Steve Jobs was born in 1955 in San Francisco and was adopted by Paul and Clara Jobs. He showed an early interest in electronics and computers. In 1976, Jobs co-founded Apple Computer with Steve Wozniak and they released their first product, the Apple I. The Apple II became a major success, cementing Apple as a leader in the personal computing revolution. Jobs later left Apple and co-founded NeXT before returning to Apple and launching successful products like the iMac, iPod, and iPhone, transforming Apple into one of the world's most valuable companies. Jobs also helped make Pixar a leader in computer animation through films like Toy Story. He stepped down as Apple's CEO in 2011 due to health issues
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Job
Entrepreneur presentation on Life of Steve Jobs abrar ahmed
A presentation submitted by me as a part of course curriculum at Davan Institute of Advance Management Studies, Davangere, Karnataka, India. to study about entrepreneurs and their struggling Life.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Job
Entrepreneur presentation on Life of Steve Jobs abrar ahmed
A presentation submitted by me as a part of course curriculum at Davan Institute of Advance Management Studies, Davangere, Karnataka, India. to study about entrepreneurs and their struggling Life.
A short and simple presentation of the major phases of life of Steve Jobs. From his childhood till death. How he started at Apple and his down-fall and then a surprise comeback. Included all the important phases and events of his timeline.
A presentation on Steve Jobs's early life, past, inventions, products, apple products like Iphone, Ipad and Mac, the Next Computers, Pixar animations etc. The slide/ ppt also includes what we learn from steve jobs as a dropout, a lover who lost and about death. It also contains slides for the next big thing i.e. Apple Watch.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
“We’re here to put a dent in the universe,” said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail
Jobs’s corporate achievements, his attention to product detail and his visionary leadership. Their revealing profile to those compelled by or curious about the genius of Jobs.
A short and simple presentation of the major phases of life of Steve Jobs. From his childhood till death. How he started at Apple and his down-fall and then a surprise comeback. Included all the important phases and events of his timeline.
A presentation on Steve Jobs's early life, past, inventions, products, apple products like Iphone, Ipad and Mac, the Next Computers, Pixar animations etc. The slide/ ppt also includes what we learn from steve jobs as a dropout, a lover who lost and about death. It also contains slides for the next big thing i.e. Apple Watch.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
“We’re here to put a dent in the universe,” said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail
Jobs’s corporate achievements, his attention to product detail and his visionary leadership. Their revealing profile to those compelled by or curious about the genius of Jobs.
Steve Jobs - Des présentations de génie - Business WeekRomain Fonnier
10 techniques utilisées par Steve Jobs
pour informer, éduquer et divertir
Steve Jobs , le génie de la présentation
Pendant plus de trente ans, les lancements de produits représentaient pour Steve Jobs
une forme d’art. Sa vision sans détour du multimédia comme produit de consommation
et son ascension au rang du conteur d’entreprise le plus acclamé au monde ont contribué
à faire d’Apple l’entreprise la plus rentable dans le monde entier. Ses présentations
ont fait les choux gras de la presse technologique et financière et ont toujours occupé
la une, généralement réservée aux grands événements politiques, sociaux et sportifs
internationaux.
Que vous soyez PDG, chef de service, entrepreneur, directeur de PME, commercial
ou publicitaire, vous pouvez apprendre beaucoup de l’homme qui a transformé
les lancements de produits en événements mondiaux. Voici les 10 techniques clés
qu’utilisaient Steve Jobs pour informer, éduquer et divertir.
Morgan Philips Outplacement a compilé pour vous un peu plus de 400 citations de Sénèque à Steve Jobs, en passant par Lee Iacocca, ce bon vieil Audiard ou Nicole Notat. Bonne lecture !
Présentation de la société Apple par rapport :
- Sa stratégie (Blue Ocean) au
- Management de Steve Jobs (de 1998 à 2011à,
- Design/ergonomie (Jonathan Ive)
- Sa stratégie de R&D
Apple « think different » est l’une des campagnes institutionnelles parmi les plus célébrées. Elle constitue un véritable manifeste de la disruption. En s’appuyant sur des géants de la culture, de la musique, de la politique, en rendant hommage à leur courage, leur engagement, leur volonté de faire autrement, Apple fait en réalité, une exceptionnelle autocélébration. Celle-ci a le mérite de se dissimuler derrière cet hommage, qu’on peut qualifier de sincère tant Steve Jobs, l’âme d’Apple et de cette campagne, incarnait le « think different ».
L’exceptionnelle qualité de la démarche vient aussi de la légitimité peu contestable de l’émetteur, solidité acquise au fil des années et des innovations. Nombre d’entreprises et de marques pourraient tenter ce parallèle, mais un nombre infime bénéficierait de la crédibilité qu’elle exige. Apple en fait partie.
Ces slides ont été réalisés dans le cadre du projet IONIS Brand Culture.
Pour découvrir l'intégralité des cas étudiés, rendez-vous sur : www.ionisbrandculture.com.
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The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. 4
Apple is Multinational American corporation is one of the most recognized companies and brings new different and cutting edge technology to its customers.
is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products?
Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit: The Apple I After speak about the idea of creating a domestic computer, both decided to make and sell it.
The purpose of the company is to bring new and exciting technology to its customers to always have the newest technology and to get you to think in different ways.
Apple designs Macs, the best personal computers in the world, along with iLife, Work and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
·
Logo·The first logo whose a person under a apple-tree·Wasn’t very imaginative.·Finally the company launched with a bitten apple.·The logo was that because of the king of microprocessor
Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. His unwed biological parents, Joanne Schieble and Abdulfattah Jandali, put him up for adoption. Steve was adopted by Paul and Clara Jobs, a lower-middle-class couple, who moved to the suburban city of Mountain View a couple of years later.
The Santa Clara county, south of the Bay Area, became known as Silicon Valley in the early 1950s after the sprouting of a myriad of semi-conductor companies. As a result, young Steve Jobs grew up in a neighborhood of engineers working on electronics and other gizmos in their garages on weekends. This shaped his interest in the field as he grew up. At age 13, he met one the most important persons in his life: 18-year-old Stephen Wozniak, an electronics wiz kid, and, like Steve, an incorrigible prankster.
Five years later, when Steve Jobs reached college age, he told his parents he wanted to enroll in Reed College — an expensive liberal arts college up in Oregon. Even though the tuition fees were astronomical for the poor couple, they had promised their son's biological parents he would get a college education, so they relented. Steve spent only one semester at Reed, then dropped out, as he was more interested in eastern philosophy, fruitarian diets, and LSD than in the classes he took. He moved to a hippie commune in Oregon where his main activity was cultivating apples.
A few months later, Steve returned to California to look for a job. He was hired at the young video game maker Atari, and used his wages to make a trip to India with one of his college friends, in order to 'seek enlightenment'. He came back a little disillusioned and started to take interest in his friend Woz's new activities.
This story about Steven Paul Jobs was an American business magnate, industrial designer, media proprietor, and investor. Hope people will like and comment on my website.
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SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
3. The Jobs family
Steve Jobs was born on February 24, 1955, in the city of San
Francisco.
His biological mother was either an unwed graduate student named
Joanne Simpson, and his biological father was a political science or
mathematics professor, a native Syrian named Abdulfattah John
Jandali.
Being born out of wedlock in the puritan America of the 1950s, the baby was put up for
adoption.
Joanne had a college education, and she insisted that the future parents of her boy be just as
well educated.
Unfortunately, the candidates, Paul and Clara Jobs, did not meet her expectations: they were
a lower-middle class couple that had settled in the Bay Area after the war.
4. The Jobs family
Paul was a machinist from the Midwest who had not even graduated from high school.
In the end, Joanne agreed to have her baby adopted by them, under the firm condition that
they later send him to college.
Paul and Clara called their son Steven Paul.
While Steve was still a toddler, the couple moved to the Santa Clara county, later to be known
as Silicon Valley.
They adopted another baby, a girl called Patti, three years later in 1958.
5. Childhood
Steve was quite a turbulent child.
He really didn’t care about school for some time — until he reached
the 4th grade, and had Imogene “Teddy” Hill as a teacher.
She was one of the saints of my life. She taught an advanced fourth
grade class, and it took her about a month to get hip to my situation.
She bribed me into learning.
She did bribe him, with candy and $5 bills from her own money.
He quickly became hooked — so much so that he skipped the 5th grade and went straight to
middle school, namely Crittenden Middle School.
It was in a poor area. Most kids did not work much there, they were rather fond of bullying
other kids, such as the young Steve.
7. Steve jobs’ very own family
Before Steve got married, he was committed to his work.
He was at work the whole day and only came home to have a quick dinner and a short night
at his home, (which was a mansion located on the Woodside.)
But his habit stopped as soon as he married Lauren Powell, in 1990 because he spent much
more time with his new born son named Reed, and his 2 daughters Erin and Eve who were born
after Reed.
His other teenage daughter Lisa, (a daughter he had with his old girlfriend Chris-Ann
Brennan), was taken into the family.
Steve's life was changed when he became a father.
He cared a lot about his children and their education.
8. Steve jobs’ very own family
Some examples of him caring for his children is he attended their parent/teacher meetings,
did not allow them to watch TV, and had them eat healthy.
Steve Jobs often talked about how he would try to balance his life of being a father, and his
work.
Here is a quote Steve Jobs said in a interview about his life, which included his family:
"That was one of the things that came out most clearly from this whole
experience [with cancer]. I realized that I love my life. I really do. I've got
the greatest family in the world, and I've got my work. And that's pretty
much all I do. I don't socialize much or go to conferences. I love my family,
and I love running Apple, and I love Pixar. And I get to do that. I'm very
lucky."
10. Apple Inc.
Steve Jobs' career with Apple Inc. started when he created it with
Steve Wozniak in 1976.
At the time, Steve noticed that all the computers being sold were
mainframe ones, (computers which take up basically a whole room
and the cost is great).
So he and Steve redid the designs they were working on to build
personal computers,(computers much smaller and the price much
cheaper then the mainframe computers).
The solution to this was Apple II, a computer that came put together, opposed to the Apple I
which required you to buy separate pieces.
The Apple II started being sold in 1977 and after a year of being sold, made a huge amount of
money, $2.7 million.
11. Apple Inc.
The Apple II started being sold in 1977 and after a year of being sold, made a huge amount of
money, $2.7 million.
Apple Inc. made history in earning money because they made $200 million dollars in a 3 year
period. In 1983, Steve Jobs released Lisa, a computer that required owners to have some
experience with computers.
Lisa did not sell very well, due to the fact that other personal computers from other
competitors, were selling at a lower price.
Apples biggest competitor was International Business Machines.
Steve Jobs resigned in 1985, due to the failure of the Macintosh.
The Macintosh was a computer that had icons, (today, some icons are photo booth and
iMovie), and an arrow on thenscreen, called a mouse.
13. NeXT
Steve said he wanted to leave Apple to work on a more advanced computer, and he would
take the best engineers from the Mac team and start a new company called NeXT.
Apples response to this was threatening to sue him.
With that in mind, Steve Jobs just left. Later in 1988, the NeXT computer was introduced at a
big event held in San Francisco, and the company wanted the NeXT computer to end up in
schools.
But unfortunately, the computer did not sell well because of its black and white screen, and
ability not to hook up to other computers.
Since Steve Jobs was such a perfectionist, the release date kept being delayed.
The operating system of the computer, was called NeXTSTEP.
Sales were so bad, that they started selling the computer to businesses.
14. Pixar
Steve went to Pixar. At the time, Pixar was making
hardware and software.
But Steve decided to close the hardware business because
it was not making enough money.
Pixar focused on their software that created 3D animation.
It was called RenderMan.
Pixar soon started making animated commercials.
These commercials were able to keep the business going.
Pixar even signed a contract with Disney but Disney ended up canceling the contract to make
the movie that would become Toy Story.
With the canceled contract and a failing company, Steve Jobs was at the lowest point of his
career.
16. Return to Apple Inc.
The movie script for Toy Story was rewritten and Disney liked it.
Steve Jobs realized the potential of the movie and Pixar's association with Disney.
In 1995, Steve decided to take Pixar public.
The movie was a huge success.
Toy Story was the first computer-generated animated movie.
Steve owned 80% of Pixar and he made $1.5 million from Pixar's stock success.
However, in 1995, Apple was having its worst year ever.
Steve had been away from Apple for almost 10 years and the CEO of Apple, Gil Amelio,
decided to purchase NeXTSTEP and use its operating system to replace the Mac OS.
Steve was back at Apple.
17. Return to Apple Inc.
His title was called "informal adviser to the CEO." In 1997, Apple lost $700 million in sales and
the Apple Board of Directors decided to fire Gil Amelio and replace him with Steve Jobs as the
CEO.
Steve reoragnized Apple and in 1998 Apple released the iMac. The iMac was very successful.
After the iMac, Apple released several successful desktop and laptop computers.
In 2001, Apple released what would become its most successful product. It was the iPod.
iTunes was also released at in 2001 which would revolutionize the music industry.
Apple relased other success products, the iPod Mini, iPod Shuffle, the iPod nano and the iPod
Touch.
Steve as suprised may people as he strats appearing on stage with amzing products, as of
2009.
The most impressive item is the iPad.The ipad would soonly amke PC computers nothing
campared to the ipad which is just like a computer, but portable.
19. Diagnosed with Cancer
Steve found out he had a rare form of pancreatic cancer in October, 2003, when doctors were
just doing a routine scan and found the tumor/canser.
Steve kept his cancer a secret, while he searched for a cure.
When his family and people who worked at Apple, that were close to him, thought they
should tell media, Steve's lawyer said they were not allowed to tell.
But Steve eventually underwent surgery to remove a tumor.
The surgery to remove the tumor from his pancreas was called pancreaticoduodenectomy.
He sent an e-mail out to the employees of Apple Inc. saying, "This weekend I underwent a
successful surgery to remove a cancerous tumor from my pancreas.
I have a very rare form of pancreatic cancer called an islet cell neuroendocrine tumor, which
represents about 1 percent of the total cases of pancreatic cancer diagnosed each year, and can be
cured by surgical removal if diagnosed in time (mine was).
21. Liver Transplant
It is official that Steve Jobs got a liver transplant in April, 2009.
Any worker at Apple will not say more, other than the fact that he will be returning in June.
But it is said that he did this operation in 2 liver transplant centers located in Memphis,
Tennessee.
These 2 centers were (1.)Le Bonheur Children's Medical Center, located in Memphis and
(2.)Methodist University Hospital, located in yet again, Memphis.
Officials have agreed that if Steve Jobs did have an organ transplant, he would be one of the
first on the waiting list because in his case, it is urgent.
The rare/dangerous form of pancreatic cancer is in his organ.
So it is urgent that he trades that organ for a new one. This way he will be safer from the
cancer.
22. Liver Transplant
The reason he had a liver transplant in Tennessee, is because he would die in California
because he was not able to get a liver/organ there.
So his doctor recommended going to a liver transplant center in Memphis, Tennessee, and be
put on the waiting list.
His doctor also told him that he will have a better chance of getting a liver/organ there.
24. Starting the Company
In 1976, Steve Jobs and Steve Wozniak started their own
company.
They called it Apple Computer Company. The reason the
name is "Apple" Computer company is because Steve was on
an apple farm with his commune group, and he thought a
apple was pretty basic, and simple.
So he told Steve Wozniak, and he agreed with Steve and that
is how the company got its name.
So he told Steve Wozniak, and he agreed with Steve and that is how the company got its
name.
26. Logo
Apple Inc's first logo was drawn by Ronald Wayne,(co-founder of Apple ,but later gave up his
spot in the company for $2,300).
His logo was of Sir Isaac Newton, sitting under an apple tree.
But no sooner was his logo published, when it was replaced by a rainbow colored apple,
created by Rob Janoff, a graphic designer.
The rainbow colored logo has a piece of the apple bitten out.
The reason for this, is so the apple is not mistaken for a cherry.
Steve Jobs was all for this logo.
The rainbow theme was used from 1976-1998. In 1998, Apple Inc. decided to change the
apple to a black and white theme.
27. Logo
They did this at the same time they introduced their new product, the iMac.
But they switched to an aqua theme from 2001-2003.
But yet again, Apple Inc. changed it to a glass theme.
he glass theme has been the apple theme ever since.
The apple was dedicated to Alan Turing, (an English mathematician, logician, crytanalyst, and
computer scientist), because the bitten part of the apple represented his method of success.
29. Apple's First Product-Apple I
The first product Apple ever sold, was the Apple I.
The Apple I was sold as a put together circuit board because it did not have features such as a
keyboard, or monitor.
The owner of the Apple I, would have to add a keyboard and wooden case.
This product was hand made/built by Steve Wozniak, (one of the co-founders of Apple Inc),
and was first shown to the public at the Homebrew Computer Club.
The Apple I started being sold in July of 1976.
It was sold at the price of $666.66 back then.
The reason that the digits repeat, is Steve Wozniak liked repeating numbers.
The price of the Apple I was reduced to the price of $475,(probably due to the fact that the
Apple II would start being sold).
30. Apple's First Product-Apple I
The Apple I kept on selling, even when the Apple II started selling in June of 1977.
But sadly enough, the Apple I stopped officially being sold in October,1977.
In 2008, there was an estimate of 30-50 Apple I computers existing,which makes them a
RARE collector's item.
Since the prices of products have gone up over the years, the Apple I would have cost $2,572
in the year of 2010, if they had not stopped being sold.
31. India
While he was at Atari, Steve asked his boss to fund a trip to India for him.
Atari did pay his trip up to Germany, where he had to work on fixing some Atari machines.
Then Steve was joined by his hippie friend from Reed, Dan Kottke, and they went to India in
search for enlightenment.
They came back pretty disappointed, especially after they met a famous guru, Kairolie Baba,
who, unlike what they expected, was a con man.
We weren’t going to find a place where we could go for a
month to be enlightened. It was one of the first times that I
started to realize that maybe Thomas Edison did a lot more
to improve the world than Karl Marx and Neem Kairolie
Baba put together.
32. India
When Steve came back, he resumed his job at Atari.
One of his pastimes back then included primal scream
therapy sessions at the Los Altos Zen Center, where he
befriended Governor Jerry Brown and his guru Kobun Chino.
He also spent several weeks with his girlfriend Chris-Ann and Dan Kottke in a hippie
commune in Oregon, the All-One Farm.
Here they would cultivate apples and for some time, Steve would eat only that — when he
wasn’t fasting, that is.
33. The West Coast Computer Faire
The new company got ready to show off their product at the West Coast Computer Faire, a
conference held in San Francisco in April 1977.
It was only a prototype, but the plastic case definitely made the Apple II look like a
professional product.
Steve negotiated a prime spot for Apple’s booth, and took precious advice from both Mike
Markkula and Regis McKenna.
That’s why he bought his first suit for the occasion.
Apple Computer received 300 orders for the Apple II on the show alone, twice as much as the
total number of Apple I’s ever sold! But this was just the beginning.
35. The personal computing revolution
In many ways, the Apple II was both the start and the symbol of the personal computer
revolution of the early 1980s.
Although there were many competing personal computers on the market — such as the
Commodore PET or Radio Shack’s TRS-80 — the Apple II clearly set itself apart very early on,
and soon embodied the personal computer in the public consciousness.
It was all over the media, and its sales skyrocketed throughout 1978, 1979 and 1980.
It was not only about the Apple II’s appealing design, its integrated keyboard, or its ability to
plug into any TV to display color graphics or play sounds.
Its built-in BASIC interpreter was also critical to its success, as it made the writing of
compatible software very easy.
Woz used it himself to write the first program to ever run on the machine, a game called
Breakout.
36. The personal computing revolution
The eight expansion slots in Apple II made a difference, too. Woz decided to implement them
against Steve Jobs’ will, and this proved a wise move, as they allowed for all kinds of new
features and software to be added to the machine.
One of those features was Disk II, a floppy disk drive Apple started shipping in early 1978.
It made the sharing and installing of new software very easy — soon the supply of Apple II
software was thriving.
But probably the most important push toward the Apple II’s success was not from Apple.
It was a piece of software called VisiCalc — the first spreadsheet ever brought to market.
VisiCalc worked only on the Apple II, and it was a revolution in itself.
Millions of accountants, small businesses, or even private individuals that cared about their
money, could now do in minutes calculations that would have taken them weeks to perform by
hand.
37. Preparing for the future
Apple Computer was growing at an incredibly fast rate.
The numbers were mind-blowing: from 2,500 Apple IIs sold in 1977, 8,000
were sold in 1978, and up to 35,000 in 1979.
Remember there was no market for personal computers before! The
company earned $47 million in revenues in fiscal year 1979, making Steve
Jobs a millionaire on paper (he owned $7 million worth of private stock).
The company’s board of directors, including its new members such as Arthur Rock and Don
Valentine, began to discuss taking Apple public.
Meanwhile, the engineers in Cupertino started working on Apple’s future.
Several projects came into being in those early years. First, in late 1978, there was the Apple
III, which was supposed to build on Apple II’s legacy.
38. Preparing for the future
Woz did not partake in the project and was critical of it early on.
There was also an obscure project called Macintosh, headed by computer scientist Jef Raskin.
He started to assemble a small team to work on a computer “as easy to use as a toaster”, that h
named after his favorite apple.
Steve Jobs was not involved in any of those projects.
He had another one in mind, called Lisa.
And he hadn’t picked that name without a reason... Indeed, in 1978, while he was dating an
employee of McKenna’s PR agency, Steve’s ex-girlfriend from high school Chris-Ann Brennan
reappeared claiming she was bearing his baby.
Steve denied the fatherhood, although everybody in his entourage knew he was the father. T
40. Disappointments
At first, the Mac did seem to be a huge hit. In the couple of months that followed its
introduction, Steve Jobs and the development team posed for countless photos, gave more
than two hundred interviews, and ended up on several magazine covers.
There was also a significant success on US campuses.
Before the introduction, a team of Apple salespeople led by Dan’l Lewin had convinced
twenty-four Ivy League institutions to sign up for the so-called Apple University Consortium
program: they would become Apple dealers, buying Macintoshes wholesale and selling them at
a discount retail price to students.
Throughout 1984, Macintosh became the first cult machine of American college students.
But after this encouraging wave of early adopters, Mac sales started to plummet.
There were several concerns about Apple’s computer: first, it was painfully slow, as its
processing power had difficulty handling the complex Graphical User Interface.
41. Disappointments
It was also a bit pricey, selling for $2,500, a thousand more than the IBM PC it was supposed
to compete with.
But the biggest drawback was software: Macintosh being a brand new platform, almost no
program could run on it when it was launched, whereas a ton of applications were already
available on the IBM PC platform.
Everyone agreed that Macintosh was a lot friendlier and easier-to-use, that its technology
was far superior to that of the IBM PC; but it was useless.
Mike Murray’s marketing team was criticized for not advertising the machine appropriately:
businesses felt it was a cute machine for yuppies and their kids, not a computer that would
improve their productivity.
43. Steve leaves Apple
Steve could not deal with the market failure of his baby.
He continued to behave as if he had saved Apple, treating non-Mac employees with
deference in Cupertino.
People felt he spoiled the Mac team, buying them a BMW motorcycle and a Bosendorfer
grand piano with his personal money, while the company was still alive thanks only to Apple II
sales (the truth was that Macintosh engineers were paid the same or even less than their
counterparts).
There was increasing resentment building up against Steve Jobs at Apple.
The honeymoon with CEO John Sculley was over: the two men increasingly criticized one
another in their inner circles.
Even Woz, who felt insulted by the treatment the Apple II team received, left the company in
February 1985.
44. Steve leaves Apple
He openly criticized the management in Cupertino: this was a PR disaster for the firm.
In April 1985, the board discussed re-organization plans for the company.
Everyone agreed there should be a new manager for the Mac team, namely Apple France
executive Jean-Louis Gassée.
Jobs even accepted the idea for a while, thinking of running a new R&D department instead.
But he was outraged when Gassée asked for a written guarantee of his promotion.
To him, it became a personal war with Sculley. While the CEO was away on a business trip, on
May 23 1985, Steve gathered some of his top aides, telling them Sculley wanted him out of his
own company.
The next day, Sculley heard of the scheme and canceled his trip.
46. Apple’s momentum
The company’s decade-long fight to gain market share in the PC industry, especially in the
consumer market, was actually finally starting to pay off around 2006.
it started with the iMac and the pro notebook, re-christened the MacBook Pro, in January
2006.
Then came the Mac mini in February, followed by the MacBook (replacing the venerable
iBook) in May and the Mac Pro (former Power Mac) and XServe in August.
But, inspired by its success with the iPod, Apple was starting to expand outside the computer
industry into consumer electronics.
His vision was encouraged by the brand’s undeniably powerful image thanks to the iPod, as
well as the incredibly hot Apple retail stores.
The market thought otherwise, as the product flopped and was discontinued in September
2007.
48. iPhone
Since you are such well-informed readers, you probably already know that Apple’s biggest
move outside its computer and music businesses was announced at Macworld in January 2007:
it is the iPhone.
The iPhone project started in 2003 — although rumors about such a product had circulated
even before that, with the much-hyped Apple PDA. The basic idea was to build a digital
convergence product, the ultimate digital device that would combine a phone, PDA, and iPod.
Actually, Apple had already moved into the phone business with the Motorola ROCKR in late
2005 — a standard chipset that was compatible with iTunes. But the product was lame, and it
was just a temporary solution before Apple came up with its own phone.
The provider knew that the only way to increase its profits was not by competing on price,
but by charging users for their increasing use of data online.
Before iPhone, wireless carriers treated handsets manufacturers like slaves.
They used to dictate the phone’s features, pricing and marketing, in exchange for the right to
use their networks.
49. iPhone
That day, when Steve took the stage at Moscone Center in San Francisco, he told his
audience they would making some history together.
He knew iPhone would be one of the most important product in Apple’s history, one that
would set its destiny for decades to come.
This little box less than half an inch thick was the ultimate digital pocket device, a
computer/iPod/phone that allowed its owner to make calls, take photos, handle contacts and
email, browse the Web, listen to music and watch movies in a powerful yet incredibly easy
fashion that was unmatched by any of its predecessors.
To concretize Apple’s transformation — obvious as it was at the end of his Macworld keynote,
after he had introduced both iPhone and Apple TV — Steve announced that the company’s
name was going to change from “Apple Computer Inc.” to just “Apple Inc.” (watch the
NeXTSTEP vs. OS X video in our Movies section). It was now official: after thirty years, the fruit
company had helped turn the turbulent prince of Silicon Valley into the king of the digital age.
51. ipad
The biggest of all was undeniably on January 27, when Steve Jobs finally introduced iPad,
Apple’s much-anticipated tablet.
There were rumors on an Apple tablet even before there were rumors on an Apple phone,
and for good reasons: the labs of Cupertino started working on a tablet years before they
worked on iPhone.
Throughout 2009, even before Steve Jobs came back from his medical leave of absence, the
Apple rumor mill started spinning again with increasing confidence about an upcoming
incredible device, a handheld tablet halfway between a Mac and an iPhone.
The rumors went even crazier after Steve Jobs presented a prototype of the device to several
major US publishers, who couldn’t help talking about it off the record.
Then, on January 27, Steve Jobs finally took the stage and unveiled iPad to the world.
The presentation was bare, almost simplistic, with Steve sitting on a couch and demoing the
device for most of his keynote.
52. ipad
iPad disappointed the majority of analysts at the time.
It was deemed “a bigger iPod touch”, nothing else. Steve was being mocked for calling it “a
magical device” during his keynote, and in Apple advertising too! Yet, once again, the market
proved the critics wrong, and iPad turned out an amazing success.
Apple sold 7.5 million of them as of September 2010, representing close to 8% of its 2010
fiscal-year revenues (iPods amounted for 13%).
Asked what his feelings about iPad were at the famous All Things D conference in June 2008,
Steve Jobs boldly made the following comments :
If we assume Steve Jobs is right about this, and almost everyone (but Microsoft’s Steve
Ballmer) agrees he is, then he will be a unique case in history of someone who has been
instrumental in both creating and putting an end to an industry.
Indeed, Apple was a key player in starting of the personal computing revolution in the early
1980s, and there would not have been an Apple without Steve Jobs.