This document provides tips for small businesses to build their social media presence. It recommends businesses use social media to reach current and potential customers, showcase their expertise, and highlight how they can solve problems. It advises having over 500 LinkedIn connections to expand reach, posting often on Twitter using a mix of one's own and shared content from non-competitors. It also stresses the importance of interacting with others by liking, retweeting, commenting and sharing to appear valuable and loyal and expose oneself to new networks.

1. Build Your Small Business
Social Media Accounts
Jennifer Gardella, PhD
Your Social Media Expert

2. How you benefit:
You have the opportunity to reach potential and current clients and
customers
You showcase your talents and expertise
You create a conversation and highlight how you can solve their
problems

3. High number of followers is good!
If you have more than 500 connections on LinkedIn you can
exponentially expand your reach
LinkedIn Facebook Google+ Twitter

4. How to get more twitter followers.
- Pay attention to when you’re posting
- Content of the posts are important
- Post often
- Make a schedule of when and what you will post
- Have ideas
- Mix up what you post
- Half of what you post should be YOUR content
- Other half should be from other sources but NOT your competitors
The more you post, the more people will have to look at and the more
reason they will follow you!

5. Interact with others!
-
Like
Retweet
Comment
Share
Shows that you are a
Valuable and loyal
Social partner
Encourage
Them to do
The same
Thing for
you
Expose you to new
Networks of people

6. NEXT:
Social Media New Years
Resolutions
Jennifer Gardella
jennifergardella.com