The document discusses different store layout and circulation patterns. It describes free flow, grid, race track, spine, and herringbone layouts. Free flow layouts group fixtures and merchandise freely and work best in small specialty stores. Grid layouts place counters and fixtures in rows, are used in grocery and discount stores, and are easy to navigate but limit browsing. Race track layouts loop the main aisle through the store. Spine layouts run the main aisle from front to back with departments branching off the sides. Herringbone layouts use a single two-way aisle bisecting a narrow store width aisles leading to walls. Examples of stores using each pattern are provided.

1. “ Presentation on Store layout and Circulation Pattern” Presented by-:Bharti Bhutani A-65 MBA(M&S )

2. “ Store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering” . ( The store itself it’s the most meaningful communication between the retailer and the customer)

3. Free Flow Layout - Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor This layout is used in specialty stores like-: Reebok, Nike Works best in small stores (under 5,000 square feet) in which customers wish to browse Advantage-: increased impulse buying Disadvantage-: possible confusion and waste of floor space

4. The Disney Store’s at EDM (Free-Flow Design)

5. Grid Layout Counters and Fixtures are placed in long rows or “runs” usually at right angles, throughout the store This layout is used in grocery, discount store and drugs stores, like- Reliance fresh Advantages-: Easy to locate merchandise, cost efficient, easy accessible for customers Disadvantages-: limited browsing and limited creativity in decor

6. Race Track The major customer aisle begins at the entrance, loops through the store and returns customer to the front of the store Used in departmental stores such as-: Shopper’s Stop, Ritu Wear.

7. Example of Race Track Layout (Shopper’s Stop)

8. Spine Layout The major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the the back side walls Heavily used by medium-sized specialty stores ranging from 2,000 – 10,000 square feet Example-: United colors of Benetton, Footwear etc

9. Example of Spine layout (United Colors of Benetton at Pacific Mall)

10. Herringbone Layout Herringbone Circulation is used for a narrow store of maximum 40 feet width where the highway is a single two way one, bisecting the store along its length with side roads leading to the walls from it. Example: Toy Shop in Sab Mall, Music World, Plant-M

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