Designing Wearable Fitness for Everyone

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Frederik Hermann presented on designing wearable fitness technologies for everyone at the WT Wearable Technologies Conference 2017 Europe. Huami develops products for their own Amazfit and Mi Band brands as well as for Xiaomi. They have sold over 33 million Mi Band units, making them the #2 largest manufacturer of wearables. Huami is focusing on developing more meaningful interpretations of health and fitness data to foster behavior change and expanding into new areas like medical, healthcare, and sports applications.

Technology

Copyright © 2017 Huami Inc. All rights reserved.

Designing Wearable Fitness for Everyone
Frederik Hermann, Head of Marketing and Sales, Huami
Manufacturers of Amazfit and the Mi Band
WT | Wearable Technologies Conference 2017 EUROPE
February 7 - 8, 2017 | ICM (Germany)

for
our own
brands
We design, engineer and develop products
for
Xiaomi

5
Mi Band
Minimalistic
Industry’s most power-efficient BT chip
CNC’d aluminium alloy core
30-day battery life
Low price point
Right time

6
Mi Band 2
UV coated and scratch-resistant OLED display
Optical heart rate sensor (PPG)
20+ days of battery life
Comfort and simplicity

Great attention to quality and detail
Co-developed custom Bluetooth chip
with Dialog Semiconductor
Hypoallergenic very comfortable band
Simplicity in mind
Easy to use

8
33 Million units sold
#2 largest manufacturer of wearables
Source: IDC Worldwide Quarterly Wearable Device Tracker, Q4 2016

Amazfit Equator Amazfit Pace Amazfit Arc
GPS, Phone-Free Music,
PPG, Always-On LCD Display,
WiFi, up to 11 days battery life

11
Where are we heading as an industry?
Maturing and consolidation of the market
A slowing down from the initial boom
But overall wearable adoption is still steadily rising
More variety > smartwatches, hybrid watches and other form factors
Opportunity: sports, medical and healthcare applications
We need more meaningful interpretation of the data
To foster behavior change: cue / trigger > routine > emotional reward

12
Where do you see the biggest opportunities?

Thank You
www.amazfit.com | @amazfit | business@amazfit.com

Zirconium Oxide Ceramic Core
Polished over 120,000 times
Fired at 2642°F for perfect shine
30 manufacturing procedures
Hypoallergenic and scratch-resistant
Weighs only 0.28oz / 8g
10-day battery life

Founded in 2014
340 employees worldwide
4 offices in the US and China
$35M Series B from Sequoia
Capital, Banyan Capital,
Morningside Ventures
Exclusive wearable tech partner
within the Xiaomi ecosystem
Third consecutive year profitable
$1B valuation

AR / VR
Healthcare
Medical
IoTSport / Fitness
Lifestyle
Huami's Future
www.huami-usa.com

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Designing Wearable Fitness for Everyone

2. Designing Wearable Fitness for Everyone Frederik Hermann, Head of Marketing and Sales, Huami Manufacturers of Amazfit and the Mi Band WT | Wearable Technologies Conference 2017 EUROPE February 7 - 8, 2017 | ICM (Germany)

3. for our own brands We design, engineer and develop products for Xiaomi

4. 4

5. 5 Mi Band Minimalistic Industry’s most power-efficient BT chip CNC’d aluminium alloy core 30-day battery life Low price point Right time

6. 6 Mi Band 2 UV coated and scratch-resistant OLED display Optical heart rate sensor (PPG) 20+ days of battery life Comfort and simplicity

7. Great attention to quality and detail Co-developed custom Bluetooth chip with Dialog Semiconductor Hypoallergenic very comfortable band Simplicity in mind Easy to use

8. 8 33 Million units sold #2 largest manufacturer of wearables Source: IDC Worldwide Quarterly Wearable Device Tracker, Q4 2016

9. www.amazfit.com

10. Amazfit Equator Amazfit Pace Amazfit Arc GPS, Phone-Free Music, PPG, Always-On LCD Display, WiFi, up to 11 days battery life

11. 11 Where are we heading as an industry? Maturing and consolidation of the market A slowing down from the initial boom But overall wearable adoption is still steadily rising More variety > smartwatches, hybrid watches and other form factors Opportunity: sports, medical and healthcare applications We need more meaningful interpretation of the data To foster behavior change: cue / trigger > routine > emotional reward

12. 12 Where do you see the biggest opportunities?

13. Thank You www.amazfit.com | @amazfit | business@amazfit.com

14. Addendum

15. Amazfit Equator

16. Zirconium Oxide Ceramic Core Polished over 120,000 times Fired at 2642°F for perfect shine 30 manufacturing procedures Hypoallergenic and scratch-resistant Weighs only 0.28oz / 8g 10-day battery life

17.

18. Amazfit Equator

19. Amazfit Moonbeam

20. Amazfit Equator Rose Gold

21. Amazfit App

22. @ineslebihan #huami Amazfit Accessories

23. Founded in 2014 340 employees worldwide 4 offices in the US and China $35M Series B from Sequoia Capital, Banyan Capital, Morningside Ventures Exclusive wearable tech partner within the Xiaomi ecosystem Third consecutive year profitable $1B valuation

24. AR / VR Healthcare Medical IoTSport / Fitness Lifestyle Huami's Future www.huami-usa.com

Designing Wearable Fitness for Everyone

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