WE make errors every day. We may soetimes say "how" could I ever had done that error? This is slide deck of the ALE2013 talk about what are our cognitive biases that lead us to wrong decisions.

1. A journey through
our cognitive biases
ALE2013
Oana Juncu

2. A little bio-story

3. The Instinct of Survival

4. Brain is a brilliant lazy
machine
« Reason fools us more often than nature »

5. The most popular decision
tool
Heuristics =

6. The test
50% Unknown

7. The availability bias

8. Attribution bias

9. Representatives bias

10. Confirmation bias
E 6 7 J

11. Retrospective bias

12. The familiarity bias
What we don’t know is not.

13. Status Quo bias

14. A disease will kill 6000 people if we do
nothing. We can pick a choice among 2
plans:
: 2000 people will be saved
: all people can be saved , but there
is a chance out of three that all people 6000
will be saved , and 2 chances out of three
that all people die
A choice…

15. Loss Aversion Bias
Endowment
effect

16. If we know our cognitive
biases, we’ll do less errors

17. References
O « Descartes Error », Antonio Damasio
O « »Judgment under Uncertainity :
Heuristic and Biases » ,Daniel
Kahneman & Amos Tversky
O « Petite Philosophie de nos erreurs
quotidiennes » , Luc de Brabandère
O « The Public Speaker Confessions » ,
Scott Berkun

18. Thank YOU!
Oana JUNCU
@ojuncu
www.coemerge.com
http://oanasagile.blogspot.com
oanajuncu@coemerge.com
+33 6 65 02 87 16