This is a deck we share with all new hires.
It's about the front line of the service relationship.
Thought we'd share it out there and see what people think.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster, stand out and get picked.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
This is a deck we share with all new hires.
It's about the front line of the service relationship.
Thought we'd share it out there and see what people think.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster, stand out and get picked.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you!
Featuring tips from:
Robert Katai
Julius Solaris
Jen Jones
Sandra Jovanovic
Ross Simmonds
Michael Brenner
Joe Gelman
Steve Williamson
Stephen Jeske
Ayesha Ambreen
Josh Steimle
Eugene Cheng
Pamela Pavliscak
Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingScott Salkin
Today's marketers LOVE trumpeting their buzzwords. Terms like "automation." "UX design." "Inbound" and/or "content" marketing. "Storytelling." "Nurturing." Or everyone's favorite…"viral." But ask the common marketer about sales, revenue or ROI and, chances are, they won't have much to say.
In this June 2014 presentation for members of the Arizona Technology Council, IDS Technology Marketing CEO Scott Salkin digs into some of the biggest budget-busting marketing buzzword that have been sucking companies dry for far too long. And empower the one thing that truly will truly decide the fate of your business - CUSTOMERS!
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you!
Featuring tips from:
Robert Katai
Julius Solaris
Jen Jones
Sandra Jovanovic
Ross Simmonds
Michael Brenner
Joe Gelman
Steve Williamson
Stephen Jeske
Ayesha Ambreen
Josh Steimle
Eugene Cheng
Pamela Pavliscak
Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Motivate Design Presents the What If TechniqueMona Patel
Why "what if"...?
The What If Technique tackles the challenge of engaging a disruptive mindset when it comes to design thinking and crafting user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures.
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Want help with your What Ifs? Check out http://www.motivatedesign.com. Or, gives us a "Hey, you there!" at http://www.motivatedesign.com/contact-us
Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Buzzkill - What Matters and What Doesn't in B2B Technology MarketingScott Salkin
Today's marketers LOVE trumpeting their buzzwords. Terms like "automation." "UX design." "Inbound" and/or "content" marketing. "Storytelling." "Nurturing." Or everyone's favorite…"viral." But ask the common marketer about sales, revenue or ROI and, chances are, they won't have much to say.
In this June 2014 presentation for members of the Arizona Technology Council, IDS Technology Marketing CEO Scott Salkin digs into some of the biggest budget-busting marketing buzzword that have been sucking companies dry for far too long. And empower the one thing that truly will truly decide the fate of your business - CUSTOMERS!
아무리 기술력이 훌륭한 스타트업이어도 시장에서 끌어당기는 수요가 없으면 살아남기 어렵습니다. 스타트업이 시장 지배력을 가지기 위해서는 그 무엇보다 초기에 Product-Market Fit (PMF, 제품시장궁합 - 시장에 딱 알맞는 제품을 출시하는 것을 지칭하는 용어)을 달성하는 것이 중요합니다.
실리콘밸리 링크드인 본사에서 제품 및 마케팅 업무들 담당하면서 쌓은 경험으로 PMF의 개념, PMF 측정방법, 그리고 PMF를 이루기 위해 스타트업들이 택할 수 있는 전략들에 대해 나눕니다.
(서울대학교 전기공학부 세미나 주제, 걸스인텍 코리아 - 구글캠퍼스 강연, 스타트업 얼라이언스 테헤란로 런치 클럽 강연)
The elusive hunt for finding product/market fit in your early startup is never easy. Here's some best practices from my own experiences founding & advising startups to bring discipline to that process.
Enjoyed this presentation? Subscribe to my weekly essays at http://www.sachinrekhi.com
Presentation on use of social media on organizational intranets. Delivered by Eric Reiss as closing plenary at Intrateam Event 2010, March 3, 2010 in Copenhagen, Denmark
Keynote presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2013.
McKee explains how as the 'Media Age' gives way to the 'Content Age', B2B marketing priorities are changing. Or at least they should be. In the rush to contentificate, someone forgot to send the memo to...well, just about everyone and it's left a bit of a gap. So how do you get everyone in your organisation to support your content strategy?
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Social Media is not only helpful to businesses, it is an essential part of the marketing mix. Social Media should be like any other marketing program, set goals, monitor progress, measure results and adapt as needed. This was a presentation given to a National Printing Organization for Presidents and Business Owners.
Social Media and not only helpful to businesses, it is an essential part of the marketing mix. It is should be treated as such. Make sure your social media program is planned out well, monitored, and measured for results. This is a presentation given to a National Printing Association to Presidents, CEOs and Owners of Printing Companies about Social Media.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
The sad reality is that most businesses suck at social media. Most often, it's because they don't understand the fact that traditional (outbound) marketing strategies are incompatible with social media (inbound) marketing channels. When faced with disappointing results from those efforts, the companies will frequently double down on ineffective tactics or even blame the medium itself and abandon the effort altogether. But this begs the question, "What does success look like?" Well, it does not look like a bunch of Facebook fans or Twitter followers. At the end of the day, a successful social media effort means getting new customers.
9 Social Media Pitfalls and How to Avoid ThemMarqui CMS
Can social media drive real results for your business? The answer is yes, as long as you have a strong strategy in place. If you’re already sold on the importance of social media, but you aren’t sure how to effectively engage your audience, you may be putting your company at risk by jumping into social media unprepared.
All marketing tactics have their pitfalls and social media is no exception. Understanding these potential mistakes and learning how to avoid them is one of the best ways to ensure that your social media campaigns are successful.
This 45 minute webinar will help you learn:
• The biggest social media pitfalls and how to avoid them
• Our tips for optimizing your current social media strategy
• The key ways social media can help your business improve its online ROI
Content Marketing: The Present and Future of PR?Joe Pulizzi
This is a presentation that I gave at the PRSA chapter in Cincinnati about the opportunities in Public Relations about the use of content generation.
Here I talk about how PR professionals are uniquely positioned to take advantage of growth in content marketing because they understand how to tell a story. Content marketing gives them the opportunity to tell their story in multiple channels in multiple media - and bring them closer to the customer at the same time.
Includes 5 reasons why the opportunity is now.
We all know that incredible outcomes are only ever the result of brave choices. But being brave means giving yourself room to fail. Fail spectacularly and fail often. And for that failure to not be the kind of thing you lose your job over.
Which means you need to build room for mistakes into your process so you can fail forwards, keep being brave, and make some exceptional stuff as a result.
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your weakest points and showcasing them for all to see.
This is our entry for the CMI Orange Awards 2012. We hope we win it because we'd be passionate ambassadors for the content marketing discipline (and we look fab in a tiara).
How clean tech & green tech marketing is different than normal B2B.
Clean tech and green tech are on a long-term growth trajectory. But you can't market them exactly like any other B2B technology product or service.
A few thoughts from Velocity's London-based green tech / clean tech practice.
Why most B2B marketing sucks & what you can do about it. A new model that creates marketing that's better, smarter and, above all, faster.
From Velocity, the B2B marketing agency specializing in technology, in digital and in speed.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
9. 1) Make things that prospects go out of their way to get.
10. 1) Make things that prospects go out of their way to get.2) Things that they finish.
11. 1) Make things that prospects go out of their way to get.2) Things that they finish.3) Things they recommend to others.
12. B2B is full of smart, interesting people with a real passion for their subject. But if that’s true, why do these smart people produce so much boring stuff?
For most B2B marketers, this isn’t just an inconvenience.This is a potential disaster.Because being a tech vendoris living in a very dangerous place.Never before in history has technology innovation been commoditised so fast. A breakthrough that might have given you three years of juicy profits back in the 80s, doesn’t even give you six months of solid margin today. This is a standards-driven world, where differentiation just gets harder and harder every day. What does that mean to you guys in this room? Well if you can’t differentiate solely on technology advantages any more, how will you help the company stand out? Why would anyone choose your kit over the next guys? How will the market sort out the winners from the losers – not just over the next ten-15 years, but over the next 12-18 months? This year. I do what I do because I firmly believe that the winners in tech markets like yours will not be the ones who make the highest-performance MPLS routers.
The winners will be the ones who tell the best stories. The winners will the ones who have the clearest vision and the most compelling stories to support that vision, told in the most engaging ways. If you think about that, it means that you guys – the people in this virtual room today – are the most important people in this business. What goes on here, today what you take back to your desks, will determine the success or failure of the company. So figuring out why B2B marketing is so boring is not just an academic exercise – it’s a matter of life or death. That’s why XXXXXXX has made the work you’re seeing today such an urgent priority.The bad news is that the bar for marketers has been raised in the Internet era.It used to be easy.
A tech buyer used to have a few sources of information on which to base a decision. A buyer had magazines, analysts and vendors to turn to when making a decision about what to buy. That was pretty much it. So as a marketer in a vendor company, you tended to get listened to. You were considered not just an acceptable source of information, you were an important source of information. Today’s buyer is different.
Today’s buyer is being blasted by a firehose of information.Not just from magazines and analysts and vendors.But from websites, blogs, forums, user groups, social media, email newsletters, YouTube videos… This is a whole different landscape.And a different kind of competition.In the old days, our competition was the other telco equipment vendors.Today, we compete with everything from Light Reading and TelcoBlogger to Manchester United and Carla Bruni. We’re competing for something that comes way before a sale but is just as important. We’re competing for attention. Most B2B marketers are still presuming a motivated, eager audience.
It’s like they’re marketing to their mothers. Well, we’re not marketing to our moms.
We’re marketing to a sceptical, defensive, busy person suffering from information overload and an acute distrust of vendor messages. As a vendor, we’ve got a big, bright neon sign on our heads that says, “Beware of this message.” Our job as marketers is to get people to ignore the neon sign and give us a chance to tell our stories. The bar has been raised.Your job used to be to make sure buyers could find your information when they really needed it.Today, you’ve got to aim much, much higher. In our work with tech companies, we like to suggest three goals for marketing.
1) Make things that prospects go out of their way to get.2) Things that they finish.3) Things that they recommend to colleagues. Wow. That’s a huge challenge. If you look out there in B2B marketing in general, very few campaigns pass any one of these tests. In tech markets, even fewer do. In telco and enterprise equipment markets, the number is vanishingly small. Think back at the work you’ve done in the past year. Can you say this about any of it? If not, why not? I think it’s not because you can’t achieve it. It think it’s because this triple test wasn’t even your goal. It’s not what you were trying to do. This meeting today and the strategy Alain is putting into place, is all about changing that. So that everyone here does raise their sights and aim high.
1) Make things that prospects go out of their way to get.2) Things that they finish.3) Things that they recommend to colleagues. Wow. That’s a huge challenge. If you look out there in B2B marketing in general, very few campaigns pass any one of these tests. In tech markets, even fewer do. In telco and enterprise equipment markets, the number is vanishingly small. Think back at the work you’ve done in the past year. Can you say this about any of it? If not, why not? I think it’s not because you can’t achieve it. It think it’s because this triple test wasn’t even your goal. It’s not what you were trying to do. This meeting today and the strategy Alain is putting into place, is all about changing that. So that everyone here does raise their sights and aim high.
1) Make things that prospects go out of their way to get.2) Things that they finish.3) Things that they recommend to colleagues. Wow. That’s a huge challenge. If you look out there in B2B marketing in general, very few campaigns pass any one of these tests. In tech markets, even fewer do. In telco and enterprise equipment markets, the number is vanishingly small. Think back at the work you’ve done in the past year. Can you say this about any of it? If not, why not? I think it’s not because you can’t achieve it. It think it’s because this triple test wasn’t even your goal. It’s not what you were trying to do. This meeting today and the strategy Alain is putting into place, is all about changing that. So that everyone here does raise their sights and aim high.
Let’s go back to Boring.Why is B2B marketing so boring?We need to understand this if we’re going to fix it. First, say what is NOT the reason.B2B marketing is NOT boring because B2B marketers are dull or stupid or lazy.I’ve spent nearly my entire career working with B2B marketers and I can count the dull, stupid, lazy ones on one hand. B2B is full of smart, interesting people with a real passion for their subject. But if that’s true, why do these smart people produce so much boring stuff?Why do we here in this room do it? What happens to smart interesting people like you guys, when you sit down to write or commission a case study or web page or white paper? Something happens that drains all energy from the process and leaves us with dry, professional, well-made, technically accurate turds. With things that not only won’t be read, but that literally can’t be read. I’m paid to consume B2B marketing and I can’t tell you how many times I settle down with a new white paper, take a running start and find myself getting dragged down into the quicksand of tech-speak and business-talk. Sometimes I really HAVE to read this thing to do my job and I just physically can’t. Why does this happen? What’s going on? I’ve got a few ideas.
B2B marketing is boring because it’s a chore.
It’s a chore because it takes too long and is no fun. All passion is drained out of it.
It takes so long because it’s made by a committee.
It’s made by a committee because everyone is frightened.
They’re frightened because they don’t’ want to get it wrong. To fail.
The result is inevitable: we churn out standard, run-of-the-mill, professional-looking marketing that just sits there. And moves no one.
Clearly, B2B marketing needs a kick in the head.
There is a kind of gravitational force that pulls what should be creative, exciting, energetic work down to the ground. This gravity is very strong. If you don’t actively fight against it, it’s got you. This gravity – the enemy of great marketing – is built into most corporate cultures. And that’s what we’re here to break. Because somehow, some B2B marketing work manages to defy this gravity and to do something special. There’s never any doubt about when this happens. Everybody on the project knows it and, most importantly, the results always bear it out.
Great marketing WORKS.A lot of professional marketers actually have stopped believing this because they’ve made standard marketing for so long.And if you don’t believe marketing can really move markets and build businesses, you’re really unlikely to do what you need to do to escape the gravity of dullness.Over the years, we’ve noticed some characteristics of the great projects that set them apart from the mundane ones. So I’d like to share these with you.
It’s not magic fairy dust. Just a handful of principles that, if followed, will make your marketing much better and give you a fighting chance of creating something that passes the three tough tests I mentioned earlier.
CMOs and CFOs and CIOs and Heads of Operations are all people first. B2B marketers tend to forget this. They treat the prospect as if it was a decision-making machine. That’s why tech-speak replaces human-speak.And any kind of warmth or colour or empathy seems to get smothered out. Grab a random sentence from your last white paper and read it aloud.Would anybody talk like that? Your marketing should be more like human speech than technical manuals. Often, a client will show us a white paper and it’s really tough to read and confusing. And I might ask, “Just tell me, in your own words, what this is trying to say.” And they tell me. And it’s almost perfect! “We need to capture that. What you just said.” If we want to appeal to people we have to behave like people. Simple, clear ideas told in plain, human language will make you leap out of the competitive landscape and get noticed.
A great example of simple, clear language and a great, focused idea.
It’s not about you. Typical marketing is based on the vendor’s agenda.Great marketing is always based on the buyer’s agenda. It’s never about products, it’s about issues.The things your prospects are struggling with or the opportunities they need to seize. A lot of what we do at Velocity is called Content Marketing.It’s all about creating material that helps prospects do their jobs.This kind of marketing gets hundreds of times better response than traditional brochureware. It’s not about you.It’s all about them.
Spend time with customers and prospects. This is critical. Whenever we at Velocity do a new engagement, we do an intensive input process that gets us really immersed in the company and market. And part of this is always talking with customers (or prospects who haven’t yet bought.) We get an enormous amount from every one of these interviews. We don’t do it to get the buyers’ opinions about the company (thought that often comes out). We do it to hear how buyers talk about their problems and opportunities. To get their language. Using the buyers’ language to talk about their most pressing challenges makes for marketing that’s infinitely more powerful than marketing steeped in the company’s language. It’s really easy in a company like Alcatel Lucent to fall into a corporate lexicon – a set of jargon that everyone here understands but is not so clear to people outside the company. Talking to customers and prospects reminds us that Alcatel-speak is not spoken everywhere. If we ever skip this step – which we try very hard not to do – the work suffers. Its really important to take time to talk with buyers whenever you’re starting a new project. Pick up the phone or take one to lunch ad kick around the relevant issues. I promise it will make the work better.
Harvest the company’s expertise, with confidence. This one is huge.A lot of marketing is bad because it’s actually intimidated by the target audience. As a marketer, it’s easy to feel that this person you’re marketing to – an experienced Head of Network Operations, let’s say – knows a lot more about the subject matter than you, a marketer who’s never run an IP network, does. This fear saps tech marketing of its power. It’s essential to realise that, as an individual, you may not know as much as your audience, but as an organisation, you’re the Gods of this subject. Alcatel Lucent has seen things no single prospect has ever seen. We see more engagements in more places.We work with every kind of operator and enterprise all over the world.We’ve seen what works and what doesn’t.Some of the worlds top experts work for us. Designing and managing networks is just part of what our prospects do, but it’s all we do. We live and breathe this stuff. And we’ve been doing since our prospects were in nappies. This expertise and experience is probably the company’s greatest single asset. Our jobs as marketers is to tap into it; to harvest it so our marketing speaks with authority, credibility and – perhaps the most important trait of great marketing – with confidence.
Link the tech to the vision and vice versa. A lot of tech marketing fails for one of two reasons: It either spends all its time down in the tech details, never showing why these things matter. Or it spends all its time talking about big, broad, higher-order benefits that sound great but that no one believes.
And I’ve put together a web page with some downloads that might help.Today’s slides are here.So is a recent Content Marketing workbook that outlines the art & science of content marketing.There’s a short paper called The Holy Trinity of Tech Marketing that talks about the three questions every B2B marketer must be able to answer.And there’s a paper on the Hierarchy of Benefits that talk about where to pitch your stories and how to combine technical messages with benefit messages. This stuff is at velocitypartners.co.uk. I hope you’ll take a look. I also hope you enjoy the rest of the day, then go back to your offices with new fire in your bellies! Thank you.