Steve Jobs
Apple

By: Nicole Borrell, Joe Royall, Tyler Batts,
Broadwater, and Brittany Barney
“Steve Jobs co-founded Apple Computers with
Steve Wozniak. Under Job’s guidance, the
company pioneered a series of revolutionary
technologies, including iPhone and iPad.”
Born: February 24th, 1955
 San Francisco, California

Adopted by Clara and Paul
Jobs
Reed College
 Portland, Oregon
In 1976, at age 21, Steve Jobs paired with college
friend, Steve Wozniak, and developed the first
personal computer in Jobs' garage.

By 1980, Apple became a publicly traded company
with a market value of $1.2 billion on its first day of
trading.
1.
2.
3.
4.
5.

Leader/follower
Influencing
Organizational Objectives
Change
People
“Innovation distinguishes
between a leader and a
follower.”
- Steve Jobs

Attitude for being in charge.
Paid close attention to detail
Very charismatic.
Determined, driven and
successful.
Innovative ideas that brought
in a lot of revenue.
“Jobs is ranked #1 for his leadership and power
in influencing 5 industries.”
1.
2.
3.
4.
5.

Computers
Hollywood
Music
Wireless phones
Retailing
In 1986, Jobs purchased and became CEO of an
animation company that we now know as Disney
Pixar.
In 2006, Jobs sold Pixar to
 Toy Story
Disney for $7.4 billion
 A Bug’s Life
 Monsters Inc.
(Monica, 2006).
 The Incredibles
 Cars
 Finding Nemo
 Wanted to create a product that met the demand for the
current market.
 Products were constantly sent back to the lab, new ideas were
killed, or new features were required if they didn’t meet
standards.
 Organizational Level of analysis is also the primary focus of this
case.
 Apple stays with its simplistic style.
 The company might make subtle
tweaks to its products, but it
remains user friendly.
 New hardware and technological
advances accommodates the rapid
changes we experience in every
day life.
Steve wanted to create a great product and hoped his
customers would love it to.
Wasn’t friendly, but wanted Apple to succeed.
Even though he wasn’t the most pleasant person to
work with, but former Apple employees respected him
for his continuous advancements and high standards.
Jobs was fired by the board of directors in 1985
because he was described as being very controlling
and unmanageable.

 After 12 years, Jobs
returned as CEO of
Apple because the
company was close
to bankruptcy.
Intelligence
His influence
Innovative ideas
Dominating attitude
Entrepreneurship: product before customers
Interpersonal
 Figurehead
 Leader

 Informational
 Spokesperson

 Decisional
 Able to communicate ideas effectively. Always maintained singular instincts
in making decisions on Apple products.
- Entrepreneurship
- Disturbance-handler: Returned to Apple to rescue from bankruptcy.
 In 2009, Jobs took a 6 month leave for a liver
transplant.

 In 2011, Jobs took another leave for unknown
reasons, but came back later that year to
introduce the iPad 2.

 August 24th, 2011, Steve Jobs resigns as CEO.
Establishes Tim Cook as the new CEO.
Trait- how he acts in apple’s environment
 High energy level, appearance, aggressiveness, self
reliance, persuasiveness, dominance.

 Behavior
 - Task oriented, highly critical of Apple products and employees.

 Contingency


He handled the situation of running the organization very well because of how
he has acted.

 Integrative


Even though Jobs was harsh, he is described, by many previous employees, as
charismatic. He also inspired loyalty, enthusiasm, and high levels of
performance in the company.
Death
•Palo Alto,
California
October 5th, 2011
Pancreatic cancer
1. Lussier, R. & Achua, C.
(2013). Leadership :
theory, application & skill
development. Mason, OH: SouthWestern Cengage Learning.
2. Steve Jobs. (2013). The Biography
Channel website. Retrieved, Sep
10, 2013, from http://www.biograph
y.com/people/steve-jobs-9354805.
3. Monica, P. R. (2006, January 25).
Disney buys pixar. CNNMoney.
Retrieved September 15, 2013, from
http://money.cnn.com/2006/01/24/
news/companies/disney_pixar_deal/
All images were derived from Google
image search

Steve Jobs Case Study

  • 1.
    Steve Jobs Apple By: NicoleBorrell, Joe Royall, Tyler Batts, Broadwater, and Brittany Barney
  • 2.
    “Steve Jobs co-foundedApple Computers with Steve Wozniak. Under Job’s guidance, the company pioneered a series of revolutionary technologies, including iPhone and iPad.”
  • 3.
    Born: February 24th,1955  San Francisco, California Adopted by Clara and Paul Jobs Reed College  Portland, Oregon
  • 4.
    In 1976, atage 21, Steve Jobs paired with college friend, Steve Wozniak, and developed the first personal computer in Jobs' garage. By 1980, Apple became a publicly traded company with a market value of $1.2 billion on its first day of trading.
  • 5.
  • 6.
    “Innovation distinguishes between aleader and a follower.” - Steve Jobs Attitude for being in charge. Paid close attention to detail Very charismatic. Determined, driven and successful. Innovative ideas that brought in a lot of revenue.
  • 7.
    “Jobs is ranked#1 for his leadership and power in influencing 5 industries.” 1. 2. 3. 4. 5. Computers Hollywood Music Wireless phones Retailing
  • 8.
    In 1986, Jobspurchased and became CEO of an animation company that we now know as Disney Pixar. In 2006, Jobs sold Pixar to  Toy Story Disney for $7.4 billion  A Bug’s Life  Monsters Inc. (Monica, 2006).  The Incredibles  Cars  Finding Nemo
  • 9.
     Wanted tocreate a product that met the demand for the current market.  Products were constantly sent back to the lab, new ideas were killed, or new features were required if they didn’t meet standards.  Organizational Level of analysis is also the primary focus of this case.
  • 10.
     Apple stayswith its simplistic style.  The company might make subtle tweaks to its products, but it remains user friendly.  New hardware and technological advances accommodates the rapid changes we experience in every day life.
  • 11.
    Steve wanted tocreate a great product and hoped his customers would love it to. Wasn’t friendly, but wanted Apple to succeed. Even though he wasn’t the most pleasant person to work with, but former Apple employees respected him for his continuous advancements and high standards.
  • 12.
    Jobs was firedby the board of directors in 1985 because he was described as being very controlling and unmanageable.  After 12 years, Jobs returned as CEO of Apple because the company was close to bankruptcy.
  • 13.
    Intelligence His influence Innovative ideas Dominatingattitude Entrepreneurship: product before customers
  • 14.
    Interpersonal  Figurehead  Leader Informational  Spokesperson  Decisional  Able to communicate ideas effectively. Always maintained singular instincts in making decisions on Apple products. - Entrepreneurship - Disturbance-handler: Returned to Apple to rescue from bankruptcy.
  • 15.
     In 2009,Jobs took a 6 month leave for a liver transplant.  In 2011, Jobs took another leave for unknown reasons, but came back later that year to introduce the iPad 2.  August 24th, 2011, Steve Jobs resigns as CEO. Establishes Tim Cook as the new CEO.
  • 16.
    Trait- how heacts in apple’s environment  High energy level, appearance, aggressiveness, self reliance, persuasiveness, dominance.  Behavior  - Task oriented, highly critical of Apple products and employees.  Contingency  He handled the situation of running the organization very well because of how he has acted.  Integrative  Even though Jobs was harsh, he is described, by many previous employees, as charismatic. He also inspired loyalty, enthusiasm, and high levels of performance in the company.
  • 17.
  • 19.
    1. Lussier, R.& Achua, C. (2013). Leadership : theory, application & skill development. Mason, OH: SouthWestern Cengage Learning. 2. Steve Jobs. (2013). The Biography Channel website. Retrieved, Sep 10, 2013, from http://www.biograph y.com/people/steve-jobs-9354805. 3. Monica, P. R. (2006, January 25). Disney buys pixar. CNNMoney. Retrieved September 15, 2013, from http://money.cnn.com/2006/01/24/ news/companies/disney_pixar_deal/ All images were derived from Google image search