Taking the Leadership roles has been one of my most rewarding parts of my career. It has also been the most challenging part - daunting even. Over the years I have learnt from my own experiences but also collected advice from inspirational leaders who I have had close contact with. I have boiled these down into the absolute most key principles that guide me - Core principles. When in a tough situation or dealing with a new challenge these pointers have helped me to lead successfully. Acting like a compass or guide. The purpose of my workshop for AMCHAM will be to share my Core principles with you and inspire you to start your own list. A list that will guide you through your Leadership journey. A journey I highly recommend that you take!

1. W H AT A R E T H E 5 C O R E
P R I N C I P L E S O F S U C C E S S F U L
L E A D E R S H I P ?
V I S I T W W W . N O R D I C V I B E . C O M
F O L L O W @ N O R D I C V I B E B Y @ A S H L E Y _ T O T T

2. I want to share with you 5 key leadership values that guide me -
Core principles.
When in a tough situation or dealing with a new challenge these
pointers have helped me to lead successfully. Hope you find
them useful in forming your own values!
Hi, I am @ashley_tott
co-founder of www.nordicvibe.com

3. WHAT IS LEADERSHIP?
Great leaders almost always start with questions.
So lets start with one.

4. Why was this Viking successful in leading his team to
discover England in the 8 th century?
WATCH THE FILM HERE!

5. A MODERN VIKING

6. MANAGEMENT
CONTROLLING A GROUP TO
ACCOMPLISH A GOAL.

7. LEADERSHIP
AN INDIVIDUAL’S ABILITY TO
INFLUENCE, MOTIVATE, AND
EMPOWER OTHERS SUCCESS.

8. WHAT ARE CORE PRINCIPLES?
IDEAS AND VISIONS TO SHARE
AND FOLLOW.

9. #1 VISION

10. "LEADERSHIP STYLES DIFFER, BUT AT THE CORE,
GOOD LEADERS MAKE THE PEOPLE THEY ARE LEADING
ACCOMPLISH MORE THAN THEY OTHERWISE WOULD.
THE MOST EFFECTIVE LEADERS DO THIS NOT THROUGH FEAR,
INTIMIDATION OR TITLE, BUT RATHER BY BUILDING
CONSENSUS AROUND A COMMON GOAL." –
TOM MADINE, CEO AND PRESIDENT, WORLDWIDE EXPRESS

11. WATCH THE FILM HERE!

12. “ W E C H O O S E T O G O T O T H E M O O N ”
–J O H N F. K E N N E DY, R I C E U N I V E R S I T Y, S E P T. 1 2 , 1 9 6 2
1962

13. H E E M P O W E R E D P E O P L E
B E H I N D A C O M M O N V I S I O N

14. 1969 - JULY

15. DO YOU HAVE A PASSION?
Search for your passion in what you do. This will
help you lead and build consensus around your
visions. Find it!

17. WHAT IS YOUR VISION?
How are you going to find your passion and vision?
Do you have it already or do you need to start looking?

18. #2 POWER

19. THE ABILITY OR CAPACITY TO DO
SOMETHING OR ACT IN A PARTICULAR
WAY."THE POWER OF SPEECH"
SYNONYMS:
ABILITY, CAPACITY, CAPABILITY, POTENTIAL,
POTENTIALITY, FACULTY, PROPERTY, COMPETENCE,
COMPETENCY
THE CAPACITY OR ABILITY TO DIRECT OR
INFLUENCE THE BEHAVIOUR OF OTHERS OR
THE COURSE OF EVENTS.

20. BUILD YOUR
LEADERSHIP
CAPACITY
DO SOMETHING
GOOD WITH IT

21. EFFECTIVE LEADERS ARE A SOURCE OF
POWER AND ENERGY FOR PEOPLE
THEY ENCOURAGE THE HEART.
THEY UNDERSTAND THAT POWER IS NOT A ZERO-SUM GAME.
THE MORE A LEADER EMPOWERS
THE STRONGER THE LEADER
AND THE TEAM BECOME.

22. SHOULD YOU EMPOWER?
WATCH THE FILM HERE!

24. WHAT DO YOU THINK ABOUT THIS USE OF
POWER?
WATCH THE FILM HERE!

25. HOW ARE YOU GOING TO BUILD YOUR
LEADERSHIP CAPACITY?

26. TIP: RELATIONSHIPS
SPEND 121 TIME WITH PEOPLE

27. #3

28. FIRM BELIEF IN THE RELIABILITY,
TRUTH, OR ABILITY OF SOMEONE
SYNONYMS:
CONFIDENCE, BELIEF,FREEDOM FROM
SUSPICION/DOUBT, SURENESS, CERTAINTY,
ASSURANCE, CONVICTION, RELIANCE

29. COMPANIES ARE GROUPS OF
PEOPLE - HUMANS
WATCH THE FILM HERE!

30. TIP:
TRANSPARENCY
& FEEDBACK

31. HOW ARE YOU
GOING TO BUILD
TRUST?

32. #4 QUESTIONS

34. "IN MY EXPERIENCE, LEADERSHIP IS ABOUT THREE THINGS:
TO LISTEN, INSPIRE AND
EMPOWER.
LARRY GARFIELD, PRESIDENT, GARFIELD GROUP

35. QUESTIONS HELP YOU TO
INFLUENCE
WATCH THE FILM HERE!

36. WHAT QUESTIONS ARE YOU
GOING TO ASK TOMORROW?

37. #5 COURAGE

38. THE ABILITY TO DO SOMETHING
THAT FRIGHTENS ONE
BRAVERY.

39. “AVERAGE LEADERS CAN BECOME AWESOME LEADERS
WHEN THEY CHOOSE TO STAND - TO STEP UP - WHEN THEY
ARE MOST AFRAID.
THAT IS THE MOMENT THAT THEY MAKE THE TRANSITION.”

40. WALK THE TALK

41. "LEADERSHIP IS STEPPING OUT
OF YOUR COMFORT ZONE
AND TAKING RISK TO CREATE
REWARD."
KATIE EASLEY, FOUNDER, KATE RYAN DESIGN

42. "WE ARE STILL
MASTERS OF OUR
FATE.
WE STILL ARE
CAPTAIN OF OUR
SOULS.”
INVICTUS

43. HOW ARE YOU GOING TO SHOW
COURAGE?

44. STEP UP - TAKE THE CHANCE TO
LEAD - EVEN IF YOU ARE AFRAID

45. Want more tips on CoreBusinessSkills™?
www.nordicvibe.com
We can support you and your team to achieve
commercial success with advice,coaching and
training on these Core skills: Leadership,
Elevator Pitch, Sales, Negotiation, Customer
Care,Presenting, Social Media.