Steve Jobs Biography and Career Highlights

Prepared by: Chandan Bagwe (cbagwe@gmail.com)
Steve JobsSteve Jobs
Chandan BagweChandan Bagwe

Who is SJ?Who is SJ?
 Inspiring role model to the world of innovationInspiring role model to the world of innovation
and marketingand marketing
 A DreamerA Dreamer
 A MagicianA Magician
 A Product ArtistA Product Artist
 A ScientistA Scientist
 A TechnocratA Technocrat

IntroductionIntroduction
 Steve Jobs was the Chairman, CEO and co-Steve Jobs was the Chairman, CEO and co-
founder of Apple Inc., a leading manufacturer offounder of Apple Inc., a leading manufacturer of
electronic devices including the Macintoshelectronic devices including the Macintosh
Computer (MAC), iPod, iPhone, and the musicComputer (MAC), iPod, iPhone, and the music
and video software itunes.and video software itunes.

 Adopted son.Adopted son.
 Although he attended Reed College in Portland,Although he attended Reed College in Portland,
Oregon, Steve Jobs never graduated, having onlyOregon, Steve Jobs never graduated, having only
spent about six months at college.spent about six months at college.
 Attended Calligraphy classes instead and learnedAttended Calligraphy classes instead and learned
type faces, space and fonts.type faces, space and fonts.

 Slept on Dorm rooms on the floorsSlept on Dorm rooms on the floors
 Sold coke bottles for foodSold coke bottles for food
 Walked 7 miles to get food in Hare KrishnaWalked 7 miles to get food in Hare Krishna
temple every Sundaytemple every Sunday

 In 1974 began attending meetings of theIn 1974 began attending meetings of the
Homebrew Computer Club with his friendHomebrew Computer Club with his friend
Wozniak from HPWozniak from HP

 At the same time he took a job at Atari to saveAt the same time he took a job at Atari to save
money for a spiritual retreat to India.money for a spiritual retreat to India.
 Jobs ended up backpacking through India butJobs ended up backpacking through India but
returned to work with Atari.returned to work with Atari.
 He continued to work with Wozniak on otherHe continued to work with Wozniak on other
projects and finally convinced him to market aprojects and finally convinced him to market a
computer Wozniak had built for himself.computer Wozniak had built for himself.

On April 1, 1976, Apple Inc. was born..On April 1, 1976, Apple Inc. was born..
Steve Wozniak and Steve Jobs created theirSteve Wozniak and Steve Jobs created their firstfirst
PC, the Apple I,PC, the Apple I, and sold it for $666.66.and sold it for $666.66.
Marketing StrategyMarketing Strategy

Then followed Apple II, a large success for theirThen followed Apple II, a large success for their
business.business.
Apple Inc. went public in December of 1980.Apple Inc. went public in December of 1980.

The CompetitionThe Competition

IBM

The Beginning of DOS

Microsoft and the rise of
BILL GATES

 The hugely successful Macintosh was introducedThe hugely successful Macintosh was introduced
to the public in 1984 and became the firstto the public in 1984 and became the first
personal computer with apersonal computer with a graphical usergraphical user
interface (GUI)interface (GUI) through which individualsthrough which individuals
could interact with the items on the screen.could interact with the items on the screen.
 The Typeface (Fonts)The Typeface (Fonts)
 The Zerox - copy and the mouse.The Zerox - copy and the mouse.

A reporter who interviewed the Macintosh teamA reporter who interviewed the Macintosh team
once said,once said,
""The machine's development was traumatic,The machine's development was traumatic,
joyful, grueling, lunatic, rewarding andjoyful, grueling, lunatic, rewarding and
ultimately the major event in the lives ofultimately the major event in the lives of
almost everyone involvedalmost everyone involved."."

 He was 20 when he started the company inHe was 20 when he started the company in
garage with one friendgarage with one friend
 In 10 years it became $2 billion company withIn 10 years it became $2 billion company with
4000 employees.4000 employees.

““Connecting the dots”Connecting the dots”
Follow the heart, believe inFollow the heart, believe in
yourself then you will see theyourself then you will see the
dots getting connected.dots getting connected.

MicrosoftMicrosoft
 Steve gifts MAC to Bill Gates.Steve gifts MAC to Bill Gates.
 Windows 3.1, 3.2 is born…Windows 3.1, 3.2 is born…
 A bitter fight between the “Pirates of the SiliconA bitter fight between the “Pirates of the Silicon
Valley”Valley”

 As Apple grew even moreAs Apple grew even more
 Jobs experienced tension with the board and theJobs experienced tension with the board and the
struggles led to Jobs leaving Apple in May ofstruggles led to Jobs leaving Apple in May of
1985.1985.
 In one year after launching Apple he wasIn one year after launching Apple he was
FIRED.FIRED.
 Devastating effect on his life.Devastating effect on his life.

The best thing of being FIREDThe best thing of being FIRED
 Heaviness of being successful and lightness ofHeaviness of being successful and lightness of
being the beginner, the best creative period ofbeing the beginner, the best creative period of
his lifehis life

 Steve Jobs went on to create the company calledSteve Jobs went on to create the company called
NeXT and PIXAR in 1986.NeXT and PIXAR in 1986.
 Pixar created First Animation moviePixar created First Animation movie “Toy“Toy
Story”Story”
 Pixar is one of the most successful animationPixar is one of the most successful animation
studio in the worldstudio in the world

 Although NEXT began as a company designedAlthough NEXT began as a company designed
around aesthetic interpersonal computing, itaround aesthetic interpersonal computing, it
later focused more on software development.later focused more on software development.
 NeXT ended up playing a major role in theNeXT ended up playing a major role in the
development of email and the world wide web.development of email and the world wide web.

 Apple bought NeXT in 1996 and reinstated JobsApple bought NeXT in 1996 and reinstated Jobs
as the Chief Executive Officer.as the Chief Executive Officer.
 The Anti-Law suit against MicrosoftThe Anti-Law suit against Microsoft

 He was CEO of Pixar Animation Studios until itHe was CEO of Pixar Animation Studios until it
was acquired by Disney in 2006.was acquired by Disney in 2006.
 Although he is known as a business and salesAlthough he is known as a business and sales
wizard, Steve Jobs is credited with many of thewizard, Steve Jobs is credited with many of the
electronic inventions now patented by Apple.electronic inventions now patented by Apple.

 He is well known for his work ethic as well asHe is well known for his work ethic as well as
his rumored temper, but has consistently helpedhis rumored temper, but has consistently helped
to grow Apple from a company bordering onto grow Apple from a company bordering on
bankruptcy in the 1990s to a very successfulbankruptcy in the 1990s to a very successful
company today.company today.

 Steve Jobs has helped establish the newSteve Jobs has helped establish the new
electronic divisions and personally helped toelectronic divisions and personally helped to
create the ipod, iphone, and other personalcreate the ipod, iphone, and other personal
devices.devices.

 Recently he was diagnosed with cancer andRecently he was diagnosed with cancer and
survived.survived.
 Death is:Death is:
 Single best invention of lifeSingle best invention of life
 It’s life change agentIt’s life change agent
 Clears out the old to make the way for the new…Clears out the old to make the way for the new…
now the new is younow the new is you
 Don’t waste time leaving someone else’s life,Don’t waste time leaving someone else’s life,
follow your heartfollow your heart

 In 1970s, when Steve Jobs was your age,In 1970s, when Steve Jobs was your age,
 there was a publication “the whole earththere was a publication “the whole earth
catalogue”.catalogue”.
 On it’s last edition on the back page there was aOn it’s last edition on the back page there was a
picture of old country road with the message …picture of old country road with the message …

““Stay Hungry,Stay Hungry,
Stay Foolish”Stay Foolish”

Steve Jobs Biography and Career Highlights

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