Starbucks has been successful due to its high quality drinks, unique customer experience, and customized options. It differs from other coffee houses through extensive market research, flexible employee schedules, and uniquely tasty coffees. While financial crises and competition may pose challenges, Starbucks attracts non-coffee drinkers through flavored drinks like Carmel Apple Spice and blended cream frappuccinos.

1. STARBUCKS
QUALITY PLUS SOCIAL CONSCIOUS SELLS
AROUND THE WORLD

2. 1. WHY IS STARBUCKS SUCCESSFUL?
 Quality drinks
 Starbucks Experience
 Unique Naming
 Customized Drinks

3. 2. HOW DOES STARBUCKS DIFFER FROM OTHER
COFFEE HOUSES?
 Unique taste of coffees
 Extensive market research and marketing
 Supportive and flexible schedules of employees

4. 3. HOW COULD THE COMPANY ATTRACT NON-
COFFEE DRINKERS?
 Carmel Apple Spice
 Orange Mango Vivanno
 Chocolate Banana Vivanno
 Vanilla Cream/Steamer
 Blended cream frappicinos

5. 4. WHAT OTHER CHALLENGES MAY STARBUCKS
ENCOUNTER IN THE FUTURE?
 Financial crisis in America
 Competition
 Price sensitive market