Howard Schultz founded Starbucks in 1987 after purchasing the small Seattle-based coffee chain. Under his leadership, Starbucks grew rapidly by establishing specialty coffee shops across North America and beyond. Key factors in Starbucks' success included Schultz's entrepreneurial vision, a focus on high-quality coffee and customer experience, and strategic expansion. While rapid growth brought management challenges, Starbucks differentiated itself through its coffee expertise and ability to create a welcoming third place environment for customers. To remain competitive, Starbucks must continue innovating its offerings while retaining the qualities that have made its brand successful globally.
Starbucks India Communication Strategy- Has the details of the starbucks market worldwide and in India as of Dec 2014, the story of starbucks, the product price map, the product adoption life cycle, a swot analysis for starbucks , the positioning of starbucks , the value chain of starbucks, competitors of starbucks and the future aspects of starbucks in india
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
Starbucks India Communication Strategy- Has the details of the starbucks market worldwide and in India as of Dec 2014, the story of starbucks, the product price map, the product adoption life cycle, a swot analysis for starbucks , the positioning of starbucks , the value chain of starbucks, competitors of starbucks and the future aspects of starbucks in india
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
Starbucks, a leading specialty-coffee brand and coffee store chain based in the US was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl.
In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx 5000 stores
Its competitors range from small-scale specialty coffee chains to independent specialty coffee shops, and donut and bagel chains.
Further growth in untapped national and international markets and unreached saturation levels.
How and Why a Global Brand Starbucks failed in AustraliaViren Baid
As a part of our Research Project - II at the S P Jain School of Global Management, Sydney we conducted a research on how one of the biggest brands of the world Starbucks failed to local competition in Australia
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
Starbucks, a leading specialty-coffee brand and coffee store chain based in the US was founded in 1971 by Gerald Baldwin, Gordon Bowker, and Ziev Siegl.
In 2002, Starbucks had achieved a CAGR of 40% since its IPO and owned approx 5000 stores
Its competitors range from small-scale specialty coffee chains to independent specialty coffee shops, and donut and bagel chains.
Further growth in untapped national and international markets and unreached saturation levels.
How and Why a Global Brand Starbucks failed in AustraliaViren Baid
As a part of our Research Project - II at the S P Jain School of Global Management, Sydney we conducted a research on how one of the biggest brands of the world Starbucks failed to local competition in Australia
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
This presentation slides are strictly for education purposes.
Please do not download this presentation template and try to make money out of it. Contact me if you want to have your very own business presentation.
Presentation on a case study (Starbucks In 2012: Evolving Into A Dynamic Global Organization)
#presentation #starbucks #powerpoint #casestudy #slide #strategicmanagement #businessstrategy
Management 315: International Management, Professor In Hyeock Lee
Loyola University Chicago Spring 2013
This case study analyzes Starbuck's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
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➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. ADIT | BIMA | ESTIE | ETGAR
FRISCA | HANIF | IRREZA
Group 3 F121
Howard
Schultz &
Starbucks
Coffee
Company
Magister Manajemen Universitas Indonesia
Strategic Management
2. Our Menu
• Who is Howard
Schultz?
• History of Starbucks
• Key Issues
• Conclusion &
Recommendation
3. Howard Schultz?
• Born in Brooklyn, NY, on July 19, 1953
• Worked as appliance salesman for
Hammarplast, which sold European
coffeemakers in the US
• Director of Retail Operations and
Marketing for the Starbucks Coffee
Company in 1982
• Founded a coffee company, Il Giornale
• Purchased Starbucks in 1987 and
became Chairman and CEO
• In 2000, Schultz announced
resignation as Starbucks's CEO
• Returned as CEO in 2008 amidst global
downturn, managed to bring back the
company’s profitability
Who is
4. Starbucks opens first store in
Seattle’s Pike Place Market.1971
Howard Schultz joins Starbucks
as Director of Retail Operations
and Marketing
1982
1983
Howard travels to Italy, inspired
by popularity of espresso bars in
Milan.
1987
Il Giornale acquires Starbucks
assets and changes name to
Starbucks Corporation. Opens in
Chicago and Vancouver, Canada.
Total stores: 17
1992
Completes IPO, traded on the
Nasdaq using “SBUX”. Total
stores: 165
1996
Opens first stores outside of
North America in Japan and
Singapore. Total stores: 1,015
1998
Acquires Tazo, a tea company
based in Oregon. Launches
Starbucks.com. Total stores:
1,886
2000
Schultz transitions from
chairman and CEO to chairman
and chief global strategist.
2008
Schultz returns as CEO. Focus on
customer experience and
innovation. Total stores: 16,680.
2012 Starbucks has >17,600 stores
and is valued at $35.6 billion.
History of Starbucks
5. Case Synopsis
• Human Resources
- Better benefits build competitive
advantage lower turnover
- Open forums between management
and employee
- Training programs for baristas and
managers
• Quality Control
- Standard to maintain quality of coffee
products
• Continued Growth
- Increase sales, expand brand awareness
and preempt potential competitors
• Leveraging the Brand
7. What are the Key Issues?
Entrepreneurial Perspective and Opportunity
Drivers of Starbucks’ Success
Starbucks’ Competitive Advantage
1|
2|
3|
What makes Schultz so successful?
- What were the most important factors behind Starbucks’ success?
- How did the company create and sustain the associations?
- Why did Starbucks grow so quickly?
- How did Starbucks manage the challenges of rapid expansion?
- What is Starbucks’ most important source of competitive
advantage?
- Is this advantage sustainable?
8. Entrepreneurial Perspective
and Opportunity
1|
Q: What makes Schultz so successful?
THEORY: How to Build a Company’s Vision
1) Core Ideology Core Values + Purpose
a) Starbucks’ Core Values:
- Coffee: Quality, quality, and quality.
- Partner: It’s not just about work, it’s passion.
- Store: Sense of belonging
- Customer: Connect with, laugh with, and uplift the
lives of our customers
- Neighbourhood: Every store is part of a community
- Shareholders: Our success rewards the shareholders
b) Starbucks’ Core Purpose:
“to inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time.”
9. Entrepreneurial Perspective
and Opportunity
1|
Q: What makes Schultz so successful?
THEORY: How to Build a Company’s Vision
2) Envisioned Future (B-HAGS)
“To become a giant
global coffee
company which leads
on innovation.”
10. Entrepreneurial Perspective
and Opportunity
1|
Q: What makes Schultz so successful?
1) “Make it your own” – Customize the
experience.
2) “Everything matters” – Focus on every aspect
of the job. Never ever lose your focus on your
customer’s experience and point of view.
3) “Surprise and delight” – Do the unexpected to
make buying a cup of coffee enjoyable.
4) “Embrace resistance” – Learn from your
mistakes.
5) “Leave your mark” – Do your job so that your
customers remember you.
THE STARBUCKS EXPERIENCE:
(Michelli, 2006)
11. Drivers of Starbucks’ Success2|
Q1: What were the most important factors behind Starbucks’ success?
Right person in
the right place
Tolerance of
diversity of
culture
Visionary leader
Employee
satisfaction
Kualitas employee
Built on great
global partnership
Respect for local
culture
Training program
Use of IT
Tolerance of
diversity of
culture
- Partners
- Employee
- Communities
- Suppliers
Employee Quality
- Adaptability
- Dependability
- Ability to work
in a team Innovations
- Cards
- iPhone apps
- Wifi & websites
- New Variants
12. Drivers of Starbucks’ Success2|
Q2: How did the company create and sustain the associations?
• Offer high quality products
• Control value chain
Superior dark-
roast cofee
• Innovative environment
• Customer as co-producer (idea generation)
Customized
espresso drink
• Great working environment
• Employee training – system to recruit and training
Responsive
customer service
Appealing store
experience
• Provide attractive social atmosphere and convenience
• Store design, planning, construction – high visibility
store and location
13. Drivers of Starbucks’ Success2|
Q3: Why did Starbucks grow so quickly?
BO
The leader in
specialty coffee
Enabler
Resource
*BO = Business Opportunity
Affordable
Luxuries
• Demographic
(baby boomer)
• Lifestyle
• Visionary leader
• Organizational
infrastructure
Customer
needs
14. Drivers of Starbucks’ Success2|
Q4: How did Starbucks manage the challenges of rapid expansion?
Ambitious growth strategy in their early business plan to quickly grasp the
enormous specialty coffee market and become market leader.
Saturate the market! Blanket an area completely with their stores to
gain foothold.
Consistently offers a combination of quality, authority, and relative value.
Price setting strategy: high value at moderate cost.
Mail order catalogue to tap into undefined markets, with distribution
through restaurants and hotels.
Wholesale distribution to enhance consumer awareness.
Invest heavily in recruiting leadership the people.
1)
2)
3)
4)
5)
6)
7)
15. Starbucks’ Competitive Advantage3|
Q: What is Starbucks’ most important source of competitive advantage?
Cost
Leadership
Differentiation
Cost Focus
Differentiation
Focus
(niche market)
BOARDNARROW
DIFFERENTIATIONCOST
Differentiation focus:
Serve niche buyer than
rivals
Has unique capabilities to
serve needs of target
buyers segment
Be profitable and offer
good growth potential
Resources and
capabilities to serve an
attractive niche
17. Conclusion
• Howard Schultz’s vision has led
Starbucks as the leading global
player in the young, growing market
for specialty coffee.
• Starbucks has altered the rules of
the game in the US coffee industry
from strictly commodity to a “third-
place experience”.
• Its continued success depends
critically on their consistent ability to
interest, understand, and empathize
with consumers around the world.
18. Recommendation
• Starbucks must retain their
inventiveness in order to stay relevant.
• Maintain their philosophy to “Get big
but stay small”.
• To stay competitive, they need:
Expand geographically, by adding
new cafes in underserved areas
China
Expand its reach beyond coffee
Tazo, Teavana
Expand its consumer packaged
goods business, leveraging its
global brand awareness