Starbucks is an American global coffee company and coffeehouse chain that was founded in 1971 in Seattle, Washington. It is now the largest coffeehouse company in the world, with over 21,000 locations across 64 countries. Starbucks sells coffee drinks, teas, snacks, and coffee brewing equipment. The document discusses Starbucks' use of various social media platforms like Facebook, Twitter, Pinterest, Instagram, Google+, and My Starbucks Idea. While Starbucks uses these platforms differently than most companies by posting less frequently, its pages remain very popular with millions of followers on each network.

1. Starbucks Made by:
Mariia Kaliuk

2. Introduction
 Starbucks Coffee is an American global coffee
company and coffeehouse chain. Starbucks is the
largest coffeehouse company in the world with 21
thousands branches in 64 countries around the
world.
 The first Starbucks opened in Seattle, Washington,
on March 30, 1971 by Jerry Baldwin, Zev Siegl,
Gordon Bowker.
 The CEO if the Starbucks company is Howard
Schultz

3. Main purpose
 Starbucks sells espresso-based drinks, other hot and
cold drinks, coffee beans, teas, hot and cold
sandwiches, pastries, snacks, and items such as
coffee makers, mugs and glasses.

4. Research
 I have started my research in Google with the banal
"Starbucks and it’s social media tools." I came across
a blog on “Digital Spark Marketing” website written
by Mike Schultz . In his blog, the author writes
about the Starbucks marketing strategy and what
social media resources Starbucks uses. As author
pointed out that main social media tools, which
Starbucks uses are the official site of Starbucks and
My Starbucks Idea, as well as platforms such as
Facebook, Twitter; Pintrest, and Instagram.

5. Facebook
 Starbucks took the unusual strategy of using Facebook.
For example, if companies such as Walmart posts
information about the products and various offers
several times a day, Starbucks is doing everything
absolutely contrary, namely, post information on the
page on average once a week, and it may be just a
picture with a little commentary, for instance : a picture
of the original Starbucks coffee shop with the heading
'Where it all started'.
 Nevertheless Starbucks remains the most popular
Facebook page as from the 90 million users of Facebook
30 million subscribed to the Starbucks page, which
means that they do their job properly.

6. Twitter
 Starbucks uses Twitter also in their own way. On
the Starbucks page appears no more than 10 posts
per day, including photos of the products itself,
links to Starbucks loyalty program and answers to
Starbucks mention’s by other users.
 Also worth noting is that the page in twitter
Starbucks looks very "quiet" because they avoid the
possibility of getting caught in the discussions of
controversial topics.

7. Google+
 Starbucks update their posts on Google+ every
couple of days, and most of the posts are have the
same content as tweets and posts on Facebook.
 Nevertheless, on Google+ Starbucks is also the most
popular page with a 3 million of followers.

8. Instagram
 Regarding the use of Instagram, Starbuck follows
the strategy that do not advertises a product, but
rather illustrates how Starbucks fits into the lives of
its consumers.
 For example, this could be a picture of a couple
walking on the street during the winter and
drinking hot macchiato from Starbucks or image
with the cold Frappuccino pool background.

9. Pinterest
 I can confidently say that this on this resource
Starbucks page looks more interesting and
attractive, unlike Facebook and Twitter. Boards in
the Starbucks profile is full of exciting photographs
of the product and how Starbucks fit into the
lifestyle of their consumers.

10. My Starbucks Idea
 This resource allows Starbucks to find out what
their customers want to see in the coffee shops. On
this page, users can share their thoughts and ideas
to improve an expand the product line.

11. What I have learned
 Prior to this assignment, I have no idea what Starbucks
has such thing as my My Starbucks idea. This is a great
tool that allows company to understand what their
consumers wants.
 I also didn’t t know that Starbucks page on Facebook is
the most popular and has the largest number of
subscribers of all existing profiles.
 But most importantly that I’ve learned about the
company and its use of social media is that Starbucks
does not follow the basic strategies for using social
networks and other resources, and does it in his own
style, and yet Starbucks pages on different sites are the
most popular.

12. Suggestions
 The first piece of advice I would give is to improve
y company's page on Google+. To do this, they need
to identify the target audience of users of Google +,
and analyze of what these people want to see, and
what they like about the company.
 Use the information that is different from that was
published on Facebook or Twitter. To diversify the
information company should conduct surveys,
discussion of various topics and additional
information about the company and its products, as
well as the coffee in general.

13. Suggestions
 Another advice that I would give the company is
the use of advertising on television. As the older
generation of people is not intimately familiar with
social networks or not use them at all.
 As with Google + company should conduct research
and understand what interests a special category of
people have and on this basis promote the brand
and its products thought TV. This will enable older
audience to learn about new products, potential
offers and promotions from the company.

14. Suggestions
 And the last piece of advice I would like to give is
that the pages of the company in social networks
need to publish photos and information more than
once a week. This will enable followers to learn
more about the company and its products.

15. References
Huff, T. (23 August, 2014). How Starbucks Crushes It on Social Media.
Social Media Today. Retrieved from:
http://www.socialmediatoday.com/content/how-starbucks-crushes-it-
social-media
My Starbucks idea. Starbucks Coffee Company. Retreived from:
http://mystarbucksidea.force.com/ideaList?ext=0&lsi=0&category=Atm
osphere+%26+Locations
Schultz, M. Starbucks marketing makes social media a difference
maker. Digital spark marketing. Retrieved from:
http://www.digitalsparkmarketing.com/creative-marketing/social-
media/starbucks-marketing/
Starbucks Coffee. Twitter. Retrieved from: https://twitter.com/starbucks
Starbucks Coffee. Facebook. Retrieved from:
https://www.facebook.com/Starbucks