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Group 1
Expansion Strategies of
STARBUCKS
Current CEO: Howard Schultz
Starbucks: A success
• The Starbucks Corporation is the largest
coffee house company in the world.
• It operates 23,132 locations worldwide.
• Starbucks’ share rose to 70% and EPS
by 100 times in it’s first year of public
offering in 1992.
• Net revenue of Starbucks in 2014
accounted to US$ 16.447 billion
Growth in number of stores
Strategic Plans:
Past & Future
Ordering made simple with
Online order @Starbucks!
Ventures to new segments
Why should Starbucks be
limited to Coffee Houses?
Let the music begin!!!
Who doesn’t like free
internet?
& Free Music!
How about
Coffee
with
books?
Tweet-a-coffee campaign
Joint Ventures
International Joint Ventures on the rise
Local Menu Offerings
Serving to Culture
• Starbucks adopts to culture & people.
• Starbucks in China are larger than
their American counterparts.
• Indian Starbucks have softer chairs
where patrons can linger and
socialize.
The End

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