This document discusses typography and calligraphy. It explains that serif fonts generally look more expensive and formal than sans serif fonts which lack small lines or swirls at the ends of letters. Calligraphy involves writing with a rectangular nib and modern design uses swirls and serifs to make text more exciting. Street art uses thick markers, rotations, drips and splashes to mimic calligraphy and make typography into interesting patterns.

1. Urban
calligraphy

2. Firstly, some basic knowledge of typography/fonts.
Which of these fonts looks more EXPENSIVE?
EXPENSIVE
EXPENSIVE

3. What is the difference between the 2 fonts?
EXPENSIVE
EXPENSIVE
These flicky bits are
called serifs

4. Fonts/Typography without serifs are called ‘sans serif’
meaning ‘without serifs’
There are lots of different types and they generally make the font
look more expensive, old-fashioned, formal etc
SERIF
SERIF
SERIF
SERIF
SERIF

5. Sometimes, they use swirls instead of serifs;
Like this
And
this
And
this
And

6. Calligraphy is the art of writing, often with a
rectangular-shaped nib

7. Modern design uses swirls and
serifs to make things look more
exciting

8. Often ‘tags’ have so many swirls, it’s tricky to read and looks
more like a pattern

9. Thick markers are used, giving it a
calligraphy look

10. The design is as important as the
word

12. Splashes & drips are added to make it look like it’s been painted quickly

13. Rotated to make a more interesting pattern…

14. Common stickers are often used to get their
name across very quickly