Starbucks powerpoint

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  • MIKE
  • MIKE
  • Starbucks powerpoint

    1. 1. We’re not in the coffee business serving people… We’re in the people business serving coffee. By: Juliana Recino
    2. 2. <ul><li>Founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker in 1971 in Seattle’s Pike Place Market. </li></ul><ul><li>Purchased by Howard Schultz in March of 1987 and turned in into what we see today. </li></ul><ul><li>Schultz wanted to create a business that does the right things for the right reasons and is financially successful. </li></ul>Company Background
    3. 3. <ul><li>To support their mission statement the following six guiding principles help guide the appropriateness of decisions: </li></ul><ul><li>Provide a great work environment and treat each other with respect and dignity. </li></ul><ul><li>Embrace diversity as an essential component in the way we do business. </li></ul><ul><li>Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. </li></ul><ul><li>Develop enthusiastically satisfied customers all of the time. </li></ul><ul><li>Contribute positively to our communities and our environment. </li></ul><ul><li>Recognize that profitability is essential to our future success. </li></ul>Guiding Principles
    4. 4. 10,000 new stores in four years <ul><li>Learning & Growth </li></ul><ul><li>Quality employees </li></ul><ul><li>More recipes created </li></ul><ul><li>Financial </li></ul><ul><li>Net Income </li></ul><ul><li>Same store sales </li></ul><ul><li>Earnings per share </li></ul><ul><li>Customers </li></ul><ul><li>Increase core group </li></ul><ul><li>Support shade growth </li></ul><ul><li>Sustainability guide </li></ul><ul><li>Operations </li></ul><ul><li>New store growth </li></ul><ul><li>Efficiency </li></ul><ul><li>Source: coffee beans </li></ul>Starbucks Chain of Success
    5. 5. <ul><li>STARBUCKS is a multinational corporation. </li></ul><ul><li>It has a consummate manage system. </li></ul><ul><li>The clerks are considerate and patient. </li></ul><ul><li>STARBUCKS has regular and loyal consumers. </li></ul><ul><li>The environment is comfortable and elegant. </li></ul><ul><li>The options on the menu are not many to choose. </li></ul><ul><li>The price is still higher than others. </li></ul><ul><li>The consuming customer group is limited. </li></ul><ul><li>STARBUCKS is joint venture, not franchise organization. </li></ul><ul><li>Most people still have meals in fast food restaurants. </li></ul>Chain of Employees Pros Cons

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