This document provides a summary of Steve Jobs' life and career in 3 paragraphs. It discusses that Jobs was born in 1955 and placed for adoption, before dropping out of college and co-founding Apple Computers with Steve Wozniak in 1976. It then summarizes Jobs' departure from and later return to Apple, and some of Apple's revolutionary products developed under his leadership. The summary concludes by noting that Jobs battled pancreatic cancer for nearly a decade before passing away in 2011 at the age of 56.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Job
Entrepreneur presentation on Life of Steve Jobs abrar ahmed
A presentation submitted by me as a part of course curriculum at Davan Institute of Advance Management Studies, Davangere, Karnataka, India. to study about entrepreneurs and their struggling Life.
A presentation on Steve Jobs's early life, past, inventions, products, apple products like Iphone, Ipad and Mac, the Next Computers, Pixar animations etc. The slide/ ppt also includes what we learn from steve jobs as a dropout, a lover who lost and about death. It also contains slides for the next big thing i.e. Apple Watch.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Job
Entrepreneur presentation on Life of Steve Jobs abrar ahmed
A presentation submitted by me as a part of course curriculum at Davan Institute of Advance Management Studies, Davangere, Karnataka, India. to study about entrepreneurs and their struggling Life.
A presentation on Steve Jobs's early life, past, inventions, products, apple products like Iphone, Ipad and Mac, the Next Computers, Pixar animations etc. The slide/ ppt also includes what we learn from steve jobs as a dropout, a lover who lost and about death. It also contains slides for the next big thing i.e. Apple Watch.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
Steve Jobs Essay
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The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. 4
Apple is Multinational American corporation is one of the most recognized companies and brings new different and cutting edge technology to its customers.
is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products?
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: The Apple I After speak about the idea of creating a domestic computer, both decided to make and sell it.
The purpose of the company is to bring new and exciting technology to its customers to always have the newest technology and to get you to think in different ways.
Apple designs Macs, the best personal computers in the world, along with iLife, Work and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
·
Logo·The first logo whose a person under a apple-tree·Wasn’t very imaginative.·Finally the company launched with a bitten apple.·The logo was that because of the king of microprocessor
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Steve Jobs Research Paper
Steve Jobs Have you ever wondered who the real Steve Jobs was? He was a very intelligent person, but he had no direction. He had experimented with different pursuits before working with Apple Computers. Which included the, I pod, I pad, and the, I phone. Steve Jobs had an high IQ, was a great inventor, and he met his longtime partner Steve Wozniak. Steve Paul Jobs was born on February 24, 1955 in San Francisco, California to Joanne Schieble and Abdulfattah John Jandal. Soon after his birth his, parents gave him up for adoption. The people that adopted him were Clara and Paul Jobs. Steve was always an intelligent and innovative thinker, his teachers needed to bribe him to study. He did very well in school, the administrators...show more content...Later he dropped out of college and went in and out of creative classes. He took a course in calligraphy soon after he developed his love in typography. In 1974, Jobs took a position as a video game designer with Atari. Several months later he, left the company to go find peace in India. When he left India, and went back to San Francisco to find a sense of direction. The Duo with his partner/best friend Steve Wozniak they started the making of the Apple Computer in Jobs family garage. Funding their entrepreneurial venture, Jobs sold his Volkswagen bus and sold his beloved scientific calculator. They were credited for revolutionizing the computer industry by making machines smaller, cheaper, intuitive, and accessible to everyday consumers. The first Apple Computer marketed for the public was sold for $666.66. In 1980, Apple Computer became a publicly traded company. In 2003, Jobs discovered that he had a neur
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FRANK T. ROTHAERMEL
ALICIA HORl3ACZEWSKI
Apple (in 2011) after Steve Jobs
Apple (in 2011) after Steve Jobs
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0077645065
AUGUST 24, 2011. 6:05 A.M. At 1 Infinite Loop in Cupertino, California, Steve jobs parked his
Mercedes with no license plate at an odd angle in a handicap slot. Jobs was looking very thin, dressed
in his typical uniform of a long-sleeved black rurtleneck, blue jeans, and sneakers. He was a pancreatic
cancer survivor. When he was first diagnosed in 2004, the doctors told him he had three to six months
to live.1 However, he hlrned out to have a rare form of pancreatic cancer that was treatable. "I had
the surgery, and I'm fine now," he stated during his much-publicized commencement address for the
Stanford graduating class of 2005. 2 Unfortunately, Jobs's cancer recurred, and he underwent a liver
transplant in 2009, taking a six-month medical leave from his managerial responsibilities. His health
problems had continued to plague him, forcing him to take a second medical leave starting in January
2011. Although Jobs had remained intimately involved with strategic decision making, and repeatedly
assured shareholders that his health problems would not be a detriment to the company, the stock price
had slipped as investors worried over the prospect of an Apple without Jobs at its helm. Apple had
become such a close reflection of Jobs himself that the two hardly seemed distinguishable.
It seemed like just yesterday that Jobs had started Apple Computer, Inc. in his parents' garage in
1976. Thirty years later, he had succeeded in creating a fusion of computing, industrial design, and
brand power that lead Apple to develop some of the most innovative products in the world, including
the iPod, iPhone, and most recently, the iPad. In the process, Apple had become a household name. It
dominated a recent ranking of social brands, with the iPhone appearing at the top of the list, iTunes at
number six, and the company itself ranked eighth.3 Jobs was proud that he was credited with bringing
life and inspiration to the company not once, but twice.
Jobs was in a hurry to start his day. He had a meeting scheduled at 10 a.m. with his board of direc-
tors to discuss the future of the company. He had to make an announcement that he had long dreaded:
The time had come for him to step aside from the active management of the company and focus on
his own health. Jobs hoped to remain as Chairman of the Board, to ensure that the culhlre of innova-
tion that he helped instill would endure as the key to Apple's competitive success, no matter what
uncertainties lay ahead. Meanwhile, Apple would need a new chief commander who would treat the
company as Jobs did-not just as a passion, but as family, art, and above all, a place where people did
not just work but changed the world.4 Yet it would be difficult to find someone who could embody
the image and culture of the company like Jobs did. To many, ...
Attractve short presentaion on Steve Jobs including his famous life incident. Who was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
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This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
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3. INDEX :-
SR NO Title Page no
1. Synopsis 1 to 4
2. Leadership Qualities 5 to 7
3. Quotes by Steve Jobs 8 to 10
4. Synopsis
Steve Jobs was born in San Francisco, California, on February 24, 1955, to two University
of Wisconsin graduate students who gave him
up for adoption. Smart but directionless, Jobs
experimented with different pursuits before
starting Apple Computers with Steve Wozniak
in 1976. Apple's revolutionary products, which
include the iPod, iPhone and iPad, are now
seen as dictating the evolution of modern
technology. He died in 2011, following a long
battle with pancreatic cancer.
Early Life
Steven Paul Jobs was born on February 24,
1955, in San Francisco, California, to Joanne
Schieble and Abdulfattah "John" Jandali, two
University of Wisconsin graduate students
who gave their unnamed son up for adoption.
His father, Abdulfattah Jandali, was a Syrian
political science professor, and his mother,
Joanne Schieble, worked as a speech
therapist. Shortly after Steve was placed for
adoption, his biological parents married and
had another child, Mona Simpson. It was not
until Jobs was 27 that he was able to uncover
information on his biological parents.
As an infant, Steven was adopted by Clara and
Paul Jobs and named Steven Paul Jobs. Clara
worked as an accountant, and Paul was a
Coast Guard veteran and machinist. The
family lived in Mountain View, California,
within the area that would later become known
as Silicon Valley. As a boy, Jobs and his
father would work on electronics in the family
garage. Paul would show his son how to take
apart and reconstruct electronics, a hobby that instilled confidence, tenacity and mechanical
prowess in young Jobs.
While Jobs was always an intelligent and innovative thinker, his youth was riddled with
frustrations over formal schooling. Jobs was a prankster in elementary school, and his
fourth-grade teacher needed to bribe him to study. Jobs tested so well, however, that
administrators wanted to skip him ahead to high school—a proposal that his parents
declined.
5. A few years later, while Jobs was enrolled at Homestead High School (1971), he was
introduced to his future partner, Steve Wozniak, through a friend of Wozniak's. Wozniak
was attending the University of California, Berkeley, at the time. In a 2007 interview with PC
World, Wozniak spoke about why he and Jobs clicked so well: "We both loved electronics
and the way we used to hook up digital chips," Wozniak said. "Very few people, especially
back then, had any idea what chips were, how they worked and what they could do. I had
designed many computers, so I was way ahead of him in electronics and computer design,
but we still had common interests. We both had pretty much sort of an independent attitude
about things in the world. ..."
AppleComputers
After high school, Jobs enrolled at Reed College in Portland, Oregon. Lacking direction, he
dropped out of college after six months and spent the next 18 months dropping in on
creative classes at the school. Jobs later recounted how one course in calligraphy
developed his love of typography.
In 1974, Jobs took a position as a video game designer with Atari. Several months later he
left Atari to find spiritual enlightenment in India, traveling the continent and experimenting
with psychedelic drugs. In 1976, when Jobs was just 21, he and Wozniak started Apple
Computer. The duo started in the Jobs family garage, and funded their entrepreneurial
venture by Jobs selling his Volkswagen bus and Wozniak selling his beloved scientific
calculator.
Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing
the technology and making the machines smaller, cheaper, intuitive and accessible to
everyday consumers. Wozniak conceived a series of user-friendly personal computers,
and—with Jobs in charge of marketing—Apple initially marketed the computers for $666.66
each. The Apple I earned the corporation around $774,000. Three years after the release of
Apple's second model, the Apple II, the company's sales increased by 700 percent, to $139
million. In 1980, Apple Computer became a publicly traded company, with a market value of
$1.2 billion by the end of its very first day of trading. Jobs looked to marketing expert John
Sculley of Pepsi-Cola to help fill the role of Apple's president.
Departurefrom Apple
However, the next several products from Apple suffered significant design flaws, resulting in
recalls and consumer disappointment. IBM suddenly surpassed Apple in sales, and Apple
had to compete with an IBM/PC-dominated business world. In 1984, Apple released the
Macintosh, marketing the computer as a piece of a counterculture lifestyle: romantic,
youthful, creative. But despite positive sales and performance superior to IBM's PCs, the
Macintosh was still not IBM-compatible. Sculley believed Jobs was hurting Apple, and the
company's executives began to phase him out.
In 1985, Jobs resigned as Apple's CEO to begin a new hardware and software company
called NeXT, Inc. The following year Jobs purchased an animation company from George
Lucas, which later became Pixar Animation Studios. Believing in Pixar's potential, Jobs
6. initially invested $50 million of his own money in the company. Pixar Studios went on to
produce wildly popular animation films such as Toy Story, Finding Nemo and The
Incredibles. Pixar's films have netted $4 billion. The studio merged with Walt Disney in
2006, making Steve Jobs Disney's largest shareholder.
Reinventing Apple
Despite Pixar's success, NeXT, Inc. floundered in its attempts to sell its specialized
operating system to mainstream America. Apple eventually bought the company in 1996 for
$429 million. The following year, Jobs returned to his post as Apple's CEO.
Just as Steve Jobs instigated Apple's success in the 1970s, he is credited with revitalizing
the company in the 1990s. With a new management team, altered stock options and a self-
imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products
such as the iMac, effective branding campaigns and stylish designs caught the attention of
consumers once again.
Pancreatic Cancer
In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare but operable form of
pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to alter his
pescovegetarian diet while weighing Eastern treatment options. For nine months, Jobs
postponed surgery, making Apple's board of directors nervous. Executives feared that
shareholders would pull their stock if word got out that their CEO was ill. But in the end,
Jobs' confidentiality took precedence over shareholder disclosure. In 2004, he had a
successful surgery to remove the pancreatic tumor. True to form, in subsequent years Jobs
disclosed little about his health.
Later Innovations
Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of
which have dictated the evolution of modern technology. Almost immediately after Apple
releases a new product, competitors scramble to produce comparable technologies. Apple's
quarterly reports improved significantly in 2007: Stocks were worth $199.99 a share—a
record-breaking number at that time—and the company boasted a staggering $1.58 billion
profit, an $18 billion surplus in the bank and zero debt.
In 2008, iTunes became the second-biggest music retailer in America—second only to Wal-
Mart. Half of Apple's current revenue comes from iTunes and iPod sales, with 200 million
iPods sold and 6 billion songs downloaded. For these reasons, Apple has been ranked No.
1 on Fortune magazine's list of "America's Most Admired Companies," as well as No. 1
among Fortune 500 companies for returns to shareholders.
7. Personal Life
Early in 2009, reports circulated about Jobs' weight loss, some predicting his health issues
had returned, which included a liver transplant. Jobs had responded to these concerns by
stating he was dealing with a hormone imbalance. After nearly a year out of the spotlight,
Steve Jobs delivered a keynote address at an invite-only Apple event September 9, 2009.
In respect to his personal life, Steve Jobs remained a private man who rarely discloses
information about his family. What is known is Jobs fathered a daughter with girlfriend
Chrisann Brennan when he was 23. Jobs denied paternity of his daughter Lisa in court
documents, claiming he was sterile. Jobs did not initiate a relationship with his daughter
until she was 7, but when she was a teenager she came to live with her father.
In the early 1990s, Jobs met Laurene Powell at Stanford business school, where Powell
was an MBA student. They married on March 18, 1991, and lived together in Palo Alto,
California, with their three children.
Final Years
On October 5, 2011, Apple Inc. announced that its co-founder had passed away. After
battling pancreatic cancer for nearly a decade, Steve Jobs died in Palo Alto. He was 56
years old.
8. SStteevvee JJoobbss’’ LLeeaaddeerrsshhiipp QQuuaalliittiieess::
This may be the most subtle and easily missed quality of Steve Jobs, yet is possibly the
most important. Documentaries and tribute articles sing praises all day about Jobs, so it can
be easy to forget his humanity. He wasn’t perfect. He wasn’t magical. Forbes
Contributor, Dave Coursey, even wrote “Jobs was busy changing the world and minor
annoyances like people’s feelings didn’t fit into his plan.” Coursey isn’t the first to
acknowledge Jobs’ struggle with empathy and leadership skills. In fact, in Let’s Get One
Thing Straight — Apple Had No Choice But To Oust Steve Jobs, published by Business
Insider, Henry Blodget describes Jobs’ actions as “out-of-control disruptive behavior and
incompetence as the leader of the Mac division.” This is why Steve Jobs was stripped of his
operating role at Apple and subsequently departed from the organization.
Keep in mind; these are descriptions of 30-year-old Jobs. Leaping 12 years into the future,
Jobs returned to the company a changed man and went on to pioneer world-changing
technology. His struggle with emotional intelligence was life-long, but it was his
continuous efforts to grow that made him great. Had Jobs not been open to criticism and
able to admit his flaws, he wouldn’t have grown to be a better leader. Without
determination and adaptability to change, Jobs would never have left such an amazing
mark on the world.
Focus
In a world full of possibility, one important trait to absorb from Jobs is the ability to focus.
This is part of why his products have become some of the most loved in history. He picked
a need, developed a product and spent every ounce of energy perfecting the product. He
picked technology and made technology his life. His ability to set a goal and stay committed
gave way to tremendous success.
Urgency
Steve Jobs had a sense of urgency that gave him drive. Many times, he spoke of life and
death; time being one of life’s greatest tools for success. He knew that not grabbing onto an
idea or waiting “until it’s the right time,” would never cut it. This is why he sought innovative
solutions and built products before a customer realized they needed it.
Vision
Like many innovative game-changers, Jobs wasn’t looking to replicate what’s already been
done. He didn’t like to play the “I can do it better game.” He played the “I’m going to do
something completely different game.” This thinking is illustrated with the iPad. Before its
introduction into the market, no one would have wanted a cross between a Smartphone and
9. a computer. But now, it has stolen the hearts of consumers and revolutionized business
operations.
At the 2013 Teen Choice Awards, Ashton Kutcher surprised fans when he channeled Steve
Jobs in a memorable speech. He said “everything around us that we call life was made up
by people that are no smarter than you. You can build your own life that other people can
live in. So build a life. Don’t live one; build one.” This is possibly the most rewarding
mentality for leaders, and Steve Jobs proved that. Leaders who can channel Job’s ability to
continue improving, hone in on their passion, live with a sense of urgency and see what
could be, rather than what is, will go far.
Hard lessons
In the time he was away from Apple, Jobs took on new challenges. He bought Pixar,
transforming it from a tiny animation house to an industry leader responsible for films such
asToy Story. He also started up computing firm NeXT which was later bought by Apple.
Editor of Mac The Magazine Matthew Powell says starting from scratch in 1985 taught Jobs
discipline and patience.
“At NeXT and Pixar he was the guy in charge, didn't answer to anybody, and success or
failure rested very heavily on his decisions,” Powell says.
“I think that was a significant part of it. At Apple he'd been constantly kicking against
partners or superiors to get what he wanted, often blaming others when things didn't work
out and occasionally wrapping himself in glory that rightly belonged to others.”
Dr Croker believes it also gave him that extra push to succeed at Apple the second time
around.
“Anyone who has been kicked out of the ring forms the attitude 'right, I'm going to show
them',” he said.
“They get very focused – if anything it did him some good. It was an extremely strong
motivator for success in later years.”
Control of the big and little
Jobs exerted his control over every aspect of the business in the quest for perfection.
The New York Times reports that over the course of a year he threw out two prototypes of
the iPhone before accepting the third. Toy Story took four years to make, but retained the
support of Jobs despite the company struggling financially.
An investigation into the workplace culture of Apple published in May
by Fortune magazinefound that Jobs's control even extended as far as the design of the
company bus and the food served at the cafeteria.
In its interviews with former employees Fortune found that Jobs encouraged a culture of
strict accountability at all levels of the organisation by meeting each Monday with
executives to set the tone for the week. Run by a strict agenda, these meetings reviewed
every single product under development.
10. “Eighty per cent is the same as it was the last week, and we just walk down it every single
week,” Jobs said in an interview with Fortune in 2008.
“We don't have a lot of process at Apple, but that's one of the few things we do just to all
stay on the same page."
Employees were recruited into the company as specialists and put into roles that made the
most of their specific strengths and abilities. Turnover was low despite the demanding
corporate culture - Jobs was a passionate advocate for his vision and incredibly effective at
communicating this to shareholders, customers and staff.
"It is a happy place in that it has true believers," a headhunter told Fortune.
"People join and stay because they believe in the mission of the company, even if they
aren't personally happy."
The future
Jobs resigned from the Apple chief executive position in August for medical reasons,
battling the pancreatic cancer that would later take his life. His absence was missed at the
launch of the latest iPhone, held the day before he died – such is the interdependence
between him and the brand he co-founded.
Dr Coker said time would tell whether Jobs's absence would have a dramatic impact on the
company's success.
“The danger is to go off on a fork to live up to expectations but then it goes wrong,” he says.
“The next five years will be interesting to watch.”
11. QUOTES BY STEVE JOBS
Steve Jobs, co-founder of Apple Computer, broke every rule of leadership. He was a
relentless dictator, a manic micromanager, and a narrow-minded narcissist. Under his
reign, Apple was a brutal and unforgiving place with a ruthless corporate culture.
Accountability was strictly enforced, decisions were made by upper-level management, and
shortcomings were less than tolerated.
His management style might not have followed university textbooks, but few can argue that
his unconventional leadership (combined with his sheer genius and innate ability to
articulate his vision) didn’t attribute to Apple’s worldwide success.
In the 2013 film, Jobs, Ashton Kutcher stars as the late-great visionary legend. The movie
gives the viewer a front-row seat to the life of Steve Jobs. Among many things, I was
amazed by his fearless pursuit of greatness, groundbreaking entrepreneurship, innovative
business strategy, and (most of all) his eccentric leadership style.
While the unconventional leader might not follow the rules of How to Be a Great Leader, I
think we can all learn a thing or two from the leadership outlier.
#1 Foster Greatness
“My job is not to be easy on people. My job is to make
them better.”
Jobs muttered this quote under his breath after he made one of the most controversial
decisions in the movie. He denied three of the six original Apple employees (and former
friends) stock when the company went public in 1981, as he believed they were no longer
critical assets to the prospering company’s success,Every move he made, no matter how
heartless it seemed, was for the betterment of his employees, betterment of his products,
and betterment of his company.
#2 FollowYour Passion
“If you don’t love something, you’re not going to go the
extra mile, work the extra weekend, challengethe status
quo as much.”
Jobs believed passion was a critical component of success. Since work would fill a large
part of people’s lives, he urged everyone to do what they love. Because the only way to be
truly satisfied was to do great work, and the only way to do great work is to love what you
do. It was his fearless pursuit of passion that co-founded Apple in 1976, and it was the
same fearless pursuit that kept him motivated after he was fired 10 years later.
12. #3 Stay True to Your Vision
“If you don’t share our vision…thenGET OUT!”
If there was one thing Jobs did not tolerate, it was an employee that didn’t share his vision.
After Apple’s best programmer told Jobs that his requests for the newest Apple II computer
could not be done, the co-founder fired him on the spot without hesitation. Jobs stayed
focused on the vision he had for Apple and made sure the company and every employee
were constantly headed toward that vision. Because of this, he will always be remembered
as one of the greatest visionary legends of all time.
#4 Hire Creativity
“Here’s to the crazy ones — the misfits, the rebels, the
troublemakers, the round pegs in the squareholes. The
ones who see things differently…theones that change
things.”
The Apple slogan, “Think Different,” was also Jobs’ mentality behind his hiring process. He
didn’t just hire highly qualified technical engineers. Instead, he hired “musicians, and poets,
and artists, and zoologists, and historians who also happened to be computer scientists.” In
his to Stanford, Jobs finished the quote, “While some see them as the crazy ones, we see
genius. Because the people who think they are crazy enough to change the world, are the
ones that do.”
#5 Risk Failure
“The greatest artists likeDylan, Picassoand Newton
risked failure. And if we want to be great, we’ve got to
risk it too.”
What separates the people who do things from the ones who just dream about them? The
bravery to take risks. It’s no secret that Jobs didn’t hesitate when it came to taking risks. He
often said that Apple raised the bar for personal computing and if they wanted to stay there,
they would have to risk everything. It was his risk-everything mentality that took a small
startup in his parent’s garage and turned it into a multi-billion dollar company.
#6 Serve a Purpose
“If you keep your eye on the profit, you’re going to
skimp on the product. But if you focus on making really
13. great products, then the profits will follow.”
“Make it great,” was one of Jobs’ many signature catch phrases and the foundation of his
consumer-focused vision. He often asked himself, “Is this as great as it could be?” because
he believed his customers deserved nothing less. He wouldn’t just make it; he’d make it
great. Great products would satisfy customers, and in turn, produce great profits.
Leadership 101 teaches us that great leaders are consultative, democratic, and willing to
change their course. While I believe that these are attributes of a great leader, I also believe
we can learn invaluable leadership lessons from the demanding and tyrannical, Steve Jobs.
Behind his critical and narcissistic exterior, Steve Jobs has taught leaders worldwide to
foster greatness, follow their passion, stay true to their vision, hire creativity, risk failure, and
serve a purpose.