This document provides information about Samsung, including:
1. Samsung is a South Korean multinational electronics company founded in 1938 that operates in 80 countries with over 307,000 employees.
2. Samsung has a diversified product portfolio and invests heavily in research and development, with over 42,000 employees working in R&D.
3. The document outlines Samsung's current operations strategy, which focuses on R&D, procurement, manufacturing, logistics, sales, and after service. It also provides recommendations to help Samsung improve, such as focusing on quality over variety.
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
Apple inc. Strategic Case Analysis PresentationMahy Helal
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
Operation management, toyota production systemOmar Hamdan
The success of Toyota Motor Company is due to the unique reduction systems that focus on continuous improvement and just in time management. Toyota has created a decentralised structure that encourages employee participation and team working. Toyota incorporated concepts just as supply chain management and inventory management to create high quality automobiles and gain a competitive edge in the highly competitive global automobile market. Toyota’s success and its lean manufacturing philosophy have been widely studied. The Toyota manufacturing system is centred on achieving a high level of productivity. The company has a unique approach to problem solving and it continuously trains its employees.
A Study under Prof. James Hogan for understanding Apple’s Supply Chain with focus on Apple iPhone, supplier selection and global supply chain management.
This is the presentation I gave in the recent LTE Asia event (http://asia.lteconference.com) in Singapore. The Philippines has tremendous potential for broadband!
UX and Design: Top Tips for Salesforce Apps on Mobile and WearablesSalesforce Developers
With Salesforce1, all Salesforce apps automatically work on any mobile device. But with new form factors like smart watches and wearables, how should you approach UX and design? Doing an email approval on an Apple Watch is one thing, but what about drilling down on a Wave dashboard? Join us as we discuss what we learned with designing Salesforce apps for tablets, smart phones, and smart watches. We'll discuss which Salesforce use cases make the most sense for different types of devices, the impact of "glanceability," and how to chunk out information for different devices.
Final project for Leadership in the Digital Age course.
Objective: Identify the current and future state of the organization regarding digital competencies.
1. Perform a gap analysis about the current digital competencies in your organization compared to the digital competencies required to promote a digital transformation inside it.
2. Identify the benefits of possessing digital competencies in your company.
Neil Peterson-VP Sales, Marketing and Business DevelopmentNeil Peterson
Customer-focused, world-wide revenue leader with 20+ years of technology sales, sales management, marketing and business development experience, including working both as an individual contributor and with leading direct reports and cross-functional teams. Proven track record in exceeding sales targets, increasing market share, revenue and profitability.
This seminar was targeted at Singapore SMEs to encourage them to built up their IP so that they can be export orientated rather than remain stay as ASEAN trading companies. Even though this was developed in 2009, it is still relevant today.
2. Samsung – Next Is Now
• One of the world’s leading providers of digital
convergence technologies and digital media.
• Founded in 1938 by Lee Byung-Chull as a trading
company.
• Headquartered in Seoul, South Korea; operates in 80
countries with over 307,000 Employee’s Aprox
• Increased globalization of activities since 1990 with
mobiles and semiconductors becoming major source of
income.
• Strong brand equity and involvement in CSR (Corporate
Social Responsibility) business activity, which initiates
to benefit the society.
• Diversified product portfolio with constant focus on
Research & Development.
5. Current Operations Strategy
• R&D – Samsung invests around 9% of its revenue on R&D, in comparison to Apple’s which is
2.4% of its revenue on the same. More than a quarter of all Samsung employee – 42000 FTEs
– Work everyday in R&D to forge new market trends and set new standards for excellence.
• Procurement – Samsung outsources its major production into China which gives them the
benefit of spending lower and earning higher. It gives them an edge on in the market to be
competitive in terms of cost and sell.
• Manufacturing - Samsung has cultivated an ability to quickly understand the functions and
imitate and where possible given its strength, improve, on competitors product. Because it
has the ability to manufacture products quickly as a contract manufacturer, it has the skill, to
produce incremental product improvements quickly.
• Logistics – Equip deliveries personnel and vehicles with mobile solutions in order to establish
their location at all times, optimize routes and efficiently distribute schedules and work
orders. Samsung is using location based technology to track materials, parts and products as
they travel through the entire supply chain.
• Sales – By 2020 Samsung is focusing to achieve USD 400 billion annual sales while placing
Samsung electronics overall brand value among the global top 5.
• After Service – Samsung’s biggest strength is customer-centricity and continuously
innovating to meet the requirements of its customers. The launch of the innovative customer
service plazas and its strong customer service network is testimony of our commitment to
the customers. Their innovative service delivery model will enable them to deliver customer
delight at each step and further drive brand loyalty.
7. Effectiveness of Current Strategy
• Samsung enjoyed phenomenal success with the S2, S3 & S4 but the S5 & S6
did not match expectations and as a result, their market share was affected in
2015.
• Could not keep up at the high-end of the market after the arrival of iPhone 6
and 6 Plus. Suffered at the low-end too at the hands of upstart Chinese
manufacturers like Xiaomi and OnePlus.
• Robust demand for memory chips with an increase in profitability.
8. Recommendations - The future
• Focus less on variety, more on quality
• Strengthen its technology with regard to
software and features
• Launch sub-brands to the company with new
and improved strategies
• Expand the number of stores to establish
footprint on a wider horizon
• Step ahead of competitors in terms of
innovation and unique functions
9. Tools to improve operational
efficiency
• Failure Mode and Effects
Analysis (FMEA)
– Helps identify the root cause
– Structure approach to assess
all possible failure modes of
product/process in terms of
manpower, management,
materials, methods etc
– These modes are ranked
based on probability and are
given a risk prioirty number
(RPN) to help prioritize and
plan in advance
10. Tools to improve operational
efficiency
Control Chart
– Most common statistical process control (SPC) technique
– Visual tool to monitor a process to see whether it performs as expected
– Using the recorded data, upper and lower control limits are calculated
and plotted on the control chart
– Upon comparing with additional measurements, any measurements
falling outside the limit may require action to be taken
11. Scope for future sustainability
• Create their own software and reduce
outsourcing
• Expand the memory chip division as it
maintains the firm at an advantage
• Innovative product design along with value
added features
• Lead rather than follow competitors
• Enter newly emerging markets like Bangladesh
& Africa.