages:
 Shopping centers that carry a  Restaurant
theme and incorporate it in  Entertainment
their merchandise. Located in
 Disadvantages:
a historical place.
 Traffic mostly tourists
 No specialty stores
 No department stores

17. Shopping Centers

 Larger, Multiformat Developments—Omnicenters
 Combination of enclosed malls, lifestyle centers, and power
centers.
 Larger developments are targeted
 to generate more pedestrian traffic and longer shopping trips
 To capture cross-shopping consumers

18. Other Location Opportunities

 Temporary or pop-up stores
 Store within a Store
 Merchandise Kiosks
 Airports

19. Other Location Opportunities

 Temporary or pop-up stores  Advantages:
 Stores in temporary locations  Very Versatile
that focus on a product(s)  Low start up Costs

20. Other Location Opportunities

 Store within a store
 A nontraditional location for retailers is a store in a larger
store

21. Other Location Opportunities

 Merchandise Kiosks
 small temporary selling stations located in walkways of
enclosed malls, airports, train stations or office building
lobbies

22. Other Location Opportunities

 Airports
 People arrive for flights early, more time to shop

23. Location & Retail Strategy

 Shopping Behavior of consumers in Retailer’s Target Market
 Convenience Shopping
 Comparison Shopping
 Specialty Shopping
 Density of Target Market
 Uniqueness of Retail Offering

24. Location & Retail Strategy

 Convenience Shopping
 Customers concerned with minimizing their effort to get the
product or service they want.
 Comparison Shopping
 Customers have a general idea about the type of product or
service they want, but they don’t have a well-developed
preference for a brand or model.
 Specialty shopping
 They know what they want and will not accept a substitute.

25. Location & Retail Strategy

 Density of Target Market- Density of the target market
affects the choice of location type.
 Uniqueness of Retail Offering- convenience is less
important for unique retailers.

26. Legal Considerations

 Environmental and Sustainability issues
 Zoning and Building Codes
 Zoning- determines how a particular site can be used
 Building codes- legal restrictions that specify the
type, signs, size, and type of parking lot and more that can be used
in that location.
 Signs
 Licensing requirements

27. Assignments

 Groups 1 and 6
 Find two or more stores for the following: Freestanding
Sites, Central Business District, Main Street, and Inner
City. Then define why each store is placed under that
category including advantages and disadvantages.
 Use any media

28. Assignments

 Groups 2 and 3
 Visit 3 stores and define and analyze their trade area. Do
you believe that the population living in the trade area
provides the most potential for the stores? Is it a good
location in general? Why or why not.
 Use any media

29. Assignments

 Group 7
 Analyze the tenant mix of current and coming soon
tenants located at Rushmore Crossing. Do the tenants
compliment one another? What changes would you
make? What type/types of location and retail strategy
does the overall shopping center use?
 Use any media
 Group 5
 choose any assignment